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Pierre Cardin - Victoria and Albert Museum
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04/02/2015 PierreCardinVictoriaandAlbertMuseum
http://www.vam.ac.uk/content/articles/p/pierrecardin/ 1/1
Cosmosdayensemble,PierreCardin,1967.Museumno.T.75toF1974
PierreCardinTheclothesthatIpreferarethoseIinventforalifethatdoesntexistyettheworldoftomorrow.PierreCardinPast,Present,Future,1990.
PierreCardin(born1922)wasborninVenicetoFrenchparentsandeducatedinFrance.Aftertrainingasatailor,heworkedfortwoParisdesignhouses,PaquinandSchiaparelli.DiorthenemployedhimduringtheeraoftheNewLook.ManypeopleexpectedCardintosucceedDior,buthelefttosetuphisownfirmin1950.
DuringthefiftiesCardinopenedamenswearboutiqueinPariswherehesoldnew,informalmensgearlikecollarlessjacketsandrollneckjumpers.HemadecollarlesssuitswhichtheBeatleslaterstagecostumeresembled.
Byproducingareadytowearcollectionin1959,CardinbroketherulesofthetopFrenchcoutureguild.However,bydoingthishesoldclothingtoawiderpublicandmanydesignersfollowedhisexample.
Hisinterestinarchitectureshowedupinthegeometricshapeswhichbecamehistrademarkinthe1960s.Hisdressesweredecoratedwithcircularandrectangularmotifs.Hepreferredcrisp,suppletextileslikewoolcrepeandjersey,manufacturedbytheItalianfirmNattier.
Cardinwasalsofascinatedbynewspaceagematerialslikevinyl,silverfabricsandlargezips.Headdedmouldedplasticvisorstohelmetlikehatstomakethemresembleastronautsheadgear.Duringthe1960sCardinsoldwidelyintheUSandtheUKthroughdepartmentstoreslikeSelfridges.TodayCardinboutiquesworldwidesellawholerangeoffashion,accessoriesandtoiletries.