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WHAT IS THE BUSINESS OF MANAGING AND MARKETING IN THE AGE OF TURBELANCE AWARENESS INSPIRING YOU 15 - 16 October 2009 Intercontinental City Stars Cairo, Egypt AWARENESS is a learning solutions company, providing international guru events and corporate public seminars and customized training & development solutions specially designed to meet the needs of executives, managers and decision-makers. We offer knowledge and inspiration from the world's most inspiring thinkers. Tel: +202 26 717 523/4/5 Fax: +202 26 7171 27 e-mail: [email protected] URL: www.awarenessweb.com WHAT IS NEXT IN MARKETING featuring in person PHILIP KOTLER The father of modern marketing and the world’s # 1 marketing guru NEXT IN

Philip Kotler What Is Next In Marketing

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Page 1: Philip Kotler   What Is Next In Marketing

WHAT IS

THE BUSINESS OF MANAGING AND MARKETING IN THE AGE OF TURBELANCE

AWARENESSINSPIRING YOU

15 - 16 October 2009Intercontinental City StarsCairo, Egypt

AWARENESS is a learning solutions company, providing international guru events and corporate public seminars and customized training & development solutions specially designed to meet the needs of executives, managers and decision-makers. We offer knowledge and inspiration from the world's most inspiring thinkers.

Tel: +202 26 717 523/4/5Fax: +202 26 7171 27e-mail: [email protected]: www.awarenessweb.com

WHAT ISNEXT IN

MARKETINGfeaturing in person

PHILIP KOTLERThe father of modern marketing

and the world’s # 1 marketing guru

NEXT IN

Page 2: Philip Kotler   What Is Next In Marketing

DEAR COLLEAGUE,

PS: When will you have a better opportunity to learn from the world’s leading authority on Marketing, which could potentially inspire a latest approach to executing your overall marketing strategy?

Marketing is a driver for growth and profitability. In today's highly competitive, constantly changing global marketplace, the ability to foresee where the market is heading is the key to the success of your business. However, marketing still remains one of the most difficult practices, as people tend to fall into habits and traditions.

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos.

Get inspired along two days at the «What’s Next in Marketing» event. Join PHILIP KOTLER — the greatest thought pioneer in the field of marketing, a world renowned visionary, bestselling author, and business authority. Dissect case studies, analyze theory and listen to the latest thinking in marketing and management as told by the expert himself.

Make sure to book NOW for this truly outstanding event. Attend together with your team to enhance the learning experience and dramatically increase the chances of successful implementation once back at the office.

We look forward to welcoming you to our event.

Kind Regards,

Mohamed Aboufarha Chairman AWARENESS

WHO SHOULD ATTEND

This event is not only designed for commercial Heads of Marketing, Market-ing Managers and Directors, but CEO’s, Managing Directors, General Managers, Consultants and Line Managers who hold a responsibility for the communications strategies of respective organisations. Marketing practitio-ners from public spheres including universities, and government institutions will also gain a huge sum of knowledge and practical tools from Mr. Kotler’s new, yet unpublished ideas.

See the un-matched credibility of Philip Kotler – the father of marketing as we know it and a truly outstanding educator, author and sought-after presenterHear brand new material on Kotler’s new book, Chaotic: the business of man-aging and marketing in the age of turbulence, published in May 2009Develop innovation, differentiation, branding and service in your organisationDiscover how your company can develop strong global brandReplace Old Marketing with New Marketing that is holistic, technology enabled and strategic, enabling you to capture your target customers’ activities, lifestyle, and social space more effectivelyExploit the latest winning strategies and lateral marketing concepts to help penetrate your marketplace successfullyDiscover powerful frameworks including Holistic Relationship Marketing, a new ‘lateral’ approach to marketing, tools for promoting and building brands, and Technology-Enabled Marketing (TEM)Network with the highest-level Marketing decision-makers in Egypt and Middle EastGet tools to convince your top management to make marketing/branding a strategic focus: your brand is an asset, and building the value of it is a process that engages the entire company, starting with top management seeing its strategic value and making it permeate throughout the companyKotler will present various global real-world examples, case studies and best practices, and share strategies to be adopted by your company to com-pete in the global market

This Marketing event is unique from any other marketing or branding events in the region for 2009, as delegates will: -

WHY THIS EVENT IS FOR YOU

Page 3: Philip Kotler   What Is Next In Marketing

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—Instrumental in transforming marketing into an academic discipline.Professor Kotler was the first recipient of the American Marketing Association’s (AMA) “Distinguished Marketing Educator Award” (1985).The European Association of Market-ing Consultants and Sales Trainers awarded Kotler their prize for “Market-ing Excellence”.In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award.In 1995, the Sales and Marketing Executives International (SMEI) named him “Marketer of the Year”.In 2002, he received the “Marketing Educator of the Year” award from the Academy of Marketing Science.Professor Kotler’s 700-page Marketing Management (recently updated in a 13th edition) was named by Financial

Times as “one of the 50 top business books of all time”.Kotler’s textbooks have sold over three million copies and have been translated into 20 languages.Kotler is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article published in the Journal of Marketing.The Financial Times recently conducted a survey of 1,000 execu-tives from 25 countries of the Most Influential Business Writers / Manage-ment Gurus, reporting the rankings in their November 18, 2005 edition. Kotler was pleased to be listed 4th, and to be the first academic on the list, and the only marketing expert. 1) Peter Drucker 2) Bill Gates 3) Jack Welch 4) Philip Kotler 5) Michael Porter.

KEY CREDENTIALS AND AWARDS

PHILIP KOTLER

BIOGRAPHYPhilip Kotler is the world’s leading authority on marketing and S.C. Johnson & Son Distinguished Profes-sor of International Marketing at the Kellogg School of Management. For more than three decades Philip Kotler has been one of the business world’s foremost brand strategists and author of 35 influential books on marketing.

THE ACADEMICProfessor Kotler has significantly contributed to Kellogg’s success “which is ranked as the Best Business School for the Teaching of Market-ing””. Dr. Kotler received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, a post-doctoral in mathematics at Harvard University and behavioural science at the University of Chicago. He has received honorary doctoral degrees from many univer-sities and business schools around the world.

THE AUTHORDr. Kotler is the co-author of Principles of Marketing and Market-ing: An Introduction. His Strategic Marketing for Non-profit Organisa-tions, is the best seller in that area.

Dr. Kotler’s other books include Market-ing Models; The New Competition; Marketing Professional Services; and others. In addition, he has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan Management Review, the Journal of Marketing, the Journal of Marketing Research, and the Journal of Business Strategy.

THE SPEAKER AND ADVISORProfessor Kotler has extensively advising and lecturing to many companies on

how to apply sound economic and marketing science principles to increase their competitiveness.He has also advised governments on how to develop and position the skill sets and resources of their compa-nies for global competition. Compa-nies consulted include IBM, General Electric, Ford, Apple, Motorola, Michelin AT&T, Honeywell, SAS Airlines, Bank of America, Merrill Lynch and Merck.

Organizing a Superior Marketing DepartmentAligning Marketing and SalesAligning Marketing and the Other DepartmentsBuilding a Strong BrandEntering Foreign MarketsBlending Traditional and New Advertising MediaUsing the New Analytical Meth-ods in MarketingSummary and Q&A.

DAY II, OCTOBER 16, 2009DAY I, OCTOBER 15, 2009

The Business of Managing and Marketing in The Age of Turbu-lence.Making Appropriate Marketing Adjustments.Using Early Warning Systems and Scenario Planning.Using Better Marketing Research Methods.Two New Frameworks for Find-ing New Opportunities.Even a Commodity Can be Differentiated.Differentiating Your Product and Brand.Summary and Q&A.

DAY I AGENDA DAY II AGENDA

09:00 - 10:15 Session 110:15- 10:30 Break10:30 - 11:40 Session 211:40 - 12:45 Jomaa Praying12:45 - 14:15 Session 314:15 - 15:15 Break15:15 - 16:45 Session 416:45 - 17:00 Break17:00 - 18:00 Panel Discussion

09:00 - 09:45 Registration10:00 - 11:45 Session 111:45 - 12:15 Break12:15 - 14:00 Session 214:00 - 15:15 Break15:15 - 16:45 Session 316:45 - 17:00 Break17:00 - 18:00 Session 4

EVENT OUTLINES

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VIP Pass:Enhance your experience at the Event. Register for the VIP Pass and take advantage of the following exclusive amenities and private events throughout the two days:

Event TicketAttending in the VIPs sectionCertificate of Attending

Easy AccessExpress entrance at Registration desk

Premier SeatingExclusive premier seating in the front rows of the room

Free BookReceive a copy of professor Kotler’s recently published book, Chaotics: the business of managing and marketing in the age of turbulence!

Meet Philip KotlerPrivate book signingMeet & Greet Personal speaker Q & A

Enhanced Networking OpportunitiesEnjoy a private lunch exclusive for the event VIPs

Easy Ways to RegisterPhone +202 2671 7523/4/5 9 am - 6 pm [GMT+2]

Fax +202 2671 7127

Email [email protected]

Regular Pass:As a registrant in the regular section you will only have access to the lectur and the companion exhibition

Event TicketAttending in the regular sectionCertificate of Attending∙∙

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WHAT IS NEXT IN MARKETINGOctober 15 -16, 2009

When the US financial meltdown hit in 2008, everyone was asking the same questions: “How deep will it be? How long will it last?” The markets were in freefall and many governments around the world appeared to be sticking their heads in the sand hoping that the oncoming storm would just “blow over.”

The truth is, our political and business leaders were staring the mother of all financial storms in the face minus a raincoat and some goggles. World economies toppled like a pack of cards. We watched on in horror and disbelief as seven trillion dollars of market value in the real economy simply evaporated. “How on earth did this happen?” we asked.

For as long as most of us can remember, world economies have been characterized by two predictable phases: six or seven years of prosperity and around a year or so of ‘market correction.’ Our leaders have been playing by a rulebook that is moth eaten and long out-of-date. Consequently, we’ve all been sleepwalking into a “New Age of Turbulence” for the last five years. What does that mean? Imagine you could measure the health of the economy on an EKG heart monitor and you get the picture loud and clear.

New technologies, customer empowerment, hyper-competition, the rise of emerging superpowers like Brazil, Russia, India and China (BRIC), and the environment have all simultaneously converged. Add all this to the new level of interlocking fragility created by technology and globalization and a new, un-chartered economic landscape reveals itself.

Smart companies are increasing their emphasis on quality, service, speed, and customisation as value differentiators. They are strengthening their brand. They are building strong working relationships between marketing, the sales force, the new product developers, and the business strategy team. They are providing excellent service to their customers, suppliers and distributors so that the company and its partners outperform their competitors.

Come to this seminar where I will share with you the latest ideas on strategic and tactical marketing and how these ideas will equip you and your partners to deal with the “New World Order”, to manage risk and uncertainty and exploit turbulence for the opportu-nity it really is and most importantly to win and dominate your chosen markets.

Philip Kotler

WHY THIS EVENT? WHY NOW?A message from Philip Kotler,

GENERAL INFORMATION