ProcureConEurope, Coca Cola CPO Perspectives: Thibaut Eissautier, CPO, Diageo Thierry Bellon, CPO, Air France Sir Martin Sorrell, Group Chief Executive, WPP 2 REGISTER NOW: +44 (0)

Contact Us Today to Qualify for the Next Available Discount!

June 3: Supplier performance management and measuring

marketing ROI

June 4-5: Collaborative and innovative marketing procurement

solutions from Europe’s top marketing spendersVenue: Jumeirah Carlton Tower, London

www.procurecon-marketing.com

ProcureConM A R K E T I N G

Benchmark against best-in-class, collaborative practices on strategy, execution, ROI and

optimisation of marketing and digital spend

REGISTER NOW: www.procurecon-marketing.com +44 (0) 207 368 9465 [email protected]

150+ Attendees

50 Top Industry Speakers

19+ In-depth Case Studies

13+ Hours of Pure Networking Time

3 Days Full of Unique Content

1 Unmissable Learning and Networking Opportunity

50+ top advertisers include:

Keynote Speaker:

Organised by:Media Partner:Premium Partner: Sponsors:

Marketing Director Perspectives From: Gerry D’Angelo, European Media Director, Kraft Foods

Martin King, Director Media, Digital & Marketing Operations, EMEA, Kellogg Company

Ian Gallois, Senior Director - Global Media, Wrigley Company

Clare McDermott, Head of Marketing, RNLI

Sophia Battle, European Marketing Procurement Director, Nike

Renaud Réau, Category Sourcing Director Marketing Spend, Danone

Michael Pues-Tillkamp, Head of Marketing Procurement, Adidas Group

Jodie Beers, Global Marketing Procurement Manager, BP

Vladimir Komanicky, Director, Global Category Leader, Creative Agencies, GSK

Brenda Hofmann, Procurement Director Europe, Coca Cola

CPO Perspectives: Thibaut Eissautier, CPO, Diageo

Thierry Bellon, CPO, Air France

Keynote Speaker: Sir Martin Sorrell, Group Chief Executive, WPP

Keynote Speaker:Keynote Speaker:


Dear Colleague,

Like you, we value high-quality advice and lessons-learned when it comes to leading a team to:

• Manage cost, harness innovation and maximise collaboration across a strong agency and supplier

base to balance value for service and impact both the top and bottom line

• Measure and steer marketing communications towards tangible results – strategies to realise

ROI on the marketing budget

• Enhance capabilities and effi ciencies by delivering both on tactical, short term projects and

long term strategic transformation and globalisation

• Gain internal buy-in from our marketing stakeholders to collaborate and create a competitive edge

• Find the right talent to ensure marketing category management success

... which is why we recommend you attend ProcureCon Marketing this year.

On offer are 45+ perspectives from Marketing Procurement leaders representing the world’s

most successful brands, to help you to benchmark against best-in-class, collaborative practices

on strategy, execution, ROI and optimisation of marketing and digital spend. Nowhere else will

you meet and learn from so many experienced marketing procurement leaders doing exactly

what you do, better than anyone else!

ProcureCon Marketing is a who’s who of cross-industry marketing procurement experts in

the European community, take a look at the quality of some of the key speakers this year:

• Thibaut Eissautier, CPO, Diageo, Thierry Bellon, CPO, Air France and Kevin Parke,

Director of Indirect Procurement, Coca Cola will be interviewed on-stage on using

constructive collaboration as a catalyst for meeting business goals and how marketing

procurement fi ts into the mix

• AGENCY FOCUS: Question Sir Martin Sorrell, Group Chief Executive, WPP, Paul Frampton,

CEO, Havas Media UK and Neil Christie, Managing Director, Wieden + Kennedy on

the mindset of an agency - on how they work and can work better with you to create a

true partnership

• Hear a case study on selling procurement internally with Sopan Shah, Global Leader

of Advertising & Marketing Procurement, Nestlé on how to market your success to

internal stakeholders

With a new Focus Day designed specifi cally around Supplier Performance Management

and Measuring Marketing ROI on June 3rd plus new sessions on optimising return from BTL high spend,

understanding new digital marketing, asset management and digital asset management and taming the

challenges of marketing procurement globalisation, no stone will be left unturned this year!

And don’t miss the stakeholder input with Marketing Directors from Kraft Foods, Kellogg Company, RNLI

and Wrigley Company addressing the big question of what’s the best way of working with the marketing

function and how procurement can help.

We look forward to seeing you onsite.

Yours sincerely,

ProcureCon Marketing Advisory Board

Sophia Weir, Head of Media & Advertising, Sainsbury’s

Steve Lightfoot, Global Communications Procurement Manager, World Federation of Advertisers

Debbie Morrison, Director of Consultancy and Best Practice, ISBA

Tina Fegent, Director, Tina Fegent Procurement Consultancy

Stephanie Harper-Jones, Director Sales and Marketing Sourcing, Nokia

Michael Connett, Global Strategic Sourcing Manager, Intel

Nick Manning, President, International, Ebiquity

ProcureCon Marketing 2014 Advisory Board:

What You Receive• 8 in-depth sessions with strategies being deployed by your peers – benefi t

from their lessons learned and develop a robust strategy of your own to move forward with

• 2 synergy workshops expertly led by world renowned expert Dr. Robert Shaw and Jason Heller, CEO of Agiliti, which will turn theory into practice on ‘best practice in marketing accountability – marketing automation, effi ciency and measurements to maximise opportunities’ and ‘developing effective compensation and agency performance measurements in digital – get top tips on combining hard and soft benchmarks to measure marketing activities in the digital space’

• Keynote presentations from GSK and P&G’s former Global Director of Marketing and Media Procurement on ‘developing open relationships with creative agencies for a win-win mindset and value creation for both organisations’ and ‘why and how the marketing space truly is unique and the implications for procurement’

• 1 panel discussions on what’s new in agency compensation - sharing best practice on global agency compensation/remuneration methods and practices

FOCUS DAYSupplier Performance Management & Measuring Marketing ROI

June 3: Supplier performance management and measuring marketing ROI

June 4-5: Collaborative and innovative marketing procurement solutions from Europe’s top marketing spenders

P.S. Find out how the Supplier Performance

Management and Measuring Marketing ROI

Focus Day will benefi t your business below!

Why Attend?At a time when advertisers are cutting back on marketing budget, it’s even more imperative to identify where the best return on spend is being seen and maximising these opportunities in a fast moving sector. A good matrix for measuring ROI is not easy to fi nd, especially in mature businesses, which is why many advertisers are still struggling with this.

This highly interactive Focus Day will consist of case studies on supplier performance management from practitioners and experts who are measuring and steering marketing communications towards tangible results as well as econometricians who can provide best practice in marketing accountability, effi ciency and measurements to maximise opportunities.

Hear Speakers From:


REGISTER NOW: www.procurecon-marketing.com +44 (0) 207 368 9465 [email protected] REGISTER NOW: www.procurecon-marketing.com +44 (0) 207 368 9465 [email protected]

Hotter topics over 20 hours of content giving you all you need to develop your strategic marketing procurement offering

16+ countries represented, from throughout Europe and across the world

13+ hours of structured and unstructured networking spread across icebreaker networking sessions, drinks receptions, matchmaking meetings, conference lunches and dinners

15 years heritage: From the developers of ProcureCon, the world’s leading procurement event since 1998, with market leading events running in Europe, US, Asia and Latin America

9 commercial partners at our 2013 event, showcasing the very best solutions to aid the development of strategic marketing procurement

1 dedicated focus day has been added to the programme on Supplier Performance Management and Measuring Marketing ROI. The day will consist of case studies from those who are measuring and steering marketing communications towards tangible results as well as econometricians who can provide best practice in marketing accountability, effi ciency and measurements to maximise opportunities

19 best-practice case studies from companies that are ahead of the game – helping you to manage your spend and optimise it to impact the top line

3 synergy workshops giving you the invaluable opportunity to turn theory into practice by applying your knowledge in an experienced classroom environment

LIVE CPO interview where you will hear fi rst-hand how 3 CPOs approach their role and the value they place on marketing procurement, discussing the key drivers CPOs want to hear and what you need to do to build your infl uence

4 Marketing Directors will address the big question of ‘what’s the best way of working with the marketing stakeholder?’ Hear their thoughts on what they expect from their marketing budget and how procurement can help

3 Agency Heads will take part in a panel session to discuss the mindset of an agency – how they work and can work better with you!

6 streams devoted to all aspects of the evolution of marketing procurement: from optimising return from below the line high spend categories to understanding new digital marketing

This all adds up to a phenomenal return on investment when you choose to join the rest of your industry at ProcureCon Marketing 2014.

12 TOP REASONS TO ATTEND

Who you should bring with you:✔ Marketing Procurement

Category Lead

✔ Marketing Procurement Manager

✔ Marketing Category Buyers

✔ Director/Head Indirect Spend

✔ Heads of Corporate Procurement

✔ Procurement Director

✔ VP/Director/Head of Marketing

✔ Director for Commercial

✔ VP/Director/Head of Digital/Online/eCommerce

✔ Brand Managers

“...I am most looking forward to coming back having had rich interactions with my peers

and innovative ideas I can apply...”Geoffroy Bessaud, Global Category Manager, Media,

Communication Agencies, Events, Global Purchasing, Sanofi Aventis

“...I am most looking forward to meeting colleagues, suppliers and

building/maintaining relationships...”Thomas Holzapfel, Global Category Leader Marketing,

Deutsche Telecom

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Who will you meet at ProcureCon Marketing?Industry Job Titles

■ Marketing Procurement 60%Category Lead

■ Director/Head 20%Indirect Spend

■ Marketing Directors/ 10%Heads of Marketing

■ Heads of Corporate 5%Procurement

■ Procurement Director 5%

■ FMCG 30%■ Retail 13%■ Pharmaceuticals 13%■ Finance 10%■ Electronics/Tech 8%■ Telecoms 7%■ Travel and Hospitality 7%■ Energy (Oil & Gas) 5%■ Manufacturing 4%■ Chemical 3%

■ UK 20%■ Switzerland 20%■ France 15%■ Germany 15%■ Netherlands 10%■ Belgium 7%■ Denmark 5%■ Sweden 5%■ Finland 3%

Geography

Huge Team Discounts – Contact Us Today!


ProcureCon Marketing 2014

Sopan leads Nestlé’s Global Advertising & Marketing Procurement organization. Nestlé is the world’s largest food & beverage company, operating in virtually every country, with annual revenue of over $100 Billion USD and one of the top advertisers of the world.

Sopan’s leadership focus is to develop advertising & marketing procurement professionals across the world to empower them to help Nestlé win in the marketplace with customers and consumers. Previous to his current global role, Sopan lead the North American marketing

procurement function. He has been with Nestlé for over 5 years, always in the Marketing Procurement area. Before Nestlé, Sopan was with NBC Universal on their Corporate Sourcing team. He started his career with General Mills in various sourcing roles including marketing procurement.

Sopan’s top two challenges for 2014 are to decouple production from creative and select appropriate suppliers for Nestle’s digital strategy and he has allocated over £5 million for each task.

After a Bachelor degree in Marketing and a Master degree in International Business, Younes started his career at Intel Corporation 10 years ago as an Events Commodity Specialist for the EMEA region, then moved to a role in Middle East, Turkey and Africa region covering all aspects of indirect Procurement. Since 2008, Younes joined Microsoft Corporation, fi rst as an EMEA Events category manager and then moved to a global role managing the same commodity. Since November 2013, Younes has been a Senior Program Manager responsible for a Global Program called VenueSource in charge of sourcing Venues, Hotels and Meeting space for all tiers of Events Worldwide.

Younes’ top three challenges for 2014 are: cost controls - most meeting & events are organized by individuals who lack negotiation skills with hotels/venues, controls & compliance - making sure that all contracts are signed by authorized individuals and include terms and conditions that protect the company, payment management - with over 10,000 meetings per year, paying all these suppliers without having to set them up in the system. Younes has allocated over £5 million for each task.

Sopan Shah, Global Leader of Advertising & Marketing Procurement, Nestlé

INTERVIEW SNAPSHOTFOCUS ON NESTLE AND MICROSOFT CORPORATION

Younes Belkadi, Senior Category Manager - Marketing, Microsoft Corporation

Describe your marketing procurement maturity level and environmentMarketing Procurement has been around for more than 10 years in the company and since 6 years ago, moved to be a global marketing organization managing over 90% of the company spend

How many people do you directly manage and in how many countries?I manage an indirect team of 7 individuals based in Germany, UK and Cyprus

What transformation work have you recently completed within your business?This year, we grouped 3 regional programs (Americas, APAC, EMEA) into one global Program under the same supplier/technology

How much do you plan to spend solving your biggest challenge in the next 12 months?We spend over 1M$ every year on the Program that help us solve our challenges

What is the most exotic place you’ve travelled to?I’ve been 4 times to Brazil in the last 6 years

What is the most exciting thing about your job?Working with people from various countries/cultures and getting to know how to deal with cultural differences which can be useful in private life as well

What are you most looking forward to at ProcureCon Marketing 2014?Looking forward to meeting peers from Marketing Procurement organizations and sharing ideas

Younes will be presenting a case study on the Microsoft global program around sourcing venues and hotels for events and meetings within Stream A on taming the challenges of marketing procurement globalisation. The session will take place during the afternoon of main conference day two on Thursday 5th June

Describe your marketing procurement maturity level and environmentAdvertising & Marketing Procurement has been in place for 10 years now, strongest in NA & Europe, rapidly growing in Asia & LATAM. We have 80%+ spend penetration in most markets

How many people do you directly manage and in how many countries?We are a matrix organization so I lead the Advertising & Marketing Procurement Leadership Team which consists of 7 people that cover all geographies of the world. In all we have over 130+ marketing procurement professionals under our leadership

What transformation work have you recently completed within your business?We believe in moving people around the world to bring different lens and talent development. This is a key focus of ours for 2014+ and to actively develop and led category knowledge in digital

How much do you plan to spend solving your biggest challenge in the next 12 months?Our largest investment is developing people – we do a lot with small budgets and technology but focus on developing category management expertise, then leading to sophisticated world class stakeholder engagement and supplier relationship management programs

What is the most exotic place you’ve travelled to?Hawaiian islands, Maui specifi cally is my favourite

What is the most exciting thing about your job?Being part of the world’s leading FMCG to bring nutrition, health and wellness to billions of consumers around the world. Being a member of a marketing leadership team that is driving ROI and improving our ways of working

Sopan will present a case study at the event on selling procurement internally – how to market your success to internal stakeholders, including the art and science of partnering with the business to deliver value for the company that meets the collective objectives of Marketing and Procurement. It will take place during the afternoon plenary on main conference day one on Wednesday 4th June

REGISTER NOW: www.procurecon-marketing.com +44 (0) 207 368 9465 [email protected] REGISTER NOW: www.procurecon-marketing.com +44 (0) 207 368 9465 [email protected] 5

Focus Day08:30 Registration and coffee

09:10 Chair’s opening remarks

09:20 KEYNOTE PRESENTATION: Developing open relationships with creative agencies for a win-win mindset and value creation for both organisations

both organisations Vladimir Komanicky, Director, Global Category Leader,

Creative Agencies, GSK

» Marketing and procurement traditionally have misaligned goals - procurement wants to save and marketers want quality. How are the most successful organisations sorting out this misalignment by managing the contradictions?

» Truly build open relationships by using strategic thinking to manage the relationship between marketing, procurement and the creative agencies to make it more transparent

» How to talk about key issues openly, honestly and with no hidden agendas – resulting in a win-win situation for all parties

» Case example of how this was achieved with one creative agency – fl exibility needed by all parties to create value to both organisations whilst supporting of brands and a return on investment

» The pros, cons and strategy forward to true collaboration in creating open, long-term relationships with agencies and suppliers

09:50 Measuring and steering marketing communications towards tangible results – how to realise ROI on the marketing budget » Metrics, tools and processes to drive marketing accountability, through the holistic

measurement and assessment of marketing communications » Which metrics truly measure ROI? What tools can you use to determine the

effectiveness of your efforts for creative, digital and traditional activities respectively? » Understanding the components of the marketing mix and how this contributes to end results » How to link the metrics to business indicators and demonstrate results to stakeholders » Case examples of using the tools and process to consequently decide where to

make investments in marketing. Determining which areas of marketing spend will return the most value?

10:20 Morning coffee and networking

11:00 SYNERGY WORKSHOP: Turn theory into practice!

Best practice in marketing accountability – marketing automation, effi ciency and measurements to maximise opportunities

effi ciency and measurements to maximise opportunities Dr. Robert Shaw, GMN Programme Director of Marketing

Analytics, Global Marketing Network

At a time when advertisers are cutting back on marketing budget, it’s even more imperative to identify where the best return on spend is being seen and maximising these opportunities in a fast moving sector. A good matrix for measuring ROI is not easy to fi nd, especially in mature businesses, which is why many advertisers are still struggling with this. This highly interactive workshop will offer the latest techniques and tools, in order to use data to make strategic marketing decisions, optimise your brand and marketing strategy and maximise marketing ROI. An invaluable opportunity for you to turn theory into practice by applying your knowledge in an experienced classroom environment.

» What data is available and which types are needed the most to make better strategic marketing decisions?

» How to maximise the lifetime value of customers and optimise your brand strategy? » Optimising the marketing mix: advertising, promotions, pricing, innovation

» How to use econometric models and optimisation models to maximise marketing ROI

11:30 How to track the scope, spend and performance of your media agency For a large portion of marketers, media is the largest part of their marketing spend. This sessions will look at the intricacies of this spend category to help you capitalise on opportunities to improve the effectiveness of your media investment. » How media agency performance evaluations are a critical tool to help marketers and

agencies assess their relationships » Procurement’s role in media agency sourcing and ongoing agency relationship management » How to improve the effectiveness of media investments and opportunities to capitalise upon? » Gain best practice and insights into the agency evaluation framework and how to

ensure marketing effectiveness and a return on investment

12:00 Lunch and networking

13:10 SYNERGY WORKSHOP: Turn theory into practice!

Developing effective compensation and agency performance measurements in digital – Top tips on combining hard and soft benchmarks to measure marketing activities in the digital space

benchmarks to measure marketing activities in the digital space Jason Heller, CEO,

Agiliti

Digital is changing the way brands and agencies operate and, as a result, the way both parties need to approach compensation. Different KPIs, beyond old fashion defi nitions of working and non-working media, are needed to facilitate proper evaluation and incentivise the best digital work. In addition, different contract terms are often necessary in digital to address growing data and technology needs as well as to encourage innovation and enable nimbleness.

» The diffi culty of providing a measureable, quantitative only way to approach benchmarking in digital marketing

» Methodology based benchmarking - creating a check-list and KPIs with the agency revolving around internal benchmarking of process and governance

» Opportunities and pitfalls in aligning agency compensation

» Case examples of benchmarking methods created

» What metrics can be used around social media platforms? What is a true measure of performance in this space?

» Structuring resources to maximise output in the digital area – SEO, social media, apps, mobile – how much investment should go where?

13:40 AFTERNOON KEYNOTE: Why and how the marketing space truly is unique and the implications for procurement

Gerry Preece, Former P&G’s Global Director of Marketing and Media Procurement and Operations

» What procurement must do to succeed in the world of marketing – four market proven solutions

» Why marketing is not a cost to be minimised but an investment to be maximised

» Who should Procurement report to? What must Procurement’s approach and deliverables be? What must marketers do differently?

» How to build an effective marketing procurement organisation

» A road map that will maximise your bottom line performance and results

14:10 Afternoon tea and networking

14:50 Global agency remuneration trends from the World Federation of Advertisers


» The latest trends from over 40 global marketers on how they pay their agencies

» How performance based models are evolving

» What metrics and KPIs are being used across agency types

» What the future of agency remuneration is looking like

15:20 PANEL DISCUSSION AND AUDIENCE PERSPECTIVE: What’s new in agency compensation - sharing best practice on global agency compensation/remuneration methods and practices

Jodie Beers, Global Marketing Procurement Manager, BP

Myriam Benichou, Global Purchasing Director - Marketing Services, L’Oreal Group

Oliver Lonicer, Global Category Manager - Media, SABMiller

Lesley Livingston, Director, Marketing Procurement -EMEA, J&J Medical Device and Diagnostic Companies

Moderator: Steve Lightfoot, Global Communications Procurement Manager, World Federation of Advertisers

3-5 industry experts engage in a themed Q&A session, led by a moderator. No PowerPoint slides allowed! This is designed to be extremely interactive, so put your questions to the expert speakers and join the debate!

» What methods of remuneration are currently being used within your organisations? Accountable compensation/ pay for performance/ just hours/FTE’s/costs – which deliver effi ciency AND effectiveness?

» What are the newer methods of performance-based compensation and are they taking off?

» Does the model change when dealing with bigger, key agencies or remain the same?

» How is value currently being measured – how do you put a price on an idea? Or assign that idea’s cost? Or assess the potential value?

» What incentives do you have for agencies to buy better and deliver better results?

» How do you identify reasonable overheads?

» How to avoid traps – infl ated scopes of work, infl ated staffi ng, hourly rates

» Agency compensations models - how do they differ for creative, media and digital agencies?

» How are you customising the right structure and compensation approach to ensure a long lasting relationship through a tough economic period?

16:00 Close of Focus Day

Supplier performance management and measuring marketing ROI - Tuesday 3rd June, London, UK

MAIN CONFERENCE DAY 1, WEDNESDAY 4th JUNE

07:30 Breakfast Briefi ng hosted by

Breakfast Briefi ng hosted by

Milan Panchmatia, CEO, The Marketing Factory

08:00 Registration and coffee


09:10 LIVE CPO INTERVIEW: Using constructive collaboration as a catalyst for meeting business goals and how marketing procurement fi ts into the mix

procurement fi ts into the mix

Thibaut Eissautier, CPO, Diageo

Thierry Bellon, CPO, Air France

Kevin Parke, Director of Indirect Procurement, Coca Cola

Interviewer: Debbie Morrison, Director of Consultancy and Best Practice, ISBA

As both external and internal environments keep evolving, leaders need to provide a consistent yet fl exible, innovative and responsive approach to how they steer their business and people through new times. Hear fi rst-hand, how one such CPO approached his role and the value he places on marketing procurement. This session will discuss the key drivers CPOs want to hear and what you need to do to build your infl uence.

» How do you approach your role and how has the role of procurement evolved?

» How have you managed to change the perception of procurement from a “cost cutter” to a “value builder”?

» Describe your relationship with marketing procurement and how is marketing procurement measured at your organisation

» What characteristics do you look for in the marketing procurement professionals you want as leaders?

» What expectations do you have from the future of the marketing procurement function?

09:45 THE BIG QUESTION: What’s the best way of working with the marketing stakeholder?

marketing stakeholder?

Martin King, Director Media, Digital & Marketing Operations, EMEA, Kellogg Company

Clare McDermott, Head of Marketing, RNLI

Gerry D’Angelo, European Media Director, Kraft Foods

Milan Panchmatia, CEO, The Marketing Factory

Moderator: Tina Fegent, Director, Tina Fegent Procurement Consultancy

3-5 industry experts engage in a themed Q&A session, led by a moderator. No PowerPoint slides allowed! This is designed to be extremely interactive, so put your questions to the expert speakers and join the debate!

» How do you approach your role and how has the role of marketing evolved?

» With fi rms under increased fi nancial scrutiny, what return do you expect from your marketing budget?

» What problems do you face in your day-to-day job and how can procurement help?

» Describe your relationship with procurement and with your external agencies. How do you collaborate with procurement?

» What are three things you love about procurement and three things you wish they did differently?

» How are you ensuring creativity and value of service from agencies is not eroded over time in the pursuit of effi ciency, simplicity and integration of services?


10:50 AGENCY PANEL SESSION: The mindset of an agency – how we work and can work better with you!

how we work and can work better with you! Sir Martin Sorrell, Group Chief Executive,

WPP

Paul Frampton, CEO, Havas Media UK

Neil Christie, Managing Director, Wieden + Kennedy

» How do agencies structure themselves? How we assign a cost to creativity

» Our learnings from new compensation models

» How best to work with us to create a true partnership – how we drive optimum collaboration between our agencies and client procurement

» The evolution of data/analytics

» Why we are the one stop shop and the downside to clients of decoupling

11:30 CASE STUDY: Why Sainsbury’s created the Head of Commercial Marketing role to manage agency engagements

Marketing role to manage agency engagements Sophia Weir, Head of Media & Advertising and

Commercial Marketing, Sainsbury’s

Kim Swan, Procurement Category Manager, Customer & Corporate Services, Sainsbury’s

» Where does the role sit in Sainsbury’s and how is it different from the traditional role of marketing procurement?

» Why Sainsbury’s chose to create this innovative position and how has engagement with agencies changed?

» How are internal decisions made within your company on marketing spend?

» What methodology is used in agency selection and how has this changed from the past?

» What benefi ts have been seen so far and what next for marketing procurement at Sainsbury’s?

11:55 CASE STUDY: Decoupling international TVC adaptations in a decentralized environment - as part of the holistic process from the point of origination to media placement

the point of origination to media placement Tigran Avakian, Director of Global Procurement,

Mattel Europa

» Why decouple: evolution of local vs. centralized adaptation process

» Project initiation: data is the king, relationships building – the queen

» Tender process and post-tender partnership building

» The solution: benefi ts and investments

» Roadmap for the continuous improvement opportunity

12:30 How to implement an enterprise wide Agency Lifecycle Management process to get the best ROI » What determines successful agency management and how to encompass the entire lifecycle

of the client agency relationship?

» How to select of the right agency, based on their proven capabilities; develop the agencies Scope of Work and understand the true cost and resource mix of the agency

» What happens when plans change and the scope of work needs to change – how do you ensure you still get value?

» Strategies to ensure the briefi ng process provides the agency with the best information to produce the best work

» What formal performance evaluation of the overall client agency relationship should be put in place?

12:55 ICEBREAKER NETWORKING SESSION: This structured networking session is the ideal opportunity for you to capitalise on time out of the offi ce by speaking to each of your peers in attendance. It’s easy. You spend fi ve minutes on one table, and when the bell rings you’ll be directed to the next one to start another round of networking. At the end of the session you’ll have met most of your peers, and if you haven’t, you can continue into lunch.

13:20 Lunch and networking and match-making meetings Attendees are invited to create a profi le on an online meeting scheduling tool and set up one-on-one meetings at the event during the fi nal three weeks leading up to the conference to enhance your ability to network with fellow attendees with whom you really wish to connect. More details will follow…


Book early to avoid disappointment!

MAIN CONFERENCE DAY 1, WEDNESDAY 4th JUNE


16:40 Constructing the ideal client/agency relationship

Lawrence Smith, Commercial Director - Worldwide Media - Mars Transversal Team, Mars

The mantra among marketing procurement is that “it’s not about cost savings, it’s about the value.” But no matter the value or the price, if the agency isn’t the right fi t, or the relationship isn’t structured properly, the partnership will fail, even if you can realise savings throughout the engagement. This session will help you:

» Move the conversation away from “buying something” toward “solving a problem”

» How to identify the talent, culture and skills set that will be the right fi t for your organisation

» How to structure your partnership so that it is collaborative, and not procurement-led

» Build an interpersonal and strategic partnership with your agencies

17:20 CASE STUDY: Selling procurement internally – how to market your success to internal stakeholders

Sopan Shah, Global Leader of Advertising & Marketing Procurement, Nestlé

» Why a stable foundation of ‘selling’ internally to gain alignment to common goals, showcase wins and continuously improve is imperative

» How this foundation enables the journey to value creation and high performance business partnerships that ultimately deliver for the company in the marketplace

» The art and science of partnering with the business to deliver value for the company that meets the collective objectives of Marketing and Procurement

17:50 CASE STUDY: Successful Global Category Management in a decentralised organisation

Tina Kataria, Global Category Manager Agencies, PR & Sponsorships sourcing, SABMiller

» The challenges of Category Management: centralised vs. decentralised

» The levers for alignment in a decentralised organisation

» Implementation methods and what does effective communication look like?

» Linking outcomes to regional / local goals to measure effectiveness & progress.

18:20 Evening drinks reception and minglingA great opportunity to wind down at the end of a busy fi rst day, chat about the day’s talks and discussions, continue to catch up with colleagues, talk to exhibitors and enjoy the buzz of the fantastic exhibition.

19:30 Conference dinnerAn evening of fi ne dining will commence shortly after the drinks reception, giving you the chance to get to know your European peers even better, share stories and enjoy the entertainment.

Stream B - Understanding new digital marketing

14:20 Stream Chair: Opening remarks

14:30 CASE STUDY: How to decouple effectively digital production from marketing creative agencies?

Luc Jacob, Global Category Manager Digital Marketing, Microsoft Corporation

» Overview of Microsoft’s Digital Effi ciency Program and its journey of ideation and proof of concept

» Why Digital Production Decoupling matters for your business stakeholders and even your agencies?

» How to leverage your best technical engineering suppliers in this decoupling model? » Is offshoring to low cost geos a valid option and what do you need to consider when doing so? » What Digital Services can you best decouple?

15:00 SYNERGY WORKSHOP: Turn theory into practice! How to decouple digital and marketing production services for closer control of cost, service levels, quality assurance and KPIs

David Fincham, Business Development Director, Charterhouse

Traditionally, agencies work on a retainer and control all creative and production (‘magic’ & ‘logic’) elements of a campaign. In light of ‘doing more with less’, more and more advertisers are ‘decouple’ the purchasing of marketing services and starting to buy and manage the production elements separately, allowing for closer control of cost, service levels, quality assurance and KPIs – and thus giving the advertiser more budget and process control – while allowing specialised teams to focus on what they do best. This session will specifi cally focus on: » Understanding decoupling opportunity and needs » Getting internal stakeholders to collaborate: crossing the internal silos to obtain stakeholder

buy-in » Required in-house expertise and bandwidth to take on additional capabilities » Developing a transition roadmap » Ensuring good communication and collaboration between agencies in the portfolio

through incentives

Stream A - Optimising return from BTL high spend


14:30 CASE STUDY: Best practice in consolidating the supplier base within POS/ promotional merchandising

Philippe Capoul, Worldwide POS/Promo & Marketing Services Purchasing Director, L’Oréal

» How to gain visibility of your supplier base when you have multiple marketing divisions for the various brands with their own budgets and purchasing power?

» How to consolidate your supplier base to get a better purchasing deals » Best practice to get global coverage on POS » How to defi ne qualitative KPIs within POS

15:00 REVOLUTION CASE STUDY: Rebel against the ordinary! Developing CSR programmes to protect your brand

Nicolas Meauze, Point of Sale Category Lead and Global CSR Lead, Pernod Ricard

In this innovative and interactive format, spend 20 minutes listening to a best-practice case study before the speaker challenges you as an audience to fi nd a solution to one of their key unsolved challenges. You’ll then engage in a small interactive roundtable discussion before each group presents its conclusions to the audience. Take away different approaches to the same challenge from your fellow industry peers!

» How the supply chain can impact your brand – case examples » What improvements were made at Pernod Ricard to reduce risk from suppliers » FMCG Group feedback – practical examples of measures other advertisers are taking » The two processes currently in discussion 1) approach to fi lter risk from the supply chain 2)

Not to fi lter risk and classify every supplier from the beginning as risk and develop CSR programmes » Outcomes and the next steps

15:30 CASE STUDY: Buying events, fairs and incentives – The good, the bad and the ugly

Thomas Holzapfel, Global Category Leader Marketing, Deutsche Telecom

» This is not marketing spend – or is it? » Understanding the category » What does success look like? » Successful initiatives at Deutsche Telekom


“Diverse topics covered from different sectors. Having the opportunity to discuss with other procurement professionals, challenges that you face gathering ideas.

Options that you may not have considered, that you can take back and add value to your business”

Karen Hayward, Category Manager, ITV


08:30 Registration and coffee


09:10 CASE STUDY: The Coca-Cola structure and strategy within the marketing procurement function

Jane Dormer, GB&I Head of Procurement, Coca Cola

Brenda Hofmann, Procurement Director Europe, Coca Cola

» What is your internal structure within procurement and marketing?

» How are internal decisions made within your company on marketing spend?

» What tools and processes do you have in place at a global and local level?

» How does interaction and engagement takes place between the two functions?

» What systems and controls do you have in place for agency/supplier selection

» What methodology is used in selection by both functions?

09:40 Establishing benchmarking data to gain full transparency of media agencies and trading desks

Nick Manning, President, International, Ebiquity

» How do media agencies work - where and how do agencies assign costs? Where do they place value?

» How can you get value for price? What about volume rebates? How do volume discounts work?

» Large agencies are able to negotiate at a network level rather than bespoke for individual clients (whereas other agencies only work at a client level negotiation) – what are the advantages and disadvantages of each one? How does each buy and what is the cost impact to the client? Which is the right one to use and when? For which purpose is one better over the other?

» Real time bidding – how to gain cost transparency in this area and how should it be measured?

» Agency trading desks – how to make sure agencies are using your money effi ciently

» What tanglible actions should be taken to get better visibility and how should contracts be revised to refl ect this?

10:10 CASE STUDY: How AstraZeneca developed best practice in asset management and digital asset management to protect its brands

Nathan Bowmaker, Commercial Operations Director – Global Commercial Services, AstraZeneca

» How to build a business case for asset management?

» How to ensure the right assets and being used in the correct way – best practice to monitor repository and make sure that marketers are using the assets correctly

» Case study of building up the client relationship, pitfalls faced and problems solved in the journey to asset management

» User adoption, global training for usage and maverick activity detection

» Outcomes, outcomes, outcomes


11:20 CASE STUDY: How to fi nd the right talent to ensure marketing category management success

Yutana Song-Ngendee, Deputy General Manager and Supplier Account Offi cer, Renault-Nissan

There is a steep learning curve for procurement professionals entering the marketing procurement space, so it’s extremely hard to fi nd the right people. Having the right talent on your team is always a key success factor.

» Should you hire based on current skill-set or overall business acumen?

» Can you really fi nd the right mix of creative and analytical thinking?

» Where and how should you look for your talent? Strategies to recruit marketers and train them to become procurement specialists

» Programmes for developing this talent to embed them in the company and retain them in this highly competitive space

11:50 Maximising marketing effi ciency by building strategic third party relationships and leading supplier relationship management programmes

Renaud Réau, Category Sourcing Director Marketing Spend, Danone

» Progress is driven by two factors: the capability of the procurement team, and the readiness of the organisation to “move beyond a pure cost” focus

» What does strategic mean? How to create a true partnership model rather than a service?

» How to truly collaborate to gain a global supply chain solution which achieves quality vs. cost return

» Best practice for ‘excellence in execution’

MAIN CONFERENCE DAY 2, THURSDAY 5th JUNE

1. ProcureCon Marketing is the ONLY pan-European event bringing together cross-industry marketing and procurement professionals in one room

2. 3 day event featuring 6 streams, 1 focus day, 3 live interviews, 6 drill-down roundtables, 19 practical case studies, 4 panel discussions and 3 synergy workshops

3. Over 150 attendees from FMCG, pharmaceutical, electronics, telecoms, fi nance, retail, energy, utilities, travel and hospitality sectors make ProcureCon Marketing the region’s largest marketing procurement gathering

4. More than 100 Marketing Procurement Category Heads looking to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and optimisation of marketing and digital spend

5. Over 45 of Europe’s top marketing spenders with global or regional remits from the world’s top brands on the speaker panel

5 REASONS TO ATTEND IN 2014:


Negotiation strategies and tactics to gain leverage when using dominant suppliers such as market research companies

Speaker to be confi rmed, Heineken

» What strategies do you use to negotiate with a provider having a monopoly in the market?

» How or can you gain the upper hand?

» Are there impactful negotiation strategies that strengthen the deal for both parties?

» How do you work with these companies and do you ask for customised work? If so, what base is used for customised work?

» Top 3 practical strategies that have worked for you in the past

How should procurement teams organise themselves for success and be measured, evaluated and incentivised?

Sophia Battle, European Marketing Procurement Director, Nike

Incentives for procurement practitioners generally occur when defi nitive cost savings can be realised. However, when marketing wants to be measured on cost avoidance, value, or revenue generation, should procurement be penalised for delivering a contract that is optimal to all parties, but delivers zero savings off the previous year’s budget?

» How do you structure your marketing and marketing procurement teams?

» Where should marketing procurement sit within an organisation?

» Should it fall under marketing purview but has the potential to create confl icts of interest, or should be a defi nitive or even a dotted line between procurement and marketing. Which model is right? Which model is best?

» What are your current incentive structures and do they meet what stakeholders and fi nance are looking for?

» How do you prioritise areas of marketing investment?

» What procurement do and don’t do within their remit? Capabilities? What marketing activities are done by the marketers? Who is responsible for what?

» How do different organisations set

Retailer’s session: How can procurement drive revenue opportunities within marketing spend?

Paul Galley, Category Head, Marketing Services, Tesco

» Examples of how procurement can drive revenue opportunities (impact top-line growth) as well as their usual job of impacting the bottom line

» How can you maximise value from manufacturers?

» How to improve tier 1 relationships with brands to maximise revenue by advertising in-store?

Best practices for sourcing social media

Xavier Hesse, Global Marketing Sourcing Director, Electrolux

While social media may make up just 10% of a company’s marketing budget, many companies are expected to increase that by up to 40%. This roundtable session will share experiences of managing the social budget, including:

» Identifying suppliers in the social media space

» Determining if your agency of record the right solution, or if you need a dedicated social media agency

» How Facebook and other social media outlets stack up against each other to determine where to best spend your limited money

» Emerging social outlets that will yield ROI

» Key metrics for measuring a social media campaign, and determining if they’re actually the right metrics to use

In times of increased fi nancial scrutiny, how to gain visibility of marketing spend to prove procurement ROI: spend analytics » Using effective spend analytics to negotiate departmental

budgets and have meaningful discussions

» What front-end changes can be made without a complete overhaul of IT for spend analysis?

» How to use the analysis from a single enterprise data management platform to identify, track and manage a range of supply chain, operational and reputational risks to deliver greater bottom-line value than using traditional approaches to spend management

» Once the technology is implemented – how to ensure adoption by making it a requirement for business users to leverage the solution and conveying the business benefi ts that can be realised

Measuring and steering marketing communications towards tangible results – how to realise ROI on the marketing budget » Metrics, tools and processes to drive marketing

accountability, through the holistic measurement and assessment of marketing communications

» Which metrics truly measure ROI? What tools can you use to determine the effectiveness of your efforts for creative, digital and traditional activities respectively?

» Understanding the components of the marketing mix and how this contributes to end results

» How to link the metrics to business indicators and demonstrate results to stakeholders

» Case examples of using the tools and process to consequently decide where to make investments in marketing. Determining which areas of marketing spend will return the most value

12:20 DRILL-DOWN ROUNDTABLES: Delve deep to source solutionsThese informal subject-specifi c roundtables give you a unique opportunity to drill down into the details of an issue that is really important to you by probing the knowledge and expertise of industry market leaders. Each roundtable is limited to 10 people for maximum interaction and is designed for you to meet like-minded peers and source practical solutions collaboratively. An exceptional way to genuinely get to grips with your key challenges.

13:00 Lunch and networking and match-making meetingsAttendees are invited to create a profi le on an online meeting scheduling tool and set up one-on-one meetings at the event during the fi nal three weeks leading up to the conference to enhance your ability to network with fellow attendees with whom you really wish to connect. More details will follow…

Stream B: Perfecting supplier relationship management


Stream Chair: Opening remarks Stephanie Harper-Jones, Director Sales and Marketing Sourcing,

Nokia

14:10 CASE STUDY: Supplier relationship management – How Adidas manages its international roster of agencies

How Adidas manages its international roster of agencies Michael Pues-Tillkamp, Head of Marketing Procurement,

Adidas Group

Stream A: Taming the challenges of marketing procurement globalisation



14:10 CASE STUDY: The Microsoft global program around sourcing venues and hotels for events and meetingsAlmost every single employee at a company is an event organizer, be it for Trade fairs, Off-sites, Team-Buildings, Trainings...

» How do you manage to have a global overview of the spend?

» How do you make sure your company is getting the best value from hotels or venues?

» How do you ensure your company is protected when signing hotels’ contracts?

» How a single global program can take into account the singularities of each region of the globe?

» What benefi ts can your company gain from having such a global program in place?

» This session will help you understand how we managed to face most of these challenges and generate an ROI of around 900%.


“...I am most looking forward to meeting peers from Marketing Procurement organizations and share ideas and thoughts...”


“Very slick, very impressed, well done!”Hiren Manek, Global Sourcing Manager,

British American Tobacco



Stream B: Creating win-win internal engagement

14:40 Increasing collaboration, ending wasteful ways of working, and producing more effective advertising through relationship contracts between agencies and clients

between agencies and clients Ian Priest, President,

IPA

» How relationship contracts could help the two parties work better together and lead to improved commercial creativity

» What relationship contracts could cover - shared expectations and ambitions; behavioural expectations; conduct of review and evaluation meetings; 360-degree feedback; involvement of senior staff; and ‘soft’ measures such as informal meetings and client-agency social get-togethers

» Other recommendations to improve agency-client relationships

15:10 Constructing the ideal client/agency relationshipThe mantra among marketing procurement is that “it’s not about cost savings, it’s about the value.” But no matter the value or the price, if the agency isn’t the right fi t, or the relationship isn’t structured properly, the partnership will fail, even if you can realise savings throughout the engagement. This session will help you:

» Move the conversation away from “buying something” toward “solving a problem”

» How to identify the talent, culture and skills set that will be the right fi t for your organisation

» How to structure your partnership so that it is collaborative, and not procurement-led

» Build an interpersonal and strategic partnership with your agencies

Build an interpersonal and strategic partnership with your agencies

Dorien Koolen, Global Marketing & Communications Purchasing Director, Philips

15:40 CASE STUDY: Agency integration – what is the right level of integration with advertising/PR/digital agencies?

Malik Akhtar, Category Lead - Agency Services, Bayer

» Integration is about integrating marketing services – this can happen with your agency or within marketing. It is not necessarily one size fi ts all and you need to evaluate how much can and should be integrated with the chosen agencies to ensure consistency of marketing messages and of the brand

» Some reasons for doing so at Bayer – the expected improvements to marketing communication effectiveness for brand consistency and alignment to procurement objectives

» Constructing the ideal client/agency relationship

» The mantra among marketing procurement is that “it’s not about cost savings, it’s about the value.” But no matter the value or the price, if the agency isn’t the right fi t, or the relationship isn’t structured properly, the partnership will fail, even if you can realise savings throughout the engagement. This session will help you:

» • Move the conversation away from “buying something” toward “solving a problem”

» • How to identify the talent, culture and skills set that will be the right fi t for your organisation

» • How to structure your partnership so that it is collaborative, and not procurement-led

» • Build an interpersonal and strategic partnership with your agencies

» Dorien Koolen, Global Marketing & Communications Purchasing Director, Philips

Stream A: Decoupling creative and production – pros, cons and is it worth it?

14:40 CASE STUDY: The Intel model for ‘Agency Rightsizing’ to ensure global brand and messaging consistency

Michael Connett, Global Strategic Sourcing Manager, Intel

The challenge – current supply base is too big to meet marketing’s needs. Marketing need new innovative agencies for new markets.

The goal - ‘Right Size’ the supply base, grow Agency A-list (spend more with the best agencies).

The aim of Agency Rightsizing - 2 years ago, Intel had approx. 2800 suppliers, though collaboration with Marketing, Sourcing introduced new tools and processes, and promoted the Best Agencies across the Sales and Marketing environment. Resulting in an overall reduction in the supply base of 50% with the goal to have 90+% of marketing spend going through the A list of preferred suppliers by end of 2014. Currently, 74% of spend goes through the Agency A list.

» Why the route of agency rightsizing was chosen - more control of the agencies being used as well as the need for centralised communication, brand equity, value for money and better campaign translation between regions

» Analysis of the supply basis and how supplier selection takes place at Intel

» How procurement got the buy-in of marketing by showcasing a reduction in the risk to the Intel brand

» How an expected cost saving of 10-15% will be achieved through this three year programme

» Global supplier coverage - the ‘hub and spoke’ strategy for the regions they work in

» What next after agency rightsizing?

15:10 Moving marketing procurement to a global purchasing model - challenges and opportunitiesCompanies with a global footprint are actively developing strategies to manage marketing agencies and media on a global level. The rationalisation of procurement at a global level – consolidating marketing across business units and geographies for campaigns

» Having a global way of working – what does this actually mean?

» Leveraging economies of scale is a trademark negotiation and savings technique of procurement executives. How can companies overcome local hurdles, balance local with global requirements, and develop the processes, practices and culture allowing them to leverage multiple Business Units and geographies effectively?

» With BRIC economies exploding and brands wanting to increase sales in these regions – how to choose agencies that have the skills set for emerging markets, which are more complex, providing messages for a different type of consumers

» How do you get execution at a local level to be as good as at the central level?

» With the digital space moving so fast – is it possible to have a global strategy for this space?

15:40 CASE STUDY: Marketing Procurement in China - observations and experiences

experiences Claire Alderson, Global Head of Category - Marketing

Procurement, InterContinental Hotels Group

» The challenges of working in the Chinese market - some of the key differences for marketing procurement in China

» When should you use local or global agency of families and why?

» Pro’s and cons of local agencies and global agencies



“Great networking opportunity! Thank you”

Sandrine Danae, Global Purchasing Director,

Media & Digital, Philips

“Great contacts, good for follow up. Well

constructed sessions”Sharon Spina, VP Global Procurement, Novartis

Consumer Health

“The opportunity to share experiences... very structured

presentations and great speakers”

Marisa Galilea, Strategic Sourcing Associate Manager,

Celgene


Stream B: Creating win-win internal engagement

Stream Chair: Stephanie Harper-Jones, Director Sales and Marketing Sourcing, Nokia

16:50 CASE STUDY: A step change in the Marketing and Procurement relationship at Friesland Campina - from operational support to AAA business partner

Els Zeeuwen, Procurement Category Manager MarCom, FrieslandCampina

» Getting Procurement connected into Marketing: How does a successful relationship actually look like? What does it take to get there? An outline of both Procurement and Marketing perspectives

» Aligning crystal clear Accountabilities with shared objectives to overcome hurdles and drive Action

» Stepping beyond the Procurement Agenda and balancing both Business- and Procurement interests

17:20 CASE STUDY: Selling procurement internally – how to market your success to internal stakeholders

Geoffroy Bessaud, Global Category Manager, Media, Communication Agencies, Events, Global Purchasing, Sanofi Aventis

» Why a stable foundation of ‘selling’ internally to gain alignment to common goals, showcase wins and continuously improve is imperative

» How this foundation enables the journey to value creation and high performance business partnerships that ultimately deliver for the company in the marketplace

» The art and science of partnering with the business to deliver value for the company that meets the collective objectives of Marketing and Procurement

Stream A: Decoupling creative and production – pros, cons and is it worth it?

Stream Chair: Steve Lightfoot, Global Communications Procurement Manager, World Federation of Advertisers

16:50 How to set yourself up for success with decoupling » The business case on how to drive continuous improvement while maintaining a consistent

brand message to deliver savings year on year

» Actually getting the process of decoupling right can be very diffi cult – who is responsible for which part of creative, production (execution)?

» How to ensure production decoupling does not damage the relationships between marketing and procurement

» What resources are required internally to make it work? What can and can’t you do? How to take money and resource away from local markets to create this strategy?

» Cost transparency in decoupling

» Cost-effective outcomes: improved quality and achieved savings through consolidation, automation and streamlining of processes

» Translation/transcreation services for various markets

17:20 CASE STUDY: Agency Effi ciency programmes at a global and local level at Philip Morris International

Jorge Esteve, Head of Procurement Marketing and Sales, Philip Morris International

Beppe Urso, Executive Vice President, Global Director Client Compensation & Strategic Sourcing, Leo Burnett

» How the business case was created and on-boarding of the marketing team took place (Central Creativity vs. Local)

» How to get the Agency to cooperate in an effi ciency program – Reward system vs. Savings

» What we really get from the agency (Resources Mix / Production) – Budget vs. Needs

» Defi ne Agency Core – Non Core activities not a straight forward path – Agency to acknowledge their strengths

» Global Cost Savings Solutions – Is agency Independent decoupling the unique solution?

17:50 Chair’s closing remarks


Gain new Sales leads - Conference delegates are an extremely focused group of people with strong business interest in the event that they are attending. By exhibiting and being present you can impact on these buyers and grow your sales. Contacts generated at conferences have a high conversion rate.

Launch new products or services - Draw attention to your products and brand by using the conference as a launch pad for new developments, products or services. With delegates and the media in attendance, new stories of interest always create a buzz.

Enter new markets - Exhibiting is one of the most cost and time effective ways of entering new markets. It is a great opportunity to research and network whilst gaining exposure to a new qualifi ed database.

Building customer loyalty - Face to face contact at conferences and showing continued support of a market helps develop client loyalty as well as cementing your position as a continued presence.

Position company brand - Being seen at industry event establishes your company in the eyes of the delegate as a strong brand and creates an image of your company’s abilities and strength. Showing your company at high level events creates valuable impression as an industry leader.

Building relations with the media - Many events are run with the support of trade press and industry journalists. Opportunities for editorial coverage and developing better relations can be crucial to your companies’ success. Associations also play a strong part which may also offer networking opportunities and free publicity.

Brokering new business partnerships – Other sponsors and delegates are always looking for exciting new partnering opportunities in order to deliver more compelling solutions to their clients – ProcureCon Marketing offer you an ideal opportunity for just this.

Our clients have told us that they sponsor our events for the following key reasons:

Promote your marketing procurement solutions at ProcureCon Marketing: The only event in Europe for marketing procurement category leads.

For over 15 years, ProcureCon have been helping our clients achieve important business goals. Conference sponsorship offers a wide range of benefi ts irrespective of the size of your company and the level of your current market presence.

If you are interested in sponsoring ProcureCon Marketing, contact Lizzie Fox at +44 (0)20 7368 9524 or [email protected]

REGISTER NOW: www.procurecon-marketing.com +44 (0) 207 368 9465 [email protected] For more information visit www.procurecon-marketing.com

Faced with the challenge of generating added value, whilst retaining revenue goals, procurement teams have been turning to Corporate Barter to address these critical business needs.

Over the last ten years, Miroma International has become a leading force in the UK Corporate Barter market, enabling marketers to part-pay for advertising using their own products or services. We work with forward-thinking marketers to enhance their media budgets and create new distribution opportunities.

Miroma International puts marketers, their media agencies and media owners in control of the Corporate Barter process. Our clients receive considered advice and ideas from seasoned practitioners with a deep understanding of media strategy, brand marketing and media procurement.

It’s this transparent and consultative approach that is rapidly establishing Corporate Barter as an integral part of the marketing mix.

About Our Premium Partner

About Our Sponsors

ProcureCon Marketing 2014Collaborative and innovative marketing procurement solutions from Europe’s top marketing spenders

Aprais is an independent, international company specialising in relationship management of marketing company/communication agency partnerships. Our approach is geared to delivering measurement, management and performance improvement, and our data demonstrates we deliver on this promise. We have: 24 Offi ces worldwide, 30 partners, - who all have held senior communication and marketing roles, bringing personal experience to a proven online measurement system - 85 Company Clients – From Single Market to Clients Operating in >50 Markets - 118 Communication Agency Clients, across 12 disciplines - Client Billings with Aprais range from $15,000 to $800,000 - Total Global revenue £2.2m/$3.5m - 11+ Years Experience of Marcoms Evaluations & Relationship Management - 10,000+ Marcoms Evaluations..12M+ Individual Data Points (i.e. Individual Questions Answered) - Aprais results linked to PBR by c 50% of clients - Benchmarks by category, market, discipline - Questionnaire available in 10 languages - System functionality in Russian, Chinese

Charterhouse is a family business formed in 1969. Since the mid-90’s we have been independent of manufacturing, pioneering the development of the print management model in Europe and more recently evolving into a multi-facet marketing services production company. We specialise in the decoupled production of marketing communications (printed and digital), employing 200 people. Over half of our employees work on site at our clients premises, integrating with the brand and delivering innovation in the marketing production process. In 2012 Charterhouse was acquired by Konica Minolta Business Solutions Europe GmbH, becoming part of the Konica Minolta Business Solutions Group; which is represented by subsidiaries and distributors in more than 50 countries in Europe, the Middle East and Africa (EMEA), and has over 30,000 employees around the world. An accredited company in quality and environmental standards, Charterhouse delivers cutting-edge communications for global brands such as BMW, Stanley Black & Decker, Unilever, Sony and Shell and are passionate about the quality of our service, focussing on our clients’ marketing goals to deliver cost effective, sustainable solutions. Our core areas of expertise are: Print Management • Digital Production • Studio Services • Data Management • Permanent POS • Promotional Merchandise. For more information please contact David Fincham: david.fi [email protected] Tel: +44 (0)1707 262222 Website: www.charterhouseproduction.com

Ebiquity provides brands with independent data-driven insights to improve corporate and brand performance. We work with senior marketing and procurement professionals to identify ways of optimising the effi ciency and effectiveness of their media and marketing investment. We are partners to over 1,000 clients across 60 markets including 85 of the top 100 global advertisers. This experience and our unrivalled data pools enable us to uniquely assist clients in the following areas. • Select, incentivise and remunerate their media agency • Audit & benchmark their planning and buying performance • Optimise the ROI from their media, digital, sponsorship and promotional activity • Provide greater transparency in the advertiser/agency relationship and ensure contract compliance. The Marketing Factory focuses on three core disciplines: Marketing Effectiveness & Analytics, Marketing Procurement Consultancy and Outsourced Marketing Procurement. The company works across multiple industries with clients ranging from small and medium sized enterprises to Global 500 corporations. Over the past 20 years the team has built a uniquely powerful combination of marketing industry expertise, proprietary analytical models and technology solutions.

The Marketing Factory provides its clients with innovative marketing effectiveness and procurement solutions that deliver high levels of ROI quickly. Directors Milan Panchmatia, Peter Marson and Eduardo Salazar bring deep experience from all aspects of procurement, media, marketing, analytics and management consultancy. They have consistently delivered pioneering approaches and insights through a diverse range of projects. The Marketing Factory provides actionable insights at both a strategic and tactical level with a clear focus on delivering cost savings and increased value from clients’ marketing spend. For more information please contact Milan Panchmatia: [email protected] Tel: +44 (0)205 6051699 Website: www.marketing-factory.co.uk

Prodigious brings together specialist production expertise in print, video and digital enabling us to design, produce and deliver brand content across all channels, using the best tools and workfl ow processes. The result: seamless global brand execution across all markets without compromising creative quality. We call this brand logisticsTM, our unique service offering designed to better help brands meet the challenges of an increasingly diverse, complex and global media landscape brand logisticsTM is built on fi ve pillars: cross-media production, global delivery, smart technology, process and cost optimisation and uncompromised creativity. Combining these pillars, we build production solutions for marketing and procurement teams allowing their campaigns to look great, reach further, work harder and cost less! brand logisitcsTM is delivered by our 1,500 employees in nearly 20 locations worldwide, including three highly-skilled offshore platforms in Costa Rica, Colombia and Mauritius. Citibank, Coca Cola, L’Oreal, Renault or Sanofi are amongst our global clients.

ProProcure Limited is a global provider of Marketing Spend Management Solutions working with central and local marketing, brand and procurement teams within multi-national brand portfolio companies. ProProcure focus on the marketing materials (POS, print and promotional) and related services category.ProProcure’s technology and supporting services solutions cover the Source-to-Order lifecycle and are designed to seamlessly integrate with, and enhance, client’s existing investments in E-Procurement, P2P, S2P and ERP technologies. Clients achieve total visibility over spend, stretch budgets by maximising the benefi ts of order forecasting and aggregation, and achieve measurable reductions in non-compliance, risk and waste. Additionally clients see high levels of end-user and supplier buy-in due to ProProcure’s intuitive e-Catalogues and outstanding multi-lingual customer support. ProProcure works with some of the world’s most famous brands including SAB Miller, BEAM Global, Johnson & Johnson, Pernod Ricard, and Unilever. For more information visit www.proprocure.com

We are a trusted provider of outsourced marketing and document communication services. We help companies transform, optimise and deliver their customer communications by reducing costs and streamlining their buying and production process - whether creative, digital, print, fulfi llment or response handling - enabling customers to outsource any or all of these services. Using a combination of expertise, buying power and enabling technologies our solutions ensure you have better cost control and can optimize your communication category budget. In May 2013, we were included in the IAOP® top Global Outsourcing 100 list for the fi rst time. We also featured in six specialist sub-lists: Best 10 Companies - Marketing Services; Best 10 Leaders - Document Management Services; Best 5 Companies - Logistics; Best 20 Leaders - Retail & Consumer Goods; Best 20 Companies - Financial Services (Insurance); Top List Climbers - Year-to-Year. Our communications management solutions deliver real and sustainable results for organisations who want to transform how they communicate in an always on, always-connected world.

For more information visit www.procurecon-marketing.com

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2. Delegate Details (Please photocopy for multiple bookings)

Worldwide Business Research Ltd Cancellation, Postponement and Substitution Policy:You may substitute delegates at any time by providing reasonable advance notice to WBR. For any cancellations received in writing not less than twenty two (22) days prior to the conference, you will receive a 90% credit to be used at another Worldwide Business Research Ltd conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by Worldwide Business Research Ltd for all permitted cancellations. No credit will be issued for any cancellations occurring within twenty one (21) days (inclusive) of the conference. In the event that Worldwide Business Research Ltd cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another Worldwide Business Research Ltd event to be mutually agreed with Worldwide Business Research Ltd, which must occur within one year from the date of cancellation. In the event that Worldwide Business Research Ltd postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another Worldwide Business Research Ltd event to be mutually agreed with Worldwide Business Research Ltd, which must occur within one year from the date of postponement. Except as specifi ed above, no credits will be issued for cancellations. There are no refunds given under any circumstances. Worldwide Business Research Ltd is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. Worldwide Business Research Ltd shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fi re, labor strike, extreme weather or other emergency. Please note that while speakers and topics were confi rmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, Worldwide Business Research Ltd reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.

Worldwide Business Research (WBR) Ltd is registered in England: 3154581. Registered Address: 14 Hanover Square London W1S 1HP

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Tick Procurement Professionals Register by 28 February Full Price

Main Conference £1,099Save £200 £1,299

Main Conference and Focus Day £1,699Save £200 £1,899

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Register by 28 February Full Price

Main Conference £2,199Save £300 £2,499

Main Conference and Focus Day £2,799Save £300 £3,099

3 - 5 June, 2014Jumeirah Carlton Tower Hotel, London

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Venue Details: Jumeirah Carlton Tower, London2 Cadogan Place, Knightsbridge London SW1X 9PY

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1. Online at www.procurecon-marketing.com 2. Phone WBR on: +44 (0)20 7368 9465

3. Email us at [email protected]


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ProcureConEurope, Coca Cola CPO Perspectives: Thibaut Eissautier, CPO, Diageo Thierry Bellon, CPO, Air France Sir Martin Sorrell, Group Chief Executive, WPP 2 REGISTER NOW: +44 (0)