Pre trip emma case

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The winning Ematters Easytobook.com case at the 2011 E

Text of Pre trip emma case

  • 1. EMMA case: pre trip pret

2. Even voorstellen
http://etb.ht/linkedmap
http://www.fullyfollow.me/wouter
3. Agenda
Intro
Wie wat waarom?
Email @easytobook
Van eerste mailing tot customer journey
Pre Trip
Waarom, wie, wat en hoeveel?
En nu?
Leermomenten
Volgende stappen
4. About us
easytobook.com
Hotel reservations made easy
5. 5 promises
About us
6. 1) Inventory
a LARGE inventory
of GREAT hotels.
7. 2) Inspire
Inspire & assist the booker to book on our website
8. 3) Personal
9. 4) Unique deals
10. 5) Support
Support in every step of the experience
11. newsletter@easytobook.com
IP van bureau X
(Sender Policy Framework)
In 2008
12. Baby stapjes
300.000 klanten
Business case
Partner (Ematters)
API
13. Wie mailen we?
14. De reis van de klant
15. Rendement?
16. Pre Trip: waarom?

  • Branding

17. Relevant contact60% vertrekt < 30d
90% vertrekt < 90d

  • Retentie

18. Orderwaarde +10%