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SubjectWhat’s the story?
SubjectIdentify the subject of your story - e.g. is it the research, the researchers, or the impact? What makes the most
compelling image?
SubjectDoes the subject illustrate, compliment and enhance the story? If not, we need
a different subject!
It is better to be alone, than in bad
company– George Washington
CompositionFive rules for better images
1.Simplify the scene
Simplify the scene●Only provide the viewer with necessary information
●Keep the subject of your image clear
2.Fill the frame
●Focus on the subject●Draw the viewer in●Use elements to frame your subject
Fill the frame
3.Mind the middle
●Centred subjects are boring!●Off-centre creates dynamism, but needs balance
●Use rule of thirds, but don’t be bound
Mind the middle
4.Leading lines
●Lines create a natural path for the eye to follow
●Diagonal lines impart a bolder feel
Leading lines
5.Space to move
●Portraits, we like to look where they are looking
●Leave space in front of moving subjects for them to move into
Space to move
Rules can be broken