Your Power to PersuadeNick Jordan | @nick_sb

Arm twisting only gets you so far.

A little finesse is in order.

Persuasion

is the act of influencing behavior to get what you want.

It’s key to serial success

So, what do you want?

- Customers- Investors- Employees

Let’s start with

CUSTOMERS

Build trust.

Establish authority

- Know their pain points.- Prove your expertise.

Then you’ve got your

INVESTORS

State your case.

Use logic

- Be clear and focused. - State facts. - Back it up.

And, of course

EMPLOYEES

Create a connection.

Display empathy

- Look for common ground.- Appeal to imagination. - Make it about them.

In all cases, practice active listening.

So, remember

CustomersInvestorsEmployeeshs

Authority

Logic

Empathy

And if that doesn’t work...

Thank you. Nick Jordan | @nick_sb