Pizza hut delivery process

8/13/2019 Pizza hut delivery process

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Sales &

Promotion PlanFor Pizza Hut

Presented by:

Hemal ManiarVivek kar

Pallav Prasad

SIBM Bangalore


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To know the actual position of pizza hut in the minds of the consumer,

we did a small survey involving certain specific question regarding what

customers want.

We went to the nearest pizza hut outlet and we took some inputs from

the manager regarding consumer behaviour and sales pattern.

More than 78% of the students surveyed selected DOMINOS as their first

preference.Average rating of Importance given to offers is 1.95 which shows the

offers given is one of the major factor for the customer decision.(Rating:

1-most important and 5-Least).

Per person average budget is between Rs 250-500.

41% students go to pizza hut once in a month while 25% of them visit

pizza hut once in 3 months.

Findings: Customers are unaware of the offers and discounts

offered by Pizza Hut, which are as it is few in numbers.

Prior work

Summaryof oursurvey

Survey Work For The Study OF Pizza Hut and Pizza Consumption Pattern


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Strengths Unmatchable quality and variety

Strong brand image

Customer satisfaction

Hygiene

Excellent service

Opportunities

Increase their market share by

changing their image in the minds of

consumer.It is a global brand which can

afford to offer heavy discounts

Threats Dominos and other outlets are catering

to Indian middle class customers by

providing large no. of offers and services

Weaknesses Consumers myth that pizza hut

is only for elite class.

Lack of offers

Inadequate advertisement (Low

discount visibility)

Inadequacy of outlets

S

W

T

O

SWOT ANALYSIS For Current Situation Of Pizza Hut In The Indian Market.


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Current Sales At Pizza Hut Electronic city, BengaluruProduct Sales per time period Sales Frequency

Pizzas 400-500/week (Mon-Thurs), 1000/day(Fri-Sun)

Crust-Mia (Less Sold) Pan (Most Sold), Stuffed(Nominal),Crown (Less Sold)

Pasta 100-150/day Lasagna-(Nominal), Baked- (Most Sold),Sauteed- (Nominal)

Italian Rolls 80-90/day Less Sold

Breads 2000-2100/day Highly Sold

Potato Wedges 70-75/day Less Sold

No. ofPeople Customized Combination Combo Price Actual Price(W/o Combo) Explanation of combo1 1 Pan Pizza+ (Italian Roll/Potato

Wedges)+1 Breadstick(veg combo)260 328 Most sold pan pizza are clubbed with

less sold italian rolls/ potato wedge

1 1 pan pizza+ chicken roll/chickenwings+1 breadstick(non veg combo)

310 394 Most sold pan pizza are clubbed withless sold italian rolls/ potato wedge

2 1 pan pizza+1 stuffed pizza+ (Italianrolls/potato wedges)+ pasta

360 450 Most sold pan pizza are clubbed withless sold italian rolls/ potato wedge and

stuffed

2 1 stuffed pizza+ 1 crown pizza+ 1pasta+ (italian rolls/potato wedges)

480 600 Most sold pan pizza with less sold crownpizza are clubbed

4 1 stuffed pizza+ 1 crown pizza+ 2pan pizza+ 1 pasta+(1 italianrolls/potato wedges)

850 1150 Catering to four people and can becustomized if number of people areincreased

**Pepsi can be added with any combo at the cost of Rs 25/600ml bottle. Garlic breads can be addedwith any combo at the cost of Rs 50/piece.*Add Rs 50 to get a non veg pizza.

As per above sales figures, some following combinations are made


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Every time pizza hut

20 cashback if youcome backwithin 10days

Core

Sales

Strategy


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CorporateDiscount (upto 30%) forthe corporate, school or

college parties

Public EventsSpecial public events tobe tracked and stalls tobe put for bulk sales.

Birthday/Marriages

Discount (30%) will be given onthe bulky orders for birthdayparty, marriage etc

Movie tickets along with pizza: We will make partnership with theatre in ourlocality. On order of Rs1000 or more, the customer will get

a free movie ticket. If a customer buys a movie ticket at that theatre,

then he will be given 20% off in pizza hut.

Advance booking: Special discounts to be provided if customers give

advance bookings for the coming days.

Co-Sponsoring Options: Check for possible co-sponsoring options and

implement the best among them. Links with brands such nearbyShoppers Stop and

Saloons to give prize coupons to customers aspromotional and vise versa.

Promote Multiple Orders: 5 or more than 5 orders from the same society,

college, etc. will be given 10% additional discount.This will help as people will try to add more ordersto get higher discounts.

Festival-Get together Sponsoring: Will sponsor festival celebrations and events heldnearest to our area to promote our franchise. Eg;

Janmastmi celebration.

Design your Own PizzaContest: Show your Creativity

& Taste by Designing yourown very crust and alsotoppingsMake It Great


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Warmreception toall the

customers.

Customizable

products such

as caps and

cups for

customers.

Customers are

informed of

offers which

matches their

interest.(Throu

gh SMS and

emails)

Special

discounts on

birthday,wedding for

loyalty card

owners.

Customer Relationship

Enhancement

onclusion We carried out a survey and took inputs from the manager of one of the Pizza Hut outlets

to know the actual buying behaviour. Based on that we segmented our strategies whichare as follows:

Attracting new customers -festival celecration, co-sponsoring etc.

Increasing the sales of certain offerings - Combo packs etc

Increasing the overall sales on weekdays - Lunchables and Happy hours etc

Retaining our existing customers - Various Discount offers etc

We feel that if our thought out proposal is implemented, it will increase our customer valueproposition, which will increase the overall revenue of pizza hut significantly .

Documents

Pizza hut delivery process