BY-The great passion for high quality

By-PRAVEEN KUMAR SINGH

overviewEstablished in the year 1959.Leading company in Italian food

industry.Provide fresh milk and derivatives

product from milk.Has divided its business into two

separate divisionNumber one player in fresh milk

market.Turnover of 900 million Euro.

Marketing strategy

• Aggressive marketing strategy

• Acquired many small & regional players

• Main focus on Quality and use of up to date technology.

• Adopted strategy of forward integration and backward integration.

• Complete control on supply chain system.

INDUSTRY ANALYSIS• Decline in GDP by 4.8%• Performance of F& B industry is far

more better than other industry• F&B segment turnover in 2009 is 120

billion euro• 18.6% growth in F& B industry• Fresh milk market in 2009 was 1.39

billion euro

few facts• Undisputed leader in fresh milk

category.

• Ranked number 4th in food and beverage industry

• All 5 production facilities has got ISO 9001 Certificate.

• SA 8000 award for showing excellent responsibility towards society.

• Environmental award

GRANOROLO brandsBrands of Granorolo-

Granorolo Product

Competitors• 4 major competitor-

• Ferrero

• Paramalat

• Groupe Danone

• Dean food company

company Revenue

Revenue Chart

THANK YOU

Reference

http://www.pathogencombat.com/about/partners/industry/partner27.aspx

http://eng.granarolo.it/Investor/Group-s-Profile/Presentation

http://www.meattradenewsdaily.co.uk/news/170810/ireland____rise_in_milk_pri

ces_.aspx

http://www.farmersjournal.ie/2010/0814/farmmanagement/dairy/index.shtml