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Post-War CultureState Standards 9.2, 9.4, 9.12, 9.13
New DomesticityTime of change and
return to normalcyTelevisionTV DinnersLife in the suburbs
Americans move out of the city to the suburbs Cookie Cutter homes
New Domesticity.Baby Boom
When soldiers return home a baby boom results
Increased the population by 20%
Search for the American Dream A family with a house
in the Suburbs
New MediaChanging Lifestyles
Americans stay home to watch television instead of going out
In a ten year span the amount of households with a
TV increases by 41 million
New Media.1960 Presidential
ElectionJohn F. Kennedy vs.
Richard M. NixonTelevision brings the
candidates into American homes 70 million viewers
watch Nixon Looks Old Kennedy looks young
and tan GTL!
New Media..1960 Presidential
ElectionRadio listeners to the
debate claimed Nixon won
Television viewers claimed Kennedy won 50% of voters
influenced by the television debate
Kennedy wins the election
Tennessee and the Music IndustryGrand Ole Opry
Nashville, TNPopularizes country
music on a national scale WSM Radio
Broadcasted the Opry Ralph Emery
DJ who helped make the Opry the longest running radio program in history
Tennessee and the Music IndustryMemphis
Sun Studios Elvis Presley
Records rock n’ roll at Sun Studios
Stax Records Otis Redding
Music featured on Stax Records which helped expose soul music and make it popular
Expanding HorizonsFederal Postwar
InitiativesGI Bill
1. Paid tuition for veterans who want to go to college
2. Gave veterans money to buy houses
Most buy houses in the suburbs
Expanding Horizons.National Interstate and
Highway ActCreated a nationwide
system of highways Allowed for easier and
more extended travel Based off of the Autobahn Also aids in the
suburbanization of America Americans travel the roads,
sightseeing spots, love affair with cars
62 Days Before, 4 After
Segregation ContinuesAfrican Americans
continue moving north
White Americans move to suburbs
African Americans move to the inner city
Segregation Continues.Jim Crow Laws
Racist LawsLaws based off of
“Separate but equal” Separate But Equal
Separate but not equal develops
Changing Gender RolesWomen and the
WorkforcePost WWII women
forced to leave workforce
Average marrying age of women drops to 20 years
40% of women stay in workforce Demoted to a “woman’s
job” Women do not earn as
much as men do for the same job
Changing Gender Roles.Ideal woman portrayed
in television sitcoms Stereotypical Female
Assets1. Clean House2. Neat Appearance3. Well behaved
childrenRise of dissatisfaction
Not all women are happy with this life
The Space RaceSputnik I
Russians launch the first satellite into orbit
US feels like far less of a super power
President Eisenhower Blamed for the US not
being as technologically advanced as Russia
Worries Sputnik can launch atomic bombs
The Space Race.National
Aeronautics and Space Act (NASA)Goal was for the US
to become a leader in space exploration
Explorer IUS launches its first
satellite
The Space Race..TV brings the Space
Race into American’s homesApollo 11
July 20, 1969 Neil Armstrong
First man on the moon “One small step for
man, one giant leap for mankind”
FAKE!?!
Educational ChangesSought to improve
education in public schoolsFocus shifts to most
outstanding students Prepare them for
government jobsFocused on math
and science