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Presskit www.nendaz.ch

Press kit 2013

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Page 1: Press kit 2013

Presskit www.nendaz.ch

Page 2: Press kit 2013

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Organization

Administration council NT Ltd. Allemann Jean-Pierre, Président Fournier Jean-Pierre, Vice-président (SD) Fournier Gaëtan, (SD) Masserey Jean-Daniel, (SD) Dumas Francis, (Commune) Venetz Nadine, (Commune) Fragnière Frédéric, (Commune) Follonier Jean, (AACN) Martignoni David, (AACN) Lathion Philippe, (Télénendaz). The committee director is made up of : Allemann Jean-Pierre, Président Fournier Jean-Pierre, Vice-président (SD) Dumas Francis, (Commune) Martignoni David, (AACN) Lathion Philippe, (Télénendaz) Sébastien Epiney, Direction Nendaz Tourisme (NT Ltd. + SD)

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Nendaz. At the heart of 4 Vallées

Distances

Sion (airport, train station) 15 km

Genève (airport, train station) 165 km

Milan 245 km

Zurich 280 km

Stuttgart 480 km

Paris 610 km

Prague 910 km

Londres 980 km

During the winter, thanks to its ski domain, its good value for money and its friendliness, Nendaz is a much loved holiday destination amongst the Suisse and guests from abroad. The period from May to October is also very pop-ular: wide-open spaces, sunshine and fresh air await our guests. The feeling of accomplishment you can experi-ence on the mountain summits is difficult to find else-where. Lac Noir (Black Lake), the larches of Balavaud, Mont-Fort (3330m) ...are accessible to all thanks to the lift system. Nendaz is among the 23 destinations in Switzerland to be awarded the « Families Welcome » label by the Swiss Tourism Federation. External independent experts regu-larly evaluate our trade partners along with ourselves, which guarantees that our services answer to the needs and the wishes of visiting families. We look forward to being able to count upon our tourism trade partners’ dynamic attitude towards new investments and renovations. The resort’s development has also moti-vated new businesses to set up, which in turn also adds to the destinations attractiveness. Certain services, like the free ski shuttle busses, have been added in the interests of our customers. The first work sites are in progress to improve the heart of the resort. There is no end to the private and public projects in process, they should all lead to a spectacular development over the next few years. For the time being, Nendaz proposes a wide offer, sign of its drive. As well as being in the heart of one of the big-gest ski domains in Europe, our tourism trade partners offer numerous alternatives to skiing. There is no lack of pleasures in wining and dining as Nendaz boasts over 30 restaurants of high quality where it is possible to savour local specialities and international cuisine. Regional dish-es, Italian, French, Japanese and Mexican cooking can tantalise your taste buds. Evenings can last late into the night in over 10 bars and nightclubs. If you want even more, activities and an entertainments programme are organised every day and numerous events take place during the day and night throughout the season.

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The essential

Location Nendaz is located in the heart of the Valais

region on a plateau overlooking the Rhone

valley and offering a breathtaking panoramic

view over the Alps. This wonderful scenery is

amplified by an incredible amount of sunshine,

the region is known for being the sunniest one

in Switzerland. The amount of sunshine in

Nendaz can be compared to the amount of

sunshine on the French Riviera! In summer as

in winter, Nendaz caters for active holidays,

family holidays or relaxing holidays depending

on each and every guest’s wish.

Clientele

Overnights

667’000 overnights in 2012

Winter 66% - summer 34%

Origin of rental clientele

Switzerland 37% France 8%

Germany 14% Great Britain 6%

Belgium 14% Netherlands 11%

Middle Europe (Czech Republic, Poland and

Hungary) & Russia 4%

Other 5%

Key figures 2011-12

Internet site 971'754 visits Medias Over 111

journalists Facebook 6864 “I like”

4 Newsletters 4032 subscriptions 63% of rental

guests come from abroad 78.9% of property

owners are Swiss 6th among the resorts in

the Valais regarding number of overnight stays.

Infrastructures

412 km of slopes 1 swimming pool 100 km winter hiking paths 1 Vita parcours 6 snowshoe tracks 1 sport centre

1 outdoor ice-rink 1 beach-volley field

9 km cross county skiing 8 tennis

1 sledge runs 2 climbing towers

1 snowtubing run 1 paragliding school 1 snowpark 3 squash

1 boardercross 250km hiking paths

1 gym 200km mountain bike tracks

Accommodation capacity

Hotels and hostels 255 beds

Group accommodation 650 beds

Apartments & chalets 21'000 beds

Mountain huts 75 beds

Free time Health services

35 restaurants 1 chemist

9 mountain restaurants 3 doctors

10 bars 2 physiotherapi

2 discos 1 dentist

1 night club 1 osteopath

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Zoom on news & forthcoming projects

New barefoot path in Siviez

Families and nature lovers will have the good fortune to try a new path. The walkers will be able to feel again forgotten

sensations on this "barefoot discovery track". Sand, wood shavings, stones, pine cones and discs of wood, trunks,

earth, grass and moss, pine needles. All these materials fill a different sector of this path, which initiates walkers to

this passtime. They will then follow the marked barefoot path, over the bridge crossing the Printse river. The walk lasts

about 30 minutes and it is also possible making a stop at the picnic area along the river.

Panoramic path at Tracouet

An entertaining path not to be missed this summer: set off along the 1.8km path which crosses the meadows and pas-

tures, the rock field or the larch forest and ends on the edge of the lake at Tracouet. You can stop and admire the

incredible panoramic view of the Bietschhorn at the Mont-Blanc. Set off and discover the exceptional fauna and flora

thanks to educational information posts along the way. You can have fun while testing your agility at the various woo-

den sports and fun posts, which blend perfectly in with the wonderful surroundings at over 2200 metres in altitude.

New information posts

From this summer, our guests will be able to make the most of an information post in the centre of the resort. This

post is a means to complement our tourist information office in a quick and effective way. In addition, the information is

available 24/7 as it does not depend on the office opening times. A GPS system has been integrated. It will, therefore,

be easy to find the way to a restaurant or to the start of a hike for example.

Well-being from November 2013

Opening of one of the best spas in the Alps: spread over 2000 m2, indoor and outdoor simming pools, sauna and

hammam, integrated with the hotel Mer de Glace ****S. It will be open to the public.

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One of the biggest ski domains in Europe

In the heart of the ‘4 Vallées’ ski domain

Nendaz is located in the heart of the one of the biggest ski domains in Europe, the ‘4 Vallées’. With this fantastic

situation Nendaz offers 412 km of ski runs and 92 ski lifts. Nendaz’s ski domain, unique and varied, ranges in alti-

tude from 1’400m to 3'330m. Most of the ski runs are at over 1700m in altitude and those leading back to the resort

are equipped with artificial snow canons, which guarantee high quality snow conditions from December to April. The

ski domain is vast and extremely varied. It lives up to all levels of both skiers and snowboarders expectations. From

the experienced sportsmen and women on the Mont-Fort slopes to the beginners on the frozen lake of Tracouet,

everybody can find what they are looking for with runs adapted to their skiing or snowboarding capacities. Numerous

mountain restaurants offer the opportunity to the guests to make the most of the panoramic views whilst recharging

their batteries in beautiful natural surroundings.

The legendary Mont-Fort

The 2 main characteristics of the Mont-Fort - Gentianes – Tortin ski run are steepness of its slope and the altitude of

its summit (3330m). As opposed to most ski runs, the Mont-Fort one is not prepared mechanically. The slope is too

steep to allow this. The preparation is limited to securing the area around the slope after each snowfall. This particu-

larity makes this slope the only one of its kind. In winter as in summer, the Mont-Fort is an extremely popular excur-

sion destination. Non-skiers can also reach the summit thanks to the lift system. In fact, from this incredible view

point the most beautiful alpine mountains, from the Matterhorn to the Mont-Blanc, reveal themselves before you.

The Mont-Fort is one of the best view points in the Alps, which can be reached effortlessly.

6 marked out and secure freeride zones

Nowhere else, can you find as many freeride zones within a ski domain. Come and discover the Eteygeon, Plan-du-

Fou, the Gentianes, the Mont-Fort, Chassoure, Mont-Gelé. So many legendary names, which will remain, engraved

in your memory for a long, long time. These itineraries are not maintained and destined to satisfy the most experi-

enced and demanding of skiers.

New play area for big children

The Wood Park brings you back to the roots of freestyle. On the Jean-Pierre run, this brand new concept with its

new unique and original modules made out of wood await all freestyle lovers to perform their incredible moves...in

style. Not far from there, on the Alpage run, you can confront the raised curves, jumps and bumps of the skicross

course, new Olympique discipline. By building a course that is accessible to all, Nendaz hopes to share this new

sport with a larger public.

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3.5 km de piste de luge

412 km de pistes, des spots de freeride mythiques

1 snowpark, 1 progression park et 1 boardercross (NOUVEAU)

Mont-Fort, 3330 m

Winter without limits

Une aventure hivernale ludique et sportive

Discover the nature without skis

Everybody can discover the beautiful natural snowy surroundings at their own pace. The only sound breaking the

silence is the one made by your footsteps in the snow. A unique network of 100km of marked winter walks will allow

you to discover the magical winter wonderland and offer you breathtaking panoramic views over the Alps. 13 tracks

will allow you to make the most of the rich natural surroundings of Nendaz. Experience a nature filled trapper’s ad-

venture. 6 marked snow-shoe hikes, approved by Swiss Snowshoes, plunge you into the heart of the forest and al-

low you to discover the region’s wealthy flora and fauna. It proposes several levels of difficulty in diverse sites vary-

ing between 1300 and over 2000m in altitude. A detailed map is available at Nendaz Tourisme.

« Wintergolf » and Wining & Dining at 2044m in altitude

Spread over 30’000m2, the plaine of Tortin is, throughout the winter, home to a 3-hole compact golf course, for both

golf and mini golf lovers as well as those just wishing to experience a new winter adventure. For extra enjoyment,

what more could you ask for than a special golfing menu at the « La Chotte de Tortin » restaurant, located right next

to the golf course.

Other sporting activities

1 sledging run and a snowtubing run will give you hours of fun. Take a leap and try paragliding. Breathe some fresh

air on the outdoor ice-rink. 9km of cross-country ski runs are also available to Nordic skiers. A fitness centre and 3

squash courts for those who enjoy some indoor sports. The Sion golf course is close enough (15km), open depend-

ing on the weather conditions, to be an interesting alternative.

Activities programme

Nendaz offers a weekly activities programme organised according to 4 themes: local, fun, mountain and junior. Eve-

ry week a programme is edited for the guests in 3 languages (F, D, E) and distributed via the local establishments.

Guided visit to the old village, tasting of local produce, sledging, moonlight skiing, introduction to ski-touring, snow-

shoe hiking, arts and crafts or cooking workshops, are but a few examples of activities organised for the holiday

makers.

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Party...

Choice on the pistes

The panoramic restaurant in Tracouet, at 2200m was entirely sand blasted last winter. The restaurants at Com-

batseline and Plan du Fou offer a warm and friendly welcome at the top of the pistes of the same name. The Ca-

bane de Balavaud and the Chalet des Alpes are ‘have to visit’ restaurants by their traditional settings. If one of your

favourite skiing pastimes is spending time in the ski-bars, numerous sundrenched terraces can offer you a relaxing

moment or a fun time with friends during the beautiful sunny winter days. So, don’t miss the Tipi on the Tortin piste,

the Chottes de Novelli on the Combatseline run or the yourte de Siviez especially on the last run of the day.

Après-ski… party or intimate ...

The après-ski offer in the resort has been developing over the past few years. In addition to the three well-

established ones, Cactus, Canadian Pub and Tchin Tchin, other establishments invite you to spend unforgettable

moments in Nendaz, each one offering its own personal touch. This way you can discover Les Jeux d’Hiver and its

wide choice of beers, the « lounge » atmosphere of the Gariko, the sunny terrace of the hôtel Edelweiss with its

concerts and its happy hour, Cheers » the igloo shaped après-ski bar at the hôtel des Etagnes or also the happy go

lucky atmosphere of the yourte at the restaurant La Cabane.

Restaurants primed in the Gault & Millau

The reputation of Loris Lathion from the restaurant Mont-Rouge precedes him. Mentioned in numerous Swiss res-

taurant guides, this comfortable, rustic, warm and welcoming establishment offers fine wining and dining. The Au-

berge les Bisses made also its entry into the Gault & Millau in 2012: « The passion for cooking, local products, ultra-

fresh, a will to visit and re-invent mountain cuisine, Patrick Fournier has everything to

surprise and fill your plate with wonder », comments the famous guide.

...right into the night... Share your day’s experiences and relax in a pleasant atmosphere: twelve bars and discothèques welcome their guests in

numerous atmospheres (piano bar, après-ski bars, live music…). A wide choice of over 30 restaurants proposes a wide

range of cuisines. From Italian, French, Mexican, local regional dishes, to fine dining will satisfy everybody’s wishes, from

17h to 5h in the morning.

Know more about www.nendaz.ch

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Comfortable accommodation

...At all prices Nendaz disposes of a wide selection of 1 to 5 star chalets and apart-

ments. The hotels, also, guarantee a comfortable and trouble free

stay. During the middle season, our clients can enjoy special offers

in collaboration with our partners.

nendazbooking.ch

New!

Book special packages on-line. Special attractive deals are available throughout the year. Visit

www.nendazbooking.ch don’t wait a moment more.

Winter

Christmas in the mountains New Year’s Eve in the mountains

Ski for 6 days for the price of 5 A short break in Nendaz Special freeride week

Summer

Inalpes

Discover the 4 Vallées

International Alphorn Festival

Grand Raid VTT

Moutainbike tour of the 4 Vallées

Grand Raid Discovery trip

OpenAir breaks… to the top without effort

International Rallye of Valais Know more about www.nendazbooking.ch

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Highlights of summer...

Via Cordata Nendaz-Mont-Fort - 8km of glacier and rocky hiking

In July and August, come and discover the High-mountain thanks to a varied and accessible itinerary. This itinerary in-

cludes passages over the glaciers of Tortin and Mont-Fort as well as some easy rock climbing. This sporting activity al-

lows the walker to experience some very extreme sensations in total security. Accompanied by a guide, you can familiar-

ise yourself with your environment including the alpine fauna and flora. The mountain will reveal to you its best-kept se-

crets…

www.guidesvalais.com

© S

ébastie

n S

taub

Nendaz Fitness Park

In collaboration with Garmin Télénendaz is developing the “Nendaz Fitness Park” at the departure of Tracouet

(2200m). To keep in shape and get a great breath of fresh air 3 different trails will be at your disposal: Sprint

(3.7km), Cross (7.7km) and Country (21.1km). To finish, enjoy a fitness menu at the Tracouet restaurant . Through-

out summer season a competition will allow everyone to measure their performances.

Open Air Pass

Don't miss our summer good deal ! 3 or 6 days with unlimited access to the lifts opened during summer on the sec-

tor Printse (Haute-Nendaz, Siviez, Veysonnaz and Thyon) and more... + many vouchers awarding special prices

and free activities.

The sculpture path

Coming nose to nose with an animal as you turn a bend on a mountain path is pure magic. The magnificent wood

sculptures by Raphaël Pache will give you an idea of the types of animals that can be spotted in the region…you

can even get up close. An ibex, a chamois, a roe deer, a doe, a wild boar, a marmot, a hare, a fox, a squirrel, an

eagle, an owl, and other birds...the sculptor’s masterpieces will keep you guessing what’s just around the corner

during the one and a half hour walk. For the children, a treasure hunt is also available along the same track.

www.know more about www.nendaz.ch

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Families welcome

A high value added label Nendaz has been awarded the "Families Welcome" label since 1997. This label is

granted by the Fédération Suisse du Tourisme to holiday resorts answering to cer-

tain criteria. In Switzerland 23 resorts have acquired this label, of which Nendaz is

one. This opportunity allows Nendaz, to be included in Suisse Tourisme’s ‘family’

campaign for the summer. This label represents a holiday philosophy and is a gua-

rantee that the resort caters efficiently and adequately to families.

Family holidays

During the winter, families benefit from advantageous conditions regarding lift passes. With its frozen lake, Tracouet

is an ideal location for children and beginner skiers. A snow garden and adapted equipment ensure that children

can be introduced to the joys of skiing in a fun and friendly way. 4 ski schools offer high quality teaching and can

take charge of children throughout the day, ski lessons from 3 years onwards, learning to ski with play… In addition

to the snow activities, several other non-skiing ‘family’ activities are available: arts and crafts, board games, sledg-

ing, ice-disco, etc. A weekly programme is edited by Nendaz Tourisme.

A wide range of activities

During the summer, a weekly children’s activities programme is organised by an instructor. A ‘Fun’ theme includes

arts and crafts workshops, archery, initiation to climbing and the ‘Robin Hood’ excursion. A ‘Regional’ theme offers

guided visits of the old village and the water mill, tasting sessions of some of Nendaz’s local produce or guided vis-

its to the mountain pastures. Finally, a ‘Mountain’ theme offers guided hill walking excursions or sun-rise on the Mt-

Fort.

Adequate services

In summer as in winter Nendaz proposes special infrastructures for families. A day-care centre welcomes children

from 18 months onwards and allows parents to make the most of the varied ski domain for a day or two. A new

games library supplies numerous toys, puzzles, games and books. An outdoor play area is also available. There is

also a baby sitting service and a list of baby sitters is available at Nendaz Tourisme. To replace a lost or forgotten

nursery item, la Boutique Zap Shop proposes various nursery items on hire. Nendaz

Tourisme has edited a practical guide for families. Know more about www.swisstourfed.ch www.nendaz.ch

Page 12: Press kit 2013

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Walks along the water

The Bisses country

Nendaz owns a network of bisses unique worldwide. The Nendaz region offers 98 km of walks, along the 8 ‘bisses’,

of which 6 have water flowing within their banks. The paths along these ‘bisses’ have the advantage of being al-

most flat, of passing through very varied countryside, and of supplying some extremely surprising views over the

valleys, the villages and the mountains. It is for these reasons that these little paths make up some greatly appreci-

ated hikes and allow visitors to discover one of the most picturesque aspects of our region.

250km of hikes and walks

From the Rhone valley to the glaciers, over 250km of marked walks are proposed by Nendaz. Each and every hill

walker will find an itinerary adapted to his/her capacities. From a relaxing stroll along one of the ‘bisse’ to a high

altitude excursion, a vast choice of outings allow you to discover a preserved nature and some incredible sites.

Several possibilities to reach the summits without too much effort also exist thanks to the lift system.

The ‘bisses’ shuttle bus

Walkers can follow the famous ‘Bisse de Vex’. You can reach the starting point by bus and the return to Nendaz,

about 3h30 walk, via the ‘Bisse de Vex’ and then the ‘bisse du Milieu’ or the ‘bisse Vieux’. There are restaurants

along the way. Nendaz Tourisme provides guests with an information leaflet containing a description of each

‘bisse’, itinerary suggestions and a detailed map.

Water, a treasure from our region Glaciers, lakes, dams and rivers are also wonderful sites worth discovering and protecting. Every day, thousands of

people drink water from the Printse, bottled in the mineral water factory in Aproz.

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Sport & Adventures

More than 200 km of mountain bike

The itineraries vary between 800 and over 2900m in altitude and allow you to discover the natural diversity of the

region. Beginners, as well as experienced cyclists, will find the correct itinerary according to their capacities on the

200km of tracks proposed. Those who prefer the downhill tracks can reach the summits via the lift system. There

are so many varied possibilities to keep the mountain bikers happy between May and October. 2 family orientated

mountain bike tracks leave from Tracouet. If you are tempted by a full-day excursion, you could head out to discov-

er the region thanks to the Tour of the Mont-Fort (tdmf.ch) or by the Tour of the Printse (tdlp.ch).

Summer activities

Located in extraordinary surroundings, the outdoor swimming pool in Nendaz offers a breathtaking view over the

Rhône Valley. The water is heated at 25° and there is also a paddling pool for the little ones. After a refreshing dip,

why not set out to discover the climbing possibilities in the region. There are about fifteen different climbs ranging

between 500m and 3000m in altitude, with climbs of all levels from 1 to 6.

City excursion

At only 15 km from Nendaz is the market town of Sion. Trying your swing out on the capital’s doorstep is a magical

experience. Surrounded by the fortressed hills of Valère and Tourbillon, overhung by the terraced vineyards and

dominated by the mountains, this 18 hole golf course on the edge of the town presents a varied and magnificent

panoramic view. The « dolce vità » can also be lived in the charming old quarters of the towns and its Friday morn-

ing market. The thermal baths of Saillon are also very close to Nendaz , at only 35 minutes by car.

Open Air Pass

Don't miss our summer good deal ! 3 or 6 days with unlimited access to

the lifts opened during summer on the sector Printse (Haute-Nendaz,

Siviez, Veysonnaz and Thyon) and more... + many vouchers awarding

special prices and free activities.

Page 14: Press kit 2013

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Magical contrasts From the valley floor to the mountains peaks, Nendaz is spread over 15 villages. It is our privilege to be able to offer,

over a few kilometres, these impressive contrasts, giving rise to a staircase of different countryside and different cli-

mates, of which each level constitutes a natural environment, an ecosystem with its way of life, its traditional architec-

ture, its flora and fauna, its rare and precious species. From its home grown fruit to its “Hérens” cow, Nendaz’ heritage

is strong willed. From May to October, several events allow our visitors to discover living and colourful traditions.

A rich heritage

Apricots & raspberries

Of all the fruit grown in Nendaz these are undeniably royalty. With over thirty different varieties, the apricot is a true

ambassador to the region. Sweet and juicy, it can be enjoyed from June through to September. As far as the rasp-

berry is concerned, Nendaz is the principal supplier of the whole of Switzerland. Being grown at high altitude is

particularly adapted to this fruit with the cool nights and hot days which are ideal for its development. Both these

fruit an also be used to make alcohol, jam and other gastronomically prepared specialities. There are not many

people, greedy or otherwise, who can resist their power of attraction.

Combats de reines (cow fights)

The Hérens breed of cow are doted with a lively and war like character. In June, during the ascent to the mountain

pastures, they fight amongst themselves, horns to horns. These cows are not trained to do so. These combats

come from a natural instinct. The strongest of all, the « Reine » (queen), will lead the herd throughout the summer.

This aptitude gave birth to the organisation of the « combats de Reines » in Aproz (Nendaz), which attracts over

12’000 spectators every year.

The Alphorn: between tradition and modernity

Over the past few years, folklore has taken its place again on front stage. It is sometimes re-visited by young ar-

tistes who bring a touch of freshness by presenting it in a fun manner. Every year in July, Nendaz is transformed

into a living scene of Swiss folklore. Over an entire weekend, over 100 alphorn players meet in the resort. In addi-

tion to the festival, the very talented performers of the region give traditional or more modern performances during

the tourist entertainment programme activities or promotional events abroad. Alp-

horn lessons are also organised from May to October. Know more about www.printse.ch www.finalenationale.ch www.nendazcordesalpes.ch

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Nature and the environment

Preservation of our ecosystem Become more responsible regarding our planet begins with little actions. Nendaz is engaged in these activities with the

view to evolve towards sustainability. The destination is a member of « l’Eco-Guide des stations de montagne » (Echo-

Guide for mountain resorts), which documents all the actions that are developed. In addition, Nendaz Tourisme, Télé-

nendaz and the local authorities are labelled by Valais Excellence. Here are a few examples of our contribution to our

well-being and those of the guests visiting Nendaz.

Sustainable mobility

6 free shuttle buses run around the resort throughout the winter. A local authorities project to redesign the centre of

the resort towards a pedestrian friendly solution should be finalised within the next few years.

« Don’t throw away your litter, just your bad habits»

4 collection points are at the population’s (habitants and visitors) disposal in Nendaz. A litter collection day is orga-

nised ever year across the ski domain. This action named « Nettoyage de printemps » (Spring cleaning) brings awa-

reness of what our passage can leave on our otherwise immaculate ski slopes. In all the brochures edited by Nen-

daz Tourisme, a space is always reserved for a reminder to separate our rubbish.

Energy

Some of our public buildings are heated with wood burning or solar energy. The lift system company has adopted a

policy to reduce energy consumption, such as with timers on light switches and movement detectors. 80 % of their

light bulbs are of ‘low-consumption’. In addition to this, all electrical machines are turned off at night. The intensity of

public night lighting is decreased during the night. In mid season, our customers can

make the best of special offers in collaboration with our different trade partners. Know more about www.valaisexcellence.ch www.summit-foundation.org

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Multimedia

Nendaz on the web From April 2012 to April 2013, we received 974’077 visits on nendaz.ch. Newslet-

ters, social networks, smartphones, tablets, e-brochures, forum, we pay attention to

the fact that you find us everywhere, all the time.

Website nendaz.ch Application Nendaz 4 Vallées

Average visits per day : 12’391 downloads at the 31st of March 2013

in 2010 = 2’065 « Augmented » reality function.

in 2011 = 2’349

in 2012 = 2’518

Social networks

Facebook www.facebook.com/Nendaz.ch

6’862 « I like » comments

Twitter www.twitter.com/NendazSuisse

292 « subscribers » in August 2012

512 « subscribers » in April 2013

Youtube www.youtube.com/user/NendazSwitzerland

37’900 views

Nendaz TV

On the regional network and on the ski domain, you can watch there news of the region, events and movies. Win-

ter 2013: new version.

Radio 97

During the winter, radio 97 broadcasts pop/rock music over the ski domain as well as practical information: opening

times, events, weather, skiing conditions, restaurants and dish of the day,...This communication channel, attractive

and dynamic, allows you to be permanently updated.

Page 17: Press kit 2013

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Top Events

Summer top events

Solid'Air-04.05.2013 mountain bike relay

race, 10 hours mountain bike race in favour of

Cystic Fibrosis

Cow fighting county final - 04-05.05.2013

After several selection rounds, the best cows

of the Hérens breed combat in the Aproz are-

na (Nendaz).

Fest'Inalpe - June 2013

Rice of cows to the mountain pasture in Tortin

and Party.

Market in Nendaz - Wednesdays of July and

August 2013

Classical guitar festival - from 12th of July

to the 23th of August 2013

The guitar festival of Nendaz allows to disco-

ver very good quality concerts of international

masters.

International Alphorn Festival

26 - 28.07.2013

A true festival devoted to tradition and folklore.

National day on the mountain pastures

01.08.2013

Fireworks display and entertainment

Winter top events

Noël des enfants - 25.12.2012 At

Nendaz, Father Xmas comes down from

the sky…not riding on his sledge but

paragliding.

Nendaz Fiesta - 31.12.2012 Party night

in the centre of the resort.

Full moon party - 29.12.12, 26.01,

23.02 & 23.03.13 Way up with cable car,

spaghetti party, concerts, ski lift and way

down to the resort.

GiantXTour - 30.01.2013 Freestyle con-

test : Boardercross & big air

Nendaz Freeride - 15-19.03.2013 Quali-

fying contest 4* for Freeride World Tour.

Waterslide - Lake of Tracouet -

01.04.2013 A beach in the mountains...

Page 18: Press kit 2013

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POSSIBLE VISIBILITY FOR

1'500'000 TOURISTS & INTERNET USERS

Edition printed

Format 190x259 mm

12‘000 copies

3 versions French-German-English

Contents are attractive and precise

Promotional and information brochure Distribution

Numeric Edition

Displayed on nendaz.ch

Displayed on myswitzerland.com

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Contents indexed in search engines

Clickable hyperlinks

Visibility on the web

Free visibility on nendaz.ch in the

« Annuaire (phone book) », « Accommodation »,

« Gastronomy » or « Activities » categories.

Numeric version (e-brochure) on the homepage

of nendaz.ch.

« WELCOME TO OUR PLACE » AVAILABLE AT NENDAZ TOURISME FROM THE 14TH OF AUGUST 2012 NEXT EDITION PLANNED FOR THE 15TH OF JULY 2013

Page 19: Press kit 2013

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Press trips

Contact marketing & press

Nendaz Tourisme

Tél: +41 (0)27 289 55 89

Fax: +41 (0)27 289 55 83

[email protected]

[email protected]

[email protected]

Made to measure

Our Marketing/Communication department has developed a privileged relationship with the Medias. To be able to

learn about what Nendaz has really to offer and to experience a great stay, we offer made to measure pro-

grammes. Your "made to measure trip" may include varied themes such as:

Discover the 4 Vallées domain with a guide

Hill walk or snow-shoe hike with a mountain guide

Freeride experience with a professional free-rider

Sporting and cultural events

A return to traditions: guided visit of the water mill and/or the old village, local produce tasting and discovering

the alphorn

Discover the mountain bike network and the tour of the Mont-Fort

Recharge your batteries along the ‘bisses’

Introduction to Nendaz, family friendly resort

Market manager

Switzerland, Benelux, GB , Russia

Market manager

France, Middle Europe,

Scandinavia , Italy

Market manager

Germany

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Presskit www.nendaz.ch