Upload
adolfo
View
38
Download
1
Embed Size (px)
DESCRIPTION
Phoenix TV’ s Innovation In New Media. Emma Feng 14/05/2009. Overview of Phoenix TV. A Mandarin Chinese television broadcaster which serves the audience of Greater China region via satellite - PowerPoint PPT Presentation
Citation preview
Phoenix TV’ s Innovation
In New Media
Emma Feng14/05/2009
Overview of Phoenix TV
A Mandarin Chinese television broadcaster which serves
the audience of Greater China region via satellite
Established in Hong kong and owned by private →has few
restrictions on broadcasting → Impartial, objective, and
comprehensive It has a good relationship with the People's Republic of
China government → one of the few privately owned
broadcasting companies in mainland China able to report
information about events not broadcasted by the government
media
Five channels
Phoenix Chinese Channel
Phoenix Infonews Channel
Phoenix North America Chinese Channel
Phoenix Chinese News and Entertainment (CNE)
Channel
Phoenix Movie Channel
Introduction of ifeng.com
providing all-around functions and services such as online pictures,
texts and information, video on demand, special news coverage,
internet communities, free resources and e-commerce.
leverage its exclusive resources, unique perspectives and fast speed
to offer free information for the Internet users across the globe, and
present a choice of special style and taste for the Chinese audiences in
the Great China area and around the world.
its spirit is “broaden the vision, create new culture”
its ideal is “spread the wings to fly like a phoenix bird”
open up a new space for TV-Internet interaction worldwide
The Unique features of ifeng.com compare to Phoenix TV
More entertaining
More private
More interactive
More critical
More classified
More popular
More entertaining&popular Why I say ifeng.com is more entertaning&
popular than Phoenix TV?
‘the world’s most beautiful female politicians’ Jiang Yu who works in Chinese Foreign Ministry has been
selected in the list. Do you match with your lover? a test system of if your are compatible with your
girlfriend/boyfriend. You just need to type in your and your partners’ star signs, the system will tell you specific analysis of your love fitness.
Information about plastic surgery a website about hairdressing, facial make-up, and plastic
surgery which is linked on ifeng.com.
Ifeng.com VS CCTV.com
Why Phoenix TV is pioneer in new media?
you can download any programme which has been broadcasted on Phoenix TV as long as you have registered on ifeng.com and payed the fee of the programme. But CCTV don’t have this function
ifeng.com contains wm.ifeng.com which is the first mobile media software in China and can be download without pay. Through it, you can see the programmes of Pheonix TV and many kinds of news and information catering to your preferences on your 3G mobile phone. This software has a lot of entertainment functions as well.
Pheonix TV develop IVR channel, SMS channel, and MMS channel.
What else innovation?
Coperation With Other Companyset up the Network Credit Promotion Alliance with
Baidu.com, Sohu.com, Sina.com, 163.com on March 12, 2009.
Asia Business News (ABN Newswire) Enters Partnership With ifeng.com of Phoenix Satellite.
create own video content, turn to product placement to reduce its reliance on its parent company for
content by creating its own videos, into which it will insert product placements and other revenue-generating marketing tools
Who love ifeng.com
http://www.quantcast.com/ifeng.com
Ifeng.com is a top 10,000 site that reaches over
167K U.S. monthly people. The site is popular
among a more affluent, mostly Asian, more
educated, mostly male, middle aged group.The
typical visitor reads reuters.com
It is an influential online media receiving a very
high Alexa traffic ranking among Chinese
websites.
It’s a pioneer in China, but still have long way to go.
Media today is a three-in-one world where TV, Internet and mobile content are combined.
---------Liu ChangleChairman and Chief Executive Officer
Phoenix Satellite Television Holdings Limited
Thank you for listening!
Emma Feng
“Chinese Murdoch”