Your Power to PersuadeNick Jordan | @nick_sb
Arm twisting only gets you so far.
A little finesse is in order.
Persuasion
is the act of influencing behavior to get what you want.
It’s key to serial success
So, what do you want?
- Customers- Investors- Employees
Establish authority
- Know their pain points.- Prove your expertise.
Use logic
- Be clear and focused. - State facts. - Back it up.
Display empathy
- Look for common ground.- Appeal to imagination. - Make it about them.
In all cases, practice active listening.
So, remember
CustomersInvestorsEmployeeshs
Authority
Logic
Empathy
And if that doesn’t work...
Thank you. Nick Jordan | @nick_sb