Podcasting 101

Podcamp Seattle

20 June 2008

Kathy Gill

MP3 + RSS =

Podcast!

2006

Why Podcast?

• 18% of the US population; 9% in the prior month (eMarketer, Apr 2008)

• Time-shifting

• Internal/External

• Our audience is changing!

How Do You Find Them?

Competitive Analysis Time:

Who’s Doing What, Where and

How?

How Do You “Consume” Them?

Subscribe!

Listening is key to learning how to produce (or sponsor)

your own.

How Do You Create

Them?

Audio or Video?

• Mike(s) + computer• iPod, phone, Skype,

digital recorder• Audacity• Garage Band

• Camera (Flip, phone, Digital PAS, DV camcorder)

• iMovie• Movie Maker• Quicktime Pro• Final Cut• Adobe…

Write For The Ear!

“Reading most long sentences is like trying to

nail Jell-O to a wall.”~ David Clark (writer)

Marketing Tip: Social Networks Are Places We

Hold Conversations

Seminar v Lecture

Cocktail Party v Concert

Before You Podcast …. Blog

• Easier (text is quicker)

• Develop voice

• Develop networks

Questions, ideas, further conversations …

• Kathy Gill• kegill@u.washington

.edu• kegill on Twitter• Facebook, LinkedIn