Pizza friday 127

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THE NEWSPART ONE


numantra.com214.635.2300Link: http://adage.com/digital/article?article_id=143742



New York Times

CNN and CBS in Talks to Gather News Together

CNN and CBS, two suitors with a long history of courtship, have engaged in direct talks in recent weeks about more extensive combinations of their news resources, according to several executives who have been briefed on the discussions.

CBS's newscast, once the home of Walter Cronkite, has been stuck in last place in the evening news competition for 12 years. Its morning program, "The Early Show," also perennially trails NBC and ABC. The high cost of news gathering has driven all the networks (most recently, ABC) to institute significant staff cuts. CNN, meanwhile, has continued to hire new staff members.

CBS could presumably realize considerable cost savings if a deal enabled the network to rely on more of CNN's extensive news-gathering resources. The current talks - first reported on Tuesday on the Web site of New York magazine - follow closely on a recent $10.8 billion deal between CBS Sports and Turner Sports, another arm of CNN's parent company, Time Warner. That deal created a partnership to share the future rights to the N.C.A.A. basketball tournament.


numantra.com214.635.2300Link: http://adage.com/mediaworks/article?article_id=143702



USA Today

Social media used to market Mother's Day

The newest way to say "I love you" on Mother's Day: social media. E-Trade is launching a Mother's Day BabyMail promo. Others celebrating Mom with a social-media twist include Teleflora and iVillage.

"Social marketers who keep it real will do best," says social-media guru Allen Mireles. "Social networking is fabulous, but for communication on Mother's Day, nothing replaces a phone call - or showing up in person."

With more than 350 million Facebook users and 108 million Twitter users worldwide, social media has become as American as Mom's apple pie this Mother's Day. "Even people who were holdouts are going to these networks to communicate with grandchildren," says social-media consultant Tamar Weinberg.

There's money to be made. The average American is expected to spend $142 for Mom, up 5% from last year, for a total $15 billion, says researcher Brand Keys.





MIKE’S TOP 5

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Social Media


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Become a taste bud bounty hunter.

Got any Facebook friends who haven't tried Domino's? Track them down for the pizza joint and get them free pies in the process. He or she with the most captures will get free pizza for an entire year.

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Going Green



Brewing coffee costs more than blow drying your hair.

Pentagram created this dataviz-driven site that allows you to see which household appliances are the biggest energy suckers. Usage can be filtered by state and can be viewed per watts, dollars and gallons of gas.

http://www.ge.com/visualization/appliances_energyuse/index.html



THE NEWSPART TWO



AdWeek: iPad Hits 1 Mil. Sales Mark in a Month The iPhone took twice as long to reach the same milestone

For those wondering if the iPad would take off the way the iPhone did, Apple answered that question by revealing that it has sold 1 million iPads in less than a month.

By way of comparison, the iPhone took twice as long to reach the same milestone. And if you're thinking these sales are merely indicative of only the Apple faithful buying up their new toys, two new developments point to additional sales success in the coming months.

First is the introduction Friday of the iPad 3G, which features both WiFi and wireless access to the AT&T network. It's not clear how many of the 1 million iPads sold were for the initial WiFi-only verion and how many were for the iPad 3G. While more expensive, many fans have indicated their intent to wait for the more versatile iPad 3G before pulling out their wallets. Piper Jaffray analyst Gene Munster this morning estimated that Apple sold 300,000 iPad 3G devices this weekend.





Adage

Why Long-Form Ads Are the Wave of the Future Short Films, Music Videos Featuring Products Engage Viewers With Brands by Providing Entertainment

Since Lady Gaga's nearly 10-minute video "Telephone" made its debut a few weeks back, it's garnered 28 million views on YouTube, been watched on MTV.com nearly 500,000 times and shared on Facebook and tweeted directly from the pop star's site some 150,000 times.

The video-slash-short film is easily one of the most-popular pieces of longer-form content in recent times, boosting visibility for brands like Miracle Whip and dating site PlentyofFish.com that made appearances in the video. But it's also just one in a growing batch of examples that signal marketers' desire to engage with consumers for longer than the standard 30 seconds.

"We've definitely seen an upswing in longer-form ads," said Matt Miller, president and CEO, AICP. "While advertisers are looking for efficiencies in short-format/multiple platforms, they are also looking for new ways to engage consumers. ... One way to do that is through short films and fun pieces that create awareness of the brand, and reward consumers."



Mead Johnson's Flavored Toddler Formula Faces Outcry Chicago Tribune

Some mommy bloggers and nutritionists are critically targeting Mead Johnson Nutrition's Enfagrow Premium toddler formula, which comes in chocolate and vanilla flavors, Julie Wernau reports.

Rebecca Unger, a pediatrician at Children's Memorial Hospital in Chicago, says the Enfagrow chocolate or vanilla formula is similar to adding three teaspoons of sugar to a glass of milk. "For a healthy child who doesn't have medical problems affecting growth and behavior and development, I don't think it's necessary," she says.

"What's next, genetically modifying moms to produce chocolate breast milk?," one blogger posted on Momlogic.com. Marion Nestle, professor of nutrition, food studies and public health at New York University, says the flavored formulas could lead children who drink it to crave sugary beverages.

"The toddler years can be particularly challenging since food preferences may be erratic and unpredictable," responds a Mead Johnson spokesman. "Products such as Enfagrow Premium can play a role in helping children achieve a more balanced, healthy daily diet."



Adage

Calif. County May Ask Kids to Choose Between Fries and Toys In Response to Childhood Obesity, Santa Clara Considers Ban on Giveaways for Meals High in Calories and Sodium

Reasoning with a child, especially when toys are involved, is a tough proposition. But California's Santa Clara County might be about to make it tougher with a proposal that takes on major kids-meal franchises at fast feeders such as McDonald's by banning toy giveaways with meals high in calories and sodium -- a move that could lead to regulation in other places in the country.

"This ordinance levels the playing field," Santa Clara County Board of Supervisors President Ken Yeager said in a statement. "It helps parents make the choices they want for their children without toys and other freebies luring them toward food that fails to meet basic nutritional standards." As a state, California has adopted health regulations faster than other areas. California has already banned trans fat at restaurant chains and mandated calorie counts. Earlier this month, Santa Clara County also proposed a ban on "single-use" carryout bags.

The proposed guidelines for healthier options require kids' meals to have fewer than 485 calories and 600 mg of sodium to come with a toy





BrandEngagement


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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

can do for you.

Visit hire.numantra.com for more information.

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