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Press Release CARNABY CELEBRATES 10 DECADES OF MUSIC WITH A VARIETY OF EXHIBITIONS AND EVENTS THROUGHOUT 2013 JIMI HENDRIX® POP-UP STORE CELEBRATES THE RELEASE OF JIMI HENDRIX'S PEOPLE, HELL AND ANGELS 8 GANTON STREET, CARNABY, LONDON Monday 1 April – Friday 12 April 2013
FEATURING FENDER® ‘PLUG & PLAY DEMO STATIONS’ AND GERED MANKOWITZ PHOTO EXHIBITION
The first ever Jimi Hendrix® pop-up store is to be opened in the heart of Carnaby to celebrate the release of “People, Hell and Angels”. The store will open for a limited time only from Monday 1 April – Friday 12 April 2013 at 8 Ganton Street London, in the Newburgh Quarter just off the world famous Carnaby Street. The store will sell a limited collection of merchandise and will feature Fender® ‘Plug & Play demo stations’ in addition to hosting a Gered Mankowitz photography exhibition. Janie L. Hendrix, Jimi Hendrix’s sister and President/CEO of Experience Hendrix, L.L.C., will make a special appearance at the store, signing copies of the new book Jimi Hendrix: The Ultimate Lyric Book from 4–6pm on the opening evening, Monday 1 April. World renowned music photographer, Gered Mankowitz, will be making a special appearance at the store from 3–6pm on Saturday 6 April, where he will be talking about working with Jimi Hendrix, and will be available to sign prints of his work, which have been exclusively printed for the pop-up store. The Jimi Hendrix pop-up store will feature the new album “People, Hell and Angels” as well as the entire Jimi Hendrix music and video catalogue (including CDs, LPs, DVDs and Blu-ray releases), including a number of titles that have never been available in the UK. It will also sell authorized limited edition Jimi Hendrix merchandise, including clothing, posters, art, books, collectible items, and guitar accessories including pick tins, guitar straps, and effects pedals. There will also be some very special merchandise pieces that have been created specifically for the store itself. Providing visitors with a unique one-off experience, the basement area will be inhabited by Fender who will be running ‘Plug & Play demo stations’ where Jimi Hendrix fans can practice their guitar skills and attend ‘Jimi Hendrix Master Classes’ where they can learn to play Hendrix riffs and licks. The store will also feature a photography exhibition, displaying pictures taken by Gered Mankowitz, the famed British rock photographer whose lens captured Jimi Hendrix on multiple occasions, and took the picture which became the cover for “People, Hell and Angels”. The pop-up store coincides with the release of “People, Hell and Angels”, an essential new album premiering twelve previously unreleased studio recordings completed by guitarist Jimi Hendrix. “People, Hell and Angels” is available now, digitally, as part of Classic Rock Presents: Hendrix –
People, Hell and Angels Collector’s Pack, and as standalone physical releases on CD and LP. “People, Hell and Angels” showcases the legendary guitarist working outside of the original Jimi Hendrix Experience trio. Beginning in 1968, Jimi Hendrix grew restless, eager to develop new material with old friends and new ensembles. Outside the view of a massive audience that had established The Experience as rock's largest grossing concert act and simultaneously placed two of his albums in the US Top 10 sales chart, Hendrix was busy working behind the scenes to craft his next musical statement. These twelve recordings encompass a variety of unique sounds and styles incorporating many of the elements - horns, keyboards, percussion and second guitar - Jimi wanted to incorporate within his new music. “People, Hell and Angels” presents some of the finest Jimi Hendrix guitar work ever issued and provides a compelling window into his growth as a songwriter, musician, and producer. Pop-up store information: Address: 8 Ganton Street, London W1F 7QP Monday 1 April to Friday 12 April Opening times: 12pm – 8pm Monday to Saturday and 11am – 5pm on Sunday Special Appearances: Janie L. Hendrix, Monday 1 April: 4-6pm Gered Mankowitz, Saturday 6 April: 3-6pm Fender Jimi Hendrix Master Class dates and information: Tuesday 2 April Wednesday 3 April Thursday 11 April Friday 12 April Limited places 6-8 per session Visit www.fender.com for additional information and booking Keep up to date and get involved with the Hendrix store tagging your posts with #HendrixCarnaby jimihendrix.com About Newburgh Quarter, Carnaby The Newburgh Quarter, located to the east of the world famous Carnaby Street, is the creative hub of the Carnaby area and home to unique concepts and independent boutiques. Jimi Hendrix has many connections to the area, from he played in many of the bars and clubs here in the 1960s to shopping in the boutiques. Jimi’s infamous military jacket was bought from I was Lord Kitchener’s Valet on Carnaby Street.
About Experience Hendrix L.L.C. Founded by James “Al” Hendrix, and owned and operated by the family of Jimi Hendrix, Experience Hendrix, L.L.C. and its wholly owned subsidiary, Authentic Hendrix, LLC exclusively oversee and manage the legendary artist’s internationally recognized copyrights, trademarks, and servicemarks on a worldwide basis. Lead since its inception, by a team of family members personally chosen by Al Hendrix during his tenure as Chairman, the companies today are headed by Jimi’s sister, Janie L. Hendrix, President & CEO. Through their administration of his recordings, songs, name, likeness, and image, these companies oversee Jimi Hendrix’s timeless legacy and continue to license and create products, services, and events that closely mirror Jimi’s unique vision. For more information, visit www.jimihendrix.com.
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For further information about Carnaby and images please contact Sarah Mole at Sister. Tel: 020 7287 9601 [email protected] For more information about Jimi Hendrix, please contact: Ali Castriotis at LD Communications Tel: 0207 439 7222 [email protected]
