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8/18/2019 p&g benefits of crm
1/2
Benefts O CRM
Statistical orecast o next 12 months
Platorm where customer data is collected, compiledand managed
eciding the mar!eting Strategies to "e used
#elps to $udge Customer Preerences
8/18/2019 p&g benefits of crm
2/2
etermine potential impact omar!eting campaign
Customer experience managemen
solutions
%tersales ser&ice and technicalsupport
Standardi'ed was data is seen acrosdi(erent departments