Presented by: Vishal Kumar Singh Gaurav Kumar

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    e-STATION

    Presented by:

    Vishal Kumar Singh

    Gaurav Kumar

    Vineet Chaudhary

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    If you would like to buy aPersonal Computer & LCD TV.What will u do?

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    Our product

    Product name-: e-STATION

    Product detail- LCD TV with inbuiltdesktop pc

    Company LOGO-

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    Product specification

    26 LCD TV with HD.

    Inbuilt desktop computer

    Split screen.

    Wireless keyboard & mouse

    Inbuilt graphics accelerator for gamingexperience

    WiFi

    USB 2.0 connectivity

    1 year after sales warranty

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    LCD TV Configuration

    26-inch

    66 cms LCD TV

    Response Time 8 ms

    20000:1 Super Contrast Ratio

    16.2 Million Display Colours

    500 cd/m2 brightness

    Digital Comb Filter HD Ready

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    Desktop Configuration

    o m p o n e n t rand /o d e l D e talMotherboard Intel Intel Desktop MotherBoard DG31PR( )CPU Processors Intel .Core 2 Duo 2 93GHz

    Processor( )Memory RAM kingston 3GB DDR2 Laptop Ram

    Hard Disk Drive Intel 250GB SATA HDD SEGATE

    Keyboard Logitech wireless K340

    Mouse Logitech cordless mini optical

    mouse

    Display Card ATI Radeon 7000 64 MB DDRwith TV out

    DVD ROM SONY SONY 16 X DVD WRITER WRITING SPEEDS MAX 4X

    DOUBLE

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    Positioning

    TAG LINE-Entertainmentedge

    REDEFINED

    First ever concept of LCD with built inPC.

    Available in different colors.

    Affordable price.

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    What SEGMENT to betargeted

    High & middle income group

    Across NCR region

    Offices, universities & personal user LCD buyers

    Game freaks

    All age group excluding infants

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    Assembling expenses

    Components of LCD TV Rs.13,500

    Components of DESKTOP PC Rs.10,000

    Misc expenses - 500

    Other expenses Rs.3,000

    Total Assembling cost Rs.27,000

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    Pricing Details

    Manufacturing cost Rs.27,000

    Distributor Price- Rs.35,000

    Discount on distributor price- upto6%

    Net price Rs 37,990

    Net Profit - RS 4000-6000 Above quoted prices are inclusive of

    all taxes.

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    Promotion budget

    Advertizing budget- 11.5Lakh-Hoardings budget- 4lakh

    -Local cable tv add budget 2lakh-Leaflet & pamphlet 1,00,000 units-Newspaper advertisement 3lakh

    -Stall display within NCR malls -2lakh

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    Expenses/month

    OFFICE EXPENSES- 2.08Lakh-Rent Rs 40,000-Other expenses 10,000-Salary 1,58,000

    FACTORY OVERHEAD- 1.6Lakh

    - Rent 50,000

    - Other expenses 16,000

    - Wages 94,000

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    Contd..

    WAREHOUSE EXPENSES- 1Lakh

    - Rent 75,000

    - Other expenses 25,000

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    FORECASTING

    Manufacturing for 1st month(units) 400approx.

    Material cost/unit Rs.27,000

    400x27,000 = Rs.1,08,00,000

    TOTAL EXPENSES 1,08,00,000 + 2,08,000 +1,60,000

    +1,00,000 +1,00,000 = 1,13,68,000*

    *(MATERIAL COST + OFFICE EXPENSE +FACTORY OVERHEAD + WAREHOUSEEXPENSE + ADVERTISEMENT EXPENSE)

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    PROFIT

    As per the distribution channel in NCR weassume that we will be able to achievethe sale 325 units of the product in themarket

    So the total revenue generated by the sales, 325x35,000 = Rs.1,13,75,000 (where 35,000 is the price offered to

    distributor by the company)

    TOTAL COST INCURRED in the production ofunits in first month i.e. Rs.1,13,68,000

    So the cash inflow and out flow of thecompany are more or less same.

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    CONCLUSION

    As soon as the product will be wellaccepted and get familiar amongthe consumer, this will lead to the

    increase in sales figure as well as inprofit.