PICTURE SORTS

4 IMPORTANT COMPONENTS •The Flow of Attention•The Flow of Emotion•Branding Moments•Flow of Meaning

FLOW OF ATTENTION

FLOW OF EMOTION

BRANDING MOMENTS

FLOW OF MEANING

PROBABLYTOO SIMILAR

TO USE

DIFFERENT ENOUGH

TO USE INFOCUS GROUP

ACTION IMAGE

EMOTIONIMAGE

KNOWLEDGEIMAGE

VERY STRONG POSITIVE

VERY STRONG NEGATIVE

PICTURE SORTS ARE AUSEFUL METHOD OFRESEARCH BECAUSE:

- IT’S GENERALLYNON-VERBAL

- IT CAN BE USED WHEN

CONDUCTINGRESEARCH

INVOLVING CHILDREN

- IT’S CHEAP!! - LITTLE EQUIPMENT

IS NEEDED

#1 COMMERCIAL OF 2010

ACCORDING TOAMERITEST

PICTURE SORTS!