mean? Planned Obsolescence is a commercial strategy used by
companies to make products being obsolete earlier than usual.
It runs under the logic of
IS IT A NEW PHENOMENA?
Technical obsolescence 1932
Repetitive consumption MID 1920
The term planned obsolescence 1932
Psychologycal obsolescence MID 1950
It all started with the phoebus cartel
Thomas Edison created a lightbulb witch lasted over 2500 hours.
By the 1920s, some lightbulbs manufacturers and sellers started
worrying about the liquidity of their companies if people didnt buy
lightbulbs so often. Consequently, The Phoebus cartel was created
by Osram, Philips and General Electric from 1924 until 1939 and was
in charge of controlling the manufacture and sale of light bulbs.
The cartel prevented the worldwide manufacturers from producing
AIMS OF THE PLANNES OBSOLESCENCE
Short-term economic gains Stimulates demand Big earnings for the
manufacturer It forces the consumer to:
o Repair the product o Buy another similar
New ways of business: o Insurance after the warranty period o
Repair the damaged product o Buy new pieces
HOW DOES PLANNED
PLACE? It just happens by three simple facts
A demand for a new fashion/style or style is created.
New features and updates are introduced from time to time.
Producing products that will break before they are expected
TYPES OF OBSOLESCENCE:
Apple uses technical obsolescence by incompability (E.g. Ios
8.0, 8.1, 8.2).
Indirect technical obsolescense: battery
TYPES OF OBSOLESCENCE:
OBSOLESCENCE Instilling in the buyer the desire to own
something a little newer, a little better, a
little sooner than necessary
STOPS WORKING AFTER 15000 PRINTED COPIES The printer also alerts
you when the cartridges are running low or it just doesnt let you
use the printer if one color is running low, regardless the ink you
need is just a different one.
PLANNED OBSOLESCENCE BY NOTIFICATION
Cars and domestic electronical
greener products to make
you buy the newest.
Background aspects like: o Pollution and no sustainability o
Excessive consumption of natural resources.
The planned obsolescence generates large quantities of waste and
Waste mostly goes to areas such as o Rivers o Seas and oceans o
Dumping sites close to the nature
Mostly of these places are third world countries where whole
poor families pick up waste so as to collect products such as
silicon (Si) or copper (Cu) with the aim to sell them.
Planned obsolescence does not guarantee sustainability as useful
items are thrown away and new items are manufactured.
DEBATE Each of you will be a different agent who has a relation
with planned obsolescence. Defend the position each character has
regarding the current issue
a) The consumer b) The manufacturer c) The Environment