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Vermont Employee Ownership Center 2012 Conference Burlington, Vermont June 8, 2012 Alex Moss | Praxis Consulting Group Judy Kornfeld | ESOP Economics Peter Paquette | Tarndale Sustaining Employee- Owned Firms Over the Long-Term

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Vermont Employee Ownership Center2012 ConferenceBurlington, VermontJune 8, 2012

Alex Moss | Praxis Consulting GroupJudy Kornfeld | ESOP EconomicsPeter Paquette | Tarndale

Sustaining Employee-Owned Firms Over the Long-Term

2 VEOC Conference | ESOP Sustainability

What is “Sustainability”?

Meeting present needs without compromising the ability of future generations to meet their needs

World Commission on Environment & Development (Bruntland Commission), 1987

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Employee Ownership Sustainability

Being employee owned (through an ESOP, coop, or other form)

in perpetuity.

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The Historical Record:Something Interesting is Going on Out There

Shared ownership in the US: predates the American Revolution

Coops Mutuals: e.g. Franklin’s fire insurance society Cooperatives: Rochdale, England, 1844

ESOP Economist Lou Kelso & Senator Russell Long 37 years: part of 1974 ERISA 11,400 companies, 13.7 million participants, 10% of workforce

(NCEO) Wide range of industries, structures, & experience

Shared ownership, ESOPs and beyond (GSS) 45%+ of workforce Highly valued by workers

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ESOPs Are An Exception Under ERISA

An ESOP is an ERISA retirement plan……that owns your company = shareholder

ESOPs are an exception to key pension rules and philosophy Technical: prohibited transactions Philosophical: diversification Likely source of current DoL discomfort: this isn’t

how “pensions” are supposed to work Why? Lou Kelso + Russell Long

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Different Models & Expectations

For some, long-term aspirations, e.g. Silver ESOP Awards and taking public position of long term employee ownership

For others, transitional aspirations: natural life-cycle of ESOP, including sale of company or termination of ESOP

Overall # of ESOPs has been relatively flat for many years; however, there continues to be lots of activity, into and out of ESOP form

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Reason for Terminating ESOP (source: NCEO)% of

ESOPs# of

ESOPs

The company was performing well financially but could not manage its repurchase obligation or expected not to be able to do so in the future

13.2% 60

The company could handle its repurchase obligation, but received an attractive offer it could not turn down 51.2% 233

The company was dissatisfied with the ESOP for reasons other than repurchase Problems 15.6% 71

The company was in financial difficulty and needed to cut costs 13.1% 60

The company never intended the plan to be permanent; it was just used to buy out an owner with the intention of terminating the ESOP at a later date

2.2% 9

Other 5.3% 22

Data: ESOP Formation & Termination

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More Often Than Not…

Business *failure* is not our challenge The market is pretty good at handling this (!)

How will we handle business *success*?

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Core Question

Can you run your business better under ESOP ownership?

If yes Your company & ESOP will thrive Public policy & opinion will support employee

ownership If no, ESOPs will be a temporary ownership

vehicle until the operating burden outweighs the value-

added in your firm until Congress changes its mind

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Should Your CompanyRemain ESOP Owned?

Does ESOP ownership generate return in excess of costs? What’s your “Return On Ownership” (ROO)?

Costs Direct $ expense + staff time + hassle + regulatory risk

Benefits Tax savings + operational performance improvement +

intrinsic value of independence What’s your alternative?

Repurchase obligation is universal, ESOPs give it a name and shape

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Two Inter-Dependent Discussions

Can we manage the *ESOP*, as a benefit and ownership plan, sustainably?

Can we manage the *company* sustainably?

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Judy Kornfeld

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Peter Paquette

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Challenges to ESOP Sustainability

1. Hostile legislative / regulatory environment2. Business model fails3. Repurchase obligation is too great4. No consensus view of shareholder value5. Succession discontinuity6. Business is not run like an ESOP7. Plan design time bombs go off8. Purchase offer is “too good to ignore”

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1. Hostile Legislative / Regulatory Environment

ESOPs are creatures of the federal tax code and ERISA

Potential efforts to curtail ESOPs Tax reform DoL aggressive enforcement

Advocacy efforts

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2a. Business model fails

ESOPs can not overcome a flawed business model, e.g., Polaroid

ESOPs cannot overcome a poor implementation, e.g., United Airlines

ESOPs cannot overcome management fraud, e.g., Enron

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2b. Business model fails

Sustainability of the ESOP, as previously defined, must be a strategic imperative If not, sustainability is a matter of luck rather than

design / purpose

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3. Repurchase obligation is to great

The problem is not repurchase obligation per se, but repurchase obligation in excess of normal benefits levels

Valuation issue: current valuation standards for ESOPs incompatible with “ESOP in perpetuity” Current standard: willing buyer/willing seller from IRS Revenue

Ruling 59-60• Written in 1959, before ERISA law of 1974

This standard does not consider repurchase obligation in excess of normal benefits levels as a claim against cash for valuation purposes

Management issue: may mean a fluctuating share price Communication, communication, communication

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4a. No consensus definition of shareholder value

Different views / lack of definitional alignment of shareholder value among the following: Trustee(s) of the ESOP Trust Non-trust shareholders Board of Directors of the company

• Maybe influenced by state of incorporation Senior leadership Middle/front line management Non management employees ESOP committee Employees not in trust (seasonal, part time, foreign) Terminated employees

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4b. No consensus definition of shareholder value

What is shareholder value in an ESOP company?

Proposition 1: Shareholder value in an employee owned (ESOP) company is solely share price, and all the organization’s energy should be directed towards maximizing the share price.

Proposition 2: Shareholder value in an employee owned (ESOP) company is something other than solely share price, and all the organization’s energy should be directed towards maximizing that value proposition.

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4c. No consensus definition of shareholder value

Proposition 1 Standard “wall street” definition Shareholder value = share price

Proposition 2 Terms shareholder value and share price are not identical –

must be careful when using these terms Each ESOP must spend time defining what is its shareholder

value proposition • Must be buy in from the different stakeholders• Must be buy in from the Board of Directors

Each ESOP must communicate its definition of shareholder value to the employees

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4d. No consensus definition of shareholder value

The employment dividend Those cultural norms, work place rules, benefits,

etc. that your company implements only because it is an ESOP. (Some examples.)

The employment dividend generally depresses the current share price But may support longevity of the company, and a

create a higher share price in the long run

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4e. No consensus definition of shareholder value

Is proposition 2. legal?

Does it conform to the fiduciary duties of the Trustee(s)?

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5a. Succession discontinuity

3 levels Board of Directors Senior Leadership Employee selection / turnover

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5b. Succession discontinuity

Board of Directors

Challenge: implementing “best practice” of outside dominated Board while getting real Board buy-in to the ESOP ownership form (refer to the “Shareholder Value” discussion)

Selection• Define what your company wants

– Number of insiders versus outsiders– Specific technical or industry knowledge– Is ESOP knowledge a pre-requisite?– How to filter for “ESOP-aligned values”?

Recruitment• How to find: not a large pool of ESOP-ready directors

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5c. Succession discontinuity

Senior leadership

Generally, many private company ESOPs are started by an owner/CEO who believes in employee ownership, or who does an ESOP to keep the company independent and comes to believe in ESOPs more broadly through that experience.

In most cases, the owner has a ready successor in either a family member or a long term, trusted and proven employee, who is the designated successor CEO.

The problem generally comes with the third CEO. (Recruit or develop.)

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5d. Succession discontinuity

Senior leadership continued

Recruiting from outside—some problems• Limited pool of talent to become a senior leader/manager

(CEO, CFO, etc.)

• Limited pool of philosophically oriented leaders outside of other ESOP companies

– In addition, most senior managers at ESOP companies like their company and are reluctant to move

• S Corps have almost no ability to give a recruited senior leader capital gains treated gain sharing, i.e., 15% tax rate

– Rangel bill: Paragraph 3701

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5e. Succession discontinuity

Senior leadership continued

Developing next generation of senior leadership from within• In a bigger ESOP company, this should be a central focus of

the BoD and current senior leadership

• Issue: ESOP company maybe too small to have successors on staff

– Now what?

Are the required leadership competencies in a sustainable ESOP different from other capital / cultural structures?

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5f. Succession discontinuity

Employee selection

New employees• Selection / recruitment criteria consistent with ESOP in

perpetuity

Current employees• Retention criteria consistent with ESOP in perpetuity

– Why should the company retain philosophical cynics or those that do not believe in shared equity?

• Training, development, & career advancement: build & reinforce needed ownership behaviors & competencies

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6a. Business is not run like an ESOP

Is a mixed capital structure sustainable?

ESOP and public company• Which definition of shareholder value prevails

ESOP and private company• Minority ESOP • Majority ESOP

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6b. Business is not run like an ESOP

Lack of conviction that ESOP should be sustainable (some examples) A financial ESOP where sustainability of the ESOP is unimportant; looking for the next

exit strategy Or, there is no perceived value in shared equity / ownership; selling shareholder

continues to run the business as before the ESOP transaction Or, a union buyout where the union does not want ownership, just want to own it long

enough to turn it around and sell, and then go back to being employees

Failure of conviction that ESOP should be sustainable Senior leadership and/or the BoD losses its belief in ESOPs

• Business model is failing• Repurchase obligation overwhelming• Definition of shareholder value defaults to share price• Successor leadership has no empathy with ESOPs• ESOP model is overwhelmed with cynics

Failure to appropriately manage the inherent conflicts of interest

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7. Plan design time bombs go off

The bank run waiting to happen

Plan design assumes a constantly increasing share price

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8a. Offer that is “too good to ignore”

Evaluating the offer: Share price is merely the beginning The add backs

• The employment dividend• The S Corp tax shield• The repurchase obligation in excess of normal benefits

levels• The potential salary/wage premium

– Above market salary / wage structure– Disintermediation

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8b. Offer that is “to good to pass ignore”

Do I have to sell? Board of Directors – state law for BoD members Trustees

• DOL statement of 1989

What can we do to slow down the need to sell process Adopting a “not for sale unless” statement

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Back to the beginning:Are ESOPs sustainable?

Yes, subject to… Not entirely clear as to all the pieces but includes

Unshakable belief in employee ownership through ESOPs Sustainability of the ESOP as a strategic imperative Proper governance (balancing inherent conflicts of interest) Appropriate level of repurchase obligation (and a plan to fund

it) ESOP philosophy is passed from generation to generation The ability to say no to the offer that appears “too good”

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Emerging Trend: What if ERISA Isn’t Enough?

ESOP Trustee’s duty is to protect participants retirement interests, i.e. long-term share value

What if that is not your sole objective? Approaches

Board policy re independence B-Corporation status Coop models Other models

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Questions

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38

Individual Owners

ESOP Governance

ESOP Trustees

select

Leadership Team

Board of Directors

appoint and oversee

elect

hire and oversee

Shareholders

Employees

CEO / President

hire and oversee

June 8, 2012

ESOPCommunications

Committee:Promote

Ownership

VEOC Conference | ESOP Sustainability

ESOPParticipants

when meeteligibility

requirements

arerepresented

by

ESOPFiduciary

Committee

39 VEOC Conference | ESOP Sustainability

Contact Information

Alex MossPraxis Consulting Group, [email protected]

Judy KornfeldESOP Economics, [email protected]

Peter PaquetteTarndale, [email protected]

June 8, 2012