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PLANNED OBSOLESCENCE

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Text of PLANNED OBSOLESCENCE

  • PLANNED

    OBSOLESCENCE

  • What does Planned Obsolescence

    mean? Planned Obsolescence is a commercial strategy used by companies to make products being obsolete earlier than usual.

    It runs under the logic of

    consumerism

  • IS IT A NEW PHENOMENA?

    Technical obsolescence 1932

    Repetitive consumption MID 1920

    The term planned obsolescence 1932

    Psychologycal obsolescence MID 1950

  • It all started with the phoebus cartel

    Thomas Edison created a lightbulb witch lasted over 2500 hours. By the 1920s, some lightbulbs manufacturers and sellers started worrying about the liquidity of their companies if people didnt buy lightbulbs so often. Consequently, The Phoebus cartel was created by Osram, Philips and General Electric from 1924 until 1939 and was in charge of controlling the manufacture and sale of light bulbs. The cartel prevented the worldwide manufacturers from producing long-lasting lightbulbs.

  • AIMS OF THE PLANNES OBSOLESCENCE

    Short-term economic gains Stimulates demand Big earnings for the manufacturer It forces the consumer to:

    o Repair the product o Buy another similar

    New ways of business: o Insurance after the warranty period o Repair the damaged product o Buy new pieces

  • HOW DOES PLANNED

    OBSOLESCENCE TAKE

    PLACE? It just happens by three simple facts

    A demand for a new fashion/style or style is created.

    New features and updates are introduced from time to time.

    Producing products that will break before they are expected to.

  • TYPES OF OBSOLESCENCE:

    TECHNICAL OBSOLESCENCE

    Apple uses technical obsolescence by incompability (E.g. Ios 8.0, 8.1, 8.2).

    Indirect technical obsolescense: battery

  • TYPES OF OBSOLESCENCE:

    psychologycal

    OBSOLESCENCE Instilling in the buyer the desire to own

    something a little newer, a little better, a

    little sooner than necessary

    Brook Stevens

  • PLANNED OBSOLESCENCE

    STOPS WORKING AFTER 15000 PRINTED COPIES The printer also alerts you when the cartridges are running low or it just doesnt let you use the printer if one color is running low, regardless the ink you need is just a different one.

    PLANNED OBSOLESCENCE BY NOTIFICATION

  • ECOLOGICAL OBSOLESCENCE

    Cars and domestic electronical

    manufacturers create

    greener products to make

    you buy the newest.

  • CONSEQUENCES

    Background aspects like: o Pollution and no sustainability o Excessive consumption of natural resources.

  • POLLUTION

    The planned obsolescence generates large quantities of waste and pollution.

    Waste mostly goes to areas such as o Rivers o Seas and oceans o Dumping sites close to the nature

    Mostly of these places are third world countries where whole poor families pick up waste so as to collect products such as silicon (Si) or copper (Cu) with the aim to sell them.

  • No sustainability

    Planned obsolescence does not guarantee sustainability as useful items are thrown away and new items are manufactured.

  • DEBATE Each of you will be a different agent who has a relation with planned obsolescence. Defend the position each character has regarding the current issue

    a) The consumer b) The manufacturer c) The Environment