PREZENTAREA GAMEI DE PRODUSE

EUCERINHelpNet 17 18 februarie 2009 Farm. Marina Mangu

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Brandul Eucerin 2009

Game, produse, beneficii Campanii de marketing Merchandising produse Ce face echipa BDF? De ce produsele Eucerin?

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GAME, PRODUSE, BENEFICII

CALITATILE UNUI PRODUS DERMATOCOSMETIC

PREZENTAREA GAMELOR DE PRODUSE EUCERIN

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Calitatile unui produs dermatocosmetic

Specific tipului de piele Nu contine substante toxice sau alergizante Grad de dispersie care asigura o resorbtie optima Asigura buna hidratare a pielii Hraneste pielea si-i reda frumusetea naturala Are girul medicilor dermatologi

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NOUA DIRECTIE A BRANDULUI EUCERIN

PANA ACUM: EUCERIN = BRAND EXCLUSIV MEDICAL DIN 2009: NOUA POZITIE PE PIATA DE DERMATO COSMETICE:

UN BRAND ORIENTAT CATRE SANATATE SI FRUMUSETE

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GAMELE DE PRODUSE EUCERINGAMEGAMA PENTRU INGRIJIREA INTENSIVA ANTI RID GAMA PENTRU PIELEA SENSIBILA CORP pH5 GAMA PENTRU PIELEA SENSIBILA FATA pH5 GAMA PENTRU TENUL SEBOREIC GAMA PENTRU PIELEA USCATA

Numar produse 6 15 8 4 10 8

GAMA DE PRODUSE SOLARE

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GAMA ANTI-RID

HYALURON FILLER DERMO DENSIFYER

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Gama de produse antiridHYALURON FILLER Grupa de varsta: 40 50 ani Efecte:* Reduce ridurile adanci * Reface volumul si tonusul pielii * Hidrateaza pielea * Stimuleaza procesul de regenerare a pielii

DERMO DENSIFYER Grupa de varsta: 50+ Efecte :* Stimuleaza procesul de reinnoire celulara propriu pielii * Reactiveaza sinteza substantelor care dau volum pielii

Indicatii:* Ingrijirea zilnica intensiva impotriva ridurilor profunde

Indicatii:* Refacerea si reintinerirea pielii mature fara peeling chimic

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Gama Hyaluron Filler

Hyaluron Filler crema de zi

Hyaluron Filler crema de noapte

Hyaluron Filler crema pentru ochi

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Gama DermoDENSIFYER

NOU!DermoDENSIFYER pentru conturul ochilor si buzelor

DermoDENSIFYER Crema de noapte

DermoDENSIFYER Crema de zi

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Beneficiile gamei DermoDENSIFYER

Reface densitatea si elasticitatea pielii

Confera fermitate pielii

Protectia UV previne imbatranirea cutanata

Contine ingrediente inovatoare, care accelereaza procesul de regenerare propriu pielii si refac densitatea acesteia

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Eficacitatea gamei DermoDENSIFYER

Imbunatateste fermitatea pielii Actioneaza pe ridurile profunde Hidrateaza pielea instant Lasa pielea mai moale si mai supla Accelereaza regenerarea pielii Imbunatateste elasticitatea pielii Efect de ingrijire indelungat Aspectul pielii este imbunatatit

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Avantajele gamei antirid

Folosirea ingredientelor naturale (patent exclusiv BDF) Refacerea densitatii si elasticitatii pielii Imbunatatirea luminozitatii pielii Cresterea fermitatii Protectia UV previne imbatranirea pielii Reducerea vizibila a ridurilor

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

GAMA PENTRU PIELE SENSIBILAGAMA cu pH - 5 pentru CURATAREA si INGRIJIREA PIELII CORPULUI

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Gama pH - 5 Produse pentru CURATAREA si INGRIJIREA pielii sensibile

Proprietatile gamei: Hidrateaza pielea Calmeaza pielea

Efecte: Reface structura pielii Reface bariera cutanata

Indicatii: Igiena pielii sensibile si hipersensibile Mentinerea unui nivel ridicat de hidratare a pielii pe parcursul intregii zile

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Gama pH - 5 Produse pentru CURATAREA pielii sensibile

Sapun fara detergenti

Lotiune de baie

Gel de dus delicat

Ulei de dus

Sampon

Sampon anti - matreata

Intim protect

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Gama Eucerin pentru INGRIJIREA pielii sensibile

Lotiune de corp

Lotiune pentru fermitatea pielii

Ulei Spray pentru vergeturi

Deo Roll-on

Crema de maini

Crema de uz general

Lip Activ balsam pentru buze

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Gama Eucerin pentru INGRIJIREA pielii sensibile

ROLUL VITAMINEI E (TOCOFEROL) IN HRANIREA PIELII SENSIBILE

Substanta naturala, de origine vegetala, liposolubila Impedica formarea radicalilor liberi (antioxidant) Combate efectul de fotoimbatranire a pielii Protejeaza vitamina si acizii grasi nesaturati Catifeleaza tenul Calmeaza pielea sensibila Stimuleaza microcirculatia

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Beneficiile gamei pH - 5 pentru pielea sensibila

Mentinerea unui nivel ridicat de HIDRATARE A PIELII pe parcursul intregii zile

REFACEREA BARIEREI CUTANATE, datorita proprietatilor hidratante, calmante si regenerante

Capacitate mare de CURATARE

Toleranta excelenta testata clinic si dermatologic in ingrijirea zilnica a pielii sensibile si hipersensibile

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

GAMA PENTRU PIELE SENSIBILA

CURATAREA SI INGRIJIREA FETEI

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Gama Eucerin pentru tenul sensibil

Proprietati: Puternic hidratante, calmante, decongestionante

Efect: Hidrateaza si pastreaza nivelul de hidratare Se absorb rapid si restabilesc nivelul de hidratare Protejeaza impotriva imbatranirii premature a pielii Stimuleaza procesul de regenerare a pielii

Indicatii: Ingrijirea si protectia zilnica a tenului sensibil

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Gama Eucerin pentru tenul sensibilCrema Crema Hydro Balance Fresh piele normala spre mixta Crema Hydro Reechilibranta pentru piele deshidratata Hydro Protect Fluid de matifiere SPF 15 Emulsie demachianta

Hydro Balance crema pentru ochi piele normala spre mixta

Crema Hydro Protect Hidratanta SPF 15

Crema Lipo Balance

Lotiune tonica reechilibranta

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Beneficii

Produse cu efect puternic hidratant, imediat si pe termen lung Amelioreaza vizibil aspectul tenului sensibil, deshidratat Produse non - comedogene; fara parfum si coloranti Se absorb rapid si pastreaza nivelul de hidratare pentru 24 de ore Puternic emoliente, decongestionante si calmante Excelenta toleranta la nivelul pielii, demonstrata dermatologic Folosite in ingrijirea zilnica a tenului sensibil Pe termen lung pielea devine fina, catifelata si cu aspect luminos

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Gama Eucerin Anti Roseata

Anti - Roseata lotiune de zi

Anti - Roseata Crema de noapte

Anti - Roseata corector neutralizant

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Gama Eucerin anti rid pentru ten sensibil

Crema Q10 de zi

Crema Q10 de noapte

Fluid Q10

Crema Q10 de ochi

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

GAMA PENTRU TENUL SEBOREIC

DERMO PURIFYER

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DERMO PURIFYERPASUL 1 - CURATARE PASUL 2 - INGRIJIRE

GEL DE CURATARE Reduce sebumul

LOTIUNE TONICA Curata pielea

GEL EXFOLIANT Exfoliaza pielea

GEL - CREMA Trateaza pielea

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

DERMO PURIFYER

ROLUL ACIDULUI LACTIC Scaderea hiperkeratinizarii foliculului pilosebaceu Favorizarea exfolierii lejere a pielii Dezobstruarea porilor Eliminarea pasajului sebumului Efect antibacterian Efect antirid (stimularea keratinocitelor prin mecanism de feed-back pentru producerea de celule noi) Corectarea pH-ului

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Beneficiile gamei DERMO PURIFYER

REDUCE SEBUMUL INDEPARTEAZA IMPURITATILE SUNT TOLERATE FOARTE BINE DE PIELE SISTEM ANTI BACTERIAN

PENTRU REZULTATE MAXIME TREBUIE UTILIZATE TOATE CELE 4 PRODUSE ALE GAMEI

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Avantajele gamei pentru pielea seboreica

Produsele speciale cu sistem de tintire a foliculului permit penetrarea acidului lactic direct in folicul, unde exercita o actiune comedolitica si antibacteriana

Eficienta optima cu ajutorul acidului lactic, componenta naturala a pielii cu actiune de deschidere a porilor astupati si actiune antibacteriana

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

GAMA PENTRU PIELE USCATA

Gama cu UREE si OMEGA 12%

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Tipuri de piele uscataPiele uscata si aspra, cu senzatie de tensiune locala Piele foarte uscata si descuamata, uneori prurit Piele uscata, inflamata, cu prurit intens

SIMPTOM

BENEFICIU

Catifelare

Reparare

Calmare12% Omega plus Licocalcon

PRODUS RECOMANDAT

3% - 5% Uree plus Lactat

10% Uree plus Lactat

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

SOLUTIA EUCERINPIELE USCATA SI ASPRA, CU SENZATIE DE TENSIUNE LOCALA

Crema de FATA de zi cu 5% Uree

Crema de FATA de noapte cu 5% Uree

Crema reparatoare de MAINI cu 5% Uree Lotiune de CORP pentru piele uscata cu 3% Uree

SAMPON 5% Uree

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

SOLUTIA EUCERINPiele foarte uscata si descuamata, ocazional mancarime

Lotiune de CORP reparatoare cu 10% Uree

Crema reparatoare pentru PICIOARE cu 10% Uree

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SOLUTIA EUCERINLip Balsam Tratament pentru BUZE extrem de uscate si crapate

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SOLUTIA EUCERINPiele uscata, inflamata, cu prurit intens

Lotiune de CORP calmanta 12% Omega

Crema de CORP calmanta 12% Omega

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Beneficiile gamei de produse cu Uree

Ofera ingrijire intensiva a pielii uscate Asigura protectie impotriva uscaciunii pielii (deshidratarii) Produsele se absorb rapid, efect terapeutic in timp scurt Nu astupa porii dau senzatia de piele libera Toleranta ridicata la nivelul pielii Contin ingrediente naturale (uree, lactat) Fara parfum, fara conservanti Eficienta dovedita prin studii clinice Create in colaborare cu dermatologi si diabetologi

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Beneficiile gamei pentru piele uscata, inflamata

Absorbtie rapida Efect hidratant Imbunatatirea vizibila a aspectului pielii Fara coloranti si parfumuri Efect terapeutic si adjuvant Folosita si pentru uz pediatric Excelenta toleranta la nivelul pielii testata dermatologic

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Avantajele gamei pentru piele uscata

Eucerin introduce pentru prima oara pe piata o gama pentru ingrijirea pielii uscate, cu produse de succes, eficiente, cu formule bazate pe Uree (factor natural de hidratare) si acizi grasi Omega Produsele realizeaza hidratarea pielii uscate si foarte uscate si inlatura senzatia de piele care tine Singurul produs pentru ingrijirea picioarelor in cazul diabetului ex. Crema reparatoare pentru picioare cu 10% Uree Lactatul propriu gamei este foarte bine tolerat si asigura hidratarea si regenerarea pielii

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Avantajele gamei pentru piele atopica

Utilizarea ingredientelor active naturale ex. Uleiul extras din seminte de Luminita si din seminte de Vita de vie Utilizarea Licocalconului care are caracter antiinflamator,calmeaza iritatia provocata mecanic,calmeaza eritemul foto - indus, reduce eritemul facial Lactatul de sodiu fiind un factor natural de hidratare al pielii, reduce descuamarea si stabilizeaza pH - ul pielii Ovazul trateaza pielea uscata cu mancarime, calmeaza, inlatura roseata si iritatia cauzata de expunerea la temperaturi extreme si de diferite afectiuni Polidocanolul este un anestezic local ce ajuta la calmarea pielii uscate si inlatura senzatia de mancarime

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Avantajele competitive ale produselor Eucerin

pH - 5 Enzyme Protection: singura formula de ingrijire care activeaza in mod demonstrat sistemul de aparare propriu pielii Crema Eucerin pH - 5 impune un nou standard: este prima crema care intareste invelisul acid al pielii Produsele contin o cantitate relevanta de ingredienti activi (ex. Dexpanthenol, Vit. E) Sistemul pH - 5 tampon citrat stabilizeaza pH - ul fiziologic al pielii Toate ingredientele au fost selectate potrivit standardelor dermatologice Testele efectuate in numeroase studii clinice si dermatologice demonstreaza eficienta si toleranta excelenta la nivelul pielii

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

CE FACE ECHIPA BDF?

Detailing: Medici: Promovare Participare la congrese si conferinte Materiale de informare Farmacisti: Training uri Materiale de informare

Retailing: Asigura vizibilitatea produsului la punctele de vanzare si in mediile de comunicare Dezvolta oferte de consum atractive Lansarea de noi produse, bazata pe anticiparea nevoilor consumatorilor

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De ce produsele Eucerin?CEA MAI MARE SI CEA MAI VECHE EXPERIENTA IN DOMENIU DINTRE TOATE BRANDURILE DE DERMATO COSMETICE:

DIN 1900

PRODUSE FARA PARFUM SI TOLERATE DE ORICE TIP DE PIELE

EUCERIN

PRODUSE CU SIGURANTA IN ADMINISTRARE: CONSUMATORI FIDELI

PRODUSE FOARTE VALORIZANTE PENTRU FARMACIE

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Ce este Eucerin?

Stiinta pentru sanatatea si frumusetea pielii Ofera solutii pentru toate tipurile de ten (ten sensibil, ten uscat) Foloseste ingrediente stiintific selectionate Respecta cele mai inalte standarde dermatologice Testat pe pacienti cu o piele afectata Produse fara coloranti Recomandate si de medicii dermatologi Exclusiv in farmacii

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Concluzie

Eucerin este o marca cu o experienta de mai bine de 100 de ani in domeniul tehnologiilor cosmetice si al tratamentelor pielii. Respectand cele mai inalte standarde dermatologice, specialistii Eucerin pot oferi solutii sigure si eficiente pentru toate problemele pe care le ridica ingrijirea pielii.

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

Va multumesc!

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).

CONFIDENTIALITY NOTICE:This document contains confidential information which is legally privileged. The information is intended only for the internal use of Beiersdorf employees and approved clients. Any other disclosure, copying, distribution, or the taking of any action in reliance on the contents of this document is strictly prohibited without prior written consent of Beiersdorf Ges mbH, Beiersdorf Holding CEE Group.

2008 Beiersdorf Ges mbH, Beiersdorf Holding CEE Group This document contains confidential information which is legally privileged. Refer to the Beiersdorf CONFIDENTIALITY NOTICE (available upon request).