RETAIL VISIBILITY OF AIRCEL WITH RESPECT TO

COMPETITORS

RETAIL VISIBILITY OF AIRCEL WITH RESPECT TO

COMPETITORS

Presented By:-

RAJIV RANJAN

WINTER 09-11

Presented By:-

RAJIV RANJAN

WINTER 09-11

INTRODUCTION TO

THE COMPANY

INTRODUCTION TO

THE COMPANY

INTRODUCTION OF AIRCELINTRODUCTION OF AIRCEL Aircel is a joint venture between-Maxis Communications

Berhad of Malaysia and, Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%.

Aircel commenced operations in 1999.

The has company gained a foothold in 24 circles:• Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar,

Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra Pradesh, Karnataka, Delhi, UP(West), UP(East), Maharashtra & Goa , Mumbai, Haryana , Madhya Pradesh , Punjab , Rajasthan …

Aircel is a joint venture between-Maxis Communications Berhad of Malaysia and, Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%.

Aircel commenced operations in 1999.

The has company gained a foothold in 24 circles:• Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar,

Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra Pradesh, Karnataka, Delhi, UP(West), UP(East), Maharashtra & Goa , Mumbai, Haryana , Madhya Pradesh , Punjab , Rajasthan …

AIRCEL

LIMITED

AIRCEL

LIMITED

Type Private

Founded 1999

Headquarters Chennai, India

Key People Gurdeep Singh, COO

Industry Telecom

Products Mobile Telecommunication Operator

Website http://www.aircel.com/

PRODUCTS OF AIRCELPRODUCTS OF AIRCEL 1.Prepaid Start-up Kit Fun-do Pack Business Card- Rate cutter Recharge Vouchers E Recharge

2.Postpaid  Plan 50 Double Benefit 100 Plan Add on Packs

3.POCKET INTERNET

1.Prepaid Start-up Kit Fun-do Pack Business Card- Rate cutter Recharge Vouchers E Recharge

2.Postpaid  Plan 50 Double Benefit 100 Plan Add on Packs

3.POCKET INTERNET

INTRODUCTION TO THE PROJECT

INTRODUCTION TO THE PROJECT

RETAIL VISIBILITY- The display of products which

makes them appealing ,attractive,

accessible, engaging, and enticing to shoppers in a retail

store.

Visual merchandising utilize display- Poster, Banner, Leaflet, Dangler, Lighting, Digital technology and interactive element to catch the

customers attention and persuade them to purchases.

RETAIL VISIBILITY- The display of products which

makes them appealing ,attractive,

accessible, engaging, and enticing to shoppers in a retail

store.

Visual merchandising utilize display- Poster, Banner, Leaflet, Dangler, Lighting, Digital technology and interactive element to catch the

customers attention and persuade them to purchases.

PROBLEM & PURPOSE OF STUDY PROBLEM & PURPOSE OF STUDY To find out the presence of AIRCEL POP(Point

of purchase) & Sinages products in retail outlets and measures to improve it with compression of competitors.

To assess the distribution on the basis of number of outlets covered, supply, frequency of visits.

To find out retailers opinion in related to the life of POP (Point of purchase) Material and life of hard visibility.

To find out replacement cycle of POP (Point of purchase) material of different operators.

SCALING TECHNIQUES:-NOMINAL SCALE.RANK ORDER SCALE

SAMPLING TOOLS & TECHNIQUESTARGET POPULATION: All Aircel retailers of Dhanbad area.SAMPLING SIZE: 200 retailer respondents.SAMPLING TECHNIQUE: We are using Random & judgmental sampling technique.CONTACT METHOD: Personal Interview.DATA SOURCES: Primary Data.RESEARCH INSTRUMENT: QuestionnairesTYPE OF QUESTIONNAIRES: Structured 

 

SCALING TECHNIQUES:-NOMINAL SCALE.RANK ORDER SCALE

SAMPLING TOOLS & TECHNIQUESTARGET POPULATION: All Aircel retailers of Dhanbad area.SAMPLING SIZE: 200 retailer respondents.SAMPLING TECHNIQUE: We are using Random & judgmental sampling technique.CONTACT METHOD: Personal Interview.DATA SOURCES: Primary Data.RESEARCH INSTRUMENT: QuestionnairesTYPE OF QUESTIONNAIRES: Structured 

 

FINDINGS OF THE STUDY

FINDINGS OF THE STUDY

Company Aircel Airtel Reli Voda Docomo Uninor Idea other

VISIBILITY 09 21 12 09 10 17 11 11

Aircel9%

Airtel21%

Reliance12%

Vodafon9%

Docomo10%

Uninor17%

Idea11%

Other11%

Aircel

Airtel

Reliance

Vodafon

Docomo

Uninor

Idea

Other

CONCLUSION OF THE STUDY……

CONCLUSION OF THE STUDY……

Conclusion……Conclusion……• According to my survey, I have found that most

of retail outlet aircel merchandiser material is absence.

• I have found that most of retail outlet hard visibility of Aircel is absence.

• There should must be better visibility for awareness of tariff plan and new scheme of company..

• Some of the Merchandisers are not working their labor best for increasing the revenue of the company.

• The products and scheme are not aware the easily in retail outlet.

• According to my survey, I have found that most of retail outlet aircel merchandiser material is absence.

• I have found that most of retail outlet hard visibility of Aircel is absence.

• There should must be better visibility for awareness of tariff plan and new scheme of company..

• Some of the Merchandisers are not working their labor best for increasing the revenue of the company.

• The products and scheme are not aware the easily in retail outlet.

Suggestions:Suggestions:

• The company should focus on the rural area

because in those areas telecommunication sector

is still growing at faster rate than the urban areas.• Distribution of promotion material should be

regular and noted.• Company should get involved in forceful

advertisement policy like Airtel , Vodafone and Reliance.

• The distributor should get involved in the hiring and recruitment of merchandiser.

• The merchandiser visit should be regularly checked by the company.

• The company should focus on the rural area

because in those areas telecommunication sector

is still growing at faster rate than the urban areas.• Distribution of promotion material should be

regular and noted.• Company should get involved in forceful

advertisement policy like Airtel , Vodafone and Reliance.

• The distributor should get involved in the hiring and recruitment of merchandiser.

• The merchandiser visit should be regularly checked by the company.