PPT Swarup Sinha

8/3/2019 PPT Swarup Sinha

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AgritourismAgritourismCapacity Building

Agritourism can be thought of as being at the crossroad of

agriculture and tourism involving enterprises which

incorporate both a working farm and a commercial

tourism component.

(Source: Weaver and Fennel, 1997)


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Form of Entrepreneurship.

From Economies of Scale to Economies of Scope.

Competitive edge over competitors.

Form of diversification

Economic Base

Educational Opportunities for Tourists.

Greater Community Cohesion.

Knowledgeable, sharp, seeks quality and participation

Ageing

Motivated by education and inquisitiveness

Sophisticated and flexible

Technologically expert


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Is it about the features of A motorcycle?

Is it the feeling of cool, freedom, being a rebel?

Which is better?

Which is harder for a competitor to copy?

With Agritourism, we would like to wrap our guests in

LUXURY and surprise them with

SUSTAINABILITY.


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Luxury Brands

Consumer Trends

Authenticity


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Ultimately conservation is

about people.

Nelson Mandela

Turn an ordinary event into a memorable

experience.

Stage an experience


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The Tourism sector needs to refresh and diversify its

product offering in an environmentally sustainable

manner, finding an appropriate balance between

environmental, social and economic outcomes NEED.

Understanding of Triple Bottom Line.

Consultation with all interest group.

Openness with the host community.

Strategy is a dynamic concept.


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Theme

Holidays4S

Holiday

s

Family

HolidaysHotel

Holidays

MODERN

MATERIALIS

T

TRADITIONAL

IDEALIST

Source: Greffe, 1994

Availability of wide variety of nutritious fruits,

vegetables, meats, fish, poultry, dairy and floricultural

products

Commercial availability of indigenous herbal and

medicinal products

Best practices and success stories in farmer: hotel

partnerships, farm-based and rural tours, culinary

festivals, plantation museums, and community tourism


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Key generator of Foreign Exchange.

Resilience despite 26/11, H1N1 etc.

Diversified and high quality tourism product.

Government focus on rural tourism.

Changing Consumer Behaviour

Awareness about Responsible Tourism

Lack of policies and institutional arrangements by

Governments in support of agritourism

Agricultural dimension missing from tourism investment

decisions and approvals

Insufficient R&D and technical support to small farmers

Lack of data for planning and decision making

Lack of certification and accreditation of farm sites.

Shortage of trained workers.

Inadequate policies on investment promotion


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Meeting the food and recreation needs of niche visitors

Large diasporas in tourism generating markets wishing to

invest in and re-discover the Indian Culture & Heritage

Increased trend in the consumption of healthy, natural,

organic food

Increase in tourists with social conscience supporting

small & medium enterprise.

Popularity of Indian cuisine worldwide.

Increasing availability of green technologies and tools to

reduce susceptibility

Recognition given for sustainable tourism investment

Alliances among regional carriers, new airlift into region

Proposed increase in tourism arrival to India.

Internet Booking, Marketing and promotion by Incredible

India Campaign for Brand India.


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Loss of preferential markets

High levels of susceptibility to natural disasters and

negative impacts of climate change

Competition for land, water, labour and financing from

tourism, housing and other sectors

Infrastructure & Transportation

Competition from emerging destination.

To propose a joint and inclusive national and regional

agritourism network to drive regional development.

Industry and government must engage with the

community to increase awareness of the critical roles

which both Agriculture and Tourism play in sustainable

development.


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To identify

potential product

opportunities

To focus on

the role of host

community.

Not all areas suitable

for development

Not all communities

may wish to develop

Not all individuals

may like to be

associated with tourism

Need for a Strategy for Tourism Entrepreneurship

Tourism

entrepreneurship

To capitalize

on the

heritage,

culture andtradition

In line with

increasing

demand for

niche tourism

To Build On The Traditional Image In Terms Of

Experience And The Modern Image In Terms Of

Quality And Service Standards

To conserve the natural

and cultural assets of the

location


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It brings major primary sector Agriculture closer to major

service sector tourism. This convergence is expected to

create win-win situation for both the sectors.

Tourism sector has potential to enlarge.

Agriculture sector has the capacity to absorb expansion in

Tourism Sector since tourism is a dynamic concept.

It will help us to facilitate money getting transferred from

rich economy to poor economy.

Agritourism can help us achieve poverty alleviation.

No organism can exist

without affecting its

environment

The choice is how we

affect theenvironment

In what ways and to

what extent?


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Tourism can act as a catalyst to change.

Through new experiences & encounters with new friends,

we gain new perspectives on life.

.And become the change we want to see.

Offering employment is the best social program in

existence.

The concept of agritourism can be used as a way to

show one another our willingness to extend a hand for

everyone to overcome current challenges and

unemployment problems.


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Cha

dev

Expl

outsi

tions create a perfect

ence in every

encounters.

to be selective.


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Let us, take one step and then look what is happening. But if

we do not take a chance then nothing will happen and this

brings us back to sustainable tourism. If we really dont try

the first step nothing will change, but perhaps if we make

the first step, then, everything will change.

Professor Krippendorf, 1993

Swarup SinhaSenior Vice Principal

IHM-Aurangabad

[email protected]

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PPT Swarup Sinha