Phill Black`s 2nd Year Portfolio

Pleasemypick

brain

Welcometo my

thoughtfactory

Concept and writer: Phill Black

Art Director: Art-el Bam

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TwoOceansAquarium

{print}

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This print advert for the Two Oceans Aquarium shows just how close you can get when diving with their sharks

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DHL{radio}

This radio spot for DHL shows how DHL can deliver anywhere, by using theword “anywhere” as an object.

DHL {radio spot}Client/Brand: DHLProduct: DHLDuration 30”Copywriter: Phill Black

Two people speaking on phone.

MVO1: Hi, I am looking to send some anywhere.

MVO2: Sure sir, where would you like to send that anywhere?

MVO1: Everywhere, I would like to send it everywhere. MVO2: Sir, so you would like to send some anywhere everywhere?

MVO1: Where else could I send some anywhere?

MVO2: Well surely somewhere sir? We send quite a few anywhere’s somewhere.

MVO1: Aaaah ha, I see. I think I will stick with anywhere everywhere.

MVO2: So, you would like to send some anywhere?

MVO1: Yes.

MVO2: Everywhere?

MVO1: Yes please.

MVO2: Sure sir, that is not a problem.

ANNCR: I’m a little confused, but what I think they are saying is… DHL…DELIVERS EVERYWHERE, OOPS, I MEAN…… ANYWHERE!

AnimalRightsAfrica

{long copy}

This long copy print advert for Animal Rights Africa shows us that we may be losing cures for human cancers by testing on animals.

THANKS TO ANIMAL TESTING WE MAY HAVE LOST THE CURE FOR,CANCERWhen a treatment is found ineffective in laboratory mice, it is immediately discarded. Some of these treatments may have been able to cure cancer in humans. But now we’ll never know.

Humans and animals are not the same. We might both have legs, eyes, or a nose, hair and a digestive system. But on a cellular level, humans and animals differ drastically. And it is on a cellular level that most of today’s research is done. Drugs and disease tested on animals have a very different effect when beingtested on humans.

Take for example the arthritis drug Vioxx, a drug passed as safe and even beneficial to animals’ hearts. It caused as many as 140 000 heart attacks and strokes in humans in the US alone. Thalidomide was tested as safe on animals, but ended up being responsible for between 10 000 and 15 000 birth deformities. Hundreds of other drugs like Flosint, Zelmid, Mitoxantrone and Nomifensine passed safe and effective in animal studies have then injured or killed human patients in clinical trials. All this research and other studies show us that animal tests have very little benefit in the disease treatment of humans.

A common argument from individuals who supportanimal testing is that a child’s life is much more important than that of a mouse. This reinforces the idea that it’s ok to test on animals, because ultimately we save human lives. But by testing on animals, we may be missing outon a cure for humans.

Rather than wasting our time testing on animals and hampering the progress of finding variouscures for the deadly cancers like pancreatic cancer, we can test on human cells that are carried out in vitro (“within the glass”). These techniques are typically far more sophisticated and more specific than testing onanimals, and many test tube tests are capable ofproducing results that are more accurate thaninformation collected from testing on animals. One of the reasons animal testing still exists is so that companies can use animal data as liabilityprotection if their drugs kill or injure humans. Companies stay wealthy by convincing you animal tested drugs are ok. The safer you feel, the moredrugs you will buy from them.

You may find it strange that we haven’t once mentioned the suffering animals go through during testing, but the fact is that they have to deal will unbearable amounts of pain and suffering. We want to protect these animals from sufferingfor no reason; their deaths are meaningless and scientifically invalid.

Join our Animal Rights Africa Facebook group and help us create more awareness, by showing people that testing on animals is hampering progress in finding the real cure for cancer. It’s your right to know what is really happening, and we hope we have empowered you to make what you think is the right choice. Don’t be bullied into thinking animal testing is theonly way. The cure for cancer may be closer than you think. Help us save lives and not waste time testing on

StuttafordVanLines

{print}

This print advert for Stuttaford Van Lines shows just how safe and protected your household belongings are when using their company to move house.

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LoveFM

{TV}

This TV advert for Love FM shows just how much one needs love in their life when things don’t always turn out as planned. At the end of the day, it’s love that counts.

{TV}

We open on a shot of a goldfish bowl witha goldfish in it.

We see a mirror on the opposite side of the room which reflects the goldfish and his bowl.

Goldfish falls in love with his reflection

The goldfish swims round and round hisbowl. He creates a stir in the water, whichrocks his bowl from left to right. The momentum the little fish has created tips his bowl off a little table onto the floor.

We see the fish and the water bouncing closer and closer to his reflection. He stops just short and is a fish out of water. He lies dying on the floor gaspingfor water.

Just as we think his days are numbered, achild walks in and picks the fish up.He quickly fills the bowl back up with water and puts the fish back in.

Cut to a child walking towards his bowl with a bag full of water containing a lady goldfish inside. He puts the female in the bowl. They live happily ever after…

‘Love when you need it most appears’ onscreen.

Logo appears on screen.

LoveFMVisual Audio

SFX: Romantic music plays throughout.

Anncr: Love when you need it most. Love FM It’s all about the love.

ZiplocEvolve{ambient outdoor}

This ambient outdoor advert for Ziploc Evolve, creates awareness about making the right environmental choices now so that their aren’t any longterm consequences.

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Duracell{campaign}

This campaign for Duracell batteries, consisting of 3 print adverts and 1 TV advert, suggests that their batteries have such a long life that they can outlast extinction.

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{TV}

We open on a young child playing with his friend in his room. They are on the second floor.Bored with the toys, their attention shiftsto outside his bedroom window.

They are both looking out the window.The child turns to his friend.

Something big draws near. Friend looks unsure and scared.

Focus is now on the window, with the twochildren looking out.

A Tyrannosaurus Rex head covers the entire window.

Cut to friend very scared and about to cry.

Type on screen reads “OUTLAST EXTINCTION”

Pack shot of product on screen

Visual Audio

Young child: Hey, you want to see my new pet my mommy bought me?

Friend: Sure.

SFX: Young child whistles

SFX: Ground begins to tremble

Duracell

Anncr: With Duracell batteries, anything can outlast extinction.

Duracell. Longer lasting batteries

ExclusiveBooks

{radio}

This radio spot for Exclusive Books shows the opposite of pickingup chicks, by showing a way you shouldn’t pick a chick up. This advert is for one of the books they stock.

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{radio spot}

SFX: Sound of busy city, various distant screams, planes hovering above.

SFX: General chaos, screams getting closer, ground trembling

SFX: Loud distinct female scream.

MVO: ( amazed, in shock ) He`s climbing up the Empire State!

SFX: More screams, sound of glass breaking and steal crunching.

FVO: ( excited ) He`s almost at the top.

SFX: Chaos. King Kong ROARS!

SFX: Sound of planes and gunfire.

SFX: Another loud distinct female scream

ANNCR: Not the best way to pick up a chick!

The best selling book – “How to Pick Up Chicks” now available at Exclusive Books.

ExclusiveBooks

Client/Brand: Exclusive BooksProduct: The best selling book – “How to Pick Up Chicks”Duration 30”Copywriter: Phill Black

Super Fast Printers

SuperFastPrinters

{TV}

This TV advert for Super Fast Printers shows a time when youwould really need speed to save a life. By using Superfast Printers you will have that type of speed.

{TV}

SuperFastPrinters

We open on an open plan office. From behind the hard board partition inthe distance, a head pops up. We see a middle–aged male, balding, with a beer belly, slightly nerdy.

He has a serious look on his face. He hits the enter button on his computerkeyboard.

He looks out the window, which is nearhis desk. We see a shot of a phone booth below, it is occupied.

We see the male run into a nearby toilet.He runs straight back out.

He runs back to his desk and grabs his black tog bag. He runs back to the toilet.

A few seconds later he appears from thetoilet cubicle wearing his Super Fast superman– like outfit. He kicks the door open and is ready for action.

His cape is on backwards and he realizeshe is not wearing his mask. He rummages through his tog bag.

Logo and pack shot.

Visual Audio

SFX: Girl screams in the distance.

SFX: A superhero theme song starts to play.

Male: (serious) There’s no time!

Male: Sherbet!

SFX: Girl screams again

SFX: Girl screams again

Male: (to himself) Did I pack that mask this morning?

Anncr: There are times when you really need speed. Super Fast office printers, 100 prints per second. Now that’s…..Super Fast!

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Cardies{campaign}

This campaign for Cardies, consisting of 3 print adverts, one alternative advert and 2 radio spots, shows just how good their gifts really are. So good, that they end up benefiting the personwho gave the gift.

{radio spot 1}CardiesClient/Brand: CardiesProduct: Cardies Duration 30”Copywriter: Phill Black

SFX: Barry White track “Can’t get enough of your love“ starts playing in background

SFX: Door bell rings

SFX: High heel footsteps

SFX: Bed squeaking


SFX: Door bell rings again

SFX: Bed squeaking



SFX: Bed squeaking

SFX: All fade out

ANNCR: You can tell when someone’s been to cardies… Gifts so good, they give back Cardies…says it best


{radio spot 2}CardiesClient/Brand: CardiesProduct: Cardies Duration 30”Copywriter: Phill Black

FVO: Okay children, let’s wish dad a happy birthday. Mikey, you start. MVO: Happy birthday daddy

MVO: Thanks Mikey

FVO: Happy birthday daddy…

MVO: Thanks Cath…..( interrupted )

MVO: Happy birthday daddy…

MVO: Tha…( interrupted again )


FVO: Happy birthday daddy…..


SFX: Voices fade out

ANNCR: You can tell when someone’s been to cardies… Gifts so good, they give back Cardies...says it best

FVO: Happy birthday daddy…

SFX: ( relieved ) Thanks everybody!

Food and Trees forAfrica

{direct mailer}

This direct mailer for Plants and Trees for Africa is intended to be sent to the CEO`s of various companies, explaining that if they give a little donation now, they can get a lot back later. By sending CEO`s a test tube with what appears to be filled with Mandela’sdad’s sperm, it reinforces the concept of “give a little, provide a lot.”

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Henry Mgadla Mandela’s Sperm (Nelson’s Father)

These gardens are cost effective and an easy wayto achieve community self-dependance.

One seed you fund will potentially provide children with nutrition to excel.

One sperm out of millions gave a nation Mandela.

To get involved in sponsership of a food garden call Joanne on (011) 656 9802

through planting food gardens within schools and surrounding communities.

Food and Trees for Africa are educating

healthy and sustainable lifestyle

schools to live a

urban The aim is to achieve

food security and poverty alleviationfor the less fortunate.

Mr R. JacksonsCT Power CorporationManaging Director

Label on test tube container

Addressed to various CEOs on front of package

Copy on label attached to package

Outer

Inner

This billboard for the White Shark Project shows just how closeyou can get to a Great White Shark if you go cage diving with their company.

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WhiteSharkProjects

{billboard}

Documents

Phill Black`s 2nd Year Portfolio