Pizza Rustica Lincoln Road 33139

Pizza RusticaLincoln Road 33139

Marketing Objectives• Sell More Food Items• Get More Afternoon Business• Sell More Gift Items and Gift Cards• Increase Weekday Traffic

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”.



The Beachcomber is the student newspaper of Miami Beach Senior High, dedicated to informing the

student body, faculty and the Miami Beach community. The Beachcomber

upholds the highest journalistic, academic, and community standards.

The Beachcomber Mission Statement



All about Pizza Rustica (Lincoln Road)

•Has been opened since 1996 (13 years) on the beach

•Type of products sold – Pizza, Salad, Drinks

•Average price for product items sold- $7 • Special services offered- Create your own salad, special topping pizzas



The Beachcomber reader1. The Beachcomber is the student run newspaper for

Miami Beach Senior High’s 2,000 students and faculty.

2. The Beachcomber is published 4-8 times a school year and distributed to all students, other local schools and businesses (5,000 copies per issue).

3. Editorial includes: news, features, opinion, art and entertainment, and sports.

4. Students pass along The Beachcomber to parents, teachers and peers.

5. Students stay in one school for 4 years. . .4 years of customers living in your marketing area.



The Beachcomber readerContinued:6.Students generally shop with friends.

7. Students are the ideal demographic: 14-18 years of age.

8. Students interact daily and pass the word on.

9. Students/readers tend to have a high disposable income, and parents are well networked into the diverse fabric of the Miami Beach Business world.

10. Available online at: www.beachcomberonline.com

http://www.beachcomberonline.com/



From US to YOUA – Miami Beach Senior

High B – Starbucks Lincoln Road

•3 Minute Drive*•About 15 Minute Walk• .7 Miles Away



Where Beach High students live

25% OF MIAMI BEACH SENIOR HIGH STUDENTS LIVE WITHIN

ZIP CODE 33140

3- minute drive to 33139 (Lincoln Road)



75% LIVE WITHIN ZIP CODE 33139,

33140&33141

0-5 Minute Drive to 33139 (Lincoln Road)



SURVEY OF The Beachcomber AND THE MIAMI BEACH SENIOR HIGH

STUDENT READERSHIP.

In April of 2009, 32 students in the Beach High Journalism I class developed a 22 question survey of the purchasing and spending habits of the students. 526

surveys were returned, which is more than a representative sample of the 2,000-student

body and 100 teachers.



Spending of Beach High Students

•98% spend each week on personal things.

• 91% spend $10.00 or more weekly.• 68% spend $20.00 or more weekly.• 74% learn about a business through advertising or a coupon.

• 49% of students generally travel as a group. (Average group size is 3

friends)• 82% of students eat at restaurants

at least once a week.• 46% want to work out at a gym.• 89% exercise 12 times a month.• 81% are likely to spend at a business if their friends recommend

it.• 99% Purchase music

• 63% Purchase sports apparel• 22% Purchase extreme equipment

“The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”.

WHAT IS MOST IMPORTANT WHEN DECIDING WHERE TO SHOP?

LocationCostServiceAtmosphereTransportation



What our readers say about the Beachcomber

“I’m always on Lincoln Road on Friday nights. Now, if I know that there is a business catering to me, and it is right down the street, all I have to do is walk a few blocks and I have so much to find, -- I would go.

- Christina Fernandez, sophomore“The Beachcomber’s information is always reliable. I know I can trust

it. If The Beachcomber says that a business is a cool place, then I believe it.

- Noah Sobel, sophomore“If there was a coupon for a great Lincoln Road business, I would get

in a car and use that coupon in a flash!” - Shari Linn, junior

“I am always looking to The Beachcomber for advice on what to buy. If the newspaper advertised a business, I would definitely try it out.” - Mark Zavala, junior



Successful Ad Campaign

•According to a recent survey conducted at Beach High, 22.3% of students claimed to not know of Blissberry before they advertised in The Beachcomber.

•An amazing 72% say they were aware of Blissberry after they saw its ad in The Beachcomber.



How your AD will look “The Beachcomber is the voice of the

Miami Beach Senior High Community. . . 2000 strong”.

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The Beachcomber Rate Card



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Contact us:

CALL: 305-532-4515 and ask for Andy Weiss

Email: [email protected]



Documents

Pizza Rustica Lincoln Road 33139