PRESENTATIOF ANKAN GOEL

8/8/2019 PRESENTATIOF ANKAN GOEL

1/25

SALES PROMOTIONOF

NOKIA PRODUCTS

PRESENTED BY :

ANKAN GOEL


2/25

About The Company

Nokia Corporation (NYSE: NOK) is one of the world'slargest telecommunications equipment manufacturers.

Headquarters in Keilaniemi of Espoo, Finland

Nokia provides mobile communication equipment for everymajor market and protocol, including GSM, CDMA, andWCDMA.

Nokia was established in 1865. The name Nokia originatedfrom the river which flowed through the town of the samename (Nokia).


3/25

OBJECTIVE OF STUDY:

1. To analyze the advertising effectiveness on consumers o Nokia Cellular Phones.

2. To analyze the different medium through which theadvertisement reaches maximum number of people in themarket.3. To analyze the strategies that the company should adoptto turn viewers into consumers.4. To know the present status of the competitors of NokiaCellular Phones in terms of advertisement.5. To analyze what the viewers expect from the

advertisement in present generation


4/25

RESEARCH METHODOLOGY

SAMPLING

Research Design:

Descriptive research: it includes surveys and fact-finding enquiries of different

kind. The major purpose of descriptive research is description of the state of affairs.

- The sampling plan taken is probabilistic approach - stratified random sampling.

Here the sample plan employed is the probabilistic one because it is possible to pre-

specify every potential sample of a given size that could be drawn from the population.And it is possible to specify the probability of selecting any particular sample of a givensize. Moreover, it also evaluates in quantitative terms, the relative efficiency of alternative sampling techniques in a given situation and requires relatively little universeknowledge i.e. --- a way of identifying each universe element uniquely and the totalnumber of universe elements


5/25

Primary data collection - questionnaires

A questionnaire consists of a number of questions printed in adefinite order on a form. It is free from the bias of the interviewer

Questionnaire: This device is appropriate for this project as this project emphasizes on the advertising and salespromotion technique

adopted by nokia , more over it is free from the bias of the interviewer as

answers are in respondents own words.

Respondents have adequate time to give well thought answers.

Respondents, who are not easily approachable, can also be reached

conveniently.

Large samples can be made use of and thus the results can be made

more reliable and dependable.


6/25

S econdary data collection

- Reference books, journals, reports, records

statistics and other sources of published information.The population defined:

Its geographic bound is limited to the area of faridabad

Its demographic bound is age, sex, andoccupation

Other bounds

Sampling units were employed - businessexecutives

SAMPLE SIZE - 100

Pre - testing of the questionnaire is done.

Difficulties experienced in contacting designatedsample elements some of the problems we hadfaced were lack of time, tracing the people accordingto the selection of the employees.


7/25

PRODUCT

Quality

Appearance

PackagingBrand

Service

Support

Warranty


8/25

Some of the Products that Nokia offers to

Customers are:

Nokia N90 Nokia 9300

Nokia 8800

Nokia 7710

Nokia 7280 Nokia 7270 Nokia 6822 Nokia 6681


9/25

Nokia 6680 Nokia 6670 Nokia 6630 Nokia 6260

Nokia 6255 Nokia 6235

Nokia 6230i Nokia 3230


10/25


11/25

Price

Discounts

Financing

Leasing Options

Allowances.


12/25

Model Price Approx in Rs

Nokia 323 0 Rs. 15 ,000

Nokia 76 10 Rs. 1 6,000

Nokia 623 0 Rs. 1 2,000

Nokia 663 0 Rs.22, 000

Nokia 93 00 Rs.28, 000

Nokia 366 0 Rs. 11 ,000

Nokia 1100 Rs.3 500

Nokia 6610

Rs.6000

Price of the Most Selling MobilePhones of Nokia In the Market


13/25

Place

Logistics

Channel members

Channel Motivation

Market Coverage

Service Levels

Internet

Accessibility


14/25

P laces where you can find Nokia


15/25

Promotion

Front Line Service

Public RelationsMessage

Sales

Media

Budget


16/25

Nokia has rapidly moved from functionally oriented

organisation to a business process oriented mode

Nokia has introduced a new development approach

for information systems development.

Utilizing every part of the company and personnels

skill level is high in technical issues

Change is an every day phenomenon at Nokia

Process


17/25

SWOT Analysis of the Company:Nokia

Strengths:

1. Nokia has largest network of distribution andselling as compared to other mobile phone companyin the world.

2. Backed with the high quality and professional team

3. The product being user friendly


18/25

Weakness:

1. P rice of the product offered by the company

2. Not concern about the lower class of the societypeople.

3. The service centers in India are very few andscare. So after sales service is not good.


19/25

Opportunity:

1. With the wide range in products, features anddifferent price range for different people, it has an

advantage over the competitors around.

2. Telecom penetration in India being at the peaktime.

3. As the standard of living in India has increased thepurchasing power of the people as increased as well, soNokia has to target right customer at right time to gain

the most out of the situation.


20/25

Threats:

1. Emerging of other mobile companies in themarket. The companies like Motorola, Sony Eriksson,Cingular (U.S).

2. Threats can be like providing cheap phones, newfeatures, new style and type, good after sales serviceetc .

3. The growing demand of WLL network can causedrop in sales for Nokia, as Nokia provides many lessCDMA phones to the customer.


21/25

STRATEGY OF THECOMPANYTo do this we will become the leading provider of mobile solutions. Our solutions strategyleverages one of our greatest assets - a portfolioof outstanding devices, with unmatched scaleand geographic reach. We couple them withsmart services, integrated via an intuitive andseamless user experience. We differentiatethese solutions offerings based on our in -depth

consumer understanding, with a strong focus onsocial location (people and places).

In a world where connecting people to whatmatters, empowers them to make the most of every moment. Our ambition is to become theleading provider of mobile solutions.


22/25

ADVERTISING ANDSALES PROMOTION

The American Marketing Association,Chicago, has defined advertising asany form of non -personal presentationor promotion of ideas, goods or services, by an identified sponsor.

Advertisement is a masscommunicating of information intendedto persuade buyers to by products with

a view to maximizing a companysprofits .


23/25

Sales promotion:

Sales promotion is the process of persuading apotential customer to buy the product. It can bepart of the personal selling process.

Sales Promotions Objective

I. To introduce new products

ii. To attract new customers and retain the

existing onesiii. To maintain sales of seasonal products

iv.To meet the challenge of competition


24/25

R ECOMMENDATION SR ECOMMENDATION S

1 . Company needs to look at its advertisingoperations. In todaysenvironment advertising is the media to reach the

public faster.

1 . Company should adopt more strategic audit of itsadvertising media.

1 . It should arrange visits to trade fairs, displayadvertising, road shows to capture markets share

1 . It can also offer some discount on product so thatmore customer get attracted.

1 . Company should give emphasis on sales

promotional activity.


25/25

Documents

PRESENTATIOF ANKAN GOEL