CUNEF Seminar Innovation 1

Planning the Better Mouse-Trap or Responding to Knowledge-Absences?

JC SpenderESADE & LUSEM

1-Oct-2012

Innovation

CUNEF Seminar Innovation 2

• Real innovation beyond (a) continuous improvement to what we do already, (b) asking our customers/lead-users what they need, (c) open-source pot-luck. 

• Truly radical - push instead of being pulled - create a new situation we own. 

• Framing from what we know to the ‘knowledge-absences’ these new ideas resolve, leading towards innovation-intensive management.

1-Oct-2012

CUNEF Seminar Innovation 3

succeeding ?

• why ?

1-Oct-2012

CUNEF Seminar Innovation 4

getting down to business

1-Oct-2012

CUNEF Seminar Innovation 5

knowledge-absence

• diagnosis / discovery• strategic constraints• move / change ?

1-Oct-2012

CUNEF Seminar Innovation 6

imagination

• collision

• bring into the world

• constraints

• push

1-Oct-2012

CUNEF Seminar Innovation 7

innovation

1-Oct-2012

new business

model

CUNEF Seminar Innovation 8

building the BM

• no separation of innovation and Δ BM

• explore constraints

• explore change-ability

• ‘innovate’ = fill the ‘knowledge-absence’

• implement / act

1-Oct-2012

CUNEF Seminar Innovation 9

strategic conversations (SCons)

• who knows?

• collaboration of imaginations

• ownership

• action

1-Oct-2012

CUNEF Seminar Innovation 10

innovation

1-Oct-2012

new business

model

collaboration of imaginations

CUNEF Seminar Innovation 11

questions BM must address

1.  Do we really have a BM with value-adding potential?

2.  Do we have a metric or means of measuring its viability other than trying it out?

3.  What threatens our BM’s viability - competition, technological change, labor turnover, etc.?

4.  What do we think changeable about our BM?

5.  How robust do we think it against unanticipated shocks?

6.  How long do we expect it to remain viable?

1-Oct-2012

CUNEF Seminar Innovation 121-Oct-2012