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Product training Palomba - Furniture. LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 23.September 2010, version 2. Contents. General information Product range Colours Article numbers Sales arguments Pictures. 1. General information. - PowerPoint PPT Presentation
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Product training Palomba - FurnitureLB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 23.September 2010, version 2
Contents
1. General information2. Product range3. Colours 4. Article numbers5. Sales arguments6. Pictures
Background / Motivation / ChallengeThe market has shown that there is a need for:• An introduction of the Palomba furniture
in white. A key mainstream colour.• To offer vanity units for directly under the
famous Palomba “organic” countertop basins.
Furthermore Laufen has a special space saving siphon which will also be included in the Palomba collection.
1. General information
1. General information
Story ceramic design:
ORGANIC BATHROOM. Palomba Collection recounts the same oldstruggle between water and materials, amplitude and emptiness. Intense,gentle and natural forms that evoke inlets, small lakes, rockssmoothed for millennia by the ceaseless motion of the sea. Naturecomes into our homes, completely reinvigorating our daily lives.
Suplier: Fräfel, Switzerland
Launch : September 2010 (Cersaie)
Start of Sales: October 2010
1. General information
2. Palomba – Vanity units
Vanity unit 800 • 795 x 432 x 495 mm• 4.2211.0. with space saving siphon for wb 8.1480.4• 1 drawer
Vanity unit 1200• 1190 x 432 x 495 mm• 4.2212.0. with space saving siphon for wb 8.1480.6• 2 drawers
Vanity unit 1600• 1585 x 432 x 495 mm• 4.2213.0 with space saving siphon for wb 8.1480.8• 3 drawers
2. Palomba – Vanity units
Vanity unit 400• 400 x 350 x 440 mm• 4.2023.5 with space saving siphon• Open at the top and rear• 1 drawer
Vanity unit 400• 400 x 350 x 440 mm• 4.2023.6 with space saving siphon• Open at the top and rear• 2 drawers
3. Colours
White 820 (new also for existing furniture range)
Makassar 525
Oak 535
4. Article numbers
5. Sales arguments – Surface
The aluminium handle and the aluminium decor edge combined give the furniture its Palomba characteristics – reduced design with a nice and rich feeling.
The surface is a 1mm laminate panel which is very scratch, water and UV resistant. (high quality)
The removed washtop makes the furniture together with the vanity unit very light.
5. Sales arguments – Fittings / interior organisation
Shelf:• Removable shelf to utilize the whole space
in the furniture
Fittings:• The drawer has metallic sides with
integrated soft close.• The fittings of the drawer are supplied by
the company Blum from Austria.• Blum is a very established company for
fittings with a high quality standard.
The benefits: There is a better slide-out and they have a longer life cycle than with cheaper systems. It is also very easy to adjust the drawer.
5. Sales arguments – Fixation system
Fixation system:• For the installation we use an adjustable 3D
fitting / fixation system. • It is one of the easiest ways to fit the
furniture on to the wall.
The benefits:It is logical and simple for the installer. Everything is described within the provided mounting instruction.
5. Sales arguments – Space saving siphon
Space saving siphon• 8.9424.0.000.000.1• Innovation: Viega has modified a standard
siphon to fit to the Laufen needs.• We have the exclusive selling rights for this
product for one year. USP!• The set includes all pieces to complement
the whole Laufen range in all dimensions. It is automatically included with the furniture of Palomba.
The benefits:No cut-out anymore in the drawers. The consumer has more space in the drawer.
5. Sales arguments – Space saving siphon
Position / situation of the space saving siphon (vanity unit Palomba)
5. Sales arguments – Summary
Advantages in summary: • Top price-performance ratio• Available in three different surface colours• No cut-out in the drawers with the new
space saving siphon – USP!• Soft close drawers in white with first class
metallic sides• Removable shelf to utilize the whole space
in the furniture• 3D fixation system
6. Pictures
6. Pictures
6. Pictures