Embed Size (px)
Citation preview
By Sara Beam and Bailey Spicer
http://unbounce.com/social-media/pinteresting-20-stats/
http://www.cypressnorth.com/blog/social-media/13-essential-tools-help-pin-share-track-better-pinterest
Overview of PinterestPinterest is a tool for collecting and organizing
the things you love
You can: Make a wish list Plan a trip Organize an event Start a collection Plan a project Sign up as a company
http://about.pinterest.com
5 Key Terms/Definitions Concerning Pinterest Pin
Starts with and image of video you add to pinterest, all can be repinned and link back to their source.
Board Where you organize your pin by topic. Can be secret or public. You can invite
others to pin with you on your board.
Follow When you follow someone their pins show up in your home feed, you can
follow all of someones boards or just the ones you like.
Pin It Bookmarklet Lets your easily pin things you see on websites and blogs
Home Feed A collection of pins from pinners and boards you follow, updated every time
someone you follow adds a pin.
http://about.pinterest.com
Most Unusual Facts, Stats and Usage -How Pinteresting! More users are spending more time, on average, pinning than
they are on hanging out on Facebook.
1.36 million users daily
Users are majority female mothers 28% of them have a household income of 100K+
Pinterest is used by 26% B2B Marketers
Pinterest referrals spend 70% more money than non social networking referrals Pinterest users spend twice as much as Facebook users
Pinterest Traffic has doubled since May 2012
25% of Fortune Global 100 companies have pinterest accounts
Pinterest’s share of all site visits in North America increased 5,124% between July 2011 and July 2012
Pinterest generates four times more revenue per click than Twitter, and increases revenue by 27% more per click than Facebook
The Rise of Pinterest Inforgraphic
Strengths and Weaknesses
Strengths Simplicity
Visual > Stimulates the Senses
Exciting to the individual
SEO Everything Posted
Weaknesses Link Spam > SEO
Simple > Easy to copy Groupon Gentlemint
Too good
People don’t talk to each other
Best 10 Tips For Using Pinterest For Business Add a Pinterest “Follow” and/or “pin it” button
Crowdsource VIP board of fans with your product
Keywords and Hashtags to optimize results
Link back to your own sites Specifically where the customer can purchase your product
Network with others/share on other networks
Observe and Comment
Pinterest for Content Marketing-Get Creative with Photos and infographics
Quality and Appealing Photos
Referral Traffic Analytics reports (announced last night, March 11, 2013)
Team access to boards
Essential Tools or Apps Pinterest Analytics
PinReach
Pinpuff
Repinly
Shareasimage
PinWords
Pinstamatic Pin songs and more
Bookmarklet
5 best practice examples/ success stories Etsy
Early Adopter Don’t just promote > Lots of
DIY tutorials
Whole foods Community Building Creating Website Traffic Storytelling Crowd sourcing and trends Influencer outreach and
collaboration
Real Simple Gets more referrals from
Pinterest than Facebook
Today Show Give the users what they want! Recipes > Behanind the Scenes
Wedding Republic 75% Increase in webpage
traffic the day they signed up Quality photos, all linking back
to their own website
How Results Are Monitored And MeasuredMeasured by:
Pinterest analytics PinReach
How to Verify Website for Analystics
Top 5 Essential Readings List About PinterestHere Are Some Clear Business Uses For Pintere
st
Pinterest Stats: Does It Really Drive More Sales Than Facebook?
15+ Interesting Pinterest Stats for 2013: Justifying Its Need For Brands!!
P'interested in Marketing? 20 Stats for The Naysayers
How Can Pinterest, the Fastest-Growing Site Ever, Become a Data Driven Business?
Works Cited
13 Essential Tools to Help Pin, Share & Track Better on Pinterest. (2012, July 25). Retrieved from Cypress North website: http://www.cypressnorth.com/blog/social- media/13-essential-tools-help-pin-share-track-better-pinterest/
Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable. (2013, March 12). Retrieved from
Marketing Land website: http://marketingland.com/pinterest-analytics-making-the-most-actionable-social-network-more-actionable-35874 26 Tips for
Using Pinterest for Business. (2012, February). Retrieved from Social Media Examiner website: http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/
How Can Pinterest, the Fastest-Growing Site Ever, Become a Data-Driven Business? (2012, August 14). Retrieved from Silicon Angle website: http://siliconangle.com/blog/2012/08/14/how-can-pinterest-the-fastest-growing-site-ever-become-a-data-driven-business/
15+ Interesting Pinterest Stats For 2013: Justifying Its Need For Brands. (2013, February). Retrieved from Daze Info website: http://www.dazeinfo.com/2013/02/22/ brands-rely-on-pinterest-important-for-brands/ Here Are Some
Clear Business Uses For Pinterest. (2012, December 6). Retrieved from Web Pro News website:
http://www.webpronews.com/here-are-some-clear-business-uses-for-pinterest-2012-12
13 Fun Facts About Pinterest Users (INFOGRAPHIC). (2013, March 1). Retrieved from Huffington Post website: http://www.huffingtonpost.com/2012/03/01/facts-about-pinterest-users_n_1312935.html [About Page]. (n.d.). Retrieved from Pinterest website: http://about.pinterest.com/
References Delo, Cotton. "Real Simple Is First Print Mag to Reach 100K Pinterest Followers." Ad Age Digital. N.p., 11 May 2012. Web. 12 Mar. 2013. <http://adage.com/article/digital/real-simple-reaches-100k-pinterest-followers/234711/>.
Edwards, Jim. "Pinterest's Traffic Data Reveals Its Biggest Weakness." Business Insider Advertising. Business Insider, 30 Apr. 2012. Web. 12 Mar. 2013. <http://www.businessinsider.com/pinterests-traffic-data-reveals-its-biggest-weakness-2012-4?op=1>.
Kirsty. "The World’s Top 5 Pinterest Marketing Success Stories." Total Pinterest. N.p., 26 June 2012. Web. 12 Mar. 2013. <http://totalpinterest.com/worlds-top-5-pinterest-marketing-success-stories/>.
Wilson, Matt. "5 ways Whole Foods builds awareness on Pinterest." Ragan's PR Daily. Ragan, 28 Feb. 2013. Web. 12 Mar. 2013. <http://www.prdaily.com/Main/Articles/ 5_ways_Whole_Foods_builds_awareness_on_Pinterest_13945.aspx#>.
