politic cognition

Political Communication and Cognition

10.1057/9781137313430 - Political Communication and Cognition, Darren G. Lilleker

Co

pyr

igh

t m

ater

ial f

rom

ww

w.p

alg

rave

con

nec

t.co

m -

lice

nse

d t

o U

niv

ersi

tat

Po

mp

eu F

abra

- P

alg

rave

Co

nn

ect

- 20

16-0

1-18

Political Campaigning and Communication

Series Editor: Darren Lilleker, Bournemouth Media School, Bournemouth University, UK.

The series explores themes relating to how political organisations promote them-selves and how citizens interpret and respond to their tactics. Politics is here defined broadly; any activities designed to have impact on public policy. Therefore the scope of the series covers campaigns conducted by parties and candidates for election to legislatures, pressure group campaigns, lobbying and campaigns insti-gated by social and citizen movements. Campaigning is an important interface between organisations and citizens, they present opportunities to study the latest strategies and tactics of political marketing as well as their impact in engaging, involving and mobilising citizens.

The series seeks texts which: add to knowledge within the areas of campaigning, elections and voter cognition and behaviour; provide work of significance and impact to a global academic and practitioner community; lay the foundations for further research in these areas

Titles include:

Darren G. LillekerPOLITICAL COMMUNICATION AND COGNITION

Political Campaigning and CommunicationSeries Standing Order ISBN 978–1137–30237–3 (hardback)

978–1137–30238–0 (paperback)

You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of difficulty, write to us at the address below with your name and address, the title of the series and one of the ISBNs quoted above.

Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England


Co

pyr

igh

t m

ater

ial f

rom

ww

w.p

alg

rave

con

nec

t.co

m -

lice

nse

d t

o U

niv

ersi

tat

Po

mp

eu F

abra

- P

alg

rave

Co

nn

ect

- 20

16-0

1-18

Political Communication and Cognition Darren G. Lilleker Associate Professor, The Media School, Bournemouth University, UK


Co

pyr

igh

t m

ater

ial f

rom

ww

w.p

alg

rave

con

nec

t.co

m -

lice

nse

d t

o U

niv

ersi

tat

Po

mp

eu F

abra

- P

alg

rave

Co

nn

ect

- 20

16-0

1-18

© Darren G. Lilleker 2014

All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.

No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS.

Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988.

First published 2014 by PALGRAVE MACMILLAN

Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS.

Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010.

Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world.

Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries

ISBN: 978–0–230–36362–5

This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin.

A catalogue record for this book is available from the British Library.

A catalog record for this book is available from the Library of Congress.


Co

pyr

igh

t m

ater

ial f

rom

ww

w.p

alg

rave

con

nec

t.co

m -

lice

nse

d t

o U

niv

ersi

tat

Po

mp

eu F

abra

- P

alg

rave

Co

nn

ect

- 20

16-0

1-18

In memory of my mum, June Dorinthia Lilleker, 1927–2013

Thank you for your love, your support, and your pride in all that I do

And in celebration of the birth of my grandson Nate Justin Dunbavin, born 29 December 2013


Co

pyr

igh

t m

ater

ial f

rom

ww

w.p

alg

rave

con

nec

t.co

m -

lice

nse

d t

o U

niv

ersi

tat

Po

mp

eu F

abra

- P

alg

rave

Co

nn

ect

- 20

16-0

1-18

This page Intentionally left blank


Co

pyr

igh

t m

ater

ial f

rom

ww

w.p

alg

rave

con

nec

t.co

m -

lice

nse

d t

o U

niv

ersi

tat

Po

mp

eu F

abra

- P

alg

rave

Co

nn

ect

- 20

16-0

1-18

vii

Contents

List of Figures viii

Preface and Acknowledgements ix

Thinking Politics – An Introduction 1

1 Strategic Political Communication 19

2 Schema Theory for Understanding Political Cognition 47

3 Political Conditioning 65

4 Peripheral Cues and Personality Politics 80

5 Proximity Politics and Valence 100

6 Emotional Motivations and Deep Cognition 115

7 Thinking Twice 134

8 Political Participation in a Digital Age 151

9 Voting and Voter Decision-Making 177

10 Modelling Political Cognition 198

Bibliography 206

Index 237


Co

pyr

igh

t m

ater

ial f

rom

ww

w.p

alg

rave

con

nec

t.co

m -

lice

nse

d t

o U

niv

ersi

tat

Po

mp

eu F

abra

- P

alg

rave

Co

nn

ect

- 20

16-0

1-18

Documents

politic cognition