NARAYANA HRUDAYALAYA
Presented By Anup Kumar Ojha MBA IV
12/23/2011
Usha Martin Academy Kolkata
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IntroductionHrudayalaya: located in the city of Bangalore,
India, is one of the world's largest pediatric heart hospitals. It
is the brainchild of the renowned cardiac surgeon, Dr. Devi Shetty.
} Narayana Hrudayalaya also receives patients from outside India,
and it has created a record of performing nearly 15,000 surgeries
on patients from 25 foreign countries.} NarayanaUsha Martin Academy
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Narayana Hrudayalaya: A Model for Accessible, Affordable Health
Care?Serving the Poor: Cardiac surgeries in the United States can
cost up to US$50,000. In India, they typically cost around
US$5,000US$7,000. Depending on the complexities of the procedure
and the length of the patient's stay at the hospital, the price tag
increases. At Narayana Hrudayalaya, however, surgeries cost less
than US$3,000, irrespective of the complexity of the procedure or
the length of hospitalization. About 45% of Shetty's patients pay
even less. Of these, about 30% are covered under a micro-insurance
plan for health care called Yeshasvini that reimburses Narayana
Hrudayalaya at about US$1,200 a surgery. Conceptualized by Shetty
and run by an independent trust, Yeshasvini was launched in 2002 in
association with the Karnataka state government.}Usha Martin
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} The
managing team at Narayana Hrudayalaya follows the unique
accounting practice of studying the profit and loss account on a
daily basis. "By monitoring the average realization per surgery and
our profitability on a daily basis, we are able to assess how much
concession we can afford to give the following day without
adversely impacting our profitability," states Sreenath Reddy, the
hospital's chief financial officer.
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Business Model} It
is also a renowned centre for telemedicine and it offers this
service free of cost. } Despite helping so many poor patients, it
is known for being so efficient, that it has a higher profit margin
(7.7% after tax) than most American Private Hospitals (6.9%)
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History}
Narayana Hrudayalaya was started in the year 2000 by Dr. Devi
Shetty under the aegis of the Asian Heart Foundation (AHF). The
flagship hospitals of the group are located in the cities of
Bangalore and Kolkata. They are both multi-specialty hospitals
which cater to a wide variety of illnesses and diseases.Usha Martin
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Health City}
Narayana Hrudayalaya has innovated with the concept of health
city which means 'One-point for all Healthcare needs. It's first
health city was set up in the outskirts of Bangalore.
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Services}
}
Apart from cardiology, the hospital also offers treatments in
the area of Pediatrics, Neurology, Gastroenterology, G eneral
Surgery, Dental, Nephrology, Urology,Transplants, Nucl ear
Medicine, Medical Imaging and Radiology. It also houses a Blood
bank and Laboratory. With the help of ISRO, Narayana Hrudayalaya
has pioneered some of the aspects of Telemedicine.Usha Martin
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Cardiac Care} Narayana
Hrudayalaya performs approximately 24 open heart surgeries and
35 catheterization procedures a day, almost eight times the average
at other Indian hospitals.
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Thank [email protected]
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