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Sre\u263?ko Goi\u263?\tab \up0 \expndtw-3\charscalex100 Jelena Gotovac\par\pard\ql \li5036\sb0\sl-276\slmult0 \par\pard\ql\li5036\sb0\sl-276\slmult0 \par\pard\ql\li5036\sb0\sl-276\slmult0 \par\pard\ql\li5036\sb0\sl-276\slmult0 \par\pard\ql\li5036\sb128\sl-276\slmult0 \up0 \expndtw-5\charscalex100 Split, rujan, 2013. {\shp {\*\shpinst\shpleft1387\shptop13411\shpright10518\shpbottom13966\shpfhdr0\shpbxpage\shpbypage\shpwr3\shpwrk0\shpfblwtxt1\shpz162\shplid0{\sp{\sn shapeType}{\sv 0}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}{\sp{\sn geoRight}{\sv 9131}}{\sp{\sn geoBottom}{\sv 555}}{\sp{\sn pVerticies}{\sv 8;4;(0,555);(9131,555);(9131,0);(0,0)}}{\sp{\sn pSegmentInfo}{\sv 2;10;16384;45824;1;45824;1;45824;1;45824;24577;32768}}{\sp{\sn fFillOK}{\sv 1}}{\sp{\sn fFilled}{\sv 1}}{\sp{\sn fillColor}{\sv 16777215}}{\sp{\sn fLine}{\sv 0}}{\sp{\sn lineType}{\sv 0}}{\sp{\sn fArrowheadsOK}{\sv 1}}{\sp{\sn fBehindDocument}{\sv 1}}{\sp{\sn lineColor}{\sv 0}}}}{\shp {\*\shpinst\shpleft1387\shptop13966\shpright10518\shpbottom14239\shpfhdr0\shpbxpage\shpbypage\shpwr3\shpwrk0\shpfblwtxt1\shpz200\shplid1{\sp{\sn shapeType}{\sv 0}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}{\sp{\sn geoRight}{\sv 9131}}{\sp{\sn geoBottom}{\sv 273}}{\sp{\sn pVerticies}{\sv 8;4;(0,273);(9131,273);(9131,0);(0,0)}}{\sp{\sn pSegmentInfo}{\sv 2;10;16384;45824;1;45824;1;45824;1;45824;24577;32768}}{\sp{\sn fFillOK}{\sv 1}}{\sp{\sn fFilled}{\sv 1}}{\sp{\sn fillColor}{\sv 16777215}}{\sp{\sn fLine}{\sv 0}}{\sp{\sn lineType}{\sv 0}}{\sp{\sn fArrowheadsOK}{\sv 1}}{\sp{\sn fBehindDocument}{\sv 1}}{\sp{\sn lineColor}{\sv 0}}}}\par\pard\sect\sectd\fs24\paperw11900\paperh16820\pard\sb0\sl-240{\bkmkstart Pg2}{\bkmkend Pg2}\par\pard\ql \li5259\sb0\sl-322\slmult0 \par\pard\ql\li5259\sb0\sl-322\slmult0 \par\pard\ql\li5259\sb0\sl-322\slmult0 \par\pard\ql\li5259\sb188\sl-322\slmult0 \up0 \expndtw-4\charscalex100 \ul0\nosupersub\cf1\f2\fs28 SADR\u354?AJ: \par\pard\li1416\sb299\sl-322\slmult0\fi403\tldot\tx9947 \up0 \expndtw-7\charscalex100 PREDGOVOR ...\tab \up0 \expndtw-7\charscalex100 ..3\par\pard\li1416\sb161\sl-322\slmult0\fi0\tldot\tx10014 \up0 \expndtw-7\charscalex100 1. UVOD ...\tab \up0 \expndtw-7\charscalex100 .4\par\pard\li1416\sb162\sl-276\slmult0\fi420\tldot\tx9909 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf4\f5\fs24 1.1. Predmet i cilj ...\tab \up0 \expndtw-6\charscalex100 ... 4\par\pard\li1416\sb139\sl-276\slmult0\fi453\tldot\tx9908 \up0 \expndtw-6\charscalex100 1.2. Izvori podataka i metode prikupljanja ...\tab \up0 \expndtw-6\charscalex100 ... 4\par\pard\li1416\sb137\sl-276\slmult0\fi420\tldot\tx10024 \up0 \expndtw-6\charscalex100 1.3. Sadr\u355?aj i struktura ...\tab \up0 \expndtw-6\charscalex100 . 5\par\pard\li1416\sb137\sl-322\slmult0\fi0\tldot\tx9947 \up0 \expndtw-7\charscalex100 \ul0\nosupersub\cf1\f2\fs28 2. PODUZETNIK I PODUZETNI\u352?TVO ...\tab \up0 \expndtw-7\charscalex100 ..6\par\pard\li1416\sb163\sl-276\slmult0\fi453\tldot\tx9909 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf4\f5\fs24 2.1. Pokretanje vlastitog biznisa ...\tab \up0 \expndtw-6\charscalex100 ... 6\par\pard\li1416\sb137\sl-276\slmult0\fi453\tldot\tx10024 \up0 \expndtw-6\charscalex100 2.2. Proizvodnja drveta ...\tab \up0 \expndtw-6\charscalex100 . 7\par\pard\li1416\sb133\sl-322\slmult0\fi28\tldot\tx10014 \up0 \expndtw-7\charscalex100 \ul0\nosupersub\cf1\f2\fs28 3. PODUZETNI\u264?KI PROJEKT \ul0\nosupersub\cf2\f3\fs28 ...\tab \up0 \expndtw-7\charscalex100 .9\par\pard\li1416\sb167\sl-276\slmult0\fi453\tldot\tx9966 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf4\f5\fs24 3.1. Sadr\u355?aj poduzetni\u265?kog projekta ...\tab \up0 \expndtw-6\charscalex100 .. 10\par\pard\li1416\sb132\sl-276\slmult0\fi907\tldot\tx9908 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf5\f6\fs24 3.1.1. Operativni sa\u382?etak ...\tab \up0 \expndtw-6\charscalex100 ... 10\par\pard\li1416\sb139\sl-276\slmult0\fi907\tldot\tx9909 \up0 \expndtw-6\charscalex100 3.1.2. Opis poduzetni\u269?ke ideje...\tab \up0 \expndtw-6\charscalex100 ... 11\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx9909 \up0 \expndtw-6\charscalex100 3.1.3. Tr\u382?i\u353?ni podaci ...\tab \up0 \expndtw-6\charscalex100 ... 12\par\pard\li1416\sb139\sl-276\slmult0\fi907\tldot\tx10024 \up0 \expndtw-6\charscalex100 3.1.4. Tehni\u269?ko - tehnolo\u353?ki opis...\tab \up0 \expndtw-6\charscalex100 . 12\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx9909 \up0 \expndtw-6\charscalex100 3.1.5. Menad\u382?ment u projektu ...\tab \up0 \expndtw-6\charscalex100 ... 13\par\pard\li1416\sb139\sl-276\slmult0\fi907\tldot\tx9908 \up0 \expndtw-6\charscalex100 3.1.6. Marketing u projektu ...\tab \up0 \expndtw-6\charscalex100 ... 14\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx9909 \up0 \expndtw-6\charscalex100 3.1.7. Financijski podaci projekta ...\tab \up0 \expndtw-6\charscalex100 ... 16\par\pard\li1416\sb139\sl-276\slmult0\fi907\tldot\tx9966 \up0 \expndtw-6\charscalex100 3.1.8. Ocjena u\u269?inkovitosti projekta ...\tab \up0 \expndtw-6\charscalex100 .. 17\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx10024 \up0 \expndtw-6\charscalex100 3.1.9. Dodaci ...\tab \up0 \expndtw-6\charscalex100 . 18\par\pard\li1416\sb142\sl-322\slmult0\fi0\tldot\tx9947 \up0 \expndtw-7\charscalex100 \ul0\nosupersub\cf1\f2\fs28 4. PRAKTI\u264?NI DIO BIZNIS PLANA ...\tab \up0 \expndtw-7\charscalex100 ..1 9\par\pard\li1416\sb163\sl-276\slmult0\fi453\tldot\tx9966 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf4\f5\fs24 4.1. Operativni sa\u355?etak ...\tab \up0 \expndtw-6\charscalex100 .. 20\par\pard\li1416\sb134\sl-276\slmult0\fi907\tldot\tx9908 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf5\f6\fs24 4.1.1. Podaci o investitoru ...\tab \up0 \expndtw-6\charscalex100 ... 20\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx9966 \up0 \expndtw-6\charscalex100 4.1.2. Aktivnosti poduze\u263?a ...\tab \up0 \expndtw-6\charscalex100 .. 20\par\pard\li1416\sb139\sl-276\slmult0\fi907\tldot\tx9909 \up0 \expndtw-6\charscalex100 4.1.3. Rezultati tr\u382?i\u353?nih istra\u382?ivanja ...\tab \up0 \expndtw-6\charscalex100 ... 20\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx10023 \up0 \expndtw-6\charscalex100 4.1.4. Potrebita ulaganja ...\tab \up0 \expndtw-6\charscalex100 . 21\par\pard\li1416\sb140\sl-276\slmult0\fi907\tldot\tx10024 \up0 \expndtw-6\charscalex100 4.1.5. Izvor sredstava ...\tab \up0 \expndtw-6\charscalex100 . 21\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx9966 \up0 \expndtw-6\charscalex100 4.1.6. Zaposlenici ...\tab \up0 \expndtw-6\charscalex100 .. 21\par\pard\li1416\sb136\sl-276\slmult0\fi907\tldot\tx9908 \up0 \expndtw-6\charscalex100 4.1.7. Razdoblje aktivizacije ...\tab \up0 \expndtw-6\charscalex100 ... 21\par\pard\li1416\sb139\sl-276\slmult0\fi899\tldot\tx9909 \up0 \expndtw-6\charscalex100 4.1.8. Za\u353?titne mjere ...\tab \up0 \expndtw-6\charscalex100 ... 22\par\pard\li1416\sb142\sl-276\slmult0\fi453\tldot\tx9966 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf4\f5\fs24 4.2. Opis poduzetni\u265?ke ideje ...\tab \up0 \expndtw-6\charscalex100 .. 23\par\pard\sect\sectd\fs24\paperw11900\paperh16820\pard\sb0\sl-240{\bkmkstart Pg3}{\bkmkend Pg3}\par\pard\li1416\sb0\sl-276\slmult0\par\pard\li1416\sb0\sl-276\slmult0\par\pard\li1416\sb0\sl-276\slmult0\par\pard\li1416\sb0\sl-276\slmult0\par\pard\li1416\sb63\sl-276\slmult0\fi899\tldot\tx10024 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf5\f6\fs24 4.2.1. Evolucija poduzetni\u269?ke ideje...\tab \up0 \expndtw-6\charscalex100 . 23\par\pard\li1416\sb140\sl-276\slmult0\fi907\tldot\tx9966 \up0 \expndtw-6\charscalex100 4.2.2. Opis proizvoda ...\tab \up0 \expndtw-6\charscalex100 .. 23\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx10023 \up0 \expndtw-6\charscalex100 4.2.3. Referencije \u269?lanova ...\tab \up0 \expndtw-6\charscalex100 . 24\par\pard\li1416\sb144\sl-276\slmult0\fi453\tldot\tx10024 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf4\f5\fs24 4.3. Tr\u355?i\u353?ni podaci ...\tab \up0 \expndtw-6\charscalex100 . 24\par\pard\li1416\sb137\sl-276\slmult0\fi453\tldot\tx9908 \up0 \expndtw-6\charscalex100 4.4. Tehni\u265?ko - tehnolo\u353?ki opis ...\tab \up0 \expndtw-6\charscalex100 ... 25\par\pard\li1416\sb134\sl-276\slmult0\fi907\tldot\tx10024 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf5\f6\fs24 4.4.1. Lokacija ...\tab \up0 \expndtw-6\charscalex100 . 25\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx9966 \up0 \expndtw-6\charscalex100 4.4.2. Kapaciteti ...\tab \up0 \expndtw-6\charscalex100 .. 25\par\pard\li1416\sb139\sl-276\slmult0\fi907\tldot\tx9909 \up0 \expndtw-6\charscalex100 4.4.3. Stalna sredstva ...\tab \up0 \expndtw-6\charscalex100 ... 25\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx10023 \up0 \expndtw-6\charscalex100 4.4.4. Materijalni inputi ...\tab \up0 \expndtw-6\charscalex100 . 26\par\pard\li1416\sb140\sl-276\slmult0\fi907\tldot\tx9966 \up0 \expndtw-6\charscalex100 4.4.5. Zaposlenici ...\tab \up0 \expndtw-6\charscalex100 .. 26\par\pard\li1416\sb136\sl-276\slmult0\fi907\tldot\tx9908 \up0 \expndtw-6\charscalex100 4.4.7. Razdoblje izvedbe ...\tab \up0 \expndtw-6\charscalex100 ... 27\par\pard\li1416\sb144\sl-276\slmult0\fi453\tldot\tx9909 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf4\f5\fs24 4.5. Menad\u355?ment ...\tab \up0 \expndtw-6\charscalex100 ... 28\par\pard\li1416\sb137\sl-276\slmult0\fi453\tldot\tx9966 \up0 \expndtw-6\charscalex100 4.6. Marketing ...\tab \up0 \expndtw-6\charscalex100 .. 30\par\pard\li1416\sb139\sl-276\slmult0\fi453\tldot\tx9909 \up0 \expndtw-6\charscalex100 4.7. Financijski podaci ...\tab \up0 \expndtw-6\charscalex100 ... 30\par\pard\li1416\sb137\sl-276\slmult0\fi453\tldot\tx9966 \up0 \expndtw-6\charscalex100 4.8. Ocjena u\u265?inkovitosti ...\tab \up0 \expndtw-6\charscalex100 .. 41\par\pard\li1416\sb135\sl-276\slmult0\fi907\tldot\tx9908 \up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf5\f6\fs24 4.8.1. Razdoblje povrata ...\tab \up0 \expndtw-6\charscalex100 ... 41\par\pard\li1416\sb136\sl-276\slmult0\fi907\tldot\tx9966 \up0 \expndtw-6\charscalex100 4.8.2. Stopa prinosa\u8230?\u8230?\u8230?\u8230?\u8230?. ..\tab \up0 \expndtw-6\charscalex100 .. 41\par\pard\li1416\sb140\sl-276\slmult0\fi907\tldot\tx9909 \up0 \expndtw-6\charscalex100 4.8.3. Pravilo palca ...\tab \up0 \expndtw-6\charscalex100 ... 42\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx10024 \up0 \expndtw-6\charscalex100 4.8.4. \u268?ista sada\u353?nja vrijednost ...\tab \up0 \expndtw-6\charscalex100 . 42\par\pard\li1416\sb139\sl-276\slmult0\fi907\tldot\tx9909 \up0 \expndtw-6\charscalex100 4.8.5. Interna stopa profitabilnosti...\tab \up0 \expndtw-6\charscalex100 ... 43\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx9909 \up0 \expndtw-6\charscalex100 4.8.6. Prosje\u269?na profitabilnost ...\tab \up0 \expndtw-6\charscalex100 ... 44\par\pard\li1416\sb139\sl-276\slmult0\fi907\tldot\tx9966 \up0 \expndtw-6\charscalex100 4.8.7. Analiza likvidnosti ...\tab \up0 \expndtw-6\charscalex100 .. 45\par\pard\li1416\sb137\sl-276\slmult0\fi907\tldot\tx9966 \up0 \expndtw-6\charscalex100 4.8.8. Analiza osjetljivosti ...\tab \up0 \expndtw-6\charscalex100 .. 45\par\pard\li1416\sb142\sl-322\slmult0\fi0\tldot\tx9879 \up0 \expndtw-7\charscalex100 \ul0\nosupersub\cf1\f2\fs28 5. ZAKLJU\u264?AK ...\tab \up0 \expndtw-7\charscalex100 ...4 8\par\pard\li1416\sb160\sl-322\slmult0\fi470\tldot\tx10014 \up0 \expndtw-7\charscalex100 LITERATURA ...\tab \up0 \expndtw-7\charscalex100 .49\par\pard\sect\sectd\fs24\paperw11900\paperh16820\pard\sb0\sl-240{\bkmkstart Pg4}{\bkmkend Pg4}\par\pard\ql \li1416\sb0\sl-276\slmult0 \par\pard\ql\li1416\sb0\sl-276\slmult0 \par\pard\ql\li1416\sb0\sl-276\slmult0 \par\pard\ql\li1416\sb0\sl-276\slmult0 \par\pard\ql\li1416\sb48\sl-276\slmult0 \up0 \expndtw-3\charscalex100 \ul0\nosupersub\cf5\f6\fs24 PREDGOVOR \par\pard\qj \li1416\ri1219\sb250\sl-415\slmult0 \up0 \expndtw0\charscalex100 Gotovo polovica povr\u353?ine Hrvatske je pod \u353?umom i \u353?umskim zemlji\u353?tem (48 posto), a ta je \up0 \expndtw0\charscalex106 \u269?injenica od davnina utjecala i na sna\u382?an razvoj prerade drva. \u352?umama se upravlja na \up0 \expndtw-4\charscalex100 dugoro\u269?noj osnovi odr\u382?ivoga gospodarenja, sije\u269?e se 80 posto od prirasta, pa se \u353?umske drvne \up0 \expndtw-1\charscalex100 zalihe stalno pove\u263?avaju. Kroz povijest su se intenzivnije razvijale pilane, a piljena gra\u270?a s \up0 \expndtw-3\charscalex100 na\u353?ih prostora \u269?esto je zbog svoje kvalitete zavr\u353?avala na odredi\u353?tima Europe, Ju\u382?ne Amerike \up0 \expndtw0\charscalex100 i Bliskog Istoka. Posebice se razvila proizvodnja hrastovih du\u382?ica po kojima su slavonske \up0 \expndtw0\charscalex103 pilane postale nadaleko poznate. Ve\u263? se sredinom 19. stolje\u263?a pojavljuju znaci po\u269?etaka \up0 \expndtw0\charscalex103 industrijalizacije, a prve tvornice namje\u353?taja na prostoru jugoisto\u269?ne Europe otvorene su \up0 \expndtw-3\charscalex100 upravo na podru\u269?ju Hrvatske (1884). \par\pard\qj \li1416\ri1219\sb0\sl-414\slmult0\fi427 \up0 \expndtw0\charscalex105 Odlu\u269?ila sam se na izradu projekta otvaranja tvrtke koja bi se bavila proizvodnjom \line \up0 \expndtw0\charscalex102 proizvoda od drveta.\ul0\nosupersub\cf4\f5\fs24 Kroz istra\u355?ivanje sam prepoznala ukus potro\u353?a\u265?a koji tra\u355?i vi\u353?e. \line \up0 \expndtw-2\charscalex100 \ul0\nosupersub\cf5\f6\fs24 Odlu\u269?ila sam pokrenuti privatni posao, vlastitim sredstvima i sredstvima banke, svjesna toga \line \up0 \expndtw0\charscalex103 da \u263?u se pokretanjem ove aktivnosti suo\u269?iti s mnogim izazovima i problemima. Najbolje \line \up0 \expndtw-2\charscalex100 rje\u353?enje za ve\u263?inu problema je izrada poslovnoga plana. Zbog toga sam za temu diplomskog \line \up0 \expndtw-2\charscalex100 rada odabrala izradu poslovnog plana na primjeru tvrtke \u8222?Ciprijanovi\u263?\u8220?\ul0\nosupersub\cf6\f7\fs24 \u8220?(Ciprijanovi\u263? d.o.o \line \up0 \expndtw0\charscalex100 tvrtka u obiteljskom vlasni\u353?tvu. Poslovanje se zasniva na poznavanji drveta, sofisticiranoj \line \up0 \expndtw-2\charscalex100 tehnologiji individualnim zahtjevima kupaca. U proizvodnim pogonima se u svim fazama od \line \up0 \expndtw-4\charscalex100 primarne obrade trupaca do zavr\u353?ne obrade finalnih proizvoda, proizvodi namje\u353?taj, masivne \line \up0 \expndtw0\charscalex103 drvne plo\u269?e i briketi. Tvrtka Ciprijanovi\u263? u ovom diplomskom pojavljuje \ul0\nosupersub\cf7\f8\fs24 se ne samo kao \line \up0 \expndtw-3\charscalex100 primjer, nego ona ve\u263? postoji u Orahovici, \u382?upanija Viroviti\u269?ko - podravska\ul0\nosupersub\cf6\f7\fs24 ). \par\pard\qj \li1416\ri1219\sb0\sl-414\slmult0\fi427 \up0 \expndtw0\charscalex104 \ul0\nosupersub\cf5\f6\fs24 Prije nego sam po\u269?ela pisati poslovni plan izvr\u353?ila sam istra\u382?ivanje tr\u382?i\u353?ta. Koli\u269?ina \up0 \expndtw-2\charscalex100 informacija koje sam dobila u procesu istra\u382?ivanja ne odre\u270?uju njihovu kvalitetu. Kvalitetna \up0 \expndtw-2\charscalex100 informacija je temelj za dono\u353?enje ispravnih odluka. Kvalitetno istra\u382?ivanje tr\u382?i\u353?ta preduvjet \up0 \expndtw-3\charscalex100 je za izradu kvalitetnoga plana. U istra\u382?ivanju sam se koristila primarnim podacima (primarni \up0 \expndtw-1\charscalex100 podaci su oni koji se prikupljaju izravno od jedinica istra\u382?ivanja odnosno oni podaci koji su \up0 \expndtw0\charscalex102 prikupljeni neposredno od ispitanika radi otvaranja pilane) i sekundarnim podacima \up0 \expndtw-2\charscalex100 (prikupljeni prije u neke druge svrhe), slobodni su svima na uvid. Koristila sam se podacima \up0 \expndtw0\charscalex100 koje sam dobila od tvrtke \u8222?Ciprijanovi\u263?\u8220?. Projekt je ocijenjen s nekoliko najva\u382?nijih ocjena \up0 \expndtw0\charscalex100 u\u269?inkovitost projekta i to: \ul0\nosupersub\cf6\f7\fs24 Razdoblje povrata, Stopa prinosa, Pravilo palca, \u268?ista sada\u353?nja \up0 \expndtw0\charscalex100 vrijednost, Interna stopa profitabilnosti, Prosje\u269?na profitabilnost, Analiza likvidnost.\ul0\nosupersub\cf5\f6\fs24 Ove \up0 \expndtw0\charscalex100 ocjene pokazuju da \u263?e poslovanje tijekom svojih pet godina omogu\u263?avati redovito i \up0 \expndtw-3\charscalex100 pravodobno podmirivanje svih obaveza. \par\pard\ql \li10370\sb112\sl-276\slmult0 \up0 \expndtw-3\charscalex100 3 \par\pard\sect\sectd\fs24\paperw11900\paperh16820{\shp{\*\shpinst\shpleft0\shptop0\shpright11900\shpbottom16820\shpwr3\shpfblwtxt0\shpz-10000\shplid4{\sp{\sn shapeType}{\sv 75}}{\sp{\sn fBehindDocument}{\sv 1}}{\sp{\sn pib}{\sv 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Pg5}{\bkmkend Pg5}\par\pard\ql \li1416\sb0\sl-322\slmult0 \par\pard\ql\li1416\sb0\sl-322\slmult0 \par\pard\ql\li1416\sb0\sl-322\slmult0 \par\pard\ql\li1416\sb188\sl-322\slmult0 \up0 \expndtw-4\charscalex100 \ul0\nosupersub\cf1\f2\fs28 1. UVOD \par\pard\ql \li1843\sb0\sl-276\slmult0 \par\pard\ql\li1843\sb260\sl-276\slmult0 \up0 \expndtw-3\charscalex100 \ul0\nosupersub\cf4\f5\fs24 1.1. Predmet i cilj \par\pard\qj \li1416\ri1220\sb286\sl-420\slmult0\fi427 \up0 \expndtw0\charscalex102 \ul0\nosupersub\cf5\f6\fs24 Za pokretanje biznisa osim ideje potrebna su i materijalna sredstva. Potrebno je imati \line \up0 \expndtw0\charscalex102 u\u353?te\u270?evinu, otpremninu, nasljedstvo, financijsku pomo\u263? obitelji. Ako nemate novca, prvi \line \up0 \expndtw0\charscalex100 savjet je da se ne zadu\u382?ujete kod banke, jer \u263?e od vas tra\u382?iti dodatna jamstva da \u263?ete novac \line \up0 \expndtw-3\charscalex100 vratiti. \par\pard\qj \li1416\ri1221\sb0\sl-413\slmult0\fi427 \up0 \expndtw-3\charscalex100 Djelovanje na tr\u382?i\u353?tu, proizvodnja, prodaja ili uslu\u382?ivanje treba biti kombinirana s novim \up0 \expndtw-2\charscalex100 tehnikama. Isto kao \u353?to netko ne bi mogao zamisliti pokretanje svemirskog broda s ljudskom \up0 \expndtw0\charscalex104 posadom bez plana leta, isto tako ne bi mogao zamisliti pokretanje novog poduze\u263?a bez \up0 \expndtw-3\charscalex100 poslovnog plana. \par\pard\qj \li1416\ri1218\sb0\sl-416\slmult0\fi427 \up0 \expndtw-3\charscalex100 Za napraviti konkretan poduzetni\u269?ki projekt valja okupiti vrsnu projektantsku ekipu. Kod \up0 \expndtw-2\charscalex100 nas danas ima takvih projektanata koji u suradnji s poduzetnikom mogu kvalitetno ostvariti i \up0 \expndtw-2\charscalex100 najslo\u382?enije poduzetni\u269?ke pothvate. Ministarstvo organizira \ul0\nosupersub\cf6\f7\fs24 Hrvatsku mre\u382?u konzultanata\ul0\nosupersub\cf5\f6\fs24 te \up0 \expndtw0\charscalex100 izvodi stalne seminare za licenciranje konzultantske i trenerske djelatnosti. Za temu \up0 \expndtw0\charscalex100 diplomskog rada odabrala sam proizvodnju proizvoda od drveta tvrtke \u8222?Ciprijanovi\u263?\u8220? jer \up0 \expndtw-3\charscalex100 smatram da treba uvesti neke nove proizvode od drveta na na\u353?e tr\u382?i\u353?te. \par\pard\ql \li1843\sb0\sl-276\slmult0 \par\pard\ql\li1843\sb0\sl-276\slmult0 \par\pard\ql\li1843\sb0\sl-276\slmult0 \par\pard\ql\li1843\sb103\sl-276\slmult0 \up0 \expndtw-5\charscalex100 \ul0\nosupersub\cf4\f5\fs24 1.2. Izvori podataka i metode prikupljanja \par\pard\qj \li1416\ri1218\sb291\sl-413\slmult0\fi427 \up0 \expndtw0\charscalex102 \ul0\nosupersub\cf5\f6\fs24 Da bi se ciljevi ostvarili potrebno je istra\u382?iti tr\u382?i\u353?te proizvodnje drveta radi dobivanja \up0 \expndtw0\charscalex103 primarnih podataka, do\u353?la sam do rezultata da na ciljnom tr\u382?i\u353?tu postoji dostatan stupanj \up0 \expndtw-1\charscalex100 \ul0\nosupersub\cf4\f5\fs24 platno mogu\u263?e\ul0\nosupersub\cf5\f6\fs24 potra\u382?nje. Za napraviti kvalitetan rad bilo je potrebno pribaviti i sekundarne \up0 \expndtw-1\charscalex100 podatke o otvaranju poduze\u263?a za proizvodnju proizvoda od drveta, kao npr.: \par\pard\ql \li2136\sb141\sl-276\slmult0 \up0 \expndtw-5\charscalex100 prou\u269?iti adekvatnu dokumentaciju o poduzetni\u269?kim projektima, \par\pard\qj \li2136\ri1230\sb26\sl-420\slmult0 \up0 \expndtw-2\charscalex100 stupiti u kontakt s nekim drugim poduze\u263?ima da bi se dobili podaci koji se ne vide iz \up0 \expndtw-3\charscalex100 dokumentacije, \par\pard\ql \li2136\sb139\sl-276\slmult0 \up0 \expndtw-3\charscalex100 obraditi prikupljene podatke i informacije, \par\pard\qj \li2136\ri1223\sb26\sl-420\slmult0 \up0 \expndtw-1\charscalex100 prou\u269?iti literaturu o menad\u382?mentu, malim poduzetni\u353?tvom i poslovanju poduze\u263?a za \up0 \expndtw-3\charscalex100 proizvodnju proizvoda od drveta. \par\pard\ql \li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb111\sl-276\slmult0 \up0 \expndtw-3\charscalex100 4 \par\pard\sect\sectd\fs24\paperw11900\paperh16820\pard\sb0\sl-240{\bkmkstart Pg6}{\bkmkend Pg6}\par\pard\ql \li1843\sb0\sl-276\slmult0 \par\pard\ql\li1843\sb0\sl-276\slmult0 \par\pard\ql\li1843\sb0\sl-276\slmult0 \par\pard\ql\li1843\sb0\sl-276\slmult0 \par\pard\ql\li1843\sb68\sl-276\slmult0 \up0 \expndtw-4\charscalex100 \ul0\nosupersub\cf4\f5\fs24 1.3. Sadr\u355?aj i struktura \par\pard\ql \li1843\sb0\sl-276\slmult0 \par\pard\ql\li1843\sb128\sl-276\slmult0 \up0 \expndtw-5\charscalex100 \ul0\nosupersub\cf5\f6\fs24 Diplomski rad sastoji se iz dva djela: \par\pard\ql \li1776\sb0\sl-413\slmult0 \par\pard\ql\li1776\ri1223\sb18\sl-413\slmult0\tx2136\tx2136\tx2136 \up0 \expndtw0\charscalex100 1.\ul0\nosupersub\cf8\f9\fs24 \ul0\nosupersub\cf5\f6\fs24 Teorijski dio - prikazuje teorijske osnove poduzetni\u353?tva i poduzetni\u269?koga projekta. \line\tab \up0 \expndtw0\charscalex100 Poduzetni\u269?ki projekt sastoji se od nekoliko cjelina u kojima s pobli\u382?e opisuje \line \tab \up0 \expndtw0\charscalex100 poduzetni\u269?ka ideja, rezultati tr\u382?i\u353?nog istra\u382?ivanja, te se opisuje i navodi financijska \line \tab \up0 \expndtw-5\charscalex100 konstrukcija biznisa. \par\pard\qj \li1776\ri1222\sb2\sl-420\slmult0\tx2136 \up0 \expndtw0\charscalex102 2.\ul0\nosupersub\cf8\f9\fs24 \ul0\nosupersub\cf5\f6\fs24 Prakti\u269?ni dio - prikazuje primjenu teorijske osnove na konkretnom primjeru. Moja \line\tab \up0 \expndtw-2\charscalex100 ideja je otvaranje poduze\u263?a za proizvodnju proizvoda od drveta tvrtke \u8222?Ciprijanovi\u263?\u8220? \par\pard\qj \li2136\ri1220\sb17\sl-400\slmult0 \up0 \expndtw-1\charscalex100 d.o.o. Kroz diplomski rad opisujem na\u269?in otvaranja i karakteristike poslovanja \up0 \expndtw-3\charscalex100 vlastitoga biznisa kroz sve dijelove projekta. \par\pard\ql \li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 \par\pard\ql\li10370\sb0\sl-276\slmult0 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Pg7}{\bkmkend Pg7}\par\pard\ql \li1416\sb0\sl-322\slmult0 \par\pard\ql\li1416\sb0\sl-322\slmult0 \par\pard\ql\li1416\sb0\sl-322\slmult0 \par\pard\ql\li1416\sb188\sl-322\slmult0 \up0 \expndtw-4\charscalex100 \ul0\nosupersub\cf1\f2\fs28 2. PODUZETNI\u352?TVO I PODUZETNIK \par\pard\qj \li1416\ri1224\sb158\sl-420\slmult0 \up0 \expndtw0\charscalex100 \ul0\nosupersub\cf6\f7\fs24 Poduzetnik je pokreta\u269?ka sila poduzetni\u269?kog procesa - pojedinac, koji stvara vrijednost i u \line \up0 \expndtw0\charscalex104 tom procesu preuzima rizik gubitka novca, vremena ili nekog drugog oblika vrijednosti \line \up0 \expndtw-4\charscalex100 proizvoda ili usluge. Poduzetni\u353?tvo je proces u kojem se gotovo ni iz \u269?ega gradi ne\u353?to.\ul0\super\cf9\f10\fs24 1 \par\pard\qj \li1416\ri1220\sb264\sl-416\slmult0\fi427 \up0 \expndtw-2\charscalex100 \ul0\nosupersub\cf5\f6\fs24 Poduzetni\u353?tvo i poduzetnici se povezuju uglavnom sa biznisom i to onim privatnim te se \up0 \expndtw0\charscalex102 ka\u382?e da su poduzetnici oni koji imaju vlastita poduze\u263?a i da od toga \u382?ive. Pojam \up0 \expndtw0\charscalex102 poduzetni\u353?tva daleko je \u353?iri, poduzetni\u353?tvo predstavlja na\u269?in razmi\u353?ljanja. U svakoj \up0 \expndtw-4\charscalex100 djelatnosti, svakom poduze\u263?u, bez obzira na veli\u269?inu i vlasni\u353?tvo poduzetni\u269?ko razmi\u353?ljanje je \up0 \expndtw0\charscalex100 va\u382?no. Ve\u382?e se uz kreativnost, sistemski pristup problemu. Poduzetnici su ljudi koji \up0 \expndtw-2\charscalex100 preuzimaju inicijative i donose promjene u okru\u382?enja u kojima \u382?ive i rade. \par\pard\ql \li1843\sb0\sl-276\slmult0 \par\pard\ql\li1843\sb244\sl-276\slmult0 \up0 \expndtw-3\charscalex100 \ul0\nosupersub\cf4\f5\fs24 2.1. Pokretanje vlastitog biznisa \par\pard\qj \li1416\ri1222\sb311\sl-413\slmult0\fi427 \up0 \expndtw-3\charscalex100 \ul0\nosupersub\cf5\f6\fs24 Pokretanje vlastitog poduze\u263?a isklju\u269?ivo je odluka pojedinca. Mo\u382?e biti rezultat razli\u269?itih \line \up0 \expndtw-2\charscalex100 \u269?imbenika, posljedica razli\u269?itih \u382?ivotnih situacija. Brojne su prednosti rada u vlastitom \line \up0 \expndtw0\charscalex100 poduze\u263?u, ali ono sa sobom nosi i mnoge nedostatke. Neki se ne mogu nositi s tim, neki ne \line \up0 \expndtw-4\charscalex100 \u382?ele biti ne\u269?iji zaposlenik. Navest \u263?u neke razloge za\u353?to otvoriti vlastiti posao, a to su:\ul0\super\cf9\f10\fs24 2 \par\pard\ql \li2136\sb0\sl-276\slmult0 \par\pard\ql\li2136\sb265\sl-276\slmult0 \up0 \expndtw-5\charscalex100 \ul0\nosupersub\cf5\f6\fs24 nezaposlenost, \par\pard\ql \li2136\ri3291\sb9\sl-440\slmult0 \up0 \expndtw-5\charscalex100 nezadovoljstvo vlastitim poslom, \line \up0 \expndtw-5\charscalex100 \u382?elja za ve\u263?om zaradom, \par\pard\ql \li2136\ri3850\sb9\sl-430\slmult0 \up0 \expndtw-5\charscalex100 predstavlja izazov, \line \up0 \expndtw-3