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PAZ PR & Corporate Events PAZ PR & Corporate Events PAZ PR & Corporate Events PAZ PR & Corporate Events –––– An OverviewAn OverviewAn OverviewAn Overview

PAZ Marketing Management is a PR and Marketing Consultancy founded by a team of young

entrepreneurs, with ten years‘ + of media experience and a proven track record developing

PR and Marketing campaigns; established in mid 2006

The company’s team have built experiences in different fields and had successfully worked

and managed key businesses in the areas of:

� Real Estate / Financial Services / Retail / Leisure / Hotel / Airline/ Automotive / Politics…etc

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� Real Estate / Financial Services / Retail / Leisure / Hotel / Airline/ Automotive / Politics…etc

� Advertising and Marketing

� Production

� Partnerships

� Full service specialist in ATL. BTL, PR, Events and Celebrity management

� Delivering seamless Marketing Solutions

� Online Consultancy and Web Development

� Interactive Systems and I.T Solutions

DepartmentsDepartmentsDepartmentsDepartments

� Full-service PR & Events Management requirements, were we focus our activities on projects that maximize impact promoting your image and supporting your long-term marketing objectives

� Fashion Designers & Celebrity Management exposure: ensuring organized, concise events “the perfect medium for a lasting impression”

PAZ Marketing Management is a Dubai-based business managing different areas the marketing business:

concise events “the perfect medium for a lasting impression”

� Interactive Consultancy that will assess and help you promote your company’s vision to the world via internet

� The region’s ONLY provider of an online press release database allowing interactive press releases and social media interactivity in both English and Arabic. (via http://www.dpr-me.com)

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PAZ Marketing Management PAZ Marketing Management PAZ Marketing Management PAZ Marketing Management –––– VisionVisionVisionVision

Built from passion and experience, PAZ’s vision is to offer you aninsightful, intuitive and impactful

support to help your organization operate with purpose and

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support to help your organization operate with purpose andvigor; reliable consultation based on a best practice approach

Market PresenceMarket PresenceMarket PresenceMarket Presence

Regional OfficeRegional OfficeRegional OfficeRegional OfficeMarket AccessMarket AccessMarket AccessMarket Access

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Regional OfficeRegional OfficeRegional OfficeRegional OfficeDUBAIDUBAIDUBAIDUBAI(UAE)(UAE)(UAE)(UAE)

Market AccessMarket AccessMarket AccessMarket AccessLevant - Beirut

UAE - Abu DhabiRegional Reps

Why PAZ?Why PAZ?Why PAZ?Why PAZ?

• Ability to enhance your brand and leverage new opportunities

• Strong marketing professionals in all areas; many with 2-3 deep and strong foundation experience in different fields; with local and regional reach capability

• Respecting deadlines and delivering quality jobs on time, and on reasonable budgets

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• Respecting deadlines and delivering quality jobs on time, and on reasonable budgets

• An innovative culture that is carefully cultivated, along with a tradition of introducing new ideas and adding value

• Willingness to handle all aspects of a project ethically, efficiently and professionally

Business Sector ExpertiseBusiness Sector ExpertiseBusiness Sector ExpertiseBusiness Sector Expertise

• Real Estate

• Tourism

• Jewellery and Watches

• Airlines

• Automotive

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• Automotive

• Beauty, Haircare & Fragrance

• FMCG

• Fashion & Apparel

• Banking & Financial Services

• Food and Beverage

SpecialtySpecialtySpecialtySpecialty

• Advise, Consultation & Assistance on

– Sponsorships

– Media Buying

– Web Designing

– Photography

• Public Relations

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• Public Relations

• Corporate Events

• Online Consultancy

• Co-branded Affinity Partnership

– Networking

– Strategic Alliances

Public Relations ServicesPublic Relations ServicesPublic Relations ServicesPublic Relations Services

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Public Relations ServicesPublic Relations ServicesPublic Relations ServicesPublic Relations Services

What is Public RelationsWhat is Public RelationsWhat is Public RelationsWhat is Public Relations

• The main goal of a public relations is to enhance a company’s reputation

• Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector.

• PR help companies who are in need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both

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from the crowd, something that makes them more appealing and interesting to both the public and the media. The public are the buyers of the product and the media are responsible for selling it.

• Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works.

• PR also helps the company to achieve its full potential. They provide feedback to the company from the public.

Synopsis of Company OfferingsSynopsis of Company OfferingsSynopsis of Company OfferingsSynopsis of Company Offerings

• Media Relations

• Strategic Programs

• Special Programs

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• Collaterals

• Media Support

• Media Monitoring (Outsourced service which provides online updates)

• Coverage Analysis

Media RelationsMedia RelationsMedia RelationsMedia Relations

• Press Kit writing & production

• Press Conferences

• Media Tours & Trips (Local/Regional & International)

• Special Events (Press Meetings & Gatherings)

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• Media Activities (Local/Regional)

• Roadshows

• Feature Writing, Photo shoots, Photo Captions

• Editorials, Advertorials

• Media Relations (Pan Arab/Local)

ProgramsProgramsProgramsPrograms

Strategic Programs:Strategic Programs:Strategic Programs:Strategic Programs:

• New Product introduction

• Re-launch of existing products

• Customer relations

Special Programs:Special Programs:Special Programs:Special Programs:

• Marketing activity tie-ins

• Sponsorship tie-ins

• Dealer/Retailer events

• Crisis Management

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• Dealer/Retailer Agents • Crisis Management

• Opinion Groups

• Delegation & Reception

• Speech writing

PR CollateralsPR CollateralsPR CollateralsPR Collaterals

• Brochures/ Pamphlets

• Invitations

• Press Folders

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• CD Designs

• Press Kit packaging

Media SupportMedia SupportMedia SupportMedia Support

Access to a wide database of local and Pan Arab media across all categories of

press, TV, radio and internet:

• Business

• Motoring

• Lifestyle

• Fashion & Beauty

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• Motoring

• Niche magazines

• Men’s & Women’s Interest magazines

• Industry

• Fashion & Beauty

• General

• Travel

• Event & Social

• Banking and Finance

Coverage Measurement Analysis ReportsCoverage Measurement Analysis ReportsCoverage Measurement Analysis ReportsCoverage Measurement Analysis Reports

In-House Formula

� PR Plan for coverage per product per client per publication per Ad rates

2. Coverage value measurement based on:

� Immediacy

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� Immediacy

� Periodicity

� Scale of coverage

� Performance to same period last year

� Return on Investment (ROI)

System of PR EvaluationsSystem of PR EvaluationsSystem of PR EvaluationsSystem of PR Evaluations

Press Kits/ PR Activity

Follow-ups

Monitoring

Evaluation of editorial (Client’s or In-house formula)

Monthly Report to client

6-month review analysis

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Annual Overview and analysis, competitive evaluation, analysis of all press kits

Most significant press kits which

received maximum coverage

Ratio of return: size, color, etc.

Specific publications that

supported

Overall % of presence across dailies, weeklies

& periodics

Performance of Client’s

Investment

Events Management ServicesEvents Management ServicesEvents Management ServicesEvents Management Services

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Events Management ServicesEvents Management ServicesEvents Management ServicesEvents Management Services

Events PurposeEvents PurposeEvents PurposeEvents Purpose

• Event management is the most profound form of marketing and is a glamorous form of exposure

• It provides companies an opportunity for unleashing their potential to a very high degree; either through fancy events, corporate or networking evenings

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• Special events are an excellent opportunity for organizations to secure positive and immediate attention from public and target audiences

• Events used for marketing purposes should be relevant and remain loyal to the long-term communication goals of the organization

Our ScopeOur ScopeOur ScopeOur Scope

• Thematic Conceptualization

• Resourcing & Coordination

• Event Program & Details

• Onsite Management

• Database Management

• Stylists & Make up Artists

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• Wardrobe Management & Tailoring

• Creative Contribution

• Photography

• Travel & Permissions Arrangements

• Advise & Evaluation of Sponsorship Opportunities

• Event Reports

• Media Management & Coverage (if applicable)

Database ManagementDatabase ManagementDatabase ManagementDatabase Management

� Database management is an important part of a successful event is managing the guest list

� We provide a complete service which includes:

� Resourcing/ updating database

� Labeling/ mailing invitations

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� Labeling/ mailing invitations

� 3 follow-ups of contact (received, attendance, confirmation)

� On-site registration – if applicable

� Post-event follow-up and feedback – if applicable

Event CapabilitiesEvent CapabilitiesEvent CapabilitiesEvent Capabilities

• Launches

• Openings

• Corporate Celebrations

• Customer Events

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• Customer Events

• Trade shows

• Theme events

• Promotional tie-ins (sponsorships)

Relationship ClassificationsRelationship ClassificationsRelationship ClassificationsRelationship Classifications

Clients fall under two classifications:Clients fall under two classifications:Clients fall under two classifications:Clients fall under two classifications:

Retainer and/or Ad Hoc (project basis), for Pan Arab or local market

activities

• RetainerRetainerRetainerRetainer contracts are annual and follow a strategic PR program and

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budget

• Ad HocAd HocAd HocAd Hoc contracts fulfill a specified project or group of activities over a

limited period

***To obtain our rate card kindly email us on info@pazmarketing.com***To obtain our rate card kindly email us on info@pazmarketing.com***To obtain our rate card kindly email us on info@pazmarketing.com***To obtain our rate card kindly email us on info@pazmarketing.com

PR Clients (Past & Present)PR Clients (Past & Present)PR Clients (Past & Present)PR Clients (Past & Present)

Tourism:Tourism:Tourism:Tourism:� Dubai Shopping Festival � Jordan Festival – JTB

Motor Industry:Motor Industry:Motor Industry:Motor Industry:� Harley Davidson – H.O.G®

Lebanon Chapter

FMCG:FMCG:FMCG:FMCG:� Galaxy

Exhibitions & Shows:Exhibitions & Shows:Exhibitions & Shows:Exhibitions & Shows:� Swiss Trade Commission

Commercial /Government Commercial /Government Commercial /Government Commercial /Government BrandsBrandsBrandsBrands�Inegma (Security Forces Abu Dhabi)�Rafal Properties (KSA) Fashion Industry:Fashion Industry:Fashion Industry:Fashion Industry:

� Sukar.com (Part of Maktoob/Jabbar Group)

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Luxury BrandsLuxury BrandsLuxury BrandsLuxury Brands� ATAMANT Diamonds� dunhill London � Knotika Holding – Yachts� CRYSTALLIZED – Swarovski

Elements� Gulf Wings – Private Jets

Branding /Digital Agency:Branding /Digital Agency:Branding /Digital Agency:Branding /Digital Agency:� 2PURE� Ikoo.com (Part of

Maktoob/Jabbar Group)

Charity/Knowledge:Charity/Knowledge:Charity/Knowledge:Charity/Knowledge:� Knowledge Horizon – PR

Beauty and Skin Care:Beauty and Skin Care:Beauty and Skin Care:Beauty and Skin Care:� Cinicians Complex -Spectronix Group� Alphamed Group – Elancyl and Avene� Beauty Spot Salon

F&B:F&B:F&B:F&B:� Mezza House

Maktoob/Jabbar Group)� Ezra Fashion House� Michael Cinco� Galeries Lafayette

LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!

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LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!www.pazmarketinwww.pazmarketinwww.pazmarketinwww.pazmarketing.comg.comg.comg.cominfo@pazmarketing.cominfo@pazmarketing.cominfo@pazmarketing.cominfo@pazmarketing.com