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Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015

Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

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Page 1: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

Pinterest Interaction Study quintly analyzed major brands on

Pinterest in Q3 2015

Page 2: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

The study will help marketers to understand the distribution of interactions on Pinterest. It answers the questions which Pin-types are shared most frequently and which tend to receive the highest

engagement.

To make the study understandable, comparisons to other social networks, such as Facebook, Twitter and Instagram, are made.

Page 3: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

Product 8%

Recipe 9%

Regular 55%

Article 27%

Place under 1%

Regular Pins are published most frequently Article Pins on the rise

@quintly

Marketers have different possibilities to post on Pinterest. This chart shows which types are published most frequently.

Regular and Article Pins are posted most frequently. Recipes, Products and Places seem to play a minor role.

Chart: Pin-types used by brands

Pin-Type Distribution

Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015

Page 4: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

62

3329 28

12 104

Recipe Product Article Regular Place Movie App

@quintlyRecipes receive highest amount of Re-pins Pinterest can help businesses to amplify reach

It is important to know which Pin-types receive which kind of interactions most frequently.

This chart shows that especially recipes are shared (re-pinned) significantly more often than any other type.

Bar-Chart: Average number of Re-pins per Pin-Type

Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015

Page 5: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

Check out your own Pinterest stats. Try quintly for free: quint.ly/start_free

Page 6: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

Movie 6%

App 2%

Product 19%

Article 16%

Regular 16%

Recipe 35%

Place 7%

@quintlyRecipes and Products shared most frequently Tip: Thorough descriptions help to discover those Pins

Marketers might consider not to publish regular Pins most frequently but try to upload recipes and products to increase reach.

This shows how and why users are active on Pinterest - gathering information with the intention to purchase.

Chart: Re-pins per Pin-type visualized in percentages

Shares per

Pin-Type

Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015

Page 7: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

8

76

5

3 3

1

Product Article Regular Recipe Place Movie App

@quintlySignificantly less likes than Re-pins Up to 8x more Re-pins than likes on an average Pin

On Pinterest users tend to share a lot more than liking posts. The average amount of likes on a Pin is a valuable information while setting up goals.

In contrast, Instagram is known for a significant amount of interactions on each post but it is not possible to share.

Bar-Chart: Average number of Likes per Pin.

Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015

Page 8: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

@quintlyComparison to other networks Facebook posts receive highest amount of shares; Twitter leads to buzz; Pinterest increases long-term reach

The average Facebook page has more fans than followers on other networks. Thus, the reach is higher than on other networks and the amount of shares goes up.

Chart: Average number of shares per post

Note: The lifetime of a tweet is considered to be 25 minutes, on Pinterest more than three months.

120

3725

0

Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015

Page 9: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

Check out your own Pinterest stats. Try quintly for free: quint.ly/start_free

Page 10: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

Article Regular Recipe Place Product App

Likes 7 6 5 3 8 1

Comments 0.06 0.03 0.03 0.01 0.04 0.005

Repins 29 28 62 12 33 4

Interactions 37 35 67 15 41 5

Small amount of comments, numerous Re-pins Up to 93% of interactions are re-pins

@quintly

Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015

Table: Interactions per Pin-type

Page 11: Pinterest Interaction Study alina€¦ · Pinterest Interaction Study quintly analyzed major brands on Pinterest in Q3 2015. The study will help marketers to understand the distribution

Happy Analyzing! Try quintly for free: quint.ly/start_free