Pitch Plan For MagazineBy Cameron Loftus

Possible Names for my magazine

O Dance MagO Dance NationO The FutureO SoundsO Unite

Possible fonts for Masthead

Colour schemesO As my magazine is based on

dance music I think it would be best to use bright colours with this genre of music. These colours will be mainly used on the background of my magazine pages and briefly on the front cover. Looking at the text side of things, the colour of the text will have a consistent colour of black as it will stand out on a bright background like I planned and therefore I think it will be a good effect. With dance music being my chosen topic of music, I feel it will allow me to show creativity with a wide range of interesting and sophisticated colours.

Magazine StyleO The style for my magazine is going to be

bright and colourful with lots of photos with big and bold mastheads and titles and smaller font for the main text as it doesn’t hold as much emphasis and importance. Most pages will have a fair amount of text but the font will be clear and readable and in a dark colour like black to contrast with the other bright colours involved on the page.

The MagazineO My magazine would be a dance magazine, as it is

my favourite genre of music and also a fairly popular genre with the public and especially my target audience age (teenagers to mid-twenties). It will be released monthly about the latest news and with a big emphasis on up and coming dance artists. It will mainly focus on deep house and future house music and contain lots of features like: dance charts, interviews with artists, popular genres of dance music at the current time and will have things like free posters. The cost will be £4.50 as it is a reasonable price so will hopefully appeal to a wide range of people who take an interest in dance music.

Mission StatementO As there isn’t a vast amount of dance

magazines currently on the market, I aim to fill the void left by the music magazine industry in general. This magazine will include an array of unique and interesting features for you to feast your eyes on. From interviews with your favourite dance artists to free gifts, this magazine will have everything you need to keep you gripped and entertained.

Fan Profile of David Guetta

Fan Profile of Avicii

Fan Profile of Calvin Harris

Overview of Fan ProfilesO All the demographics for all three

dance artists are women aged between about 18-30 and all have the same social grade.

O They all share a similar outlook on favourite artists which are generally pop and dance artists.

O Interestingly, the top region for all three is Central Scotland and the top profession for both is entertainment.

Possible DesignFront Cover #1

Working Title

HeadlineCover line

Possible DesignFront Cover #2

Working Title