PowerPoint Presentation

PORTFOLIO

5 minutes story of Personal Professional Path in Marketing

EXPERIENCE4 years marketing management experience5 years business management field experience10 years work experience27 life experience

EDUCATIONBusiness Management BA(Vytautas Magnus University, Lithuania)

Marketing MsC(Kaunas Technology University, Lithuania)

International Marketing Management MsC(University of East London, UK)

BackgroundEssential skills

HARDWROKER!Strategical approachCause effect relation approachLogical approach(Identification and evaluation of affecting factors: competitors, stakeholders, consumer segmentation, cultural diversity, law)Result/ Consumer focusCreativity/ Conceptual approach

Works

Labelling (1-a)Considering the key factors as consumer approach, competition, product category, etc., personal label management and ispiration (Brand name, design features, details and subjects)(ex. Fortified wines).

Labelling (1-b)

Labelling (2)

Labelling (3)Category: brandyTask: to create a brand name, find a right bottle and manage labelling (70cl and 50cl packages).

Rebranding (1-a)Category: vermouthTask: considering consumer behaviour and market trends to reconstruct packaging, logo, actualize product within marketplace, making product modern and adding more value.

Rebranding (1-b)Before:

After:Rebranding (1-c)

Rebranding (2-a)Category: sparkling wine Task: considering consumer behaviour and market trends to reconstruct packaging, logo, actualize product within marketplace, making product modern and adding more value.

Rebranding (2-b)Before:

Rebranding (2-c)After:

Brands Creation (1-a)Category: sparkling wine drinkTask: considering market capabilities, to create completely new brand (brand name, logo, labelling, positioning)Decision: the imitation of category origin place expressing essential values, within the category, product, place, history and quality.

Brands Creation (1-b)Brand name:

Brands Creation (1-c)Labelling:

Brands Creation (1-d)Posts:

Brands Creation (1-e)Brand extension:Decision: recognizing brand name having very strong origin and place feature, the brand have been extended into brandy category(same price level, same positioning).

Brands Creation (2)From the company perspective, seeking to cover more marketshare, have been decided to create new brand in vermouth category at the lowest P1 price level. Decision: origin imitation.

Total Brand Management (1)ITALIANA PRESTIGE is premium sparkling wine brand in Lithuania, which was completely repositioned on purpose to void marketshare loses and moreover to increase it marketshare, re-evaluating this particular brand through brand new positioning strategy.p.s. the basics are demonstrated, deep background applied.

Total Brand Management (2)Considering chosen positioning strategy, labelling have been identified a`s one of the weaknesses, thus has to be changed.Labelling:

Labelling:Total Brand Management (3)Before:

Labelling:Total Brand Management (4)After:

Total Brand Management (5)Posts:

Total Brand Management (7)Results:

AUTHOR

Mr Arturas Merkeviciusemail: arturas_merk@yahoo.co.ukmob: 07403415715address: Fairlop road 76-3E11 1BWLondon, UK

Elektro Beats-SAT-09-03-2009MobyElektro Beats-SAT-09-03, track 1Ambient309860.78XXX - TALiON