POPAI Awards Book 2012

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    THE AWARDS FOR THE P-O-P INDUSTRYPOPAI AWARDS BOOK 2012

    CORPORATE SPONSOR

    AWARDS.12

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    PROMOTING RETAIL MARKETINGUK & Ireland Office Highfields Farm, Huncote Rd, Stoney Stanton, Leicestershire LE9 4DJ T:+44 (0)1455 271 856 F:+44 (0)1455 273 918 E: [email protected]

    www.popai.co.uk

    Point-of-Purchase Advertising International (POPAI) is the only not-for-profit trade

    association exclusively dedicated to serving the interests of all those involved in retail

    marketing. With local offices covering 40 countries and more than 1,700 members

    worldwide, POPAI is a truly global resource.

    The organisation works to establish and maintain excellence in all aspects of retail marketing

    communications, raise standards of business practices and provide its membership with

    information to ensure its continued position as a vital part of the marketing mix.

    POPAI conducts research and organises conferences, seminars and educational programmes to

    benefit its members who include P-O-P designers, manufacturers and suppliers, brands, retailers,

    agencies, suppliers of digital screen and audio and those working in educational sectors.

    WHAT IS POPAI?

    OUR AIMS AND OBJECTIVES:

    FOR MORE INFORMATION GO TO WWW.POPAI.CO.UK

    POPAI AIMS &OBJECTIVES

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    The POPAI Awards Book 2012

    CONTENTS

    Foreword & Corporate Sponsor

    Judges

    Sponsors

    Travel, Leisure & Automotive

    Alcoholic & Soft Drinks

    Fashion, Personal Products & Accessories

    Home & Garden and Tobacco

    Telecommunications and Computers

    Flagship & Store

    Installation

    The Innovation Award

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    The POPAIAwards Book 2012

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    JUDGES

    POPAI UK & Ireland would like to thank the judges for their invaluable contribution to the competition.

    Martel Lawson

    Heather Muir

    Russell JonesShopper Based Design, Retail Execution, & Retail Innovation Leader

    Procter & Gamble

    Helen Onions

    PepsiCo

    Andy Burt

    Spar UK

    Natalie Somerville

    Tesco

    Amanda Lakin

    TUI UK & Ireland

    Nick Widdowson

    Unilever UK

    Jake Kirkham

    Matt Hardman

    Martin Bitmead

    B&Q

    Mike Bradshaw

    Boots

    Ashley Judge

    Comet Group

    Tracey Rogers

    HJ Heinz UK

    Nick Bentley

    John West Foods

    Alex Lloyd-DaviesCommercial Director

    Kellogg's

    Ruth Clinkscales

    Jonathan Fulwell

    Wayne Abbiss

    Job titles and companies attributed to individuals were correct at the time of judging.

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    SPONSORS

    POPAI UK & Ireland would like to thank the following sponsors for their support

    The POPAIAwards Book 20126

    Lighting Solutions

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    Category Sponsor

    Travel, Leisure & Automotive

    Head Judge for the Category

    At Momentum Instore, we treat our clients, and their campaigns, like superstars.

    them coming back to us time and again.

    The POPAIAwards Book 20128

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    TouchVision Ltd (MediaZest Group)and Momentum Ltd

    SILVER

    HMV HEADPHONE TABLESfor

    HMV

    arken P-O-P International

    BRONZE

    LOGITECH EXTENDABLEHARMONY UNITforLOGITECH EUROPE S.A

    Judges comments:

    great features, such as the addition of a mirror and

    of space and mix of materials too. A total of 500,000

    STI Line

    GOLD

    TRANSFORMERS TRUCK DVDfor

    PARAMOUNT PICTURES

    Judges comments:

    maximises space retention. A great piece of

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    Valley

    SILVER

    REEBOK CLASSICS REELITE WALL DISPLAYfor

    REEBOK UK

    The Delta Group/Gratterpalm

    BRONZE

    ASDA HALLOWEEN POS 2011for

    ASDA

    Judges comments:

    impactful and works well with the rest of the store

    STI Line

    GOLD

    MY BLUE NOSE FRIENDS FSDUfor

    CARTE BLANCHE

    Judges comments:

    A unit that provides a strong branding message in-store, whilst

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    Category Sponsor

    DS Smith Packaging

    Alcoholic & Soft Drinks

    Head Judge for the Category

    DS Smith Packaging Display creates innovative in-store POS displays that combine visual appeal and cutting

    edge cardboard engineering to extend the reach of mainstream marketing to the retail frontline.

    The POPAIAwards Book 201212

    Sustain

    abilityStan

    da

    rd

    Susta

    inabilitySt

    anda

    rd

    Turn up thevolume onyour sales...To make your brand stand out in store, you need everypart of your packaging and display to sing out loudly inperfect harmony. Using our unique business tool,

    PackRight, well orchestrate your consumer appeal

    graphic impact, availability, accurate and matched brandcolours, excitement, sheer pizazz. Music to any brandmanagers ears, we would have thought.

    For sales-boosting, sustainable and efficient corrugatedpackaging, call us now on 0845 260 70 80

    or send an email to [email protected]

    For more information, visit

    www.dssmith-packaging.com

    M A K E I D E A S H A P P E N

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    Billington Cartmell & Mayence

    TPI - The Printed Image

    SILVER

    SILVER

    RIBENA TRACTOR QUARTER PALLETfor

    GLAXOSMITHKLINE

    HEINEKEN NIGHT OF CHAMPIONSfor

    HEINEKEN IRELAND

    Judges comments:

    outside of pre-agreed merchandising plans thanks to the fun and

    Judges comments:

    A great capitalisation on the sports event branding, the creative

    audience and encourages engagement with an application that

    looks flawless. Robust, compact and mindful of the environment

    in which it was to be placed, the multi-faceted approach reached

    HL UK

    GOLD

    WINE PRODUCT PRESENTERSfor

    TESCO STORES LIMITED

    Judges comments:

    A solution that is sustainable, flexible and popular with those who use

    it, the product has revolutionised the fixture. Such a simple solution that

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    Category Sponsor

    Confectionery & SnackProducts - Permanent Display

    Head Judge for the Category

    To be passionate about brands is not enough, but it is a great starting point. At Hudson RMS our creative

    proposals are led by consumer insight and brand knowledge in every single case.

    Our approach to investing in the development of strong consumer touch-points, that generate in-store impact, drive

    possible.

    The POPAIAwards Book 201214

    Find out just what Hudson RMS can bring to your

    business.Contact Rob on: [email protected]

    Design Intelligence.

    Hudson RMS is as passionate about your

    brand as you are. Working in partnership,

    we deliver outstanding display design that

    will engage your consumer and realise

    tangible results in your global markets.

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    Bezier Group

    Sector Design and Marketing Ltd.

    SILVER

    SILVER

    THORNTONS MID-FLOOR DISPLAY TABLESfor

    THORNTONS

    PEPSICO WALKERS CRISPS PARASITE UNITforPEPSICO UK AND IRELAND

    Judges comments:

    The brief was well understood and interpreted,

    smart modular design is perfect for different sized

    dwell time and encouraging shoppers to browse the

    Judges comments:

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    TPI - The Printed Image &Kraftfoods Ireland

    SILVER

    CADBURY DAIRY MILK TASTE PROMOTIONfor

    KRAFTFOODS IRELAND & THE PRINTED IMAGE

    D. S. Smith Multigraphics

    BRONZE

    TREBOR CAR POT GRAVITY FEDPARASITE DISPLAYforKRAFT FOODS

    Judges comments:

    and theatre, whatever the space or location. The construction

    D. S. Smith Multigraphics

    GOLD

    CADBURY CREAM EGG INTERACTIVE THEATRE DISPLAYfor

    KRAFT FOODS

    Judges comments:

    Bold, fun and interactive, with great stock holding. And all

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    Category Sponsor

    Grocery & GeneralMerchandise - Permanent Display

    Head Judge for the Category

    Seasonal In-store POS/Multimedia & Film Promotional Display.

    Luxury and Cosmetic POS/Window Displays.

    For more details or to request a Product Guide and Mirri swatch call 0118 930 3656 or visit www.mirri.co.uk

    As proud sponsors of the POPAI Awards 2012, we hope you have a fantastic evening.

    The POPAIAwards Book 201218

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    HRG (UK) Limited

    SILVER

    KIWI SHOE CARE STANDfor

    SC JOHNSON LTD

    HRG (UK) Limited

    BRONZE

    PEDIGREE PET TREAT IMPULSEforMARS PET FOODS

    Judges comments:

    an adaptable and clean design, with a good solid mix

    prescribed footprint whilst still increasing selling space for

    The Delta Group/Gratterpalm

    GOLD

    BUTCHERS SELECTION POSfor

    ASDA

    Judges comments:

    This interpretation of a local butcher's concept is clean

    and impactful. The distinctive design separates it from

    adjoining fixtures creating a shop within shop sense of

    theatre. The mix of materials is appropriate to a protein

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    Category Sponsor

    Grocery & GeneralMerchandise - Temporary Display

    Head Judge for the Category

    Mood Media is a leading in-store media specialist that uses a mix of music and visual media to help brands

    communicate with consumers with a view to driving incremental sales at the point-of-purchase.

    Asia and Australia.

    from hotels to health spas; and food retail, including restaurants and bars.

    The POPAIAwards Book 201220

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    Lynx

    GOLD

    Q4 FLEXI TOWERforWARNER BROTHERS INTERNATIONAL

    Judges comments:

    branding objectives. Some territories continue to use the

    of innovation we can expect to see much more of in the

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    Category Sponsor

    Alrec In-Store Ltd.

    Fashion, Personal Products & Accessories

    Head Judge for the Category

    Since 1958 we have been providing our clients with solutions for high impact shopper experiences at retail

    that turn shoppers into buyers.

    client wanting a responsive partner and tangible results.

    specialized in developing concepts for serial production as well as one-off projects.

    counter and free standing floor units.

    solutions for both multi-brand retail as well as single Brand store environments.

    The POPAIAwards Book 201222

    CONTACT:CLARE FEATHER

    CLIENT SERVICES DIRECTOR | UK

    PHONE:+44 (0) 1276 601 960

    E:[email protected]

    GET IN TOUCH TO FIND OUT HOW WE CAN

    BRING YOUR BRAND TO LIFE IN-STORE.

    HIGH IMPACT SHOPPER EXPERIENCES

    PROJECT SUPPORT SERVICES

    INCREASE CLIENT REVENUE & PRODUCTIVITYGLOBAL & LOCAL PRESENCE

    TURN SHOPPERS INTO BUYERS

    i

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    Sector Design and Marketing Ltd.

    BRONZE

    BREO RETAIL ACCELERATION PROGRAMMEfor

    BREO

    Sector Design and Marketing Ltd.

    GOLD

    ONEILL MERCHANDISING DISPLAY SYSTEMforONEILL/THE WATERSPORTS

    Judges comments:

    flexible and adaptable solution with a striking design that balances the

    clever use of materials and coatings to add texture and give a modern feel. A

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    Category Sponsor

    Home & Garden and Tobacco

    Head Judge for the Category

    The POPAIAwards Book 2012

    Vink Lighting Solutions are the UKs leading distributor of illumination products to the sign and

    display industry.

    best materials and the most up to the minute technical advice.

    24

    And the winner is...

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    HRG (UK) Limited

    SILVER

    GAGGIA COFFEE MACHINESfor

    PHILIPS CONSUMER LIFESTYLE IN

    ASSOCIATION WITH WILLIAMS LEA

    HRG (UK) Limited

    BRONZE

    MIRACLEGRO MERCHANDISERforTHE SCOTTS MIRACLE-GRO COMPANY

    Judges comments:

    of strong competition from rival brands. Its modern retro-sensual

    look and feel retains its impact even within smaller environments.

    Marin's UK Limited

    GOLD

    KRCHER WINDOW VAC TXfor

    KRCHER (UK) LTD

    Judges comments:

    A simple structure and a small footprint featuring two-sided

    perfect for targeting a new female demographic. As well as

    being an ingenious design concept, the simple corrugated structure

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    Category Sponsor

    Sloane

    Telecommunications and Computers

    Head Judge for the Category

    The POPAIAwards Book 2012

    For a P-O-P manufacturer with Global reach and local delivery, Sloane the European team of

    the Global Marmon Group is the perfect partner.

    and installation capabilities.

    26

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    Sector Design and Marketing Ltd.

    SILVER

    ASUS ZENBOOK UX21 ULTRABOOK GLORIFIERfor

    ASUSTEK (UK) LTD.

    H Squared Ltd.

    BRONZE

    PHONE DISPLAY UNITSforPHONES4U

    Judges comments:

    epitomises the brand in terms of premium elegance and

    Alrec In-Store Ltd.

    GOLD

    NAVICO SHOP IN SHOPfor

    NAVICO

    Judges comments:

    standout, clear brand positioning, engages shoppers and

    for different spaces thanks to its modular approach whilst

    automatic connecting lighting removes the need for wiring.

    The result is good brand signposting that delivers strong

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    Diam International Limited

    SILVERESSIE TOWER DISPLAY UNIT

    forL`OREAL

    CircleSquare

    GOLD

    PONDS GLOBAL RETAIL RELAUNCHfor

    UNILEVER ASIA PTE. LTD.

    Judges comments:

    The finished design hits the premium market well, producing

    an attractive concept that brings the brand to life in new

    challenging global brief delivering impressive commercial

    Judges comments:

    ease. Using simple, elegant structures and straight clean

    arken P-O-P International

    GOLD

    FASHIONISTA MAKE UP DISPLAYforWORMSER UK LTD/FB BEAUTY

    Judges comments:

    This unit achieved real standout in a crowded market

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    Category Sponsor

    Fragrances & Cosmetics - Temporary Display

    Head Judge for the Category

    The POPAIAwards Book 201232

    Mood Media is a leading in-store media specialist that uses a mix of music and visual media to help brands

    communicate with consumers with a view to driving incremental sales at the point-of-purchase.

    and Australia.

    to health spas; and food retail, including restaurants and bars.

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    Kesslers International Limited

    GOLD

    VIKTOR & ROLF - CHRISTMAS COFFRETfor

    L'OREAL UK

    CircleSquare

    GOLD

    MOLTON BROWN NAVIGATIONS THROUGH SCENTfor

    MOLTON BROWN

    Judges comments:

    approach to solving the age-old challenges of shopping for fragrances,

    arken P-O-P International

    SILVER

    FASHIONISTA SATURDAYS FSUforWORMSER UK LTD/FB BEAUTY LTD

    Judges comments:

    to create a new wave shape is impactful and a strong point of

    The Attic Room Design Ltd

    GOLD

    VIKTOR & ROLF DOLLS HOUSEforL'ORAL DESIGNER FRAGRANCES UK & IRELAND

    Judges comments:

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    Category Sponsor

    DS Smith Packaging

    Health, Beauty & HairProducts - Temporary Display

    Head Judge for the Category

    The POPAIAwards Book 201234

    DS Smith Packaging Display creates innovative in-store POS displays that combine visual appeal and cutting

    edge cardboard engineering to extend the reach of mainstream marketing to the retail frontline.

    All delivered on time and on budget.

    Sustain

    abilityStan

    da

    rd

    Susta

    i

    nability

    Standa

    rd

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    Bezier Group

    SILVER

    SEVEN SEAS HALIBORANGE BOOTS MID GONDOLA TRAYforSEVEN SEAS

    Judges comments:

    making excellent use of available retail space. Over 4,000 shoppers opted in to

    on-shelf promotion to receive future communication as a result, and sales uplift

    Bezier Group

    SILVER

    JOHNSON & JOHNSON NICORETTE QUICKMIST FSUfor

    JOHNSON & JOHNSON

    Judges comments:

    Excellent response to the brief for driving awareness of

    the new product launch. Large size pack replication meansstandout, product recognition and awareness is well

    supported. Achieved outstanding results and helped to

    DesignFX

    BRONZE

    TRESEMME SPLIT THERAPY LAUNCHIN SUPERDRUGforUNILEVER UK

    Print & Display Limited

    GOLD

    NUROFEN EXPRESSfor

    RECKITT BENCKISER

    Judges comments:

    visual branding alerted shoppers to the launch of its new product with real impact.

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    Category Sponsor

    Stationery, Office Supplies, Financialand Other Services

    Head Judge for the Category

    The POPAIAwards Book 2012

    H Squared is a Creative Retail Design consultants working for Blue Chip companies including Chanel, Tesco,

    Asda, Samsung and Phones4U to name but a few and has grown since its inception in 2002 into a Multi

    Award winning creative design, Winning POPAI Awards in 2010 and 2011, with an expanding team of

    creative experts in retail and point of sale design.

    36

    award winning

    t 01530 814 200

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    Creative Design (Europe) Limited

    BRONZE

    WESTERN UNION TRANSFER STATIONforWESTERN UNION RETAIL SERVICES GB LTD

    CRP Print & Packaging Limited

    SILVER

    DURACELLfor

    PROCTER AND GAMBLE

    Judges comments:

    This unit delivered well against a complicated brief. An

    optimum solution for the retailer due to being delivered pre-filled

    helping to achieve high levels of compliance. The efficient use

    Valley

    SILVER

    VIRGIN MONEY INTERIOR COMMUNICATIONMODULESforVIRGIN MONEY UK

    Judges comments:

    of colour and clear messaging fitting with the

    fits within the essence of the brand making

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    Category Sponsor

    Rocket Production

    Short Run - Temporary

    Head Judge for the Category

    Russell Jones, Shopper Based Design, Retail Execution, & Retail Innovation Leader - Procter & Gamble

    The POPAIAwards Book 201238

    Rocket Production manufactures electronic components for P-O-P displays.

    A long-standing member of POPAI, Rocket Production are proud to be a sponsor of the POPAI Awards for the first time in2012.

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    Print & Display Limited

    SILVER

    SANTA RITAfor

    GLEESON INCORPORATING GILBEYS

    SP Group

    BRONZE

    SAINSBURY'S BANK MINI MINIforSAINSBURY'S BANK

    Judges comments:

    solution that transforms the aisle and pushes in-aisle

    Delta Group

    GOLD

    SNOW WHITE AND THE HUNTSMANIN-THEATRE DISPLAY

    forNBC UNIVERSAL

    Judges comments:

    Pushes the envelope of what's possible

    impact and an immersive experience that

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    Category Sponsor

    Sloane

    Short Run - Permanent

    Head Judge for the Category

    The POPAIAwards Book 201240

    For a P-O-P manufacturer with Global reach and local delivery, Sloane the European team of the Global

    Marmon Group is the perfect partner.

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    Sector Design and Marketing Ltd.

    SILVER

    BERTIE BASSETT BROUGHT TO LIFE IN TRAVELRETAIL

    forKRAFT FOODS WORLD TRAVEL RETAIL GMBH (CH)

    Display Plan Limited

    BRONZE

    QUAKER POT COUNTER TOP DISPLAYforPEPSICO

    Judges comments:

    branding with great stopping power that provided an

    instant and welcoming brand beacon within participating

    practical demands for product-holding, robustness, and

    coming in on budget."

    Valley CPI Ltd.

    GOLD

    DYSON RANGE DISPLAYfor

    DYSON LTD

    Judges comments:

    The project demonstrated a good understanding of

    in-store solution that has been created within the

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    Category Sponsor

    Flagship & Store

    Head Judge for the Category

    The POPAIAwards Book 201242

    Vink Lighting Solutions are the UKs leading distributor of illumination products to the sign and display

    industry.

    the most up to the minute technical advice.

    right products, to the right place at the right time.

    Lighting Solutions

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    arken P-O-P International

    SILVER

    DOVE SPA STORE DESIGNfor

    DOVE SPA

    HRG (UK) Limited

    BRONZE

    YO! SUSHI TAKE-AWAYforYO! SUSHI UK LTD

    Judges comments:

    A well-executed rework of the existing retail space,

    in keeping with the brand. A good use of off the shelf

    Phones 4U

    GOLD

    SAMSUNG AT OXFORD STfor

    SAMSUNG ELECTRONICS (UK) LTD

    Judges comments:

    A great response to the brief that takes on the brand's

    and a great use of colour. There was a strong sales uplift and an

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    Category Sponsor

    Multichannel & Campaign

    Head Judge for the Category

    The POPAIAwards Book 201244

    H Squared is a Creative Retail Design consultants working for Blue Chip companies including Chanel, Tesco,

    Asda, Samsung and Phones4U to name but a few and has grown since its inception in 2002 into a Multi Award

    winning creative design, Winning POPAI Awards in 2010 and 2011, with an expanding team of creative experts

    in retail and point of sale design.

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    Publicis-Blueprint (Asda Media Centre)

    BRONZE

    AMBROSIA RICE SNACK POT CAMPAIGNforASDA MEDIA CENTRE

    The Printed Image & Kraftfoods Ireland

    SILVER

    CHOCCY PHILLY PRODUCT LAUNCHforKRAFTFOODS IRELAND & THE PRINTED IMAGE

    Judges comments:

    raising awareness of the new product and gaining shopper

    across social media, press advertising and a range of

    in-store P-O-P and sampling, it achieved some great

    performance figures in terms of penetration, share gain

    The Marketing Store

    GOLD

    MCDONALD'S TRIPLE PLAY MONOPOLY -MULTICHANNEL

    forMCDONALD'S

    Judges comments:

    Building on the success of previous campaigns,

    the objective was to make the campaign bigger and

    use of in-store, out-of-store, and ambient media -

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    Category Sponsor

    New Media

    Head Judge for the Category

    The POPAIAwards Book 201246

    To be passionate about brands is not enough, but it is a great starting point. At Hudson RMS our creative

    proposals are led by consumer insight and brand knowledge in every single case.

    Our approach to investing in the development of strong consumer touch-points, that generate in-store impact, drive

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    H Squared Ltd.

    SILVER

    HTC - MOBILE PHONE RANGE DISPLAY UNITfor

    PHONES4U

    HH Global

    BRONZE

    INTEL DIGITAL KIOSKforINTEL

    Judges comments:

    Demonstrating well thought out design credentials, the

    unit exceeded all objectives and delivered marketing

    HRG (UK) Limited

    GOLD

    BOSTON AIRPORT INTERACTIVESHOPPING WALL

    forWILLIAM GRANT

    Judges comments:

    that would have otherwise generated no sales revenue

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    Category Sponsor

    Alrec In-Store Ltd.

    Installation

    Head Judge for the Category

    The POPAIAwards Book 201248

    Since 1958 we have been providing our clients with solutions for high impact shopper experiences at retail

    that turn shoppers into buyers.

    wanting a responsive partner and tangible results.

    developing concepts for serial production as well as one-off projects.

    and free standing floor units.

    solutions for both multi-brand retail as well as single Brand store environments.

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    MJ Display (UK) Limited

    SILVER

    CLARINS GENERAL MAKE UP TESTER STANDforCLARINS (UK) LTD

    Judges comments:

    A complex and challenging brief in terms of both the

    to be installed. Despite a last minute postponement due to

    external production issues, great planning and monitoring

    delivered results the project team achieving a success

    Momentum Instore

    GOLD

    BEAUTY DISCOVERY PROJECTfor

    BOOTS

    Judges comments:

    is testament to the detailed planning and store visits

    CJ Services

    BRONZE

    THE HEALTH LOTTERYfor

    THE HEALTH LOTTERY, NORTHERN & SHELL PLC

    Momentum Instore

    GOLD

    LOREAL GTU PROJECTforLOREAL UK

    Judges comments:

    campaign execution that ensured 11,498 parts were

    delivered into 120 stores with real precision. Great

    client feedback indicates a job well done that matched

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    Category Sponsor

    The Innovation Award

    Head Judge for the Category

    The POPAIAwards Book 201250

    View Holographics is a holographic business developing leading state of the art technology.

    without the need to wear 3D glasses.

    therefore competitive advantage.

    for their customers.

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    Sector Design and Marketing Ltd.

    BRONZE

    PREVENT 4 BILLION RETAIL CRIMEforVARIOUS - INCLUDING CARPHONE WAREHOUSE

    Marin's UK Limited

    GOLD

    KRCHER WINDOW VAC TXfor

    KRCHER (UK) LTD

    Judges comments:

    HRG (UK) Limited

    SILVER

    BOSTON AIRPORT INTERACTIVESHOPPING WALL

    forWILLIAM GRANT

    Judges comments:

    hording design and providing sales teams with tablets

    shopper engagement and deliver critical sales for the

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    Category Sponsor

    The Sustainability Award

    Head Judge for the Category

    The POPAIAwards Book 201252

    Seasonal In-store POS/Multimedia & Film Promotional Display.

    Luxury and Cosmetic POS/Window Displays.

    For more details or to request a Product Guide and Mirri swatch call 0118 930 3656 or visit www.mirri.co.uk

    As proud sponsors of the POPAI Awards 2012, we hope you have a fantastic evening.

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    arken P-O-P International

    SILVER

    SUPERDRUG COSMETICS CARCASSESfor

    A S WATSON UK

    Nationwide Building Society

    BRONZENATIONWIDE IN STORE TOTEMforNATIONWIDE BUILDING SOCIETY

    Judges comments:

    design concept that minimises the use of raw materials,

    and all whilst achieving impressive sales uplift figures."

    HRG (UK) Limited

    GOLD

    MIRACLEGRO MERCHANDISERfor

    THE SCOTTS MIRACLE-GRO COMPANY

    Judges comments:

    The creative thinking applied to the design solution and

    materials choices have helped to push the boundaries

    that boasted impressive credentials ticking all the boxes

    integrated pallet design also brings with it added practical

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    Display of the Year - Temporary

    Category Sponsor

    arken P-O-P International

    The POPAIAwards Book 201254

    Founded in 1948, arken design and manufacture point of purchase displays as well as off-the-shelf and

    bespoke poster display products. Since the launch of the p-o-p awards in 1997, arken have won over 40 awards

    for their outstanding displays. encourage interaction and therefore enhance the shopper experience at the point of purchase.

    pavement signs, forecourt signs and literature dispensers. Products can also be customised to colour or size specifications.

    One of their latest products is the new Purelite LED panel, designed to provide ambient lighting for a wide range of

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    CircleSquare

    GOLD

    MOLTON BROWN NAVIGATIONS THROUGH SCENTfor

    MOLTON BROWN

    Judges panel comments:

    A standout winner demonstrating an innovative shopper

    challenged accepted thinking and offered a possible template

    The Attic Room Design Ltd.

    SILVER

    VIKTOR & ROLF DOLLS HOUSEforL'ORAL DESIGNER FRAGRANCES UK & IRELAND

    Judges panel comments:

    mastered the art of telling brand stories and at the same

    Marin's UK Limited

    BRONZE

    KRCHER WINDOW VAC TX

    forKRCHER (UK) LTD

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    Display of the Year - Permanent

    Category Sponsor

    The POPAIAwards Book 201256

    At Momentum Instore, we treat our clients, and their campaigns, like superstars.

    them coming back to us time and again.

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    Alrec In-Store Ltd.

    BRONZE

    NAVICO SHOP IN SHOPfor

    NAVICO

    CircleSquare

    GOLD

    PONDS GLOBAL RETAIL RELAUNCHfor

    UNILEVER ASIA PTE. LTD.

    Judges panel comments:

    A bold investment that delivered pitch-perfect presence

    and impact for both the brand and the international

    significant investment to create such impressive standout,

    Valley CPI Ltd.

    SILVER

    DYSON RANGE DISPLAYforDYSON LTD

    Judges panel comments:

    become a dominant platform for a brand to engage

    this unit and measurable execution, linked to strong

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    JOIN THESE ANDOVER 200 OTHERS!

    PROMOTING RETAIL MARKETINGUK & Ireland Office Highfields Farm, Huncote Rd, Stoney Stanton, Leicestershire LE9 4DJ T:+44 (0)1455 271 856 F:+44 (0)1455 273 918 E:[email protected]

    www.popai.co.uk

    10 GOOD REASONS TO JOIN

    1. Access to professional advice and support

    2. A chance to benefit from the raising of professional and corporate standards

    3. Access to market intelligence including research and presentation library

    4. Access to training and education

    5. Regular networking meetings with presentations by leading experts

    6. Development of new contacts and partnerships

    7. A chance to become part of a global network

    8. Opportunities to participate in the industrys premier trade events

    9. Opportunities to increase knowledge of the industry

    10. A chance to enhance individual company credibility

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    Over the last 18 months, these companies have committed to

    improving their environmental performance through POPAIs

    Sustainability Standard.

    PROMOTING RETAIL MARKETING

    UK & Ireland Office Highfields Farm, Huncote Rd, Stoney Stanton, Leicestershire LE9 4DJ T:+44 (0)1455 271 856 F:+44 (0)1455 273 918 E: [email protected]

    www.popai.co.uk

    Find out how you can do the same. Get involved. For more details, contact the POPAI office

    There is now a compelling business case for embedding sustainability

    throughout the P-O-P supply chain.

    With the launch of the POPAI Sustainability Standard (PSS), we aim to challenge existing thinking and

    Developed in direct response to calls from retailers and brands for a standardised measurement of P-O-P

    environmental performance, the PSS accreditation

    At POPAI, we believe that sustainability is a journey not an end destination.

    The flexible and modular nature of the PSS audit process

    well as the environment.

    THE MARK OF EXCELLENCE

    FOR ENVIRONMENTAL

    PERFORMANCE IN P-O-P

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