Upload
michael-dila
View
615
Download
0
Tags:
Embed Size (px)
DESCRIPTION
For a workshop I gave for MBA students at Rotman on 13 Feb 2013
Citation preview
RUNDOWN
HOUR 1 : STORYWhy story?Trading cards - 5 minThe origin storyTitle exercise - 10 minAsk Dr. Deck - 10 min
HOUR 2 : STRUCTUREStructure as a starting pointCup Noodles video, 5 minMost important deck in the worldInconvenient Truth, 1 miniPhone launch, 1 minRock lyrics exercise, 10 minAsk Dr. Deck, 10 min
HOUR 3 : PRACTICEIQ Test exercise, 5 minHow/where to practiceNike videos, 10 minPitch deck exercise, 15 minAsk Dr. Deck, 10 min
Persuasion, Presentation & Practice
MICHAEL DILA@michaeldila
The uses and abuses of story for business
LIE, CHEAT & STEAL
WORK, WORK, WORK
ILL EQUIPPED &POORLY PREPARED
EQUIPMENT
PREPARATION
PRACTICE
BE DARING BE BRIEF BE AMBITIOUS
SECRET WEAPON
HOUR 1: STORY
WHY STORY?
HOW’S IT WORK?
ARCHETYPECOMPRESSIONRESONANCE
WHAT IS YOUR FAVORITE MOVIE?
LET’S TALK ABOUT YOU
STRETCH 1: TRADING CARDS
SHARE
ORIGIN STORY
GOALAUDIENCEINTEREST
EXERCISE 1: TITLE
GOAL 1: TELL A STORY THAT EXPLAINS WHY WE SHOULD BE INTERESTED IN YOU
HOUR 2: PRESENTATION
START WITHSTRUCTURE
MOST IMPORTANT DECK IN THE WORLD?
NEVER START EMPTYHANDEDor...
“If you are going to take a knife to a gunfight, at least make sure it’s not a butter knife.
SOLO IN NH
STRETCH 2: ROCK SONGS
ROSES STARS WATER
SPACE WATER
ROCK R & B RAP
REGGAE METAL
GOAL 2: LEARN TO MATCH IMAGES TO WORDS. VISUAL METAPHORS AMPLIFY MEANING & MEMORY.
EXERCISE 2: VISUAL MIXTAPE
Don’t fear the reaper...
I’m like a stepping razor...
It begins to tell ‘round midnight
I got 99 problems, but a...
Walking on the moon...
INTERMEZZO
DR. DECK’S 5 MINUTE DESIGN SCHOOL
YOUR SLIDES LOOK LIKE SHI*!
DRESS THE PART
LOOK YOUR BEST
BE REMEMBERED
VIEW SOURCE
DRESS THE PART
LOOK YOUR BEST
BE REMEMBERED
HOUR 3: PRACTICE
HOW WE PRACTICE
IQ TEST
TD BANK STORY: HERO’S JOURNEY
“Great teams reframe problems into opportunities. Does your team know how to innovate around obstacles”?
- Keith Yamashita
TASK 3: PITCH NIKE
OCCUPY
GOAL 3: REFRAME EITHER OCCUPY OR NIKE