Portrait Gallery proposal

allegro 168 Communications + Design

T / 613 789 7168 F / 613 789 4168 www.allegro.ca150 Cathcart Ottawa Ontario Canada K1N 5B8

Proposal for a Creative and Management Firm for the Portrait Gallery of Canada’s Portraits on the Street Initiative

Solicitation #: 5Z011-08-0293

Presented by

Allegro168 Inc.

September 28, 2007

The authorized company representatives for the purpose of this proposal is:

Nicole Vallée, R.G.D. President

Yannis Souris Vice-president, Advertising

150 Cathcart StreetOttawa, ON K1N 5B8 Telephone: 613-789-7168 E-mail: [email protected]

PBN 867475089PG0001

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Table of Contents

Communication is no less than a Human to Human Connection . . . . . . . . . . . . . 1

Possible Creative Approaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Small is Big . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

About Allegro168 Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Our Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Ability and Flexibility to Respond to Timelines and Urgent Requests . . . . . . . . . . . . . 7

Security and Confidentiality of Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Approach and Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Quality Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

What is an R.G.D.? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

The Allegro168 Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Relevant Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

A. Relevant Experience Managing Complex Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

1 . Canada Millennium Scholarship Foundation: Future to Discover Educational Pilot Project . . 15

2 . Natural resources Canada: Redesign Graphic Elements for Lobby and Linkage Corridors . . . . 17

3 . ottawa Public Health: Mass-media Anti-tobacco Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Client References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Additional Relevant Experience Managing Complex Projects . . . . . . . . . . . . . . . . . . . . . 22

4 . ryiad elsolh Museum: Graphics standard for Interior Walls Design . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

5 . Blink: Graphics for Interior and Exterior Walls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

B. Relevant Experience Marketing Complex Museum Projects . . . . . . . . . . . . . . . . . . . . 26

1 . The National gallery of Canada: Krieghoff: Images of Canada National Campaign 26

2 . The National gallery of Canada: Monet/renoir National Campaign 27

3 . The Canadian Museum of Nature: National ad Campaign 28

4 . The Canadian Museum of Civilization: Imax/omnimax Campaign and Cross Promotions 29

5 . The Montreal Museum of Fine arts: group of Seven: Fonorola Cross Promotion 30

Budget Proposal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Conclusion (Why Allegro168 is the ideal firm for this project) . . . . . . . . . . . . . . . . . . . . . . . . . 32

Appendix (CVs of key personnel on the PgC account) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

1

Communication is no less than a Human to Human Connection

Allegro168 Inc. is pleased to respond to Portrait Gallery of Canada’s (PGC) request for a proposal

aimed at establishing a supply arrangement with a qualified company for the creative develop-

ment and management of the Portraits on the Street Initiative

after doing considerable research, we have a clear understanding of the objectives that the PgC has set

and are listed below:

1 . Connect Canadians to each other by preserving and exploring the values that defined us in the past and

continue to provide an enduring basis for our country’s vision of nationhood now and into the future;

2 . Provide a unique visual history of Canada, interpreted on a human scale, through the faces of individuals

who have shaped and who continue to shape the history and culture of the nation;

3 . Connect Canadians through contemporary and historic exhibits and new media accessible in person and

through the virtual network .

Furthermore, the project itself must meet the following goals:

1 . Establish the presence of and brand the PGC as an innovative and dynamic institution;

2 . Attract a broad and diverse audience;

3 . Make the collection accessible in Canada’s Capital region, and through the virtual network .

It is our belief that in order to meet these goals, the creative and

planning strategy has to revolve around the visitors . It also has to

involve them . The audience has to be central and integral to the

project . We have several ideas on how PgC will make the average visi-

tor part of the Portraits on the Street Initiative .

The following page includes some ideas that might help you assess

how Allegro168, if chosen, will approach this innovative project.

1

Elements of the

exchibit must

be interactive in

nature. That is to

say the audience

needs to participate,

be engaged and

respond to specific

calls to action . If the

PgC’s Portraits on

the Street Initiative is

to make an impact

next February, visi-

tors have to leave

the exhibit with the

memorable experi-

ence that they were

and still are part of

Canadian heritage,

tradition and history .

In other words they

would have to look

right at themselves.

2

Possible Creative Approaches

PROJECT A TRUE IMAGE OF YOURSELF. Project portraits of Canadians visiting the exhibit on well-located building walls

in the downtown core.

To achieve this, we would set up a small street photo studio at the location where the

actual exhibit is . (Sparks Street Promenade, for example) . Digital files of the images

would be fed to a computer and a video unit where they can be projected instantly

complete with frames on a rented wall (or government property) for everyone to

see . Design elements of the identity of the exhibit will also be shown, along with the

theme of the exhibit and PgC logo . a copy of the visitor’s portrait will be also printed

instantly on a promo card that would feature an offer (ie . free visit to the gallery) .

REFLECT ON CANADIAN LIFE. Viewers look at themselves via framed mirror material at centrally located bus

shelters and other appropriate outdoor areas.

The right message would be developed to accompany the frames . Design elements

of the identity of the exhibit will be also shown, along with the theme of the exhibit,

strong call to action and PgC logo . The idea is to generate publicity and word of

mouth awareness of the exhibit .

PAINT/TAKE A SELF PORTRAIT.

Run a contest that calls for Canadians to make/take their self portrait.

Participants upload jpgs of the portraits to the PGC web site for everyone

to see. The images would be accompanied by a short bio. The finalists

would be featured in a special showing at the Gallery in the near future.

Messaging would be developed to encourage people to participate through

conventional and internet ads . Design elements of the identity of the exhibit will be

also featured, along with the theme of the exhibit, strong call to action and PgC logo .

A TRUCKLOAD OF CANADIAN HISTORY.

Rent a transport truck for the duration of the exhibit. Simply use the interior

cargo walls as Gallery space. Park the truck at designated traffic areas changing

locations every two days or so.

The truck exterior acts as giant outdoor advertising that features theme, message,

graphics, exhibit identity and so on . The gallery truck parks outside schools and

other high traffic spots . Volunteers invite people to get on the exhibit . The idea is

to generate publicity and word of mouth awareness .

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2

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Please note: The ideas below are not necessarily approaches that Allegro168 recommends .

They were conceived for the sole purpose of demonstrating the firm’s ability to expand creative horizons .

Whether the concepts are implementable or not, is not the scope of this proposal .

Consider a Winterlude

tie-in promotion. Or just staging part

of the exhibit right

at any of Winterlude’s

venue locations .

3

Small is BigIn a society where bigger is often considered better, we at allegro168 also understand

the merit and value of being small and focused .

at allegro168, you will find an experienced team of senior professionals who recognize

the challenges of creating effective communication tools . We can assure you that our

focus, responsiveness, commitment to quality and our respect for deadlines and budgets

will be demonstrated .

allegro168’s mission is clear: to help our clients realize the full value of their communications

by driving a unique and compelling image that is consistent with that promise across initia-

tives, actions, behaviours and supporting critical competencies that deliver on the mandate

today and tomorrow .

We thank you for considering the talents of allegro168 and look forward to an opportunity

to work together and successfully respond to both your current goals and long-term busi-

ness objectives .

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About Allegro168 Inc.

For over 14 years, allegro168 has distinguished itself as a communication and design consultancy

like no other — with a fully bilingual staff of seven employees and a solid strategic approach to all

design elements .

allegro168 has developed a strong, comprehensive portfolio of work while serving clients in the

private, public and not-for-profit sectors . From the start, the firm began working with numerous

organizations who appreciated its reputation for getting the job done quickly and efficiently .

We also have extensive experience working in the education sector . Some of our clients have

included: Carleton University, University of ottawa, la Cité collégiale, the Canada Millennium

Scholarship Foundation and we have also worked with the Canadian Nurses association and

Canada Medical association on the promotion of their professional education programs .

The allegro168 team maintains a high level of expertise in the areas of suitability of design,

strategic marketing, branding, and integrated design communications . We combine strategy,

creativity and sound planning processes to deliver quality solutions that help our clients realize

their business goals .

We are multi-disciplinary

our services include brand-strategy development, corporate and marketing communications,

advertising, editorial design and illustration .

We are RGD accredited

as members of the association of registered graphic Designers of ontario (rgD ontario), we

adhere to the highest standards of professional conduct and creative integrity .

We are multilingual

It is our pleasure to serve you in both of Canada's official languages, French and english . We also

have in-house capabilities to work in a variety of foreign languages including arabic, Spanish

and greek .

We are passionate

For us, communication is essentially a human to human connection . Strong and lasting connections

enable clear and effective communication . So we strive to forge profound links between clients and

their audiences . We apply the power of design to:

• reveal and promote corporate identities that people recognize,

• express honest convictions that people trust,

• achieve meaningful impact that ensures people remember, and

• evoke emotional responses that make people act.

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Our Services

At Allegro168, we offer a comprehensive and flexible suite of services. You may select the full

suite and work with us as your dedicated agency or you may choose from the specialized servic-

es below to complement your existing portfolio or support your internal marketing operations.

Strategic Planning

Strategic and cost-effective solutions designed to meet the needs of your business challenges

Helping you to define your strategic direction and formulate a communications or marketing plan .

assisting you with selecting the right mix of technologies and product vehicles to deliver your infor-

mation and reach your target audience . With a solid understanding of economics, recommending

strategic and cost-effective solutions within budget and scheduling guidelines .

Branding

The vision to instill a recognizable brand and memorable expression

Branding is building audience recognition of who you are and what you stand for . leading you

through this process by managing the development of your corporate or visual identity, program

branding and vision . Proficiency in brand assessment, suitability of design, and media integration .

Corporate Communications

Channel communications with a clear mission

Providing strategies and coaching to ensure that your corporate image maintains its integrity

and continuity throughout every product and message communicated from your organization .

overseeing the development of integrated communications across all media channels .

Marketing Strategy, Advertising and Media Planning

Communicating your message across all mediums

Working in all advertising media, from traditional print and broadcast to new and emerging oppor-

tunities online . In addition to strategy and execution of advertising campaigns, we also offer strate-

gic media planning and buying .

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Web Development

Technological solutions that work

Combining focused copy and quality visuals with an efficient and logical site architecture . With our

functional approach to design, ensuring that our web sites are efficient and effective through easy

navigation, high visual appeal, clear messaging, and allow for easy updating .

Project Management

Sound project management practices bring quality results

overseeing all, or specific, phases of communications product development — from strategic

planning and creative conceptualization to product launch . In-depth of policy and implementation

of graphic standards within branding, corporate communications, and electronic media solutions .

Budgeting and Scheduling

Budget management and scheduling benchmarks that support the entire life-cycle

of product development

Holding a deep and define understanding of what a successful project requires . Bringing extensive

experience in cost evaluation, preparation of production schedules, budget planning, monitoring,

and reporting . Knowing that clients need to be helped in meeting their deadlines and that supplier

production needs to be managed well . Closely monitoring the irreplaceable source of time and

budget mandates .

Quality Assurance

Committed to quality, value and results

Understanding the importance of quality assurance . With excellence as a benchmark, an exact

eye for detail and critical usability testing procedures bringing added value to the client while

adopting a rigorous process to quality control throughout each and every step of the

communications cycle .

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Ability and Flexibility to Respond to Timelines and Urgent Requests

The nature of our business often requires quick turnaround or responses to urgent requests .

We have all been faced with challenges where “it was due yesterday!”

at allegro168 we’ve spent years refining our work process to accommodate such needs while

continuing to ensure quality work . our senior staff has extensive experience multi-tasking and

project managing in order to respond to our clients’ requests and to complete projects within

established Timelines .

over the last 14 years, we have built solid and loyal relationships with suppliers that can provide

printing, photography and many other services in record time .

our management team is readily accessible for daily contact . our formal office hours are Monday

to Friday 9:00 am to 5:00 pm and all of our account managers are available after hours by cell phone .

When a project dictates overtime or weekend work, our design staff is also available .

Security and Confidentiality of Information

at allegro168 we understand the importance of security and confidentiality . each and everyone

of our clients compete for customer share and we need to help each client stay competitive by

respecting their needs and their projects .

every project we do is backed-up on a daily basis and a copy of this back-up is kept off the premises .

When the project is completed, we archive it . We make a final tape back-up and a CD-roM copy . one

copy of the project is kept in the studio the second copy is securely kept off the premises .

The work we do for our clients is never posted on our web site or included in our portfolio without

receiving their permission .

It is also allegro168’s company policy to not discuss any details of the projects we are working on

outside the office . This clause is factored in each of our employee’s contract agreements .

When a job in is production, we do not recycle laser proofs until the job is completed and if the

information is highly sensitive these lasers are shredded upon completion of the project .

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Approach and Methodology

at allegro168 we know that an effective process is a critical factor in leveraging the combined

talents of our team and our clients . our process produces design solutions that leverage the

knowledge of our clients with a framework that produces a communication strategy that has

a strong foundation .

our design process has been refined and streamlined over the years to achieve better results

quickly and smoothly . We recognize the proper amount of structure is critical to a project’s

success to ensure steps are followed strategically and to ensure the optimum use of resources .

our methodology provides the right balance between research, dialogue, design and fosters

creativity and collaboration between the client and creative team .

Design Brief

any project needs a strong foundation and this is achieved through the development of the design

brief . We develop the design brief to establish a mutual understanding of the scope of work and

the objectives of the design process . a thorough design brief takes the client’s information and

translates it into a design-oriented action document outlining specific deliverables .

The design brief document is signed by the client and our project manager . If a project is larger

and more complex, the design brief is reviewed and approved by the stakeholders involved .

a critical reference document and the first step of our process — the design brief helps keep us

on budget, on schedule — and true to the project’s objectives .

The design brief comprises the following elements:

1. Project Overview and Background

establishes ownership and presents the scope, the business need and the desired outcomes of

the project .

2. Category Review

Summarizes the competitive context of your organization, product and service through a review of

your market space and your position in it .

3. Target Audience Review

Defines all target audiences .

4. Organization Portfolio

Presents your corporate-positioning and brand-value statements and assembles your existing

materials and activities . This allows us to build on your achievements — and ensures we comply

with your goals .

5. Design Objectives & Execution Guidelines

outlines our strategy for developing the communication/design solution, from the criteria for

direction and approach, to procedures for testing and approval .

6. Project Scope, Time Line & Budget

Documents the administrative aspects of the project, phase by phase .

once the design brief is prepared, we assign our team members based on the nature of your

project and the expertise required . Then we head to the think tank to conduct brainstorming

exercises and develop as many ideas as possible . Those with promise are further explored and

refined; the strongest ideas are developed for your review .

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Quality Control

Docket System

once all project information is gathered and evaluated and the design brief and project schedule

are approved, we open a very detailed docket for the project . This docket has a client and project

number . It contains a specification sheet that outlines the technical details for the design and

production, the marketing aspects and the objectives of the project . The docket also lists all

outside suppliers such as printers, photographers, writers, etc . when applicable .

The docket is divided in two sections — the “Design Development” and the “Production” sections .

In each section, we keep a journal or an activity sheet on how the project progresses . These sheets

will include client comments, stages of production, designer comments, etc . These sheets allow for

anyone opening the docket to know accurately at what stage the project is at . Therefore should the

main designer assigned to the project become ill or is absent for a long period of time and is inca-

pable of completing the project, another designer on our team will understand at what stage the

project is at and what are the overall objectives for the assignment .

If changes are required at either the design or production stage, a work order sheet is completed

and inserted in the docket outlining specific instructions . all samples of mock-ups or formatted

documents are dated and found in their appropriate sections of the docket .

Change Orders

When a client requests a change to a project that is outside the initial contract as defined in the

scope of work, a change form is prepared for the client’s approval . The form includes the description

of the changes requested, reasons for the changes and corresponding costs when applicable .

Weekly Status Reports/Meetings

Weekly status reports are especially useful for projects that require several weeks or months

to complete . The status report builds on the critical path/schedule that we have developed for

the project but contains more detail and accurately reflects the status of the project at a particular

moment in time . The report will include tasks, milestones or steps that will have an impact on

the final outcome .

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Approvals

at the concept stage, a project is always verified by the creative director and the studio manager

to ensure the ideas presented are in-line with the requirements of the design brief .

at the production stage, projects are always verified and proofread in both official languages by the

project and production managers .

once the concept or production material is approved internally, we send it to the client . The

project is always accompanied by a sign-off sheet for approval . If a PDF is sent for approval,

it will be accompanied by an electronic version of this sheet .

The sheet is typically signed by the client once a design concept is approved, after the formatting

of text or after author’s alterations have been implemented . When author’s alterations do occur,

we ensure the client is notified and kept up to date on costs incurred . Typically one set of revisions

at the design stage is included in our proposal .

Time Sheets

every member of a project team records their time spent on the project through Frontiva which

is an electronic time sheet . all expenses related to a job, whether it be photography, colour lasers

or other are recorded in this program . once a job is completed, Frontiva allows us to collect all the

electronic time sheets as well as the expenses to give us a final tally of the project . Frontiva allows

us to generate regular reports to help us monitor costs and overall project budget .

Final Artwork and Back-up Systems

Before the completed artwork is delivered to the client or to the printer, it must go through a

quality control check list . This list has a series of items that need to be reviewed and checked

including trapping information, angle of screens, colour laser separation, high-resolution photos,

colours, binding etc . The information on this sheet is always reviewed by at least two people .

When the project is completed, we archive it . We make a tape back-up and a CD-roM copy of the

project . one copy of the project is kept in the studio the second copy is securely kept off the premises .

Rap-up Meeting

once the project is delivered, we have an evaluation meeting to discuss the details of the project —

if they were any particular challenges and how they were met . The purpose of this rap-up meeting

is to see how we can improve our design and production methods as well as the service we offer

to our clients .

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What is an R.G.D.?

allegro168 designers hold the r .g .D . Professional designation . a registered graphic Designer

or r .g .D . is a graphic designer who has met the association of registered graphic Designers of

ontario’s (rgD ontario) qualification criteria and standards of professional practice, and therefore

has been granted the right to use the professional designation . rgD ontario is the only professional

body in Canada that holds accreditation .

rgD ontario was created by an Act of the Ontario Legislature in 1996 (Bill Pr56) . The association’s

mandate is to serve the best interests of both the graphic design industry and the public by:

• establishing, promoting and regulating uniform province-wide standards of knowledge,

skill and ethics for all persons engaged in the practice of graphic design

• offering a unified and credible voice for graphic design practitioners, educators

and managers

• advising members of developments in laws and practices related to graphic design

• Promoting the importance and benefits of graphic design to business, government

and the public

• Providing a forum for the exchange of information and knowledge relevant to the practice

or instruction of graphic design

Member of the Board of Directors

effective 2002, allegro168’s President Nicole Vallée, r .g .D . was appointed to Director of the

association of registered graphic Designers of ontario . In 2007, Nicole was elected President of

the board . Her role is to represent the needs and concerns of r .g .D .s; develop strategies to increase

membership across the province; advocate on professional work ethics; assist with the development

of continuing education programs; conduct presentations, and be a mentor to new, up-and-coming

graphic designers .

The Role of the Association

rgD ontario represents the voice of over 2,800 members across ontario, and on their behalf:

• lobbies business, educational institutions and government on issues affecting the business

and practice of graphic design

• Promotes the r .g .D . designation, encouraging business, government and other buyers

of graphic design services to hire registered graphic Designers

• Provides information to buyers of graphic design services, helping them to distinguish

between professional graphic designers and others who claim to offer graphic design services

• Partners with corporate sponsors to provide members with opportunities for professional

development and continuing education

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The allegro168 team

The proposed allegro168 team for the Portraits on the Street project will include:

Nicole Vallée, r .g .D . — Project Manager and Creative Director

Yannis Souris — Vice-president, advertising

Adam Smith — account Manager, Back-up Project Manager

Jocelyn Renaud, r .g .D . — Senior Designer

Ziad Alkadri, r .g .D . — Senior Designer

Cristina Valenzuela, Prov . r .g .D . — Designer

Nicole Vallée, r .g .D . – Project Manager and Creative Director

The President of allegro168, Nicole Vallée, is a successful entrepreneur who started working in

Toronto’s graphic design community in the late 1980s after studying at both the ontario College

of art and Design and also the algonquin College School of Communication arts .

Her career began as a designer where she developed expert technical knowledge of her craft .

Within a few years, she switched over to the account management side of the business, where

she learned the intricacies of developing brand and communications strategies for her clients .

She has a strong understanding of both the business and creative side of the world of design . Her

focus is to ensure effective communications product development through sound communications

planning of design, branding, publishing, advertising, internet, multimedia, printing, editorial and

linguistic initiatives .

With over 20 years experience, Nicole maintains a high level of expertise in the area of marketing,

promotion and communications product development . She combines strategy, creativity and

sound planning processes to deliver quality solutions that help our clients realize their goals .

Nicole has been a member of the association of registered graphic Designers since 1998 and

has been a member of the board of directors for the last four years . Nicole is also a member of the

algonquin College advisory Committee for the graphic Design program and Le comité consultatif

du programme de design graphique de la Cité collégiale .

Nicole would be the project manager for the Portraits on the Street initiative and would also

oversee all creative development .

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Nicole has more than

20 years experience

in managing complex

communications plans

for Government

agencies that involve

logistics, budgets and

quality control .

Please see CVs at the back of this proposal for more information on Allegro168 team’s experience and qualifications .

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Yannis has 15+ years of experience in the advertising and design industry . He has worked as a

creative director for local and national agencies . He is very well experienced in strategic media

buying and planning . Yannis is also a talented copywriter .

Yannis has won more than 200 local and national advertising and design awards . More importantly

his work gets results . Yannis has worked on many major accounts from Museums to major

retailers including NgC, CMC, Museum of Nature, CMCP, lung association, the aIDS Committee

of ottawa, Falconbridge resources, Camp Fortune and omnimax . His expertise rests in an

ingrained ability to capture the most surprising angle of a marketing initiative to capture the

audience's attention .

Yannis would be responsible for leading the creative workshops and brainstorming sessions

as well a as assist Nicole with the creative development and management of the project .

Adam Smith — account Manager

adam is an experienced communications consultant who oversees the management of many

allegro168 projects . His deep and refined understanding of the business and creative sides

of communication design have been earned honestly over more than 10 years: first, while

working for his parents' advertising agency in Saskatoon; and second, as co-owner of Terra

Communications Inc ., where he played a variety of administrative roles, including account

supervisor and production manager . Some of adam's key accounts included Cogema,

PotashCorp and Weyerhauser .

adam graduated and obtained a Bachelor of arts degree from the University of Saskatchewan .

He has also obtained certificates of completion from the Saskatchewan Institute of applied

Science and technology (SIaST) for adobe Photoshop and Illustrator, Quark Xpress and

Microsoft office .

adam would oversee the internal production management for the Portraits on the Street initiative .

Jocelyn Renaud, r .g .D . —-Vice-president, Senior Designer

an outstanding designer and illustrator with more than 20 years experience, Jocelyn is a

graduate of the algonquin College School of Communication arts . He has been a member of the

association of registered graphic Designers since 1998, and a partner at allegro168 since 1995 .

Jocelyn's work has won numerous awards throughout Canada and the United States . Whether

tackling a corporate identity or promotional program, Jocelyn brings a unique sense of creativity

and design to all projects .

Jocelyn also manages allegro168's creative staff, evaluates its work, and ensures that projects

meet all requirements of the design brief . He also verifies each project upon completion,

ensuring that internal quality control standards have been met and that final files are ready

for printing .

Jocelyn would be responsible of the development of design concepts, production layout and

quality control for the various components required for the Portraits on the Street initiative .

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Yannis has extensive

hands-on experience

in art, creative and

account direction in

museum marketing,

advertising and pro-

motions . He has done

substantial work for

the National Gallery

of Canada, The

Canadian Museum

of Civilization,

The Canadian

War Museum, The

Canadian Museum

of Nature, The

Canadian Museum

of Contemporary

Photography and

Science North

amongst others .


Jocelyn has more

than 20 years expe-

rience art directing

and producing

major projects for

Government agen-

cies and institutions .

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Ziad AlKadri r .g .D . —-Senior Designer

Ziad is responsible for the development and execution of design concepts for a variety of

allegro168 projects including annual reports, brochures and posters . His work has been

published in Applied Arts and recognized with awards around the globe . Ziad's analytical and

research skills have helped establish him as an expert in the design and implementation of

corporate identities and visual branding strategies . His unique accomplishments include the

design of a font in the arabic alphabet .

Ziad has a Baccalaureate in graphic design from the american University of Beirut, where

he specialized in communication and design, exhibit design, and advertising .

Ziad would also be responsible of the development of design concepts, production layout

and quality control for the various components required for the Portraits on the Street initiative .

Cristina Valenzuela, Provisional rgD — Designer

Cristina joined allegro168 in the fall of 2005, after studying interior design and graduating from

the algonquin College School of Communication arts . Convinced of design's key role in commu-

nicating an organization's story and accomplishments, Cristina maintains sound typography and

layout knowledge, as well as excellent production skills . Hard working, flexible, possessing an

astonishing attention to detail and remarkable grace under pressure, Cristina has distinguished

herself as a promising young designer at allegro168 .

Cristina would assist Jocelyn and Ziad in the production phase for the various components

required for the Portraits on the Street initiative .

Ziad has worked

on major branding

projects overseas .

Most notably the

Ryiad Elsolh Museum

in Beirut .


15

a .

1 .

Relevant Experience Managing Complex Projects

Canada Millennium Scholarship Foundation Future to Discover Educational Pilot Project

The Canada Millennium Scholarship Foundation is a private and autonomous organization established by an act of

Parliament in 1998 . The Foundation helps Canadians to meet the challenges of a rapidly changing economy by creat-

ing opportunities for them to pursue post-secondary education (PSe) .

among its many initiatives is the Future to Discover (FTD) pilot project, which involves a partnership between the

Foundation and the governments of Manitoba and New Brunswick . FTD seeks to identify effective strategies that

not only encourage young Canadians to pursue PSe, but also help students, parents and guardians make informed

decisions on occupational choices and associated courses of study .

The Response

In the spring of 2004, the Foundation launched a competitive process to find a communications/ design partner

that could undertake a key FTD component: english and French interpretation, packaging and delivery of detailed

PSe information for high-school students .

Based on its unique approach, and the strengths of its production team, allegro168 was chosen as the winning firm

from among numerous respected Canadian companies in June 2004 .

allegro168's task was substantial . The company had to devise an effective means to convey relatively dry PSe

information to an audience of approximately 2,500 students . Furthermore, the information would have to be

delivered sequentially over a period of three years, since the project was designed to follow students through

grades 10, 11 and 12 .

Allegro168’s Responsibilities

• english and French copy writing for magazine and web site• Design and layout for separate english and French magazine• Photo research• Printing and delivery to Manitoba and New Brunswick • Design and printing of peripheral tools including binder materials, brochures,

postcards, certificates of completion and merchandising• Design and programming of web site including monitoring features and password

protection• Production of monitoring and data tracking reports for web site• Hosting of web site• regular updates and maintenance of web site until completion of project

in Spring 2008

16

F2D Magazine

Future to Discover web site

The Result

Bold and colourful, the F2D magazine engages its audience with brief and informative articles

and games, as well as profiles of real-life PSe students . F2D is written in clear, concise and readily

accessible language that addresses its audience with enthusiasm, intelligence, humour and respect .

F2D and futuretodiscover .ca are carefully co-ordinated to complement each other, exploit the

individual strengths of each medium, and generate maximum cross-traffic . For example, both the

magazine and web site feature Whazzamean?, a helpful glossary of career-planning and PSe termi-

nology . However, while each issue of the magazine features only a few key terms, the web site will

compile a full list of these words and phrases over the course of the pilot project .

The web site also addresses the Foundation's needs by providing an effective tracking mechanism .

This monitoring function enables project administrators to study the online activities of FTD partici-

pants — a key concern in determining how students access FTD's wealth of PSe information .

Together, these information vehicles will help raise students' awareness not only of the range of

study options available through post-secondary institutions, but also current labour-market trends,

and the economic and social advantages of completing post-secondary studies .

17

2 .


• Design development for all three permanent exhibits/displays

• Presentations and liaison between various NrCan departments and Treasury Board

• Selection of suppliers and management of production, construction and installation

• oversaw necessary maintenance and repairs for two consecutive years after installation

Natural resources Canada (NrCan)Redesign Graphic Elements for Lobby and Linkage Corridors

The Situation

as part of its efforts to ensure a productive and innovative workplace, NrCan undertook a facelift of

the lobby and linkage corridors in one of the department’s premier buildings . among many goals,

NrCan sought to:

• enhance NrCan’s corporate profile as a great place to grow professionally,

• Build the Workplace of Choice brand for the Human resources Services Branch (HrSB) employee

recruitment and retention program,

• Develop an employee-recognition element as part of the excellence and Innovation Human

resources motivational program,

• Create a warm and friendly environment to welcome visitors and stimulate employees

• Provide effective directional signage, and

• Showcase various NrCan awards and award winners .

The Challenge

The NrCan building redesign posed considerable branding challenges . Specifically, NrCan wanted

to protect and promote the diversity and integrity of various project and program identities while

building, unifying and managing them under the umbrella of the departmental brand . The final

design also had to provide flexibility to accommodate future brand evolution .

The entire design effort had to be undertaken according to Federal Identity Program guidelines and

the department’s corporate communication strategy—and in both official languages .

The Response

on banners, walls and columns, and in display cabinets, allegro168’s design blends vibrant colours

and large pictographic elements to establish a confident yet cheerful departmental presence . The

design also provides a visual flow for the building’s lobby and linkage corridors, not only to ensure

stylistic uniformity but also, in conjunction with highly visible and easy-to-read signage, to effec-

tively guide employees and visitors throughout the space .

Faces depicting NrCan employees are central to the design . For visitors, the effect personalizes the

department by unifying the workforce and the crucial work it undertakes . employees, on the other

hand, learn how their efforts contribute to greater departmental achievements .

18

The Result

allegro168’s workspace redesign helped NrCan accomplish its objectives through the systematic

application of brand-building and brand-management techniques . Warmed and rejuvenated, the

building’s lobby and corridors are now comfortable, inviting spaces where employees can congregate

and meet informally .

effective use of motivational strategies, such as employee recognition, helps ensure an inspirational

tone throughout, energizing employees as they enter each day—and encouraging excellence in the

crucial work they undertake on behalf of Canadians .

19

Allegro168’s Responsibilities• Design development, english and French copy writing, layout for all components of cam-

paign to promote contest . This included, print advertisements, promotions on Facebook,

web site, posters, postcards and transit advertisements

• Developed judging criteria

• Judging of entries

• organized focus testing in english and French of top three entries

• Developed all print and electronic campaign components for winning entry

• offered an internship at allegro168 to winning student

3 . ottawa Public HealthMass-media Anti-tobacco Campaign

The Situation

exposé is the largest student-led anti-tobacco industry campaign in Canada . They are a dedicated

and passionate group of youth who like thousands of other youth all across ontario, are working

to expose the tobacco industry .

exposé exists because youth are becoming increasingly aware of the presence of a product in our

society that destroys our health and endangers our families and friends . everyday, exposé works

to educate other youth on the dangers of tobacco and the tobacco industries' manipulative tactics .

exposé's goal is to lower smoking rates in ottawa youth to 15% by 2007 and to 10% by 2012 . In

2003, a survey revealed that the smoking rate amongst youth was 21% . This same survey indicated

that in 2005 the smoking rate had dropped to 16% .

In light of these objectives exposé wanted to launch a mass-media contest inviting youth aged

18 to 24 to develop a smoke cessation media campaign targeting their age group .

The Response

allegro168 developed a promotional campaign to invite young adults from the ages of 18 to 24

to submit ideas and concepts for an anti-smoking mass media campaign .

The client wanted the campaign to depict smoking as abnormal behaviour which is why our

creative was focused on a visual that was abnormal but yet attention-getting and appealing for

that age group .

Working closely with the client and a group of young adults we provided creative consultation,

design, writing and production of the campaign tools .

20

The Result

Contest participation was extremely high — 45% over projected goals . We received quite a

variety of entries from students in marketing, graphic design, health, nursing, social sciences

and many other programs .

We assisted in developing the judging criteria and was also invited to be part of the jury .

The jury narrowed the selection to the top three entries that had the most merit and met

the campaign development criteria . These three entries were focus-tested among the target

audience .

allegro 168, working closely with the winning student, developed the mass-media campaign

components as well as wrote all copy in english and French as well as made recommenda-

tions on media .

Talk back to tobacco.exposé post-secondary mass media contest

Tired of being a target of tobacco advertising? If you’re 18 to24 years of age, and registered as a full or part-time studentat an Ottawa post-secondary institution, this is your chance topromote your own message.

Submit your advertising campaign ideas and you could win:

• an internship with a professional design-communications firm, plus

• the opportunity to participate in the development and delivery of your own smoke-free campaign, and

• a $500 Rideau Centre gift certificate.

ENTER NOWDEADLINE FOR ENTRIES:February 9, 2007

Get full details at

An initiative of Ottawa Public Health in partnership with Health Canada.

www. ottawa.ca

GotaBEEFwith tobacco?

Let everyone Know.

CRA_Large_AD_Fulcrum_E.qxd 12/21/06 11:13 AM Page 1

21

Client References

Canada Millennium Scholarship Foundation

Yves Y . Pelletier

Manager, Pilot Projects

1000 Sherbrooke West, Suite 800

Montreal, Quebec H3a 3r2

514-282-2140

ypelletier@bm-ms .org

Natural Resources Canada

Toni Pari

Chief, accommodation Management

accommodation Management Unit

580 Booth Street, 3rd Floor, room D3-2

ottawa, ontario K1a 0e4

613-995-1337

Toni .Pari@nrcan-rncan .gc .ca

Ottawa Public Health

Carole Legault

Tobacco Project officer

ottawa Public Health

255 Centrum Blvd .

orléans, ontario K1e 3V8

613-580-6744, ext . 23664

carole .legault@ottawa .ca

22

Ryiad Elsolh MuseumGraphic standard for Interior Walls Design

The Situation

The Museum is the actual home of one of the most influential Prime Minister of Lebanon – where he

was brought up. The project consisted of laying out his family, political and personal life on the glass walls

offset from the original house walls. As a metaphor to a piece of art protected in a glass box. Also, the

museum serves as a reference library for research on books of history and politics as well it serves as a

forum for debates, and presentations.

The Challenge

The challenge for this project was to use the glass modular system as a canvas keeping the possibility

that the space will change to act as a library or conference hall. The technique used which is removable

clear adhesice films (on which was printed the graphics) solved all the obstacles that might be

encountered. A graphic standards system had to be created so that all graphic appllications were

consistent and logical.

The Response

The natural day light as well as the electrical internal lighting from behind the glass wall, created

diemnsional and space related storytelling of his life as if one is experiencing it persnaly. The glass panels

moved on rails so that the space is divided into the different phases of the Prime Minister’s life.

4 .


• Creative conceptualization, design development, layout for all components of the exhibit

• Developed and executed detailed schematics of design variations

• oversaw production of various components of the exhibit

• Management of supplier network

Additional Relevant Experience Managing Complex Projects

23

The Result

The final product was very dynamic and eye-catching. We were able to find the right suppliers for both

the inside and outside wall treatments and worked closely with them and the architect to achieve the

final results.

24

BlinkGraphics for Interior and Exterior Walls

The Situation

Blink is an upscale manicure salon targeting cosmopolitan business women. In its effort to

launch what would be the first of a chain of franchise salons located in business districts of

major cities, Blink sought the help of a graphic design company to develop eye-catching

graphics for the interior and exterior walls of the salon.

The Challenge

The challenge for this project was the salon was still under construction and we could only

refer to architectural drawings to render our proposals. Luckily we were able to work closely

with the architect, collaborate , brainstorm and present a variety of solutions to the client.

The Response

Keeping in mind the culture of a manicurist salon — fashion-forward, a place to relax,

gossip, share stories among female colleagues — we chose a magazine-like approach

and developed visuals based on typography.


• Creative conceptualization, design, layout for all components of the displays

• Production and installation of all interior wall areas and outside wall areas

• Management of supplier network

• research, consumer information gathering, copy writing

5 .

25

The Result

anecdotes and romantic verses were created based on real-like stories from customers and

applied to the walls . a wall-paper effect of type supported by key silhouette graphics and pho-

tography became the focal point of the salon . The interior design of the salon was very colourful

therefore we opted for the walls to be more subdued in colour using, grey and black tones with a

hint of colour to tie-in with the interior design .

The final product was very dynamic and eye-catching . We were able to find the appropriate sup-

pliers for both the inside and outside wall treatments and worked closely with them and the

architect to achieve the final results .

26

Relevant Experience Marketing Complex Museum Projects

The National gallery of Canada Krieghoff: Images of Canada National Campaign

1 .

B .

Notes and Highlights

advertising, Pr and collateral for this blockbuster exhibition included more than 120 different print executions (magazine and

newspapers colour and B/W) in major metropolitan areas (ottawa, Toronto and Montreal .) Support included radio PSas, posters

and related promotional flyers .

27

The National gallery of Canada Monet/Renoir National Campaign

2 .

More than 600 print ads were conceived ,

produced and placed on behalf of the NgC .

Creative, design and production of various

other promotional elements (posters, invita-

tions, flyers) were also completed successfully .


one of the largest and most

successful exhibitions the NgC

has ever untertaken . Part of

the marketing effort included

more than 200 insertions in

magazines, dailies and periodi-

cals . TV, radio, posters and an

extensive outdoor media buy

completed the campaign .

28

The Canadian Museum of Nature National ad campaign

3 .


In an effort to increase museum visits,

a humourouscreative approach result-

ed in 36 different creative pieces and

more than 140 insertions in

newspapers and periodicals . Three

creative outdoor executions and three

radio spots played a major role for this

summer campaign also .

29

The Canadian Museum of Civilization Imax/Omnimax Campaign and cross promotions

4 .


Cross promotions with a major

supermarket chain was the

cornerstone for one of CMC

IMaX’s campaigns . large posters

with various promotions like the

one on the left were featured

in the stores . offers of all kinds

were given to shoppers in the

form of flyers, coupons and

postcards .

30

The Montreal Museum of Fine arts Group of Seven: Art for a Nation /Fonorola cross promotion

5 .


as a major sponsor of the arts, Fonorola (now part of a larger network) capitalized on the group

of Seven’s appeal . The company sponsored the entire exhibition . ads, posters, tickets, phone cards,

press kits, etc . were produced taking on the group of Seven’s theme that lasted almost 6 months .

31

ExpertiseRequirement

Phase 1Estimated level of effort

X per diem rate

Phase 2Estimated level of effort

X per diem rate

Creative direction 4 days x $950 = $3,800 4 days x $950 = $3,800

art direction 4 days x $850 = $3,400 4 days x $850 = $3,400

Strategic planning 8 days @ $850 = $6,800 10 days x $850 = $8,500

Project management 6 days @ $670 = $4,020 14 days x $670 = $9,380

Total for each phase $18,020 $25,080

Total evaluated costs (sum of both phases): $43,100

Please note:1 . estimate is based on 8 hours a day at a blended rate of approximately $100 an hour . 2 . estimate is exclusive of applicable taxes or author’s alterations to approved concepts .

Time and Budget allocation for Phase 1 and 2of the Portrait Gallery of Canada’s Portraits on the Street Initiative

32

Summary and conclusion

First, we would like to thank you for inviting allegro168 to bid on this exciting project . and we would like to close with some facts as to why we would be the ideal firm to handle the PGC Portraits on the Street Initiative .

A. Experience and understanding of project.

1 . allegro168 has extensive experience handling large and complex projects .

2 . allegro168 has extensive experience marketing blockbuster museum exhibits .

3 . allegro168 has produced results measured by increased museum attendance .

B. Award-winning creative.

4 . allegro168’s staff have consistently won national and international acclaim for museum clients .

5 . The people at allegro168 gives you a unique creative approach that’s unparalleled in the National Capital region marketplace .

C. Senior executive support of the project on all levels of strategic planning, creative and execution.

6 . allegro168 has senior people on staff with at least 20 years in the business who can successfully address:

i . project logisticsii . creative planning and developmentiii . design, copy, production, supplier networkiv . account managementv . fulfillment

D. Smaller agency, reasonable fees, huge effort.

7 . allegro168’ overhead is relatively small . We don’t charge high fees because we don’t have a big structure to support .

once gain, thank you for your confidence in us . We are looking forwardto hearing from you soon .

The allegro168 Team .

33

appendix CVs of key personnel on the PGC account

Nicole Vallée, r .g .D . — Project Manager and Creative Director


Adam Smith — account Manager, Back-up Project Manager

Jocelyn Renaud, r .g .D . — Senior Designer

Ziad Alkadri, r .g .D . — Senior Designer

Cristina Valenzuela, Prov . r .g .D . — Designer

34

Nicole Vallée, R.G.D. – PResiDeNt aND cReatiVe DiRectoR

experienceFebruary 1993 to present — Allegro168 Inc., Ottawa, Ontario

President and Founder

• Management of business operations

• Project and account management, and quality control

• Creative direction and design

• Development of brand and marketing strategies

• Facilitation of brainstorming sessions

• Liaison between client and agency

• Liaison between suppliers and agency

• Preparation of detailed quotes and proposals and client presentations

Aug. 1989 to Jan. 1993 — The Ove Design Group Inc., Ottawa, Ontario

account executive

• Liaison between client services and studio


• Quality control

• Organization of production briefings

• Writing of proposals

• Client presentations

• On-press supervision

May 1989 to Aug. 1989 — Interact Communications Inc., Ottawa, Ontario

account coordinator

• Liaison between client and agency

• Liaison between client services and studio

• Quality control

• Organizing production briefings

• Organizing and supervising press conferences and establishing media centres for special

projects such as the Ottawa SuperEx

• Writing of conference reports

Nov. 1988 to May 1989 — Interact Communications Inc., Ottawa, Ontario

Graphic Designer/Desktop Publishing

• Concept design to camera-ready art and desktop publishing on Ventura

Aug. 1987 to Nov. 1988 —-Innovacom, Hull, Quebec

Graphic Designer

• Concept design to camera-ready art production

• Ensured deadlines for all projects were met and within budget

• On-press supervision and client presentations

• Acting art director during holiday season

Dec. 1986 to July 1987 — Art Variations, Toronto, Ontario

Graphic Designer

July 1984 to Jan. 1985 — David Nethercott & Assoc. Ltd., Ottawa, Ontario

Graphic Designer

educationProfessional Development

2001 Design Management institute — Creating the Perfect Design Brief

2001 teXec — Positioning & Branding

2000 teXec — Mission Critical Marketing

1997 algonquin college, ottawa, ontario — Marketing Principles Certificate

1985 - 1987 ontario college of art and Design, toronto, ontario —-Communication and Design

1982 - 1984 algonquin college, ottawa, ontario —-“Art Commercial” Diploma

achievements1998 Nominee for the YMCA-YWCA of Ottawa-Carleton Women of Distinction Award

MembershipsAssociation of Registered Graphic Designers of Ontario

Design Management Institute

Women’s Executive Network

ProfessionalPresident of the Association of Registered Graphic Designers of Ontario’s Board of Directors

Advisory Council Member for the Algonquin College Graphic Design Program

Advisory Council Member for the La Cité collégiale Graphic Design Program

Former Board Member of Reach Canada— Equality and Justice for People with Disabilities

Communication Advisor for Disabled Persons Community Resource Centre

spoken and Written languagesFrench and English

35

YaNNis soURis – Vice PResiDeNt, aDVeRtisiNG

Experience2006- to present VP, advertising > allegro168 Inc ., ottawa, ontario responsible for advertising, marketing and general account operations of the design consultancy .

1999-2006 Partner, Creative Director, Marketing and Communications > YS associates advertising & Design, ottawa, ontario responsible for advertising, design, marketing and general creative operations of a small but innovative advertising and design fırm . Public face of the agency and liaison with advertising and design clients .

1997-99 V .P . Creative Director, Manager of Creative Services > InBusiness Solutions, ottawa, ontario responsible for the creative department of InBusiness Solutions, an integrated, publicly traded company, operating in IT, Media and Web content management . all facets of brand management, marketing, strategy and creative execution of in-house and client campaigns . The Department operated as a revenue generating unit of InBusiness .

1997-99 V .P . executive Creative Director, ontario Sector > Parallel Integrated Communications, ottawa and Toronto, ontario responsible for the entire creative department of the ontario offices of Parallel, a publicly traded company - aXX/TSe and a nationallly integrated communications fırm . In charge of brand management, design, strategy and creative execution of local and national marketing campaigns .

1995-97 Chief Creative officer > Souris & Petitti advertising/Communications Inc ., ottawa, ontario Founding partner, creative director of one of ottawa’s most creative advertising agencies . responsible for all creative functions . Client relations counsel, marketing and strategy, and also general communications ranging from corporate identity to product launches, e-marketing, multi-level direct marketing and some public relations .

1989-92 Senior art Director > The Mcgill agency (formerly Wallace Kearney Mcgill advertising), ottawa, ontario a senior art director of a multi-million dollar billing agency . Worked on many national and local accounts . Charged with every facet of the design/art process of the agency including photo direction and TV and radio broadcast production .

1986-89 Creative Director > Delta advertising & Design, Sudbury, ontario . Chief creative officer of Delta advertising & Design, a full service ad agency, employing 20 people and billing about 3 million dollars yearly) . also responsible for all creative material from concept to final product . responsible for art, copy and production of all printed and broadcast material . assigned projects to copywriters, art directors, free-lancers and production personnel . With partner, determined media strategies for clients and acted as the public face of the agency . 1984-86 editor-in-Chief > lambda Publications, laurentian University, Sudbury, ontario . responsible for running the weekly newspaper at laurentian University . Wrote articles (over 80 articles published during one year), wrote copy for advertisements, edited articles, coordinated section editors, production people and photographers . also, designed numerous pamphlets, posters and book covers . The first editor to introduce desktop publishing to a university newspaper early in its development stage .

Education1997 Courses towards Masters In advertising arts, Syracuse University, Syracuse, N . Y .1987 Honours Bachelor of Science, (Biochemistry), laurentian University, Sudbury, ontario .1982 B .a . Degree (general arts), SBIe School of liberal arts, University of athens . athens, greece .

Awards, Publications and Exhibits • More than 200 international, national and local awards in advertising and design including most of the Canadian major advertising awards: aDa, Marketing Magazine, Bessies, Billies, extras, Studios, applied arts and art Direction . • More than 65 photography awards in three years of shooting, including ottawa Photography of the Year award (three years in a row) and CaPa interclub competition overall winner . • Industry Canada Minister’s entrepreneurial award • Voted one of 40 under 40 by ottawa Business Journal Memberships • Member of many professional art associations in Canada and abroad (aDa, BNI, CaPIC, etc .) • Founding member of the Idea Network (a club for advertising professionals) • Member of several photography groups and associations (FotoarT, CaPa, CaPIC, ra Club, etc .) • Member of several non-profit organizations and industry boards (aCo, ra Club) • accredited photographer at the 2004 olympic games

spoken and Written languages English and Greek

36

JocelYN ReNaUD, R.G.D. —-seNioR DesiGNeR/aRt DiRectoR

experienceFeb. 1994 to present — Allegro168 Inc., Ottawa, Ontario

senior Designer and illustrator

• Supervision of graphic design and production team


• Design concept to camera-ready art

• Illustration

• Quality control

• Supervision of photography shoots

• Proficient in the use of Quark XPress, Adobe Illustrator, Photoshop and IN Design, Microsoft Word

and PowerPoint

Dec. 1992 to Jan. 1994

Freelance Designer


• Quality control

• Client presentations

• Proficient in the use of Quark XPress, Adobe Illustrator, Adobe Photoshop, Microsoft Word

Feb. 1988 to Nov. 1990 — The Ove Design Group Inc., Ottawa, Ontario

senior Designer


• Supervision of junior designers

• Use of Macintosh computer and software

Feb. 1986 to Feb. 1988 — Commix, Gatineau, Quebec

Designer


May 1985 to Jan. 1986 — Multi-compo, Hull, Quebec

Paste-up artist

• Paste-up and production for weekly Outaouais newspapers

education1995 algonquin college, Nepean, ontario

Adobe Photoshop course, Certificate

1983-1985 algonquin college, Nepean, ontario

“Art Commercial” Diploma


spoken and Written languagesFrench and English

37

ZiaD alKaDRi R.G.D. —-seNioR DesiGNeR

experienceAugust 2000 to present — Allegro168 Inc.

senior Designer


• Design concept to camera-ready art for print

• Quality control

• Supervision of photography shoots

• On-press supervision

• Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator,

Photoshop and InDesign, Fontographer, and Microsoft Word

1999-2000— Génération.net, Montreal, Quebec

Freelance Designer


• Quality control


Adobe Photoshop, and Microsoft Word

Oct. 1996-June 1999 — Design Communiqué Inc., Beirut, LB

Designer

• Design concept to camera-ready art for publications, brand identities, trade show booths,

posters etc.


Adobe Photoshop

Oct. 1996-Jan 1999 — Université américaine de Beyrouth., Beyrouth, LB

assistant instructor

• Courses taught: Corporate Identity, Publication Design, Package Design, Retail Design

and Production

education1992-1996

Université américaine de Beyrouth, Beyrouth, LB

Baccalaureate in Graphic Design

achievementsDesign and development of an Arabic typeface


spoken and Written languagesFrench, English and Arabic

38

cRistiNa ValeNZUela, PRoVisioNal RGD — DesiGNeR

experienceNov. 2005 to present — Allegro168 Inc., Ottawa, Ontario

Designer


• Design concept to camera-ready art for print

• Quality control and on-press supervision


Photoshop InDesign, Flash and Microsoft Word

2005 — Bird Dog Design, Gatineau, Quebec

Freelance Designer




2005 — Greenmelon, Ottawa,Ontario

Freelance Designer




education

2002-2005 algonquin college, ottawa, ontario

Graduate of the Graphic Design program

1998-2000 algonquin college, ottawa, ontario

Interior Design

spoken and Written languages

English and Spanish plus understanding and ability to read French

39

aDaM sMith — accoUNt MaNaGeR

experienceApril 2004 to present — Allegro168 Inc., Ottawa, Ontario

account Manager

• Internal client liaison

• Overall account management, reporting and quality control

• Estimating, budgeting and scheduling

October 2003-April 2004 —-Transport Canada, Marine Safety, Ottawa, Ontario

Project officer

• Prepared the communications plan for small commercial vessel safety

• Liaison with communications firms to produce design concepts for the

small vessel communications plan

• Edited and organized the printing of the Small Commercial Vessel Safety Guide

• Organized and executed numerous cross Canada distributions of safety related materials

• Made routine updates to the Marine Safety web site

• Fielded inquiries from the general public

1999-2003 — Terra Communications Inc., Saskatoon, Saskatchewan

Partner/account supervisor/Production Manager

• Developed communications plans, budgets, schedules and measurement initiatives

• Directed project planning, concept development and programming in the following areas:

TV, radio, newspaper, billboards, special events, collateral materials, displays, corporate

identity, media placement, direct mail, news conferences and other media events

• Specialized in corporate and event promotional materials (newsletters, brochures, displays etc.)

• Managed creative, production and administrative functions

• Researched and contracted outside services and suppliers

• Trained account executives and administrative staff

• Purchased and maintained computer equipment and software as well as day to day

operation of the internal network

• Established successful client relationships

1996-1999 —-Smith and Smith Public Relations and Advertising Ltd., Saskatoon, Saskatchewan

Production Manager/account executive

• Assisted in developing communications plans, budgets, schedules and measurement initiatives

• Scheduled and coordinated design, photography, pre-press and printing requirements as

well as the production of radio and TV spots and audio-visual presentations

• Facilitated special projects such as grand openings, trade shows, conferences and seminars

• Managed and scheduled creative department and provided liaison between client and artist

• Ensured that deadlines were adhered to and quality was upheld

• Research, selection and management of vendors

• Managed all computer systems to ensure that workflow kept at maximum efficiency

education 1996-1997 saskatchewan institute of applied science and technology (siast),

saskatoon, saskatchewan

Adobe Photoshop, Certificate of completion

Adobe Illustrator, Certificate of completion

Quark Xpress, Certificate of completion

Microsoft Office, Certificate of completion

1990-1994 University of saskatchewan, saskatoon, saskatchewan

Bachelor of Arts

spoken and Written languages

English