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    STRATEGIES TO IMPROVE SERVICES TO

    THE INTERNATIONAL CARGO CUSTOMERS

    AT SINDHU CARGO PVT LTD

    UNDER THE ESTEEMED GUIDANCE OF

    Dr. A. Prabhu Kumar

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    IntroductionTodays financial challenges accentuate the need for quality and

    change. Improvements to processes have saved hundreds of

    thousands of dollars across Finance & Facilities. Understanding the

    principles and methods, and how you can streamline and sustain

    process improvement on a continuous basis, can contain and lower

    costs, while increasing customer-defined value.

    The technology Service and service industry as a whole hasattempted numerous times to define, document, and disseminate

    collections of sound practice and specifications of Service quality.

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    OBJECTIVES OF THE STUDY To evaluate the Service performance of Sindhu Cargo through

    Customer and Employees Feedback.

    To examine whether system can demonstrate development forthe continuous improvement of services for optimal customer

    satisfaction.

    To also understand the employee satisfaction towards the work /

    process in Sindhu Cargo.

    To examine Root-causes on deadlock/ defects in the servicesprovided by Sindhu Cargo.

    To suggest key factors to improve the services flow.

    SAMPLE FRAMEWORK

    For the Sampling framework considered 200 out of 300

    samples. Those are involved in the major key roles and decision

    making. Well experienced persons in their domains are been

    considered, keeping in the mind cover all the in India.

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    Hypothesis H01:There is no significant association between designation and

    their opinions on customers feedback increase the work

    efficiency H02:There is no significant association between designation and

    their opinions on time estimation improves the work quality and

    work efficiency

    H0

    3: There is no significant association between designation and

    their opinions on continuous process Improvement able to design

    alternative plan to the given task

    H04: There is no significant association between designation and

    their opinions on training reflect a positive behavior towards

    work

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    H05:There is no significant association between designation and

    their opinions on communication plays a vital role in build a

    better Service

    H06:There is no significant association between designation andtheir opinions on experience plays a vital role in build a better

    Service

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    DATA SOURCEPrimary Data

    To obtain the primary data instrument like questionnaire was

    devised inclusive of open-ended questions to capture their emotions

    and opinions. Interview and interaction method also has been

    adopted to get first-hand information.

    Secondary Data

    The secondary data has been collected from the books,Journals, Company websites, Company internal bulletins and

    Internet.

    Period of Study

    For the period of study, primary data has been consideredfrom the latest information through field study, sample questionnaire

    and interacting with the core members by participated in LIVE

    meetings with the teams.

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    SCOPE OF THE STUDY

    The present study has carried out at SINDHU CARGO PVT LTD,

    Hyderabad, India. For studying the customers perception about the

    process involved, factors influencing their perception within thesystem, quality of service, other arrangements that impacts the sales,

    including the price, the customer relationship, the promotional

    programs

    LIMITATIONSStudy is limited to only 200 people based on their opinions.

    Based on the evidence the correspondent responses of the people

    may be biased.

    For this study some of the Information has been gathered from

    Internet and magazines etc. which are in the printed form.

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    SindhuCargo Sindhu Cargo was established in the year 1987. When the procedures

    for imports & exports were elaborate & needed specialization, three

    people took up the challenge to encounter the hardships & create amodel for trade facilitation in the areas of customs & allied activities.

    Sindhu Cargo is affiliated to IATA, FIATA, FFFI, ACAAI, WCA

    Family of Logistics Network and is a licensed NVOCC operator.

    Mr G. Balaraju, a Business Management Graduate aged about 49

    years is a Qualified Customs License holder under Indian Customs

    Act. He started the business by forming Sindhu Cargo Services in

    1987 and concentrated on Imports and Exports Customs Brokerage.

    Under his leadership the Company has been awarded:

    Highest revenue generator for Government of India,Customs for Bangalore Chapter 2 times,

    Highest Sales award by Indian Airlines,

    Best Customer Award by Siemens VDO Ltd.

    Best Service Provider by Wipro Infotech Ltd.

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    Tablec3.0: Analysis on Customer Feedback increase the work efficiency

    1. Customer Feedback increase the work efficiency

    Total

    Disagree Neutral Agree Strongly

    Agree

    DESIG

    Jr. level

    Count

    0

    3

    10

    21

    34

    % within DESIG

    0.0%

    8.8%

    29.4%

    61.8%

    100.0%

    Middle level

    Count 0 6 29 52 87

    % within DESIG 0.0% 6.9% 33.3% 59.8% 100.0%

    Sr. level

    Count 2 6 36 35 79

    % within DESIG

    2.5%

    7.6%

    45.6%

    44.3%

    100.0%

    Total

    Count

    2

    15

    75

    108

    200

    % within DESIG

    1.0%

    7.5%

    37.5%

    54.0%

    100.0%

    H01: There is no significant association between designation and their

    opinions on customers feedback increase the work efficiency

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    Table 3.1: To test Chi-Square Tests on Customer Feedback increase the work efficiency

    Value

    df

    Asymp. Sig. (2-sided)

    Pearson Chi-Square 7.845a 6 .250

    Likelihood Ratio

    8.524

    6

    .202

    Linear-by-Linear

    Association

    3.591

    1

    .058

    N of Valid Cases 200

    a. 4 cells (33.3%) have expected count less than 5. The minimum expected count is .34.

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    HYPOTHESIS SIGNIFICANT VALUE RESULTS

    H01:There is no significant association between

    designation and their opinions on customers feedback

    increase the work efficiency

    H02:There is no significant association between

    designation and their opinions on time estimation

    improves the work quality and work efficiency

    H03: There is no significant association between

    designation and their opinions on continuous process

    Improvement able to design alternative plan to thegiven task

    H04: There is no significant association between

    designation and their opinions on training reflect a

    positive behavior towards work

    H05:There is no significant association between

    designation and their opinions on communicationplays a vital role in build a better service.

    H06:There is no significant association between

    designation and their opinions on experience plays a

    vital role in build a better service

    0.250

    0 .001

    0.003

    0.098

    0 .068

    0.000

    Accepted

    Rejected

    Rejected

    Accepted

    Accepted

    Rejected

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    Findings 85% agree that, Experience play vital role to improve quality of

    the Services Globally

    80% people agree that, Continuous Process Improvement able toDesign Alternative plan for providing Services Globally which

    will make the services faster.

    81% agree that, Training in the areas of Container Management

    and Fleet management and also Routing Management reflects abetter service to meet the International Standards.

    70% agree that, Communication plays a vital role to provide

    better services as the services are provided not only to national

    but also Internationally

    Therefore it is concluded that to improve the quality of theService organization need to focus on Design Alternative plan,

    new Training programs and Communication to build a better

    service.

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    SUGGESTIONS

    It has been suggested that organization has to focus on

    innovative Training programs to improve the performance ofthe employee that reflects on building a better Service

    It has been suggested to design a proper documentation while

    modeling the requirements.

    It has been suggested to hold a direct interaction or point-to-point communication always helps to build a healthy Service

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    ConclusionFrom the study it has been concluded that, to withstand market

    competition Organization must increase the performance and must

    maintain quality consistently towards the International Services,because most of the consumers responded that the experience will

    ensure better quality so the company must retain their experienced

    employees in order to ensure better quality of the service provided

    to the customers globally.

    Continuous process improvement plays a significant role in global

    services in order to become a world class cargo, create a better

    infrastructure and new design for providing better services

    internationally.

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    The training programs should be conducted twice a year or thrice

    so that the employees can cope up with the dynamic technological

    changes taking place in the present scenario.

    Another major factor that effects the service of the employees isthe communication according to the culture of people dealing with

    ,it plays an important role in the service sector.