Portable Rechargeable Battery Market in Europe 2008-2015 - Jan 2011

Information for growth

Tel.: + 33 1 47 78 46 [email protected]

The Portable Rechargeable Battery (PRB) market in Europe (2008-2015)

A report prepared by Avicenne

for RECHARGE aisbl

December 2010



OBJECTIVES

RECHARGE requested AVICENNE to perform a market research study on Portable Rechargeable Batteries (PRB) in Europe.

The data on the Portable Rechargeable Battery (PRB) market in Europe are presented in this Report according to

o Their Sales Volume (number of cells and weight)

o The technologies (NiCd, NiMH & Li-ion)

o The major applications

o It contains also information on the market distribution by

country (see geographic distribution).

2



METHODOLOGY

3

Raw Materials

Applications

Portable Electronics

Power Tools

Automotives

Others

Battery suppliers

Experts & Researchers

Battery Market

Raw materials market



SCOPE OF THE SURVEY

4

CountriesMobile Phones

Portable PCs

Power Tools

Consumer cells on retail

Others TOTAL

Individual Data: Austria, Belgium, France,

Germany, Italy, Netherlands, Spain, Switzerland, UK

4 Nordic countries

Total of 4 eastern countries: Poland, Romania, Czech

Republic, Hungary

Others

TOTAL

Details for

NiCd, NiMH

& Li-ion

Other western Europe: Cyprus, Luxembourg, Malta, Greece, Ireland Other eastern Europe: Bulgaria, Estonia, Slovakia, Lithuania, Latvia, Slovenia



THE PRB MARKET WORLDWIDECAGR* 2008/2015:+10%

5

-

5'000

10'000

15'000

20'000

25'000

30'000

35'000

40'000

45'000

2008 2010 2012 2014

MW

h

PRB sales, by applicationsMWh, Worldwide, 2008-2015

CAGR: +10%

Mobile Phones Portable PCs Power tools Others

-

5'000

10'000

15'000

20'000

25'000

30'000

35'000

40'000

45'000

2008 2010 2012 2014

M W

h

PRB sales by chemistryMWh, Worldwide, 2008-2015

CAGR: +10%

NiCd NiMH Li-ion

Source: Avicenne, September 2010

*NoteCAGR: Compound Annual Growth Rate:



DEFINITIONS (1/2)

6

Cell – Battery – Pack

Cell: unique element

Battery Pack is a set of any number of (preferably) identical batteries or individual battery cells.

Battery pack After Market: average number of pack used in the life of the device

2 packs sold with the same device, or

Replacement

Average Number of cells per pack in 2009

Average Number of pack used per device in 2009

Mobile Phone 1 Li-ion cell / pack 1,02 pack / device

Portable PCs 5.8 Li-ion cells / pack 1,04 pack /device

Power Tools NiCd 10.6 NiCd cells / pack 1,42 pack / device

Power Tools Li-ion 5 Li-ion cells/pack 1.94 pack / device



DEFINITION (2/2)

NiCd, NiMH & Li-ion usage in 2009% of device equipped by each battery chemistry

Average cell weight in 2009

7

NiCd NiMH Li-ion

Mobile Phone 0% 0% 100%

Portable PCs 0% 1% 99%

Power Tools 67% 2% 31%

NiCd NiMH Li-ion

Mobile Phone 22 g

Portable PCs 60 g 48 g

Power Tools 50 g 55 g 45 g



AGENDA

8

Mobile Phones Battery market

Portable PCs Battery market

Power Tools Battery market

Consumer battery market (single cell sold in retail)

Other battery market Camcorders

Digital Camera

Video Games

MP3 Players

PDA

Toys

Household devices (shavers…)

Conclusions



AGENDA

NiCd NiMH Li-ion

Mobile Phones P 11

Portable PCs P 31 P 21

Cordless Tools P 33 P 43

Consumer Single cells P 51

Others P 60

TOTAL P 65

9



MOBILE PHONE BATTERY MARKETMETHODOLOGY & DATA SOURCES

10

Tons of

batteriesNumber of

cells

Number of

pack

Number of

mobile Phones

Import/export data

by country

IDC, Gartner,..

Surveys

Avicenne

data

Number of

subscribers

Renewal

Ratio

AVICENNE

Crosscheck

Pack/Device Cells/pack Weight/cell

Avicenne Annual

survey based on

Hundreds of

interviews on the

Battery market

C:/Documents and Settings/Christophe Pillot/Mes documents/BATTERIES/MONO/MONO/Recharge/modelisation.xlsx



MOBILE PHONES SOLD BY COUNTRY163 M IN 2009 TO 208 M IN 2015 (CAGR:+4.2%)

11

35

16

25

14

4 36

3

22

4

96

12

3

43

23

31

17

5 47

3

27

5

118

17

5

-5

10 15 20 25 30 35 40 45 50

Mill

ion

mo

bile

ph

on

es /

yea

r

2009

2015



LI-ION CELLS FOR MOBILE PHONES 167M IN 2009 TO 212M IN 2015 (CAGR:+4%)

36

17

26

15

4 37

3

23

4

96

12

3

44

23

31

18

5 47

3

28

6

118

17

5

-5

10 15 20 25 30 35 40 45 50

Mill

ion

of

cells

/ ye

ar

2009

2015

12

- 100% of mobile phones equipped with Li-ion

- Pack per device = 1.02- Cell per pack= 1



LI-ION CELLS FOR MOBILE PHONES 3700 TONS IN 2009 TO 4700 TONS IN 2015 (CAGR:+4%)

789

368

564

324

81 74142

59

508

97

201143

264

68

976

511

687

389

105 98160

76

610

122

252

185

380

108

-

200

400

600

800

1'000

1'200

Ton

s /

year

2009

2015

13

- Average weight / cell:22 g



LI-ION MARKET FOR MOBILE PHONES (BY NUMBER OF CELLS)

0

50

100

150

200

250

2008 2009 2010 2011 2012 2013 2014 2015

M c

ells

/ ye

ar

Others

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

14

NotePRCH: Poland, Romania, Czech Republic, Hungary

CONFIDENTIAL FOR RECHARGE - December 2010



LI-ION MARKET FOR CELLULAR PHONES (BY WEIGHT)

-

500

1'000

1'500

2'000

2'500

3'000

3'500

4'000

4'500

5'000

2008 2009 2010 2011 2012 2013 2014 2015

Ton

s /

year

Others

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

15





PORTABLE PC BATTERY MARKETMETHODOLOGY & DATA SOURCES

16

Tons of

batteriesNumber of

cells

Number of

pack

Number of

Portable PCs

Import/export data

by country

IDC, Gartner

surveys

Avicenne

data

Number of

subscribers

Renewal

Ratio

AVICENNE

Crosscheck


Avicenne Annual survey based on

Hundreds of interviews on the

Battery market

Li-ion cells

NiMH cells Number of

pack

Tons of

batteriesNumber of

cells

Avicenne Annual survey based on

Hundreds of interviews on the

Battery market





PORTABLE PC SOLD BY COUNTRY48 M IN 2009 TO 91 M IN 2015 (CAGR:+11%)

10

6 6

4

1 1 21

7

1

32

4

1

18

1211

7

2 23

2

14

2

54

7

2

-2 4 6 8

10 12 14 16 18 20

Mill

ion

Po

rtab

le P

C/

year

2009

2015

17CONFIDENTIAL FOR RECHARGE - December 2010



LI-ION CELLS FOR PORTABLE PC 280M IN 2009 TO 505M IN 2015 (CAGR:+10%)

56

36 34

23

7 6 95

42

6

1611

24

6

101

6661

41

12 1117

9

76

10

2921

43

10

-

20

40

60

80

100

120

Mill

ion

of

cells

/ ye

ar

2009

2015

18

- 99% of Portable PC equipped with Li-ion

- Pack per device = 1.04- Cell per pack= from 5.8

in 2009 to 5.5 in 2015




LI-ION CELLS FOR PORTABLE PC 13 000 TONS IN 2009 TO 24 000 TONS IN 2015 (CAGR:+10%)

2'688

1'747 1'613

1'092

318 283 443230

2'016

269

760549

1'151

277

4'847

3'1512'908

1'969

573 510800

415

3'635

485

1'371

990

2'076

500

-

1'000

2'000

3'000

4'000

5'000

6'000

Ton

s /

year

2009

2015

19

- Average weight / cell:48 g




LI-ION CELLS MARKET FOR PORTABLE PC(BY NUMBER OF CELLS)

0

100

200

300

400

500

600

2008 2009 2010 2011 2012 2013 2014 2015

M c

ells

/ ye

ar

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

20





LI-ION CELLS MARKET FOR PORTABLE PC(BY WEIGHT)

-

5'000

10'000

15'000

20'000

25'000

30'000

2008 2009 2010 2011 2012 2013 2014 2015

Ton

s /

year

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

21





NIMH CELLS MARKET FOR PORTABLE PC (BY NUMBER OF CELLS)

0

5

10

15

20

25

2008 2009 2010 2011 2012 2013 2014 2015

M c

ells

/ ye

ar

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

22





NIMH CELLS MARKET FOR PORTABLE PC (BY WEIGHT)

-

200

400

600

800

1'000

1'200

1'400

1'600

2008 2009 2010 2011 2012 2013 2014 2015

Ton

s /

year

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

23





CORDLESS POWER TOOLS* SOLD BY COUNTRY13 M IN 2009 TO 16 M IN 2015 (CAGR:+4%)

3.4

1.92.1

1.3

0.3 0.3

0.6

0.3

2.3

0.3

1.0

0.6

1.3

0.3

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Mill

ion

co

rdle

ssPo

wer

to

ols

/ ye

ar

2009

2015

24

* Notes: Including all the Cordless Power tools sold in Europe: B&D, Bosch, Makita, TTI, Jingding, other chineses




BATTERY FOR CORDLESS TOOLS IN EUROPEBY CHEMISTRY

0%

10%

20%

30%

40%

50%

60%

70%

80%

2008 2009 2010 2011 2012 2013 2014 2015

NiCd

NiMH

Li-ion




NICD CELLS FOR CORDLESS TOOLSSTABLE AT 122-126 M CELLS

26

1516

10

3 34

2

19

2

7

2

9

2

-

5

10

15

20

25

30

Mill

ion

of

cells

/ ye

ar

2009

2015

26

- Pack per device = 1.42 in 2009 to 1.35 in 2015

- Average Cell per pack: 11




NICD CELLS FOR CORDLESS TOOLSSTABLE AT 6 000 TONS / YEAR

1'308

747810

498

147 131206

107

934

125

374

125

467

125

-

200

400

600

800

1'000

1'200

1'400

1'600

Ton

s /

year

2009

2015

27

- Average weight / cell : 50 g




NICD CELLS MARKET FOR CORDLESS TOOLS(BY NUMBER OF CELLS)

0

20

40

60

80

100

120

140

160

2008 2009 2010 2011 2012 2013 2014 2015

M c

ells

/ ye

ar

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

28





NICD CELLS MARKET FOR CORDLESS TOOLS(BY WEIGHT)

-

1'000

2'000

3'000

4'000

5'000

6'000

7'000

8'000

2008 2009 2010 2011 2012 2013 2014 2015

Ton

s /

year

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

29





LI-ION CELLS FOR CORDLESS TOOLSFROM 38 M CELLS IN 2009 TO 69 M CELLS IN 2015 (CAGR:+11%)

7.0

4.0 4.3

2.7

0.8 0.7 1.10.6

5.0

0.7

2.0

0.7

2.5

0.7

13.8

7.98.5

5.3

1.6 1.42.2

1.1

9.8

1.3

3.9

1.3

4.9

1.3

-

2

4

6

8

10

12

14

16

Mill

ion

of

cells

/ ye

ar

2009

2015

30

- Pack per device = 1.94 in 2009 to 1.90 in 2015

- Cell per pack= 5




LI-ION CELLS FOR CORDLESS TOOLSFROM 1700 TONS IN 2009 TO 3100 TONS IN 2015

362

207 224

138

41 36 57

30

259

34

103

34

129

34

666

380412

254

75 67105

54

475

63

190

63

238

63

-

100

200

300

400

500

600

700

Ton

s /

year

2009

2015

31

- Average weight / cell : 45 g




LI-ION CELLS MARKET FOR CORDLESS TOOLS(BY NUMBER OF CELLS)

0

10

20

30

40

50

60

70

80

2008 2009 2010 2011 2012 2013 2014 2015

M c

ells

/ ye

ar

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

32





LI-ION CELLS MARKET FOR CORDLESS TOOL(BY WEIGHT)

-

500

1'000

1'500

2'000

2'500

3'000

3'500

2008 2009 2010 2011 2012 2013 2014 2015

Ton

s /

year

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

33





CONSUMER BATTERY (SINGLE CELL FOR RETAIL) MARKETMETHODOLOGY & DATA SOURCES

34

Tons of

batteries

Number of

cells

Weight/cell

Battery Makers

Estimation of the single cells on

the consumer market and

replacement cell market for

Digital camera, toys, household

devices…

* Source: The rechargeable battery market, 2009-2020, Avicenne, August 2010




NIMH SINGLE CELLS MARKET160 M IN 2009 TO 223M IN 2015 (CAGR:+6%)

34

16

22

13

4 35

3

24

3

106

12

3

48

23

31

18

5 57

4

34

5

14

9

17

5

-

10

20

30

40

50

60

Mill

ion

of

cells

/ ye

ar

2009

2015

35

- 100% of consumer cellsare NiMH in Europe




NIMH SINGLE CELLS MARKET4800 TONS IN 2009 TO 6700 TONS IN 2015 (CAGR:+6%)

1'033

488

660

387

115 102160

83

727

97

291194

363

97

1'443

682

922

542

160 143223

116

1'016

135

406

271

508

135

-

200

400

600

800

1'000

1'200

1'400

1'600

Ton

s /

year

2009

2015

36

- Average weight / cell : 30 gAA NiMH single cell




NIMH SINGLE CELLS MARKET(BY NUMBER OF CELLS)

0

50

100

150

200

250

2008 2009 2010 2011 2012 2013 2014 2015

M c

ells

/ ye

ar

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

37





NIMH SINGLE CELLS MARKET(BY WEIGHT)

-

1'000

2'000

3'000

4'000

5'000

6'000

7'000

8'000

2008 2009 2010 2011 2012 2013 2014 2015

Ton

s /

year

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

38





OTHER PRB IN EUROPE

Applications NiCd NiMH Li-ion

Video Games

Camcorders

Home Cordless Phones

Cordless Shavers

Toothbrush

Cleaners

MP3 players

Portable Medicaldevices, others

TOTAL 3 300 tons in 2009 3 500 tons in 2009




NIMH CELLS MARKET FOR « OTHER APPLICATIONS » (BY NUMBER OF CELLS)

0

20

40

60

80

100

120

140

2008 2009 2010 2011 2012 2013 2014 2015

M c

ells

/ ye

ar

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

40





LI-ION CELLS MARKET FOR « OTHER APPLICATIONS » (BY NUMBER OF CELLS)

-

20

40

60

80

100

120

140

160

180

2008 2009 2010 2011 2012 2013 2014 2015

M c

ells

/ ye

ar

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

41





NIMH CELLS MARKET FOR « OTHER APPLICATIONS » (BY WEIGHT)

0

500

1000

1500

2000

2500

3000

3500

4000

2008 2009 2010 2011 2012 2013 2014 2015

Ton

s /

year

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

42


- Average weight for NiMH cells: 30-33 g




LI-ION CELLS MARKET FOR « OTHER APPLICATIONS » (BY WEIGHT)

-

1'000

2'000

3'000

4'000

5'000

6'000

2008 2009 2010 2011 2012 2013 2014 2015

Ton

s /

year

Others

Austria

Belgium

Portugal

Netherlands

4 Nordics

PRCH

Spain

Italy

France

UK

Germany

43


- Average weight for NiMH cells: 30-33 g




EUROPEAN PRB MARKET38 000 TONS IN 2009 TO 55 000 TONS IN 2015 (CAGR: +7%)

0

10000

20000

30000

40000

50000

60000

2008 2009 2010 2011 2012 2013 2014 2015

Ton

s /

Year

Li-ion (CAGR: +9%)

NiMH (CAGR: +5%)

NiCd(CAGR: -0,5%)




EUROPEAN PRB MARKET38 000 TONS IN 2009 TO 55 000 TONS IN 2015 (CAGR: +7%)

45

7'800

4'5004'900

3'100

900 8001'300

600

5'600

800

2'2001'400

3'000

800

11400

67007100

4500

1300 12001800

900

8200

1100

3200

2000

4500

1100

-

2'000

4'000

6'000

8'000

10'000

12'000

Ton

s /

year

2009

2015




EUROPEAN PRB MARKET

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

NiC

d

NiM

H

Li-i

on

Ton

s /

Year

European PRB market in 2009

Others

Single Cells

Cordless Tools

Portable PCs

Mobile Phones

46

0

5000

10000

15000

20000

25000

30000

35000

40000

NiC

d

NiM

H

Li-i

on

Ton

s /

Year

European PRB market in 2015

Others

Single Cells

Cordless Tools

Portable PCs

Mobile Phones




LI-ION BATTERY CHEMISTRY

LiCoO2

LiMn2O4

NMC/NCA0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013 2014 2015

Li-ion Chemistry for Mobile Phones

47

LiCoO2

LiMn2O4

NMC/NCA

LiFePO4

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013 2014 2015

Li-ion Chemistry for Power tools

LiCoO2

LiMn2O4

NMC/NCA

LiFePO4

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013 2014 2015

Li-ion Chemistry for Others

LiCoO2

LiMn2O4

NMC/NCA

LiFePO40%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013 2014 2015

Li-ion Chemistry for Portable PCs




EUROPEAN LI-ION PRB MARKET BY CHEMISTRY22 000 TONS IN 2009 TO 37 000 TONS IN 2015 (CAGR: +9%)

0

5000

10000

15000

20000

25000

30000

35000

40000

2008 2009 2010 2011 2012 2013 2014 2015

Ton

s /

Year LiFePO4

NMC/NCA

LiMn2O4

LiCoO2

48

LiCoO2

LiMn2O4

NMC/NCA

LiFePO4

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2008 2009 2010 2011 2012 2013 2014 2015

Li-ion Chemistry for PRB in Europe




AVICENNE

Creation: 1992

Headquarter: Paris

Liaison Office: Japan, USA

Director: M. Madani

Battery Survey Manager: C. Pillot

Information for a competitive EdgePowering your company’s market strategy with in-depth research

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