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USHA MARTIN ACADEMY KOLKATA 17/27/2011
USHA MARTIN ACADEMY KOLKATA 27/27/2011
THE GREAT INDIAN SHOPPING FESTIVAL OF FUTURE GROUP
PRESENTED BY ANUP KUMAR OJHAMBA IIIUSHA MARTIN ACADEMY
USHA MARTIN ACADEMY KOLKATA 3
OBJECTIVE
To find out the outcome of Future Group from the Great Indian Shopping Festival.
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RESEARCH METHODOLOGY
The Approach adopted to complete this project was that of The Great Indian Shopping Festival of Future group. And the study primary data is collected from various customers. The survey was done in pantaloons retail India store Kankurgachi Kolkata.
Research Design Depending upon the objectives of the research the most suitable
Marketing research design is Exploratory research´. The purpose is to find out the experience of customers while shopping in pantaloons during The Great Indian Shopping Festival´ and analysis of outcome of Future Group from this Shopping Festival.
Sampling Unit: Pantaloons Customers Sampling Size: 200 potential customers Sampling Technique: Questionnaire type Sampling Area: Pantaloons Kankurgachi Kolkata
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ABOUT FUTURE GROUP
Future Group, led by its founder and Group CEO, Kishor Biyani, is one of Indian’s leading businesses houses with multiple businesses spanning across the consumption space. Future Group operates some of most India's retail formats that includes Pantaloons,Big Bazaar, Central, Home Town, Ezone, and Food Bazaar
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ABOUT THE GREAT INDIAN SHOPPING FESTIVAL
The Great Indian Shopping Festival' is a jumbo combination of offers on over 1000 brands, gifts and prizes. Some of the prizes that can be won include cars, bikes, international holidays and gift hampers. All this coupled with loads of entertainment and fun.
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Data Analysis
Male58%
Female42%
Percentage of Male Female
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Yes 80%
No20%
No of people who know about Future Group Shopping Ferstival
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Yes92%
No8%
Are you happy with Future Group shopping Festival
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Pantaloons69%
Big Bazaar11%
Home Town5%
Brand Fac-tory3%
Food Bazaa
r6%
E - Zone7%
Others1%
Most preferred format of Future Group
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Good54%
Very Good10%
Great8%
Excellent11%
Best13%
Not good4%
Customers satisfaction level
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RECOMENDATIONS
No of Gifts were quite less than the required number, the customers were very much agitated and disturbed. So I would recommend that planning such huge events allover India Pantaloons must organized it properly and find out the expected sales and plan for gifts accordingly.
Due to non availability of gifts customer loyalty was hampered.
It should be done in a more organized manner. No of gift counters is very less in accordance to the no of
customers. IT department should be improved. Employee should be trained in well manner. Customer Service Desk should be increased. Materials stock of Pantaloons should be updated regularly and
adequate stock should be maintained.7/27/2011
