Ppt on Narayana Hrudayalaya by Anup[ Kumar Ojha

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Presented By Anup Kumar Ojha MBA IV


Usha Martin Academy Kolkata




IntroductionHrudayalaya: located in the city of Bangalore, India, is one of the world's largest pediatric heart hospitals. It is the brainchild of the renowned cardiac surgeon, Dr. Devi Shetty. } Narayana Hrudayalaya also receives patients from outside India, and it has created a record of performing nearly 15,000 surgeries on patients from 25 foreign countries.} NarayanaUsha Martin Academy Kolkata



Narayana Hrudayalaya: A Model for Accessible, Affordable Health Care?Serving the Poor: Cardiac surgeries in the United States can cost up to US$50,000. In India, they typically cost around US$5,000US$7,000. Depending on the complexities of the procedure and the length of the patient's stay at the hospital, the price tag increases. At Narayana Hrudayalaya, however, surgeries cost less than US$3,000, irrespective of the complexity of the procedure or the length of hospitalization. About 45% of Shetty's patients pay even less. Of these, about 30% are covered under a micro-insurance plan for health care called Yeshasvini that reimburses Narayana Hrudayalaya at about US$1,200 a surgery. Conceptualized by Shetty and run by an independent trust, Yeshasvini was launched in 2002 in association with the Karnataka state government.}Usha Martin Academy Kolkata



} The

managing team at Narayana Hrudayalaya follows the unique accounting practice of studying the profit and loss account on a daily basis. "By monitoring the average realization per surgery and our profitability on a daily basis, we are able to assess how much concession we can afford to give the following day without adversely impacting our profitability," states Sreenath Reddy, the hospital's chief financial officer.

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Business Model} It

is also a renowned centre for telemedicine and it offers this service free of cost. } Despite helping so many poor patients, it is known for being so efficient, that it has a higher profit margin (7.7% after tax) than most American Private Hospitals (6.9%)

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Narayana Hrudayalaya was started in the year 2000 by Dr. Devi Shetty under the aegis of the Asian Heart Foundation (AHF). The flagship hospitals of the group are located in the cities of Bangalore and Kolkata. They are both multi-specialty hospitals which cater to a wide variety of illnesses and diseases.Usha Martin Academy Kolkata



Health City}

Narayana Hrudayalaya has innovated with the concept of health city which means 'One-point for all Healthcare needs. It's first health city was set up in the outskirts of Bangalore.

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Apart from cardiology, the hospital also offers treatments in the area of Pediatrics, Neurology, Gastroenterology, G eneral Surgery, Dental, Nephrology, Urology,Transplants, Nucl ear Medicine, Medical Imaging and Radiology. It also houses a Blood bank and Laboratory. With the help of ISRO, Narayana Hrudayalaya has pioneered some of the aspects of Telemedicine.Usha Martin Academy Kolkata



Cardiac Care} Narayana

Hrudayalaya performs approximately 24 open heart surgeries and 35 catheterization procedures a day, almost eight times the average at other Indian hospitals.

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Thank Youojhaanupkumar@gmail.com

10Usha Martin Academy Kolkata 12/23/2011