8:00 - 9:00 Registration, Croissants & Coffee
9:00 - 9:05 Welcome & introduction
9:05 - 9:45
9.45 - 10.15
Illustration, animation and how I came up with my App "Petting Zoo": Keynote !
Christoph Niemann - Illustrator, designer, author !
Christoph Niemann, has worked for Google, The New Yorker and Zeit Magazin. Christoph is a world-renowned cartoonist. He landed an
instant smash hit with his first app for kids “Petting Zoo”. Christoph understands how to surprise his audience over and over again.
Learn about his creative work process and what he has got planned for the future.
Bringing Moshi Monsters to Mobile!: 1st Talk !
Darran Garnham, Moshi Monsters !
Moshi Monsters is still one of the biggest virtual worlds for kids, played by millions of kids worldwide. Darran and his team had many
attempts to go mobile with the Moshi brand, but they took their time and started multiple times from scractch until it felt great.
Mindcandy recently released the mobile version of Moshi Monsters “Moshi Monsters Village”. Darran will guide you through
Mindcandy’s journey from web to mobile.
10:15 - 10:45
10:45 - 11.15 Coffee break: Great croissants and Godshot coffee!
11:15 - 11:45
Dr. Panda - Building an international brand out of China: 2nd Talk !
Thijs Bosma, Dr. Panda Games !
The Dr. Panda series of Apps has seen more than 10 million downloads on mobile worldwide. The company was started by Dutch Thijs
Bosma out of Chengdu in China. He will share his journey to success with you and how he succeeded building an international brand on
mobile out of China.
Innovative publishing for kids apps and hybrid mobile games: 3rd Talk !
Thomas Bleyer, Ravensburger Digital !
Ravensburger is one of the biggest and oldest publisher of board games. Ravensburger Digital has copied that success in the App
Store. Thomas Bleyer, CEO of Ravensburger Digital, will show you how they transferred the offline success story to the App Store and
how they publish for kids apps and hybrid mobile games.
11:45 - 12:15
12:15 - 12:45
12:45 - 2:00 Lunch: Our favorite dishes from TRANSIT, the best restaurant in Berlin-Mitte
Kids Category: The ABCs of Making and Selling Kids Apps: 4th Talk !
Barry O`Neill, StoryToys !
Story Toys were the pioneers in digital animated books. Their Grimm series of apps were the first popup books out there. Barry will
share his approach toward innovation with you and discuss his outlook on the children’s app market.
The philosophy and UI design behind Bubl: 5th Talk !
Oleg Stavitsky, Bubl !
Bubl is making apps that expand children’s sensory diapason: they apply digital art, suprematism, minimalism and gaming mechanics
and make apps that develop children’s creative skills. In his talk Oleg will explain how such an experiment like Bubl became possible,
expand on the philosophy and UI design behind Bubl and will show Bubl’s third upcoming app along with Bubl iPad Case.
2:00 - 2:30
2:30 - 3:00
Creating apps with popular licenses: finding the essence of the brand!: 6th Talk !
Michael Elman, Budge Studios !
Michael will speak about how to be most successful with licensed brands and how to find the best licenses for kids Apps. Michael is co-
founder and Creative Director at Budge Studios, one of the largest publishers of kids mobile apps in the world. He has worked closely
with many of the world’s top brands, including Disney, American Greetings, Nickelodeon, DHX, Ludorum, Rainbow, and Random House,
to create some of the most successful kids apps on the market.
App Store Optimization - How to get seen on the App Store!: 7th Talk !
Stefan Bielau, Dynamo Partners !
You have built a great app, but how do you get seen on Google Play and the App Store. Stefan Bielau will share with you the latest
trends in App Store Optimization. You need to have a great app, but you should also make sure you have a great Icon screenshots,
descriptions, keywords etc. Find out what tools to use and which methods can help you succeed.
3:00 - 3:30
3:30 - 4:30 Coffee break: Jones Ice Truck – Self-made Cookies & great ice-cream
4:30 - 5:00
Why books are very different from Apps!: 9th Talk !
Chris Haughton - Illustrator, author, designer !
Chris Haughton is the best selling kids book author & designer of “Oh no, George” and “A little bit lost”. Each of his books sold more
than 250.000 copies internationally. For his first app “Hat Monkey” he decided to focus on a completely new story and character.
Learn about his thought process and why he decided not to just adapt one of his mega selling books for mobile, but rather started from
The Human Body - This is how we work at Tinybop!: 8th Talk !
Kika Gilbert, Tinybop !
Tinybop have focused on building truly special apps for kids. Their first app “The Human Body” was chosen as App of the Year by Apple
and was one of the most successful children’s apps in 2013. Kika will share how they structure their teams and go about building
successful products for kids.
5:00 - 5:30
The chance of combining App development with long term brand vision, TV and storytelling.: 10th Talk !
Anttu Harlin, Gigglebug Entertainment !
Gigglebug is an app and TV series based on contagious laughter! Anttu Harlin, CEO of Gigglebug Entertainment will share his thoughts
on how start-ups have a unique opportunity for disrupting the pre-school market by combining agile app publishing with long term
brand vision, TV and storytelling. When Gigglebug Entertainment design games, they think about evergreen play and learning patterns
that make kids smile in the real world, and do their best to interpret those experiences for touch screens and TV.
5:30 - 6:30
6:30 - 8:00 Drinks & Networking at the PLATOON Bar
What are the key success factors of developing Apps for kids?: Panel discussion !
Moritz Hohl, Fox & Sheep Thijs Bosma, Dr. Panda Games Barry O`Neill, StoryToys !
Kika Gilbert, Tinybop Michael Elman, Budge Studios