Powerful Ideas for a Business Breakthrough

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    26-Dec-2014

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<ul><li> 1. Powerful Ideas for a Business Breakthrough <br />in 2010<br />Bonita Richter<br />Dream. Plan. Create.<br /></li> <li> 2. 2<br />What is a Breakthrough?<br />An act of overcoming an obstacle or restriction.<br />A major achievement or success that permits further progress.<br />Discover potential barriers, things holding you back, that you may not be aware of, and hinder your success!<br />Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 3. Pathway to Success<br />3<br /> 7 Powerful &amp; Elegant Steps<br />Discover Your Brand Identity<br />Clarify Who is Your Ideal Client<br />Raise Your Fees<br />Build Your Credibility &amp; Celebrity <br />Increase Your List of Leads<br />Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 4. 4<br />1. Discover Your Brand Identity<br /><ul><li>Does branding matter? </li> <li> 5. Web makes case better than packaged good/product ever could </li> <li> 6. Anyone can have a Web site </li> <li> 7. Which sites do you go back more than once? </li> <li> 8. Trust </li> <li> 9. Brand tells you visit worth time </li> <li> 10. Brand is a promise of value receive</li></ul>Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 11. 5<br />1. Discover Your Brand Identity<br />Show Your <br />Personality and <br />Tell Your Story!<br />Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 12. 6<br />1. Discover Your Brand Identity<br /><ul><li>Struggle to discover </li> <li> 13. Logo, colors, fonts </li> <li> 14. Communicates </li> <li> 15. Values </li> <li> 16. Personality </li> <li> 17. Position in market/differentiation </li> <li> 18. Stand out/differentiation </li> <li> 19. Attract right clients for you (also repels) </li> <li> 20. Flat, boring, lifeless</li></ul>Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 21. Pathway to Success<br />7<br /> Powerful &amp; Elegant Steps<br />Discover Your Authentic Brand Identity<br />Clarify Who is Your Ideal Client<br />Design a Profitable Business Model<br />Develop Creative Packages &amp; Info Prod<br />Raise Your Fees<br />Build Your Credibility &amp; Celebrity <br />Increase Your List of Leads<br />Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 22. 8<br /> 7. Increase Your List of Leads<br />Ways to capture<br />Website with sign-up box<br />Speaking collect names<br />Free teleseminars or workshops (advertise)<br />Being a guest at other peoples events (drive to your Web site or marketing hub)<br />Networking<br />Build a strong business referral network<br />Put a simple strategy in place that you can manage<br />Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 23. 9<br /> 2. Clarify Who is Your Ideal Client<br />Problem<br />Most entrepreneurs THINK they have a clearly defined niche---But, they dont!<br />Lack of clarity keep current income level stuck because---<br />- Marketing to everyone, connecting with no one<br />- Way too general and broad<br />Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 24. 10<br />2. Clarify Who is Your Ideal Client<br /><ul><li>Demographic - age, income range, family status, hobbies, interests </li> <li> 25. Geographic - local, state, regional, national, international </li> <li> 26. Psychographic -attitudes, beliefs, emotions, such as desire for status </li> <li> 27. Behavioristic- brand, loyalty, cost, purchase frequency </li></ul>Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 28. 11<br />3. Raise Your Fees<br /><ul><li>Youre probably giving away too much FREE! </li> <li> 29. Depresses income and self-worth </li> <li> 30. To increase your fees overnight determine VALUE of results your clients receive by working with you </li> <li> 31. Selling tip Focus on results, not the process you use</li></ul>Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 32. 12<br />4. Build Your Credibility &amp; Celebrity<br /><ul><li>If no one knows about you how much can you charge? </li> <li> 33. To charge higher fees build credibility </li> <li> 34. Be heard, seen, read about </li> <li> 35. Be the Go To person for your signature topic </li> <li> 36. Command higher fees if known as expert</li></ul>Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 37. 13<br />5. Increase Your List of Leads<br /><ul><li>Increasing Two Cs increases </li></ul>leads<br /><ul><li> Capture </li> <li> 38. Follow-up </li> <li> 39. Sell!</li></ul>Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 40. 14<br />5. Increase Your List of Leads<br />Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> <li> 41. 15<br /> 7. Increase Your List of Leads<br />Ways to capture<br />Website with sign-up box<br />Speaking collect names<br />Free teleseminars or workshops (advertise)<br />Being a guest at other peoples events (drive to your Web site or marketing hub)<br />Networking<br />Build a strong business referral network<br />Put a simple strategy in place that you can manage<br />Dream. Plan. Create.<br />www.BonitaRichter.com<br /></li> </ul>