p&g benefits of crm

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  • 8/18/2019 p&g benefits of crm

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    Benefts O CRM

    Statistical orecast o next 12 months

    Platorm where customer data is collected, compiledand managed

    eciding the mar!eting Strategies to "e used

    #elps to $udge Customer Preerences

  • 8/18/2019 p&g benefits of crm

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    etermine potential impact omar!eting campaign

    Customer experience managemen

    solutions

    %tersales ser&ice and technicalsupport

    Standardi'ed was data is seen acrosdi(erent departments