PRESENTATION OUTLINE - OUTLINE ... Agency Branding o Defining your brand o Visually representing your brand o Personal branding vs. an established agency brand

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    15-Mar-2018

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  • PRESENTATION OUTLINE The Digital Marketing Customer Experience

    Agency Branding o Defining your brand o Visually representing your brand o Personal branding vs. an established agency brand

    Generating leads with social media o Networks covered: Facebook, Google+, Pinterest, Twitter, LinkedIn o Strategies and tactics to get the best reach in the social world o Tracking your leads

    A successful agency website o Call to action forms o Getting your audience talking about your agency online o The use of visuals and personal pictures

    Personal Branding overview

    Email Marketing o Our onboarding process screenshots o Our email strategy to integrate new customers with our agency o Tracking your open rates

    The Social Media Marketing Experience

    Facebook o How to post, what to post, when to post o Tagging, hash-tagging, and other strategies to extend your reach o Supporting Your agencys brand o The use of video and GIFs on Facebook o The power of boosting, also known as paying to play

    Google+ o Personal vs company Google+ pages o Posting in and searching for communities o Claiming your business on Google

    Pinterest o Creating boards that correspond with your agency o Pinning your agencys content and re-pinning content o Editing your pins; increasing your reach o The power of hashtags in the world of Pinterest

    Twitter o The use of hashtags and links o Hootsuite.com scheduling service overview o Searching and interacting with Twitter

    LinkedIn o Becoming an all-star o Getting recommendations o Quick overview of skills/endorsements and interacting with your network