Presentasi Starbucks Management Strategik

  • View
    148

  • Download
    16

Embed Size (px)

DESCRIPTION

Starbucks strategy

Transcript

STARBUCKS

STARBUCKS

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

1

Nama Kelompok:

23HISTORY

4

LOGOIT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

5

6

MISSION7GOALS8SWOT ANALYSIS9OPERATION MANAGEMENT10

GLOBAL STRATEGYIT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

11GLOBAL STRATEGY12

COMPETITIVE STRATEGYIT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

13COMPETITIVE STRATEGY14

QUALITY STRATEGYIT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

1516Kualitas berarti kesesuaian terhadap standar :be welcomingbe genuinebe consideratebe knowledgebe involved

TQM tools:Continuous improvement . Just-in-time (JIT).QUALITY STRATEGY17

PROCESSSTRATEGYIT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

18PROCESS STRATEGY19

PROCESS STRATEGYIT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

20PROCESS STRATEGY21

LAYOUTSTRATEGYIT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

22Ide di balik layout gerai Starbucks adalah untuk menciptakan pengalaman di bar espresso di Italia

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

23

Di US pelanggan ingin layanan take-out dan tempat duduk di toko sambil minum-minum

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

24

Starbucks telah menjadi tempat "ketiga" bagi pelanggan untuk pergi untuk menjauh dari sehari-hari sibuk

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

25Layout Starbucks Coffee Store disebuah kota di Michigan

LAYOUT STRATEGY26

Rekomendasi dan saran

LAYOUT STRATEGY27

INVENTORYSTRATEGYIT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

28INVENTORY STRATEGY29INVENTORY STRATEGY30CONCLUSION

Keberhasilan Starbucks dicapai melalui beberapa faktor: 1. Kualitas Posisi kopi. 2. Layanan sangat baik yang disediakan di toko-tokonya 3. Pertumbuhan cepat dari toko baru di seluruh dunia.

Faktor-faktor ini tidak hanya telah meningkatkan penjualan tetapi juga reputasi di antara para pecinta kopi.

31

Terima Kasih

32