What does Turn Here do?

• Broadcast – Television & Video• Print – Newspaper Advt. , Magazines, brochures, Filers, etc.• Outdoor – Billboards, Kiosks, Tradeshows, & Promotional events• Branding – Branding of different objects & places• Guerilla Type – Different types of non – conventional advertising• Media Planning & Media Buying• Market Research• Marketing Plan• Copywriting • Public Relations• Web Design• Email Advertising• Online Advertising• Event Management

FMCG Industry

• The FMCG sector is a cornerstone of the Indian economy.

• Drive Growth.

• Boost agricultural product and export.

• Growth potential in Indian Market.

• MNC’S Operating more.

• Journey Begun.

Dairy Industry – SWOT Analysis

Strength Demand profile Margins Flexibility of product

mix Availability of raw

material Technical manpower

Weakness Perishability Lack of control over

yield Logistics of

procurement Problematic distribution Competition

Dairy Industry – SWOT Analysis

Opportunity Value addition Steps should be taken to

introduce value-added products

Export potential

Threat Milk vendors, the un-

organized sector

Topic of Project

“ The Study of Brand Recall & Brand Visibility of Prabhat Dairy & Its

Products for Pune Region”

Scope of Study

Topical scope - To find the Brand Recall & Visibility

of Prabhat Dairy

Functional Scope – Fulfill the Objectives

Analytical Scope – Analysis of data collected

Geographical Scope – Pune City

Importance of study

To see the visibility & Recall of Prabhat dairy and its products as a brand and to conclude

on the present situation of the brand Prabhat dairy in the current market scenario.

Regional players to get their due share with prime end customers of Pune city

Increasing the share of Prabhat milk brand in comparison to other milk brands at Pune.

Local knowledge for procurement of milk

Unless and until a respectable and substantial share of Prabhat milk is not available in the

market separate tools for share and brand enhancement could not be undertaken

Efficient channel presence could only be increased if substantial sum of money is spend on

promotion in shop visibility is the ultimate need of all brands.

Objective of study

To increase profitability of milk manufacturer

To analyze effectiveness of advertisement of prabhat brand on customer

Study the consumer & market demand

To study how advertisement has affected sales turnover

Price comparison with competitors

Brand Management

To increase the product spread and Brand Recall & Visibility of Prabhat

dairy within Pune region.

Research Methodology1. Problem definition: to create product acceptance of Prabhat Milk.

2. Development of an approach to the problem: Descriptive method of analysis is done to

find ways and means to increase brand visibility & recall.

3. Research design formulation: Dealers and customers Questionnaire is designed to fulfill

research objectives.

4. Field work or data collection: Questionnaire with dealers- 70 numbers.

Questionnaire filled with customers- 67 numbers.

5. Data preparation and analysis: Pie diagram and bar diagram is prepared to obtain a

comprehensive and objective study to increase the visibility analysis.

6. Report preparation and presentation

7. Suggestion and recommendation is suggested accordingly as per the findings of study.

Limitation of study

Considered 70 individuals as universe data for study

Survey done only in Pune region

Random sampling

Sample size not sufficient to represent whole data

The sampling taken for the study was on random and

convenient basis.

Prabhat Dairy – Company Profile

Prabhat Group of Industries Vision & Mission Quality Present Business Activities Future Projects

Market survey – Data Analysis(Customers)

Heard about Prabhat Dairy

Have you come across the advertisements of Prabhat dairy and its products?

What is the purpose behind the purchase of Milk?

What are your criteria of selection of product?

Which milk do you prefer?

What pack size of milk do you use?

Analysis – Dealer’s Survey

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RANGE OF PRODUCTS SOLD

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ITEMS SOLD MOST IN MARKETS BY DEALERS

Which Brand has the maximum demand in market?

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What quantity of Milk do you sell in the terms of litre per day?

What is customer’s preference for?

Have you seen any advertisement done by Prabhat Dairy?

Selection of brand on which basis?

According to you, which Dairy Brand does the best advertising?

Findings Of Study Low Market share.

Customer Preferred Different Brands.

More Advertisement done by Amul.

Recall Value of Prabhat is comparatively Low.

Customers preferred Quality & Brand .

Dealers Unsatisfied with service of Prabhat.

Low demand for Prabhat Products.

Brands with Maximum demand are Chitale, Katraj, Amul, Warana

etc.

Recommendations

Distribution of promotion material should be regular and noted.

Company should get involved in forceful advertisement policy Company should consult the distributor while launching of a

product as well as withdrawing of a product. Provide offers & Schemes to attract customers No compromise with quality & network facility Spend more on advertising Proper implementation of Marketing mix strategies Attractive Packaging

Conclusion !!!