Pertemuan 13 Final Project Presentation

Matakuliah : fotografi 2Tahun : 2010

Bina Nusantara University 3

Ad Campaign

The goal of this assignment is to create a sucessful advertising campaign or a social interest event

This assignment is structured primarily to demonstrate students technical ablility to manipulate artifical light and to create a sell-able advertising of a product or a social related event

This assignment will be judged by lecturers from different academic teaching background (DKV , Typo , Desktop Dll)

Bina Nusantara University 4

Requirements - Ad Campaign

Submit the following materials in regard to the assignment

Presentation (Soft copy) - A presentation cd using any presentation software

(Recommended software PPT , Director , Flash) – make sure the presentation is in an executable format. exe or pps)

Hard Copy - 1 final print of the finished ad - 2 applied examples of the ad (Eg. Banners , posters , magazine

ads , newspaper ads , packaging dll)

Bina Nusantara University 5

Contents of project presentation

- Product Selection- Target market- Concept- Research material- Competitor analysis (visual only)- Brainstorming & Rough Sketch

Contoh Hasil Presentasi

Bina Nusantara University 6

C o n c e p t

Revealing J’adore elegance and unique side.I wanted to emphasize that J’adore perfumedifferent from other perfume, therefore I arrangedMini perfumes as the background of J’adore.

T a r g e t A u d I e n c e

Women

L i g h t i n g D i a g r a m

Sketch

End Result

Bina Nusantara University 11

Bina Nusantara University 12

Bina Nusantara University 13

Bina Nusantara University 14

Bina Nusantara University 15