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Vito Francone Merriah Michel Jenny Van Dijk FIT TO BE LOCATED: Wasaga Beach & Orillia

Population Research Presentation for Population Demography

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A presentation for my population demography class. Results using demographic analysis tools suggest that Orillia can sustain a fitness center while Wasaga Beach cannot.

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Page 1: Population Research Presentation for Population Demography

Vito Francone

Merriah Michel

Jenny Van Dijk

FIT TO BE LOCATED: Wasaga Beach & Orillia

Page 2: Population Research Presentation for Population Demography

PRESENTATION OUTLINE

Client Objectives

Snapshot – Wasaga Beach & Orillia

Findings & Results – Wasaga Beach, Orillia

Recommendations

Page 3: Population Research Presentation for Population Demography

CLIENT OBJECTIVES

To determine the feasibility of a new premium

adult health and fitness club in the town of

Wasaga Beach or the city of Orillia

Page 4: Population Research Presentation for Population Demography

SNAPSHOT: WASAGA BEACH

Population

15,029

Distance from Toronto

135

Employment Rate

49%

Land Area

58.43 sq km(predominately sand)

Page 5: Population Research Presentation for Population Demography

SNAPSHOT: WASAGA BEACH

Existing fitness club market

Page 6: Population Research Presentation for Population Demography

SNAPSHOT: ORILLIA

Population

30,259

Distance from Toronto

134

Employment Rate

61%

Land Area

28.61 sq km

Page 7: Population Research Presentation for Population Demography

SNAPSHOT: ORILLIA

Existing fitness club market

Page 8: Population Research Presentation for Population Demography

FINDINGS & RESULTS

Page 9: Population Research Presentation for Population Demography

FINDINGS & RESULTS WASAGA BEACH

Census Subdivision

Statistics Canada, 2006

Page 10: Population Research Presentation for Population Demography

FINDINGS & RESULTS WASAGA BEACH (Town)

Age Total Male Female0 to 4 years 595 325 2705 to 9 years 690 375 32010 to 14 years 845 485 36015 to 19 years 840 425 41520 to 24 years 615 315 30025 to 29 years 510 245 26530 to 34 years 620 300 32035 to 39 years 830 395 43540 to 44 years 1,100 560 54045 to 49 years 1,105 555 54550 to 54 years 960 450 51055 to 59 years 1,235 565 67060 to 64 years 1,330 630 70565 to 69 years 1,360 665 70070 to 74 years 1,170 615 55575 to 79 years 685 365 32580 to 84 years 340 160 18085 years and over 190 70 120Total Population 15,030 7,505 7,525Median Age 48.8 47.8 49.9

Age and Gender Characteristics

49% of those adults aged 45 to 64 have been identified as “active or moderately active”(North Simcoe Muskoka Health Integration Network, 2005)

Statistics Canada, 2006

Page 11: Population Research Presentation for Population Demography

FINDINGS & RESULTS WASAGA BEACH

Statistics Canada, 2006

-6 -4 -2 0 2 4 6

0 - 4

5 - 9

_x000b_ 10 - 14

_x000b_ 15 - 19

_x000b_ 20 - 24

_x000b_ 25 - 29

_x000b_ 30 - 34

_x000b_ 35 - 39

_x000b_ 40 - 44

_x000b_ 45 - 49

_x000b_ 50 - 54

_x000b_ 55 - 59

_x000b_ 60 - 64

_x000b_ 65 - 69

_x000b_ 70 - 74

_x000b_ 75 - 79

_x000b_ 80 - 84

_x0008_ 85 +

Male

Female

% of Total Population

Page 12: Population Research Presentation for Population Demography

FINDINGS & RESULTS WASAGA BEACH

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

Education

Statistics Canada, 2006

Page 13: Population Research Presentation for Population Demography

FINDINGS & RESULTS WASAGA BEACH

9%

15%

3%

5%

7%

3%32%

19%

2%5%

Management occupations

Business, finance and administration oc-cupations

Natural and applied sciences and related occupations

Health occupations

Occupations in social science, education, government service and religion

Occupations in art, culture, recreation and sport

Sales and service occupations

Trades, transport and equipment operators and related occupations

Occupations unique to primary industry

Occupations unique to processing, manu-facturing and utilities

Occupations

Statistics Canada, 2006

Page 14: Population Research Presentation for Population Demography

FINDINGS & RESULTS WASAGA BEACH

Statistics Canada, 2005

(Mar

ried/C

omm

on-L

aw C

ouple

s with

Child

ren

+M

arrie

d/Com

mon

-Law

Cou

ples with

out C

hildre

n

_x00

14_O

ne-Per

son H

ouse

hold

_x00

10_O

ther

Hou

sehol

ds

0

500

1000

1500

2000

2500

3000

Tota

l fa

milie

s (

1,0

000)

Household Variations

2005 Census TotalPrivate Households

6,235

Page 15: Population Research Presentation for Population Demography

FINDINGS & RESULTS WASAGA BEACH

Statistics Canada, 2005

HouseholdIncome Levels

2005 Census Median Income

54,181

Couple

s with

Child

ren

Couple

s with

out C

hildre

n

One-

Perso

n Hou

sehol

d

Oth

er H

ouse

hold T

ypes

0

10000

20000

30000

40000

50000

60000

70000

80000

Page 16: Population Research Presentation for Population Demography

FINDINGS & RESULTS

Page 17: Population Research Presentation for Population Demography

FINDINGS & RESULTS ORILLIA

Census Subdivision

Statistics Canada, 2006

Page 18: Population Research Presentation for Population Demography

FINDINGS & RESULTSORILLIA (City)

Age Total Male Female0 to 4 years 1,530 775 7505 to 9 years 1,560 815 74010 to 14 years 1,905 975 93515 to 19 years 2,085 1,080 1,00020 to 24 years 1,925 920 1,00025 to 29 years 1,585 755 83030 to 34 years 1,615 815 80035 to 39 years 1,770 825 94540 to 44 years 2,335 1,135 1,19545 to 49 years 2,410 1,160 1,25550 to 54 years 2,185 1,005 1,18055 to 59 years 2,000 1,020 98060 to 64 years 1,560 735 82565 to 69 years 1,305 595 71070 to 74 years 1,250 555 69075 to 79 years 1,230 500 72580 to 84 years 1,010 340 67585 years and over 1,000 280 715Total Population 30,255 14,295 15,965Median Age 42.7 41 44.2

Age and Gender Characteristics

49% of those adults aged 35 to 44 have been identified as “active or moderately active”(North Simcoe Muskoka Health Integration Network, 2005)

Statistics Canada, 2006

Page 19: Population Research Presentation for Population Demography

FINDINGS & RESULTS ORILLIA

Statistics Canada, 2006

Population Pyramid

0 - 4

5 - 9

_x000b_ 10 - 14

_x000b_ 15 - 19

_x000b_ 20 - 24

_x000b_ 25 - 29

_x000b_ 30 - 34

_x000b_ 35 - 39

_x000b_ 40 - 44

_x000b_ 45 - 49

_x000b_ 50 - 54

_x000b_ 55 - 59

_x000b_ 60 - 64

_x000b_ 65 - 69

_x000b_ 70 - 74

_x000b_ 75 - 79

_x000b_ 80 - 84

_x0008_ 85 +

-5 -4 -3 -2 -1 0 1 2 3 4 5

MaleFemale

% of Total Population

Page 20: Population Research Presentation for Population Demography

FINDINGS & RESULTS ORILLIA

No ce

rtifi

cate

, diplom

a or

deg

ree

High

scho

ol cer

tifica

te o

r eq

uiva

lent

Appre

ntices

hip

or tra

des ce

rtifi

cate

or d

iplom

a

College

, CEG

EP o

r oth

er n

on-u

nive

rsity

cer

tifica

te o

r diplom

a

Unive

rsity

cer

tifica

te o

r diplom

a be

low th

e ba

chelor

leve

l

Unive

rsity

cer

tifica

te, d

iplom

a or

deg

ree

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Education

Statistics Canada, 2006

Page 21: Population Research Presentation for Population Demography

FINDINGS & RESULTS ORILLIA

Occupations

Statistics Canada, 2006

8%

16%

2%

6%

8%

3%

37%

13%

2%5%

Management occupations

Business, finance and administration occupations

Natural and applied sciences and re-lated occupations

Health occupations

Occupations in social science, edu-cation, government service and reli-gion

Occupations in art, culture, recreation and sport

Sales and service occupations

Trades, transport and equipment operators and related occupations

Occupations unique to primary industry

Occupations unique to processing, manufacturing and utilities

Page 22: Population Research Presentation for Population Demography

FINDINGS & RESULTS ORILLIA

Statistics Canada, 2005

Household Variations

2005 Census TotalPrivate Households

16,310

(Mar

ried/

Comm

on-L

aw C

oupl

es w

ith C

hild

ren

+Mar

ried/

Comm

on-L

aw C

oupl

es w

ithou

t Chi

ldre

n

_x00

14_O

ne-P

erso

n Hou

seho

ld

_x00

10_O

ther

Hou

seho

lds

0

1000

2000

3000

4000

5000

6000

Tota

l fa

milie

s (

1,0

000)

Page 23: Population Research Presentation for Population Demography

FINDINGS & RESULTS ORILLIA

Statistics Canada, 2005

HouseholdIncome Levels

2005 Census Median Income

48,608

_x00

15_C

ouples

with

Childre

n

_x00

18_C

ouples

with

out C

hildre

n

_x00

14_O

ne-P

erso

n Hou

seho

ld

_x00

15_O

ther

Hou

seho

ld T

ypes

0

10000

20000

30000

40000

50000

60000

70000

80000

Incom

e (

$)

Return*

Page 24: Population Research Presentation for Population Demography

FINDINGS & RESULTS INTERNATIONAL HEALTH, RAQUET & SPORTSCLUB ASSOCIATION

Adults aged 35-54 now account for 14 million members, or 34% of the health club population

46%54%

MaleFemale

U.S. Club Membership by Gender

122%Since 1990

IHRSA, 2005; IHRSA, 2007

Page 25: Population Research Presentation for Population Demography

FINDINGS & RESULTS INTERNATIONAL HEALTH, RAQUET & SPORTSCLUB ASSOCIATION

9%

22%

18%

51%

<$25,000

$25,000-49,999

$50,000-74,999

$75,000+

U.S. Club Membership by Annual Household Income

Top 3 Health Club Membership Types

Commercial: Multi-Purpose

25%

Commercial: Fitness Only

21%

YMCA/YWCA/JCC

17%

IHRSA, 2007 Orillia Income*

Page 26: Population Research Presentation for Population Demography

RECOMMENDATIONS

Wasaga Beach

We do not recommend investing in a premium adult health and fitness club for this region

Orillia

We do recommend investing in a premium health and fitness club for this region

Rationale

• Market Saturation• Small and Fluctuating Population• Long Term Speculation

Rationale

• Market Potential• Age Structure• Higher Income Earners• Long Term Sustainability

Page 27: Population Research Presentation for Population Demography

QUESTIONS, COMMENTS, FEEDBACK?