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1996
1996 2003
Adherence and Behavior Change Platform for Healthcare Innovators
All Materials Proprietary & Confidential
Pattern Health is made up of a unique combination of mobile, consumer and enterprise
entrepreneurs AND leading innovators in healthcare and behavioral economics
● Developed ‘App Store 1.0’, a service platform that helped power
the mobile app revolution reaching over 300m mobile
subscribers worldwide and IPO’d
● Instrumental in the development of search and discovery
platform powering interactive TV used by leading cable and over
the top video service providers, acquired by TiVo
● Founder of award winning app development agency focused on
health and patient engagement
● Leading Researcher and Behavioral Economist at
Duke and NYT’s Best selling author Dan Ariely,
thought leader focused on behavior change.
● Health System and Population Health Mgmt
innovators from Duke Health and CareMore Health
Non-adherence is a problem
▹ Estimates show that the cost of non-adherence to medical treatments in the United States is approximately $290B annually, equating to about 13% of healthcare spending, or 2.3% of GDP
▹ Agencies such as the Patient-Centered Outcomes Research Institute (PCORI), the Agency for Healthcare Research and Quality (AHRQ), and the National Institutes of Health (NIH) dedicate substantial funding to research on improving medication adherence
Adherence starts with a person's desire to be well and their ability to access care.
But there are other barriers...
They don’t know how
Following a care plan can be confusing, particularly if your initial education was immediately following a traumatic event.
It’s hard
Staying compliant is tough when there are an abundance of things that test your willpower.
Care plans change
Education doesn’t stop with the introduction of a care plan, it’s constantly changing.
Why aren’t patients adherent?
All Materials Proprietary & Confidential
All Materials Proprietary & Confidential
“There are solid benchmarks for assessing good medical judgement. The medical science is clear.
What no program has yet mastered is the formula for persuading or motivating large numbers of Americans to get their lifestyles and behaviors in line with their health and economic self interests.”
- Michael Eckersley, Solving The Economics of Health Care, Producing Cost Savings and Healthier People
Healthcare Innovation
Reducing time to market to weeks and days, not years and months
Leading Healthcare innovators use Pattern Health to rapidly develop and automate care plans that help people to better manage a diverse set of conditions
In partnership with Dan Ariely and Duke’s Center for Advanced Hindsight, Pattern Health is developing and bringing to market a growing portfolio of unique IP centered around behavioral interventions that empower patients to make positive behavior changes.
A Unique Focus on Behavior Change
Proven to increase adherence by 15%Pattern Health’s evidence-based connected health research has proven results
Build Your Pattern:
Use Case
Atrial Fibrillation costs of care
▹ CDC estimates AFib costs the United States about $6B per year
▹ Nearly ¾ of costs are due to hospitalizations
▹ Not every hospitalization may be necessary
▹ Patients are currently uneducated on what to do for AFib episodes -they need an action plan
Anil Gehi, MD
Associate Professor of Medicine
Cardiac Electrophysiology
New Approaches to Atrial Fibrillation
All Materials Proprietary and Confidential
• Developed by Dr. Anil Gehi at UNC Health Care
• 30-Day care plan from initial diagnosis then Ongoing Chronic AFib management
• Improve AFib literacy and quality of care by educating, assessing, and remotely monitoring patient adherence
• Tracking AFib episodes and analyzing the burden of AFib
An estimated 2.7–6.1 million people in the United States have AFib. AFib costs the United States about $6 billion each year. CDC
Provider Managed AFib Patient Monitoring
Demonstration
A Focus on Behavior Change
App Interrupts -pre commitment, self discipline You haven’t completed part of your
HealthStar plan that is due. Tap the
button below to see what is due,
complete it, then access will be
restored.
I’ll do it later
Complete it now
Social - accountability, social support, sense of community
Challenges - loss aversion, competitive, goal oriented
An emphasis on behavior change
Virtual Pet - personalization, empathy, fun
Multilingual with custom branding capability
Cedars Sinai
Your Study Coordinator
Welcome to the Pattern App!
Let’s create new success stories
We are excited to work with innovators in healthcare, research, and related projects!
THANK YOU
Ed Barber, CEO & Co-founder
+1-919-308-1402
Tim Horan
+1-919-961-1972
