Power Supplies Release comms pack

Electronics Marketing14th July 2009

Power Supplies release - overview

Campaign Area Electronics NPI

Release Title Power Supplies

Release Date 15/07/09

Target Customer Group

Electronics Design Engineers

Offer Overview 7 key brands

Over 400 new products

Key technologies include:• Power over Ethernet• IP rated External Power Supplies• DC/DC converters• Embedded PSUs

Key Message to customers

RS has the broadest range of power supplies available in the market-place, now with over 1,170 TRACOPOWER products

Power Supplies release – key ranges

KEY RANGES INTRODUCED

External Power Supplies

Over 100 new products from leading brands

Power over Ethernet

Expansion of PoE range, adding to midspan injectors and splitters

Embedded Power Supplies

120 more power supplies added

DC/DC Converters

Over 200 new isolated and non-isolated dc/dc converters

Key Selling Points

• Products from the brand leaders that improve performance• Competitively priced• Available direct from stock

Position vs. Competitors

Larger range in these technologies than our competitors

Power Supplies release – Key Brands

KEY RANGE INTRODUCTIONS FROM

TRACOPOWER• over 200 new products across technologies

Plus introductions from• Power-one, Recom, Emerson (Astec, Artesyn), Phihong, TDK Lambda

And a new RS own brand range, increasing the RS own brand range to over 400 power supply products

Key Selling Points

• Complete ranges from all the brand leaders

• With high quality RS own brand solutions at low prices

Power Supplies release – Communications mix

ONLINE

• New Power Supplies microsite• Landing pages for each technology• Featured products selection• Key brands search trigger

• Entry banners on homepage and electronics landing pages

• Email• Twitter feed and SEM activity to support

OFFLINE

TRACO press release issued 13/7

RS own brand press release for end July

Key Message Summary

• It’s the best range in the market – better than all our competitors

• With new products from all the leading brands that improve performance

• We have the most complete TRACOPOWER range available direct-from stock

• And have an expanded RS brand range giving high quality performance at low prices

• All priced competitively to give real value for money

Why should customers buy their power supplies from RS?

Further information

• Campaign owners

• Communications: Victoria Johnstone

• Technical Marketing: Ivor Hunt

• Product range: Tim Peberdy

• Local marketing contact: